Abigail Arunga: Freelance writing is sustainable, everyone needs writers
[bctt tweet=”Abigail Arunga quit her job for more sleep and less money as a freelance writer” username=”SheLeadsAfrica”] Abigail Arunga used to be the Digital Editor for Zuqka.com before she subscribed to the ideal of happiness at work and quit her job for more sleep and less money. Before that and other subsequent mutinies, she worked as a contributor for several local Kenyan magazines such as Home and Living East Africa, DRUM and Saturday Magazine (Nation). Now, Abigail is a 28-year-old (yeah, she can’t believe it either) writer, blogger, scriptwriter and committed lover of sleep. She is the author of Akello and a side of raunch, both (only slightly) sensual poetry collections, is trying to avoid questions about when the next volume is coming. Abigail was also a scriptwriter for the award-winning soap opera “Lies that Bind” and continues to write for TV with shows such as “How to Find A Husband” and “Majaribu”. She began her writing career as an intern for Storymoja Publishers and is a 2011 honours graduate of USIU (don’t forget that. She thinks it is very important, mostly because she was surprised). Oh, and duh, she’s a feminist –who isn’t? Here, Abigail shares her expert advice on surviving the struggle of being a freelance writer. Did you always set out to be a freelance writer? That was not the plan! Employment was kind of the plan. Until I got employed and realized I was not only a terrible employee, but I also hated having to be employed. Not because of the sweet salary, but because I hated having to answer to something outside of myself —no matter how nice that something was to me. Small decisions, by the way, like not being able to stay home on my period, or having to ask to not come to work? It felt like a cage. What’s a typical day like for you? Wake up at about 10 or 11 am, noon or 1 pm if I have been working past 3 am. I will get up, work on my social media for about an hour or two, then get up and have breakfast (brunch!), watch something, read something, probably leave the house —if not, I will start working. If I leave and come back, probably late, from whatever —an event I am covering, a film I am reviewing, whatever it is— then I will start working when I get home. If I have eaten out, I’ll start immediately —if not, I’ll cook. Then TV, then sleep. The only thing that is constant though, in that list, is what time I wake up, hehe. [bctt tweet=”To be a successful freelance writer you have to be willing to do the work required” username=”SheLeadsAfrica”] What will you say to people who say one can’t make money as a freelance writer? I haven’t lived at home for five years, so that’s a lie. You just have to be willing to do the large amount of work required to sustain yourself and have a hard-line stance on when people pay you —because self-motivation and chasing cheques are probably the hardest parts. Can you talk about rates? How did you go about setting rates for your work? Rates depend, for me, on who is buying. Every time. I have my constant contracts that I have been working for about four years —those don’t change much. Friends shouldn’t get different rates, I know, but they do. Everyone else? My minimum is about 5 bob a word. Or I charge per piece of work —for example, per script, as opposed to the number of words. For my television scripts, I ask for about KES15000 per script. Which I am told is below industry rate…hmmm…new year, new rates? The reason why sometimes rates are so fluid with me is, honestly, sometimes, you are broke as hell and have to take what you get. Then you get on a little bit, and you’re like no, I deserve more! Which is all fine and dandy, until you hit a patch and you go back to cheap. Especially at the beginning of a freelance career. It can be very hard to not only know your worth but stick to your guns. I would say start with what you want and stick to what you want, without having to go back –and with a backup plan. Savings, or Mshwari, hehe. If your work is good, they will pay. If they don’t, you will get better, or pivot. You will do what you have to do. [bctt tweet=”Abigail Arunga: At the beginning of a freelance career, it can be very hard to know your worth” username=”SheLeadsAfrica”] Would you say freelance writing is a sustainable career choice? Of course. Especially if you are thinking out of the box. You do realize that everything needs writers? All businesses need stuff written. They need newsletters. Copy for brochures. Memos. Who writes this stuff? Articles. Magazines. Menus…everything. So sometimes they have in-house writers. Many don’t. Figure out what you want to write and write. Write hard. It is sustainable because everyone needs writers. What should anyone looking to become a freelance writer know before embarking on this path? Ask for half of the money before you do any work for anyone. People are not nice in this town —in this world. Don’t feel bad if the jobs take a while to get there —they’ll get there. Just keep going. You want to be a writer? Then write. Ready to share expert advice on your industry based on your experience? Tell us about it here.
