#YasminSays: Here’s why that interviewer never called you back
Over the last couple of months, I’ve been spending a lot of time trying to hire new talent for SLA. It’s been brutal. I often hear young people talking about how they can’t find jobs. They always blame the system. They don’t want to hire new people.” ”They didn’t like my face.” ”They don’t like people from different tribes.” After 3 months of looking at applications and interviewing a bunch of people, here’s a thought I’d like you all to consider…. Maybe you’re the problem. Maybe you went about getting a job the wrong way. Maybe you played yourself and set yourself up for failure. I know… I’m mean right? And I’m not meant to be mean because I founded SLA and we’re meant to be this cuddly organization that helps women. Hell – we probably spend our evenings braiding each other’s hair and giving group hugs as we sing kumbaya. WRONG. My job as a founder of SLA is to keep it all the way real with you and turn you into a corporate beast. Someone who’s going to go out and crush it all over Africa. So in the spirit of keeping it real with you, here’s a list of the dumbest things you can do if you’re applying for a job. Don’t ask basic questions A couple of weeks ago, I was searching for a new program manager. One of the prospective candidates sent me a question asking whether or not we charged people to be members of SLA. Needless to say, I didn’t even bother to look at her application. Why you ask? Because she asked a basic and frankly stupid question. All she needed to do to get that information was to go onto the SLA website and do her research. Yet, she decided not to and instead came off looking like the Founder, CEO and Chairman of SimpleHeauxs.com. When you choose not to take any initiative in learning about the company or gaining basic, publicly available information, you show that you actually aren’t that serious about the company and they shouldn’t take you seriously either. Don’t overhype yourself This one is so obvious that I’m actually sad that I have to write it down. One person who we interviewed called herself “an innovator from birth.” Is that so….? From birth huh? The only reaction someone will have when they see that is: The best thing you can do when applying for a job is to be honest and straightforward about your results and what you’ve actually been able to deliver. All the grammar in the world won’t help you if you can’t show that you know how to get things done. Don’t overhype your qualifications A couple of weeks back I was talking to a girl who said that she graduated from Harvard Business School. On further investigation, it comes out that she just did a course there for a couple of weeks. Her CV went straight into the dustbin because now I know she is a bona fide massage therapist – massaging the truth all day every day. If you didn’t have to take an entrance exam, then calling yourself a graduate is a stretch. Doing a summer course does not make you a graduate of that institution so chill your life. Not everyone in the world went to Harvard and THAT IS OKAY. No need to be so insecure. Don’t act entitled This one goes out to all you returnees out there. Especially the ones who went to fancy schools. Y’all think that because you went to fancy schools with big names like Stanford and Harvard that I should be falling over myself trying to hire you. False. Some of the most basic, offensive, simple-minded heauxs I know went to these Ivy League schools so relax yourself. No degree can overcome a stank, arrogant attitude and I’d rather take a chilled out, smart local grad over your annoying self any day. Chill with the fone If you spent one year in England and yet try to sound like Queen Elizabeth herself when I interview you, you will be rejected immediately. Why do we Africans feel the need to pretend to speak English with a foreign accent? It’s so weird and makes you seem really insecure. More generally, I’m not quite sure what the intended effect is. People know that you’re faking it and they’re probably judging you. In fact, sometimes the fone is be so strong that it’s actually hard to understand what you’re trying to say. I have a sort of English-American Nigerian twinged accent because I spent 14 years abroad. Does that make me better, more professional or smarter than someone with a Nigerian, Kenyan or Ghanaian accent? Absolutely not! An accent is an accent not a badge of intelligence so stop faking it. Speak as you speak and be confident with your bad self. So there it is. Five reasons why you may have gotten rejected from your last job interview. To those of you who’ve engaged in some of this behavior. Don’t worry. It is well. No one can fault you for not knowing but if you continue to make these mistakes moving forward… you have only yourself to blame. For those of you who are interested in learning more about how you can be well prepared to CRUSH the job market, check out a bunch of FREE resources we’ve created to make you the baddest B you can be. Till next time! Xoxo Yasbo