Rose Njeri: My clients become family once they start training with me
[bctt tweet=”Fitness helped Rose Njeri gain confidence & she knew she had to share this with others” username=”SheLeadsAfrica”] Rose Njeri runs things at RoseFit, LLC. She’s always played sports and credits her love for exercising to her passion for being a personal trainer. Though she is a certified personal trainer, Rose does not limit herself to one project; she is also a face of Kenya ambassador, model and actress. In addition to that, she is currently pursuing a Masters degree in Marriage and Family Therapy. Fitness is something that has helped Rose gain more confidence. Seeing what positive impact fitness has on her life, she knew she had to share it with others. Read on to find out how Rose Njeri is motivating others to live a happy, healthy and positive life. When did you realize it was your passion to help people live a healthy life? I enjoyed helping people around me get into fitness and shortly came to realize that I could help more people. I also saw a need of teaching people live a healthy life. Considering the abundance of businesses and services in the health industry, what makes your brand stand out? What makes my brand stand out is the relationship I build with my clients. They become family once they start training with me. I become their biggest fan! I want them to win. All they have to give me is a 100% and I will help them accomplish their fitness goals. I do my best to teach my clients to see working out as a lifestyle and not as torture. I always wish to leave a positive impact in their lives. [bctt tweet=”I see a lot of opportunities in the health and fitness industry – Rose Njeri” username=”SheLeadsAfrica”] How did you come up with the RoseFit brand? RoseFit came from my amazing friends and family. They would call me “Rose, the fitness guru” and from that I came up with RoseFit. Also, having my name on the brand makes me work harder because I want it to mean more and stand for something bigger. What do you think of the health and fitness industry as it now? The health and fitness industry is growing! More people now understand the value of it. I believe there is a need for it! I’m constantly learning new ways to make it easier for people to learn more about health and fitness. There are variety of opportunities beside training in health and fitness industry. I’ve gotten to be a motivational speaker, sell fitness gears, host 5K Runs and be a mentor, all in the health industry. I see a lot of opportunities but it all requires hard work and commitment. You offer diverse services including gear, how do you manage them all on your own? It goes back to working for my brand; I’m willing to do whatever it takes for RoseFit to grow. I am learning to balance it all out but it takes time. Can you tell us about being an award winning fitness coach? It was a surprise for me when I won an award. When I started out as a trainer I did free boot-camps in my community. They brought a lot of people together and were a great way for me to network. I saw that fitness brought people together and so I wanted to create more opportunities for the community to stay active. Also, I participated in Face of Kenya USA pageant and one of the tasks we had to do was to raise money for a charity of our choice. I came up with the idea of having 5K runs to raise money and it turned out to be very successful. The community got to know me as a trainer and they would turn to me for any help concerning health. I was invited to a community event as Face of Kenya ambassador and there, I was awarded a fitness award for influencing people in the community to workout. It was a blessing because it was women-focused event named “Queens Night” and I love events that aim to empower women. [bctt tweet=”Rose Njeri: When I started out as a trainer I did free boot-camps in my community” username=”SheLeadsAfrica”] You’re a woman of diverse talents as a model and actress too, how do you balance it all? Honestly I am still learning how to balance it all but I take any opportunity that I’m given and give it a 100%. I am truly blessed and that is the best way to describe it. How do you keep the passion alive in everything that you do? I pray for everything I do and trust God’s ways for my life. When God is involved anything is possible. Also, I enjoy it all and make sure I’m having fun. When you’re doing something you love, you enjoy it! If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Gbemisola Isimi: Our mission is to preserve and promote African languages
[bctt tweet=”Gbemisola Isimi hopes to make learning African languages a fun & interactive experience. ” username=”SheLeadsAfrica”] Gbemisola Isimi is the CEO & Founder of CultureTree and she wants children to learn African languages. We can’t ignore the importance of speaking your mother tongue(s) but in a globalised world, many children are losing touch with their languages. CultureTree provides a solution to this problem. At present, CultureTree teaches children the Yoruba language through popular nursery rhymes, folk songs, stories, games and other educational resources. They plan to expand and introduce other African languages in the near future. What would you say is the innovative idea behind CultureTree? The idea for CultureTree was birthed when I had my first daughter who is now 3 years old. I wanted to teach her Yoruba but I couldn’t find anything online. I noticed she loved watching nursery rhymes on Youtube and could sit for hours watching it, even the ones in foreign languages. So I searched for Yoruba nursery rhymes but there was only one at that time and it wasn’t an animated cartoon but someone singing. That was when I thought of creating them myself. Kids love our nursery rhymes because they are already familiar with most of the songs. Baba MacDonald for example is particularly popular because kids love the Old MacDonald had a farm nursery rhyme. They are simply learning the Yoruba version of it. We hope to make learning African languages a fun, interactive and natural experience. Children are more likely to be curious when presented with songs, rhymes, stories and games and therefore are more likely to learn and retain knowledge. [bctt tweet=”I searched for Yoruba nursery rhymes but there was only one at that time – Gbemisola Isimi ” username=”SheLeadsAfrica”] Can you tell us more about your business as a social venture? As Africans, our language is a very important part of our identity. Yet I noticed that a lot of us (Nigerians especially) living outside of Africa no longer speak to our children in our mother tongue. Even those of us who do speak our language to our children don’t get a response from them in our language but rather in English. This is because English is what we are surrounded with and unless parents have the tools and resources to help with teaching our languages, it will be a continued struggle (especially for those in inter-marriages, non-speakers etc.) Our mission is to preserve and promote African languages and also reignite the love and passion for our languages. As I mentioned earlier, we hope to provide as much educational resources as possible to teach children African languages. We believe it is very important to catch them young because children are so intelligent and can learn multiple languages very easily. As parents it is our duty to educate our children on our culture and language. If we don’t pass our language on to the next generation it will surely die. What four skills have you found yourself using/learning frequently since starting Culture Tree? There are so many but the four that stand out for me are: Discipline I’ve had to be very disciplined with my time, money, efforts, everything! Usually when working 9-5, you really don’t think about this because everything is so much more scheduled. As an employee you start work at 9, have your lunch around maybe 1pm then finish at 5/6-ish. When I first started working for myself, I used to think, “Yes I’m my own boss now, I can do whatever I want, even sleep till 10am”. I’d start working around 1pm but before I could even type one full sentence, the day would be gone and I’d have achieved nothing! Same with money, I can’t walk into Reiss and buy that expensive top any more without thinking about my bank balance because there’s no regular salary at the end of the month (at least till I hit the big-time). To cut a long story short, I’ve had to apply self-control in everything and work out a routine that allows me to be productive. [bctt tweet=”Gbemisola Isimi: I’ve had to apply self-control in everything and be productive.” username=”SheLeadsAfrica”] Time-management and planning skills This follows on from being disciplined. You know that saying, ‘time flies when you’re having fun’? Well, I’ve learnt that time also flies when you’re not planning your time! I’ve learnt to prioritise my time and also plan ahead. I now set time aside each week to plan for the entire week and also make daily adjustments. I know when my peak energy times are so I work during those times and also keep a to-do-list. Communication I can get in about 20 words in one sentence because I talk very fast! And yes that is a skill! But that is not the kind of communication skill that has come in handy strangely. We are surrounded by noise everywhere, in person, online, on TV, etc. People can easily switch off if the information you’re giving them is too much or too long. I’ve had to work on being able to express the idea of CultureTree in a clear and concise manner. It is very important to learn to pick out the most important concepts of ones’ ideas and speak about them with clarity. I am also very enthusiastic about the business and I think this shows when I talk about it. If you are not enthusiastic about your idea, it is hard to persuade others to believe it is good one. Learning skills: Learning is a skill and one should never stop learning! I’ve always been a quick learner but there are so many technical skills I lack that I want to learn. It is very important to be willing to learn new skills constantly. For example, I’m learning how to create children’s games. I can easily hire someone to do this but it’s also useful for me to know how to do it myself, not to mention the fact that it’ll
Ramadimetja Makgeru: Your business exists to please your audience
[bctt tweet=”Ramadimetja Makgeru’s interest in entrepreneur grew from her financial struggles as a student” username=”SheLeadsAfrica”] Born in the dusty village of Mohlaletse in sunny South Africa, Ramadimetja Makgeru —better known as Rami— is a simple girl who has always enjoyed serving others from a very young age. From winning awards for community service in primary school to being involved in various initiatives as a young adult, making a difference runs in her blood. As a financially struggling student at the University of Witwatersrand, Rami’s interest in entrepreneurship started. She started attending business seminars during her spare time to learn about the world of business and how she can start making money. Through these seminars, Rami met a lot of budding entrepreneurs and realized that they all faced a similar predicament —they lacked personal and business branding skills. Not just that, they also lacked basic financial skills to enable them to do business financials. That’s when she decided to assist start-ups with bookkeeping and tax as a freelancer. Rami eventually decided to invest time in learning about sales and marketing too. Later on, she then designed training material to train small businesses on sales under her company Competent Creations Agency (Pty) Ltd. The company was registered when Rami decided to make her services more accessible to make more money from the venture. It now has its own agents distributing products on behalf of other companies. Why do you think entrepreneurs lack knowledge on branding, bookkeeping and sales strategies? Entrepreneurs don’t utilize readily available resources that educate them on these subject matters, but in their defence, they don’t have the time to do so. Most entrepreneurs are usually knowledgeable in the field their product or service specializes in. Branding, bookkeeping and sales strategies come with trying to maintain a company to keep it running; something most people don’t consider before starting a venture. Per studies, there is a positive correlation between business failure and lack of marketing and sales skills. How can entrepreneurs improve their knowledge of this on the cheap? There is a lot of material available online on platforms like YouTube and even free online courses (MOOC’s). With the age of the internet, information is at your fingertips. Various organizations, like mine, organize seminars where entrepreneurs are educated on these subjects by industry experts. In what ways you do help businesses stand out at Competent Creations? We assist businesses with branding themselves; from the first steps of choosing a name, drafting a killer business plan and even the design of quality logos and websites. We believe that how third parties view/perceive you plays a huge role in determining how well you will perform as a business. [bctt tweet=”How 3rd parties view you plays a huge role in how well you will perform as a business” username=”SheLeadsAfrica”] What advice will you give to a recently launched start-up looking to re-brand? Go back to your business plan and see why you exist as an organization. How you brand yourself should reflect your reason for existence. Your audience should be kept in mind every step of the way because what they think of you is what matters most (you exist to please them). It is also important to get the opinion of an outsider, because the people you work with are too close to the current brand to be objective. Do you keep New Year resolutions? What will your goals be for 2017? I do not usually keep New Year Resolutions, but I plan to go vegetarian next year. I am planning a spiritual and body cleanse to connect with my inner self. My goals for 2017 include getting the company noticed. I would like to tap into the corporate market. This embodies a lot of networking and self-selling. I am excited for it! If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Rapelang Rabana: I don’t believe everyone should be an entrepreneur