10 things nobody tells you when you’re a new manager
I thought I was ready when I took on my first ‘official’ management role as a performance manager. I had technical ability (I’d undertaken a good deal of additional, unpaid supervisory work, under the guise of ‘development opportunities’ prior to that) and I had a professional attitude so I thought I was good to go. Ha! Boy, did I get that wrong. The main difficulty was that I didn’t know the difference between leadership and management. If you’re a new manager, some of the lessons that I and countless other leaders have learnt (and I’ll be learning as long as I’m still here) will, hopefully, help you to transition into a management and leadership role in a more authentic way. Prioritise being the leader your team needs, rather than doing everything perfectly Chances are you’re a conscientious woman with high standards so you don’t need to stress about being seen to be doing a good job; that’s a given. It’s better to work out what your team needs from you than to focus on ticking every box. Spend time with your new colleagues, get to know them and find out what they need most from you, whilst you learn more about the role. If change is needed, find a way of working that works for you and your team You’ll need to develop the confidence to challenge the status quo, which takes guts, especially if you’re managing a group of people you only just met, or you’re new to the organisation. Overstand your values Yes, I said overstand. It’s one thing to be aware of your own values; it’s quite another to understand how your values serve you and influence the way in which you lead. The best leaders have a high level of self-awareness. Check out this article for more on understanding your values. If you’re not already, spend time getting get clear on your values. Start reflecting There will be days when you feel more like an infant school teacher than a manager and there’ll be days when you feel on top of the world because things are going so well. Spend time reflecting on your day or week and ask yourself what you did that was good and should be repeated and what wasn’t so good. How can you do things differently next time? Reflecting like this helps to improve your practice as a leader and is a pretty good de-stresser, too! Don’t try to switch up your persona Pretending to be someone you’re not is hard work and tiring. If you’re not a suit kinda person, don’t go for a power suit, just because you’re now in a leadership role. If you’re a soft-natured person, don’t try to come across as hard-nosed. People will see straight through you and inconsistencies in the way you treat and lead will cause others to doubt your credibility. Do you, boo. Don’t be afraid to be a bit vulnerable Exercise wisdom, of course (this ain’t therapy!) but being honest about things you’re not sure of can help your new team to connect with you as another human being and see you as more than just ‘the new boss.’ If they can see that you’re ok with your imperfections and limitations, they can relate to you and come alongside you far quicker. It’s also freeing for you to release the pressure that striving for perfection creates. Just because you’re the manager, doesn’t mean that you should, or will have, all the answers It’s not your job to know everything, it’s your job to facilitate your team in coming up with solutions and support staff so that they can do their job. You will make mistakes Get comfortable with the fact that things won’t always go to plan and that’s ok. You’ll learn for the next time. Being liked as a manager is underrated Yes, it’s true that staff need to respect you but being respected and being liked don’t have to be mutually exclusive. It’s a lot easier and more enjoyable for everyone when you’re likeable. Boy, is leadership great for your growth! Try not to compartmentalise your learning. Growth is growth so be intentional in transferring the development in your professional life to your personal development. A year from now, you’ll have grown immensely through your experiences so soak it up, my dear! What’s your experience been? What do you wish you’d been told earlier on? Let me know in the comments below.
QUIZ: Are you a boss or a bitch at work?