[bctt tweet=”Rapelang Rabana was named Entrepreneur for the World 2014 by the World Entrepreneurship Forum” username=”SheLeadsAfrica”] Featured on the cover of Forbes Africa before the age of 30, Rapelang Rabana founded Rekindle Learning, a learning technology company. Rekindle Learning challenges the existing norms within (largely ineffective) organisational and academic learning. It explores the role of technology and the latest learning pedagogies that improve learning efficiency and reduce time to competency, ensuring higher workforce productivity and enabling young people to be more employable. Rekindle Learning was profiled in the McKinsey report Lions go Digital as a ‘striking innovation’ in mobile learning and serves academic learning institutions and corporate training environments. Prior to founding Rekindle Learning, Rapelang was the founding CEO of Yeigo, an innovative startup that developed some of the world’s earliest mobile VoIP applications. Thanks to our increasingly digitalized culture, people generally have no patience for long-form essays or in-depth reading. Do you think there’s a danger in missing nuances when information is fed in a bite-sized format? Subtleties and the “bigger picture” can indeed become lost when information is whittled down to its bare bones —this is an unavoidable reality in today’s fast paced world. But we should rather ask ourselves if a solution is ‘purpose-fit’. In some cases, no learning can happen without providing context and nuances, while other times, bite-sized chunks are perfectly adequate. The very nature of mobile devices —which are the most influential contributors to this information condensing trend, can also be used for a higher purpose. And it is in learning particular subject areas that I see this dynamic being to society’s great advantage in the future. The process of learning can be aided by information being presented in bite-sized chunks, similar to how we consume social media. This is very much part of the ethos of Rekindle Learning and what I aim to target in both the educational and corporate sphere through the use of mobile devices for learners and employees. [bctt tweet=”The very nature of mobile devices can also be used for a higher purpose – Rapelang Rabana ” username=”SheLeadsAfrica”] On running a business, you’ve said “being good at numbers, or being an aggressive sales person and deal maker, or bossy enough to manage a lot of people are not deciding factors.” Could you elaborate on the statement? In business, as with life, we are fed many societal misconceptions that ultimately hinder our progress as individuals and professionals. These misconceptions include “being good at numbers” and “being bossy enough” which are really not factors in determining one’s aptitude for potential entrepreneurial success. Rather, success on the entrepreneurial path is one of self-discovery, the realisation of true confidence and bringing one’s authentic voice to the venture at hand. You write your own story. The limitations that are so flippantly bandied about are only limitations as long as you play by someone else’s rules. Running a business takes constant vigilance and a lot of hard work, but if one has a deeper motivation than simply the bottom line or being a success, it can be done! There’s a common notion in Nigeria that everyone should be an entrepreneur. As someone who has founded two start-ups, do you share the same view? As they say, it takes a village to raise a child and it is the same in the business world. Although I believe that any person, with the right socialisation, stimulation and mindset “can” be an entrepreneur, I don’t believe everyone “should” be one. A business is merely a sum of its parts, and every person operating within that chain plays an indispensable role – from the secretary to the MD. One cannot function optimally with the other doing the same work. Also, the moment we use the word “should” we are in dangerous territory. The only “should” is that every person be given the opportunity to develop themselves, to discover their strengths and make their unique contribution in whatever form that comes. Yes, increased entrepreneurial activity is a huge bonus for any country but businesses need employees working in them to make them a success. There are no small parts, and for every successful entrepreneur, there’s a team of astute employees fulfilling their objectives/roles to ensure the bud blossoms. [bctt tweet=”It takes a village to raise a child & it is the same in the business world – @rapelangrabana” username=”SheLeadsAfrica”] What has founding Yeigo Communications and Rekindle Learning taught you about yourself and entrepreneurship? From a personal perspective, I have learnt that the journey of entrepreneurship is really an inward one, wherein connecting to my authentic drive and motivations naturally leads me to the right solutions. I have been led to plumb the depths of my personality to reach places of clarity. In a nutshell, don’t look outside – look inside! Regarding business, I’ve learnt that local entrepreneurs and innovators play a pivotal role in delivering solutions for Africa; that the typical assumptions that technologies will always come from the West are deeply flawed. Indigenous ideas that are contextually relevant, because they are created by people who not only observe but live the experience, are the only way we will have products and services that address the many challenges the continent faces today. What’s next for the serial entrepreneur Rapelang Rabana and Rekindle Learning? In the next 10 years, I would like to see Rekindle Learning as a centre of learning, enabling people from school children to young high school graduates needing new opportunities, entrepreneurs and women farmers to build knowledge from the palm of their hands. I believe one of the greatest drivers of data usage in 10 years on the continent will not just be entertainment and social media but educational, training and learning content, and I want Rekindle Learning to be at the crux of that. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Randy Mampuru: Everything I do is fuelled by my personal vision
[bctt tweet=”From tourism to making furniture to working with kids, here is Randy Mampuru’s story” username=”SheLeadsAfrica”] When Randy Mampuru completed her matric in 2010, she decided to take a gap year in 2011 because she wasn’t sure of what to study in university. When she found that being broke didn’t work for her, Randy got herself a job doing promotions. That is when she came across the Raymond Ackerman Academy for Business Skills and Entrepreneurial Development offered at UJ Soweto Campus. Randy did that for the rest of 2011, then enrolled with the Gauteng Travel Academy in 2012 for a certificate in tourism. In 2013, Randy was given the opportunity to be travel consultant at one of the biggest travel agencies in South Africa Travel with flair. She worked there for few months but didn’t like it so left to pursue her studies in project management. Then in 2014, while Randy was studying from home, she got into a furniture manufacturing business. Randy Mampuru started making pallet-inspired furniture from her mother’s back yard. The business grew, eventually making it to the furntech incubation centre where she was given space and machinery. It was around the same time Randy started Kidz Hub. After taking a gap year to decide what to study, why tourism? In high school I studied tourism as a subject, which is where I fell in love with it. During my gap year, I figured out that I wanted to travel the world. I needed to get into career that could allow me to travel, and tourism was industry that I had to get into in order to travel. What does self-employment mean to you? It means being able to work on my dream and vision; making it a reality while serving and helping people and making sure that the next generation’s future is successful. Tell us about Kidz Hub, what inspired Kidz Hub? Kidz Hub is an organisation that pays attention to kids personal development, while taking the academic route and a holistic approach. We are all about instilling life time skills practically and actively so. We save R2 everyday towards our writing utensils and books. Now think about it, a 7year old saving R2 everyday…there’s a lot that goes into that. When they put it upon themselves to save the R2,that’s commitment. It also shows consistency. They don’t