Relax. We haven’t even gotten started yet and some of you probably read the title and already got excited about boycotting us. Let us land please. It’s hard enough out there in the corporate world having to balance office politics, sexism and your freaking workload not to mention those coworkers that can make life unbearable. But what if the unbearable one is actually you and you never knew it. It might be time to check yourself and figure out if that sassy attitude you’re bringing is actually helping or hurting you at work. We aren’t saying that you should change your personality just for your job, but knowledge is power and if you’re not getting the results you want in your career it could be because you’re not aware of how you’re coming off. Or you could be a solid team player and just need an extra boost of confidence to keep you focused on your goals. So which are you, the confident goal-getter ready to get her life or the insecure, envious one looking for underhanded ways to bring down her colleagues? Take our quiz and find out! [viralQuiz id=4]
5 ways to start building your political career
Today more women are taking charge and running the show in different capacities as businesswomen, captains of industries, CEOs, academics, and professionals. Yasss! Salute to all the Motherland Moguls making it happen. For the longest time, politics all around the world has been referred to as the big boys’ game. Well, hold the door fellas because more girls wanna come in and play too. Why politics? It’s simple. There are various issues that affect us African women such as those tendered in the Nigerian Gender and Equal Opportunity Bill which failed to pass for the second reading in the Nigerian Senate. Some of these issues include access to education, divorce rights, ownership of property. To get the laws that will favour us, we need better representation in government. An article in the West Africa Insight declares that women are usually found at the bottom of the political chain; organizing, supporting, and acting as spectators as opposed to leading and initiating. Traditionally, the woman is relegated to the background and as such this practice has found its way into political participation. In the ECOWAS parliament, we have only a minute number of female parliamentarians. Nigeria has one of the lowest numbers of female senators and ECOWAS parliamentarians (6.7% of parliamentarians in Nigeria are female). Despite decades of self-governance, this country has produced only two female governors in its entire history. Does this mean that women are uninterested in politics? Of course not. While we recognize that the participation of women in politics has been an immense struggle with several factors working against us such as financial constraints and cultural inhibitions, we must rise to the occasion. We commend the efforts of countries like Rwanda, South Africa and Namibia for taking a feminist stance in political representation. However, several African countries are still lagging behind. We need to rewrite the story of women in Africa and it starts with every single one of us. Politics is not confined to running for office either. Some of us will rise to become the most influential persons in the government’s cabinet as ministers, commissioners, advisers and administrators. It’s not just about women issues. If we are qualified and passionate about good governance, then we should put ourselves out there. If you have a dream to create an impact in your constituency, by all means work towards it. Where should you begin? For those of us who would like to make our foray into politics, these are some of the steps we need to be taking: 1. Start young It’s not too early to plot your map and begin making steps towards your political future. Now is as good a time as any. Take a leaf from Lindiwe Mazibuko, former parliamentary leader for the Democratic Alliance in South Africa who made history as one of the youngest parliamentarians. She decided to veer into politics after being intrigued by her future party’s dynamics making it the focus of her final year dissertation in university. 2. Get involved with a cause You need to be known for something. This is the time to begin to carve a niche for yourself. What social issues are you most passionate about? There are several campaigns that you can get involved with depending on where your passions lie. Volunteer within the community. Propelled by crises in her own life, Joyce Banda, Former President of Malawi inspired and impacted the lives of women and children battling systemic abuse and poverty even before assuming public office. She also fought to enact bills protecting women and children when she gained a seat in parliament. 3. Align with a mentor Network with the people who can kick off your career and fund your aspirations. According to Political Parity, a platform aimed at helping women achieve their political aspirations, more women remain at the bottom tier because of lack of access to funding. Mentors who are able to relay their experience as well as provide resources and connections play an invaluable role in an aspirant’s rise to success. 4. Develop the right skills to stay relevant Hanna Tetteh became an indispensable member of her political party in Ghana after a worthy performance managing its communication strategy. She has been described as an expert negotiator and it is no surprise that this skill has helped keep her at the top of the political ladder. What skills can you start to develop that will be useful when you begin building your political career? 5. Become an expert in your chosen field As a young woman some people may already have their doubts about you so it is extremely important that you become a master in your field. Former Nigerian Minister of Finance, Ngozi Okonji-Iweala had a long career as an economist rising to one of the top positions in the World Bank before entering government. Despite controversies, she was a prized asset in President Jonathan’s government due to her level of expertise. Thulisile Madonsela became Public Protector of South Africa after receiving a 100 percent vote from parliament. She holds a BA in Law and an LLB, she was also awarded three honorary doctorates in law after an impressive record in public service. She was involved in the drafting of South Africa’s constitution amongst other notable feats. No one can deny that she knows the law and would be an effective advocate for South Africans. Begin to build a worthy resume by deciding what area you intend to become an authority in and by working diligently at it. There you have it ladies, 5 steps that can help you ascend the political ladder. What moves will you be making?
Odunayo Eweniyi: I kept going on interviews but was never hired
Odunayo Eweniyi’s story is one that is probably familiar to most young graduates. Leave school excited for the real world. Apply for several roles and go out on interviews. Wait to hear back from the interviewers. Keep waiting. Keep waiting. Keep waiting. Give up hope and become a permanent indentation on your mother’s couch. Instead of just wasting away until a job found her, she went out and created her own job by forming PushCV. The Chapter Lead for the Nigerian chapter of Women in Tech Africa, wanted to create a platform where qualified candidates could get connected directly to job opportunities and cut through the delays. Odunayo shares with us where she thinks most young Nigerians struggle with getting a job, how she’s differentiating her company and what she believes is the most important element of a CV. Why did you start PushCV? We started PushCV right out of university. When I graduated I went on a couple of interviews and I never even heard back, despite being told that I passed the interviews. It went on like that for a bit, plenty of CV submissions and no call backs. So PushCV was borne of a personal need. I wanted to be more involved in how employment is done. We started PushCV because we thought that employment and recruitment could be done better. Every other service was going digital, so why couldn’t recruitment move with the times? Hence we launched PushCV for people – both employers and job seekers – to fully harness the power of technology in the search for the perfect candidate or the perfect job. In what areas do you think most young Nigerians struggle when it comes to finding a job? I have heard employers complain that great candidates don’t exist and I have heard job seekers talk about the lack of jobs. While there’s a degree of truth in these claims, the problem is more of a divide between the employers and job seekers. The struggle is essentially in two places. Employers struggle to find the best suited candidates for their vacancy, and the truth is that sometimes, those candidates do not exist. As a result job seekers struggle to mold themselves into the cast of the perfect candidate. But really the biggest problem is employability. Most of the graduates in the country currently lack the technical or soft skills that would satisfy prospective employers. That is why PushCV is committed to bridging that divide. We created the Elite Employee Quest for this purpose – to isolate the already built up candidates and put them in front of employers; and to work with and on the jobseekers that are lacking in some respect, and make them better. We aim to make every candidate into the perfect candidate by building all aspects of them – soft skills, innate employability, interpersonal skills etc. We do not send candidates who have not met our rigorous standards for interviews. How do you ensure Push CV stands out against all of the other job search platforms on the market? We never stop innovating because we listen to our customers. We believe that we can only move forward when we are fulfilling a pain, not just a need. We have a robust feedback system that we use to track customer preferences of employers and job seekers. What do they want? How can we make it better? Those are the questions that we answer and use those answers to develop a constantly evolving product. What can we expect to see from Push CV over the next 6 months? Over the next 6 months, I think that you can expect to see us gaining an even stronger foothold in the market. The next 6 months will see us pushing the boundaries and bringing better alternatives into the very traditional world of recruitment. Unemployment is one of the biggest problems that Nigeria is facing. As someone who is committed to education and labor and I feel privileged to run a startup that wants to solve this problem. I think that the one thing I can promise is that we will do our absolute best to bring unemployment to the barest minimum. We often employ unconventional methods, so people can expect more outside the box thinking from PushCV over the next few months, What is the most important element to a CV? Here, I should tell you that it’s your “Work Experience” or your “Education”. But really it’s just the top third of your first page. The average resume gets about six seconds of review time before it’s either retained or pitched. So, you need to make a compelling argument for yourself in those six seconds. If the top of your resume works hard and quickly makes your case, you will be retained for review consideration.