buy snacks along the way and that’s sacrifice. Not forgetting that this kid is taking in leadership, initiative, responsibility while also learning the financial management skill. We identified that many kids didn’t have anyone assisting them with their homework. So we decided to create a space were kids can come in and do their homework. That space was first my mothers kitchen, we then moved to the garage where I build a table and benches since I was in the furniture manufacturing industry. Currently, we have three branches and 33 kids signed up. We are also receiving assistance from former matriculants and varsity students who come and help voluntarily. This is fuelled by my personal vision which is; “To see the work that I do, the contributions that I make and the purpose that I serve having lasting effect on humanity”. [bctt tweet=”Randy Mampuru wants to see that the work she does has a lasting effect on humanity ” username=”SheLeadsAfrica”] Why kids? I love kids. Kids are very genuine, honest and free. They show so much life and they make one look forward to life. So I wanted to contribute towards their future to make sure they do not fall prey to what society portrays as how life should be. Do you feel kids should be sheltered from unhappiness? No I don’t think so. I feel that unhappiness is one of the feelings that will always be apart of our lives. It is triggered by failure and disappointment which are the two most important feelings that one goes through. Both feelings are necessary to recognising one’s abilities towards what they want to achieve, whether it is academic, personal or financial. What cheers you up? Gospel and house music, dancing, good food; basically good vibes. Who is your hero, why? My parents are my heroes. They are my heroes because of their tremendous support. I don’t think I would be where I am now if was not for their support. Want to see women you know featured on SLA? Tell us what amazing things women are doing in your communities here.
Oladoyin Oladapo: I never planned on writing a book series
[bctt tweet=”Oladoyin Oladapo is inspiring girls to reach their maximum awesomeness with Girl to the World” username=”SheLeadsAfrica”] Oladoyin Oladapo is the author of the “Girl to the World” book series which consist of four chapter books and four picture books for children below 12. These books share values essential to girlhood; intelligence, curiosity and self-esteem while highlighting the diverse world around us. They are more than learning about differences instead, they are fun and captivating to read like traditional children’s stories. This is because after spending six months in a local elementary school with her team, Oladoyin discovered that children that age are not as concerned as we were about learning about developmental concepts such as culture and values. So if her team wanted to get children to read, they had to mask all the educative material with fun and exciting stories. This led them to create the “Girl to the World” book series which empower children but are still fun to read. The series teaches children but not are not textbooks. Oladoyin believes that the content children consume at this age moulds their future; her goal is to expose children especially girls to different cultures. Read on to find out how Oladoyin Oladapo is helping girls reach their maximum awesomeness through the celebration of culture, girl power and universal concepts like arts, friends, family, fashion, sports and school. Tell us a little about yourself and your writing background? I am from Nigeria but live in the USA. My family migrated to the States when I was very young, so that was where I had most of my education. I studied sociology with education concentration and political science with international relations concentration. Around my junior year, when I first got the “Girl to the World” idea, I was studying gender and inequality in education and I think that a lot of that really formed the idea. I however planned on making multiple things with the idea; thus toys and animation etc. The first prototype I made with this idea wasn’t a book. I had to try out other things until I finally decided to start with a book, which was a great idea I must say. With regards to my writing background, I never had professional experience in writing. But I was always doing creative writing among others in school which gave me some experience in this field. So when the time came to write the books, what I did was to put together what I knew and I guess I did the best that I could. You said you and your sister read a lot when you were young, which books had the most impact on your life? Would you say reading so much at a young age ignited this passion to write the Girl to the World series? My sister and I read a lot, I remember reading the Bible a lot when I was growing up. At that young age however, I wasn’t able to understand the Bible so I was given the picture Bible which made it a lot easier to understand. In terms of actual storybooks, our dad would take us to the library all the time. We spent an entire summer reading Chicken Soup for the Soul. I mean we read the entire series of that book just like the Babysitters Club, the Magic Treehouse, Junie B. Jones and Captain Underpants series. I really enjoyed Captain Underpants because it was an easy read and I loved the pictures and how funny it was. Also I believe that because I read so much, I had the confidence that I could write the book even though it was something I never planned on doing. [bctt tweet=”Everyone wants to know why I don’t have a Nigerian girl in my series – Oladoyin Oladapo ” username=”SheLeadsAfrica”] From your Youtube video, you stated that there are four chapter books and four picture books about four amazing girls. These girls are Akua from Ghana, Shivani from India, Estefany from Colombia and Chazelle from Trinidad and Tobago. How did you come up with these characters and how did you choose their nationalities? Was is random or planned? Everyone wants to know why I don’t have a Nigerian girl. It’s a long story. The thing is, the first person who joined my team was a Ghanaian girl who helped me write the first story. And later, when we decided to extend to other characters, we wanted geographical diversity. It didn’t make sense to have Nigeria which is like two doors from Ghana. I wanted to get other places around the world. Ghana was already there so I decided to hold on with Africa and try other continents. Then I decided to choose countries that I felt like I knew enough to write about. As I am an outsider and not from any of these cultures so I did research and talked to people who are from there. I wanted to make sure I had enough resources, facts and details so I could write about them. I wanted it to be authentic, genuine and good. That was the major reason for creating stories from different regions. Also these were cultures I really really enjoyed. I feel like if I wasn’t a Nigerian, I will be Indian. All these countries I was exposed to, I felt like part of them. With each character we wrote about, I felt like I was the one in the story. As a Nigerian, I have lots of Ghanaian friends and I am used to their culture so I chose cultures that resonated with me. However, these characters are just the beginning. I plan to extend to all the other cultures. You and your team spent six months in a local elementary school to study and test out your contents. Can you share with us some of your findings? What I learnt was that children just want to have fun and want to be engaged first and foremost.
Minna Salami: I’m impatient with the idea that the reason we should empower women is to grow the economy
[bctt tweet=”Like all ideologies, feminism is an always changing one – Minna Salami” username=”SheLeadsAfrica”] Listed by ELLE Magazine as one of “12 women changing the world”, Minna Salami is a Nigerian-Finnish writer, blogger and commentator who has contributed to the popularisation of African feminism through her blog, MsAfropolitan. Her writing appears in the UK Guardian, Al Jazeera and The Independent. She is a columnist for the Huffington Post and The Guardian Nigeria, where she writes a bi-monthly column. Salami is a member of Duke University’s Global Educator Network and the Guardian Books and Africa Networks. Salami is a frequent speaker at international universities and featured on the BBC, SVT, Deutsche Welle, as well as TEDx Talks. She holds an MA (Distinction) in Gender Studies from the University of London, School of Oriental and African Studies (SOAS), and a BA (Distinction) in Political Science from the University of Lund, Sweden. She grew up in Lagos, Nigeria, in a multi-racial and inter-faith household where four languages were spoken, and has since lived in Sweden, Spain, New York and London. As a blogger who has written about feminist issues for many years, can you define in three words who a feminist is? Why does the word frighten some? I’d like to first say that like all ideologies, feminism is an always changing one. So anything I say is simply my contribution to the forever changing landscape of what it means to be a feminist. In that vein, here’s what I think. A feminist is a person who believes that feminism is the best tool (movement, framework, ideology) for the cultural, political, sexual and psychological liberation of women, men and all genders. By the way, I believe that although men, through manipulation, violence and force, now inhabit the top position in the gender pyramid, they are also imprisoned by our current forms of social relations, even if their “prison” has golden bars. Anyway, in defining a feminist this way, I’m simultaneously suggesting that a feminist is not merely a strong woman who happens to be a politician, a single mother of three, a sassy seductress, a successful entrepreneur etc. as many seem to think. While such women may be living their lives in a feminist way, a feminist is ultimately one who at least has an awareness of the political philosophy of feminism. That said, if the choice was between a great number of women living feminist lives but not referring to themselves as feminists –or– between a small number of women referring to themselves as feminist and living feminist lives, the former would be my clear preference. The reason that I nevertheless formulate it the way I do is because I think that the canon of feminist philosophy is a treasure. Just like anyone who calls themselves a Marxist, would engage with economic systems, workers, the bourgeoisie etc., feminists benefit from engaging with feminist theory. Sorry, that was more than three words. I really can’t define a feminist in three words! Who is the empowered woman, and what’s your opinion on the use of the word ’empowered’ as a marketing tool? At the risk of sounding too spiritual, or something, let me first say that I believe that if there is a purpose to life, then it is self-actualisation. Some might call this “becoming the highest version of yourself”. Now, there are two types of obstacles to self-actualisation. The first are psychological obstacles, e.g. fear, family abuse, depression etc. The second are socially constructed obstacles. These can, depending on your gender, ethnicity, sexuality, class or race, follow similar patterns. To use an academic term – these obstacles form ‘institutionalised oppression’ – meaning that they are obstacles that are systematic and reinforced by established laws, customs, and practices. [bctt tweet=”I believe that if there is a purpose to life, then it is self-actualisation – @MsAfropolitan” username=”SheLeadsAfrica”] Bearing those two types of obstacles in mind, I would say that an empowered woman is one who is able to identify and subsequently transcend the obstacles that stand in the way of her self-actualisation. It’s not the same process for everyone, and it’s not an easy process for anyone, but society sets it up especially difficult for certain groups. As for the business of empowerment, yes everyone from Coca-Cola to Ariel to H&M is now in the business of empowering women. The problem is that their formula is to cater to the first types of psychological obstacles I mentioned above while ignoring the institutionalised oppressions caused by traditions, social attitudes, sexual norms, the institution of family, international politics, the legal system, higher education, religions, professional spaces etc. This makes most so-called feminist marketing campaigns not only hypocritical but counterproductive. That said, there are also brand campaigns that get it right and address both types of oppression in creative and innovative ways. Goldieblox had a pretty cool campaign some years ago. I’m not saying that using empowerment as a marketing tool is in itself an issue. What matters is that consumers discern genuine from faux empowerment. What are the two biggest challenges facing professional women in Nigeria, and how can they be solved? I would say, firstly, the absence of adequate constitutional rights. And secondly, the absence of a robust civil society fighting for adequate constitutional rights. The absence of both disturbs the smooth flow of a woman’s professional life. This is because there are no clear parameters for dealing with challenges that women are bound to encounter in professional life such as sexual harassment, maternity leave, domestic life-work balance, insurance policies, minimum wages, equal pay, and so on. Feminist civil society groups are needed for various reasons. They educate women about their rights (or lack of rights) in the workplace through workshops, conferences etc. They formulate gender-sensitive policies and push for constitutional reform. Civil society groups teach women about feminism and how it can help them achieve real empowerment. They gather statistics and equip women with practical tools such as how to obtain bank loans or how to use technology to their
Dr Tlaleng Mofokeng: I envision a world where all people are at the centre of reproductive health agenda
[bctt tweet=” An advocate for reproductive justice, Dr T dedicates her time to realise her vision” username=”SheLeadsAfrica”] As African women we know the struggles we face when it comes to accessing quality sexual and reproductive health services, especially if you are not privileged enough to afford private health care. Dr Tlaleng Mofokeng, also known as Dr T, is a young woman who is passionate about making such services available to all regardless of economic status –including those marginalised because of their sexual and gender identities. Dr T is a South African medical doctor, an activist, facilitator, speaker and columnist. Being a doctor has been her childhood dream. As soon as Dr Tlaleng knew what doctors did, she’s always wanted to be one. Now, Dr. T is a winner of the 2016 120 under 40: The New Generation of Family Planning Leaders and the Mail and Guardian 200 young South Africans in 2016. Who is Dr Tlaleng Mofokeng? I graduated from the University of Kwa-Zulu Natal in 2007. As a student, I set up the first youth friendly clinic in Matatiele in the Eastern Cape as part of my rural community project under Lovelife. Currently I run a Reproductive Clinic in Sandton and serves as the vice-chairperson of the Sexual and Reproductive Justice Coalition. I’m also a Medical Columnist at Sunday Times Newspaper, a Resident Doctor at Kaya FM, a facilitator and speaker. What made you choose sexual reproductive health? Sexual and reproductive health chose me. I had the first real inclination that I would work in this field during community service year; while I was working in the West Rand clinics in Johannesburg. I had many patients, often young women who consulted with me for medical issues and somehow they would end up opening up to me regarding their sexual health and relationship issues. It was very rewarding and I think the process was organic in that it is the patients who found me receptive enough to share their experiences. I remember one of the days when I had more patients waiting for me in the parking lot than inside the hospital, to talk about sex and ask questions. [bctt tweet=”Sexual and reproductive health chose me – Dr Tlaleng Mofokeng” username=”SheLeadsAfrica”] What is the Sexual and Reproductive Justice Coalition all about? The Sexual and Reproductive Justice Coalition, is a civil society organization made up individuals, academics, researchers, activists, service providers etc. We believe in, and are creating, a future informed by an intersectional sexual and reproductive justice perspective. Equality, dignity and bodily integrity to inform services, information and resources and options that are provided to all including marginalised sexual and gender identities. Tell us about your experience at the Johns Hopkins University and being in the top 120 under 40? The trip to the USA was an amazing trip. I am one of 40 winners and one of 10 invited to the USA to receive the award in person. I spent time in Baltimore, Washington and New York. The time at Johns Hopkins was really special as we attended a lecture by Professor Mosley, who is one of the top rated lecturers at Johns Hopkins. What impact would you like to make in your field? I envision a world where all people regardless of gender, orientation, geography, disability or economic status are at the centre of reproductive health agenda and service provision. As an advocate for reproductive justice, I dedicate my time and expertise to ensure that this vision becomes a reality. What are some of the day to day challenges of your job and how do you overcome them? The main thing is physical and mental exhaustion, one has to be emotionally present for all your patients. Sometimes one goes from a therapy session, to doing procedures followed by consultations. By the nature of the field, many people have really emotional stories and experiences and it can be exhausting but also rewarding, especially on a busy day. It is for this reason that debriefing and self-care is of the most importance for one’s own emotional and psychological wellbeing. [bctt tweet=” Self-care is very important for one’s emotional & psychological well being- @drtlaleng” username=”SheLeadsAfrica”] How do you stay inspired? The struggles are real and very personal. Our existence as black women is political and we can never switch off from the struggles of gender politics, racial oppression and the quest for economic freedom. The vision of a just world in which we as black women thrive and not just survive is further compromised because many women remain landless and unable to have shelter and food security. The daily experiences of not only my patients but also of my own in navigating an unjust world keeps me inspired. [bctt tweet=”We can’t switch off the struggles of gender politics & racial oppression – @drtlaleng” username=”SheLeadsAfrica”] What is the one thing you wish someone had told you about being a successful career woman? I do not think you can ever prepare for all possibilities especially in business or regarding careers and people may try but they too cannot tell you all there is to know. I have been fortunate to have a mother who was a working mother and career driven as a result of her modelling I have had no issues or inner battles about family life versus commitment to my career. Is there anything that you would change about the career choices you have made? Not a single thing. I know for sure that I am in the right field. What is your advice to the young women out there that want to follow in your footsteps? Medical school is tough. You will break but you will rise and you will realise your dream. No matter what the world tells you, you are beautiful, you are intelligent and you were born with all the power and are deserving of a good life. You can catch Dr T on Kaya FM 95.5 Gauteng and Al-Jazeera channel 406 on DSTV.
Wonderfull Abuah: Our desire is to see women acquire skills from scratch
[bctt tweet=”It’s important for fashion enthusiasts to attend a fashion school – Wonderfull Abuah ” username=”SheLeadsAfrica”] Wonderfull Abuah’s first name is a perfect ice-breaker. She is co-founder and partner of Sew Easy Workshop (S.E.W), which she runs with Folasade Dan-Oketola. S.E.W is an online school for all things fashion, providing courses that are easy to digest and super easy to implement. Wonderfull’s journey into the world of fashion design started post-NYSC (National Youth Service Corps). Depressed over the fact that no job was forthcoming, she jumped at the opportunity to acquire sewing skills at a vocational centre where she met Folasade. Prior to co-founding S.E.W, Wonderfull spent her time making & selling outfits. With S.E.W, Wonderfull Abuah is living out her lifelong dream of impacting others. Would you say it’s important for fashion enthusiasts to go to fashion school? I would say it’s important for fashion enthusiasts to attend a fashion school. It isn’t mandatory, as we have some renowned fashion designers who are self-taught. However, times have evolved. A fashion school has a comprehensive curriculum that one can benefit immensely from. It saves time, energy and effort attending a fashion school rather than spending hours searching online or reading necessary and unnecessary books. How do you teach women to make money from sewing? At S.E.W, we teach women how to make money from sewing via an intensive coaching program. In this program, we cover their products, the quality and relevance to the current season/trends. We also deal with their pricing model and online/offline sales strategy. We literally show students how to properly position themselves as a brand that would attract the right target market. For example, we always emphasize product quality to the women we coach. Tailors already have a negative brand image around so it’d be catastrophic to be branded as “one of them”. By “them”, we mean tailors who disappoint their customers with poor finishing, poor customer service etc. We believe women should first of all, work on the quality of their products, then work on the packaging and marketing strategies. Our curriculum is created for absolute beginners and women with intermediate skill set. Our desire is to see women acquire this skill from scratch and be able to trade it eventually. We ensure that whatever we put into the curriculum would be suitable for a novice with zero knowledge about dressmaking. You’re a virtual company. What would you say to someone who doesn’t believe that one can learn fashion skills without a teacher looking over their shoulder? We are aware that many women in this part of the world are used to the traditional way of learning; i.e. physically with a tutor. And so we decided that our online teaching model would be as visual as possible and super easy to understand. However, our biggest breakthrough has been the testimonials from the women who dared to sign up for our online tutoring. This has been a major factor in convincing so many other women in our online sewing community to opt in for online sewing courses. We’ve had a wide variety of women use our program; from women who have 9-5 jobs,women who have children, young ladies freshly out of university and even students. We have received tons of tear-jerker messages from women who have taken our free and paid courses. It’s hard to pick one exactly because we have touched them in different ways. There are women who have had no extra time to enroll in a school and then discovered us and suddenly their dreams can come true, finally. We have stay-at-home moms whose kids are toddlers; they have no time to leave the house but with us tutoring them, they have begun mini sewing businesses from home. There are others who live in far away countries and discovering us has been an answered prayer. The scenarios are different but the results are same. We rekindled their dreams! How did you meet founder Folasade? What do you think compliments the both of you so S.E.W runs smoothly? I met Folasade at a vocational institute in 2009 where we both acquired dressmaking skills. We became good friends and kept in touch afterwards. She went on to intern with high profile designers and then established her sewing business, even as a banker back then. Last year 2015, Folasade called me and told me about her idea of us teaching women online. We had taught several ladies physically before; we did this separately. I loved her idea and we created our online group the same night! We added our family and friends (forcefully I might add) and then they added others. And that’s how we grew. Our partnership has been of great value. Folasade is the level headed one. She thinks through each proposal we create. She’s very practical and patient. On the other hand, I’m the instantaneous one. So we compliment each other so well. Folasade helps me slow down when my adrenaline is too high and I want to make decisions rashly. I also nudge her a bit more when we seem to slowing down on our goals. It’s been awesome working with her. What are the challenges in running a fashion school that is based online? Our challenges in running a fashion school online have been eye-opening. We have had to win the trust of women who were strangers via free online tutoring. About 5 months before we launched a paid course, we offered free online tutoring. We still offer free tutoring monthly within our sewing community and we’ll always do so. Eventually, we have been able to gain their trust. We have also had to deal with being present almost at every hour, answering questions from our online sewing community. We had to set a schedule for this to avoid burnout and to remain valuable to our students. [bctt tweet=”Wonderfull Abuah used free online tutoring at S.E.W to gain the trust of women to her brand” username=”SheLeadsAfrica”] Any New Year resolutions for