9 reasons you should (seriously) consider an internship
I started giving proper thought to my career during my second year at university. The buzz towards the end of that period was crazy, and getting an internship was all everyone seemed to talk about. The energy was amazing; everybody wanted to get into big firms, especially the investment banks. I would be having lunch, walking along the corridors, working in the computer labs and it was the same – Goldman Sachs this, JP Morgan that, Morgan Stanley, Credit Suisse, Merrill Lynch, Barclays Capital, Deutsche Bank, BNP Paribas…my head almost exploded at a point because that’s all I would hear about. I wasn’t particularly bothered about getting an internship because I had gained a considerable amount of part-time work experience up until that time, and I had a very well paying summer job coming up at Edexcel (now Pearson UK). I had really enjoyed doing the job the previous summer because of the large number of Nigerian students working there. It was serious fun and there must have been at least 100 of us young Nigerians working there at some point. Anyway, a great friend and classmate of mine, Chitra, asked me if I had applied to any of the investment banks. I said, “Nope, Edexcel pays very well and I enjoy the work.” She must have thought I was crazy, because she gave me an, ‘Are you ok? Can’t you see what your mates are doing?’ look. She managed to convince me to put in at least ONE application. I procrastinated for a few days before deciding to check the websites. Lo and behold, I was too late – I had missed all the application deadlines (or so I thought). I didn’t even feel bad, thinking ‘it wasn’t meant to be’. It must have been a few days later when she asked, “Did you check the Credit Suisse website?” I was like “Errr”…Anyway she told me it was still open and that the deadline was that day. I was like “Today? How am I supposed to get it done in a few hours?” Long story short, I dropped everything else, put in my application and forgot about it. I was convinced they wouldn’t call me because of how I rushed to get it done. Imagine my surprise when I got called for a telephone interview – I couldn’t believe it. I passed the phone interview, and was invited to attend a 9-hour assessment centre (story for another day). I somehow managed to make it through that successfully, and the rest, as they say, is history. It was an A M A Z I N G experience. I got to meet and learn from so many brilliant people and was especially fortunate to have a great boss who helped me gain clarity with regards to a decision I had been struggling with for a while, like whether or not to do a master’s degree – I ended up not doing it). Best of all, though, was the lunch. They had ALL sorts in there, Italian, Indian, Chinese – you name it. Even the dessert was nice. I always looked forward to lunch because of the many different options. Anyway, let me get down to the real reason I wrote this post. What competitive advantage did my 3 months at Credit Suisse give me? Why should YOU intern? Internships are one of the best ways to get your foot in the door in terms of getting a full time role. Work hard while you’re there, and there’s a good chance you’ll be asked back. I was made a full time offer for a graduate position immediately after my internship and this meant I didn’t have to worry about applying for jobs in my final year. Upgrade your CV Even if you’re not made an offer where you interned, the experience will seriously boost your CV and increase your chances of getting a job elsewhere. Test drive a career path you’re interested in I was bent on getting into the telecoms industry after graduation because I enjoyed all the telecoms modules I took as an undergrad. I’m glad I got a chance to intern because my experience at Credit Suisse was a key turning point in terms of helping me discover what I really enjoy doing. (I eventually did my NYSC at a telecoms company and I absolutely hated it). Develop key transferable skills An internship is a great opportunity to hone your existing skills and develop new ones, which employers are always looking out for when recruiting. Learn the importance of work ethic The workplace is very different from the school environment and the best way to learn work etiquette is in a real life work environment. Build your network You get to meet new people and build relationships you can leverage. ALL the jobs I’ve had since NYSC (and I mean ALL 5 jobs since 2009) have been through the network I’ve built over time. Get professional training I was ‘trained professionally’ for the first time during my internship. It was the Information Technology Infrastructure Library (ITIL) training and must have been worth around $150 at the time. Not only did I get it free, I learnt some concepts that I still use today. Earn a salary While some internships are unpaid, mine was very well paid and I remember thinking ‘WOW’. It gave me an idea of what I could possibly earn as a full time graduate trainee. Besides, who (especially as a student) doesn’t like some extra cash? 😀 Boost your confidence The experience seriously boosted my confidence because I had to hit the ground running in terms of the tasks I was assigned. I also had to learn and apply new concepts very quickly in a ‘real-life’ setting. This made me feel like I could achieve anything I set my mind to. So, what’s holding you back from an internship? I hear many young job seekers complaining about the lack of opportunities in terms of jobs
3 Things to do After You’ve Been Fired From a Job
With all that’s going on in the world right now, getting fired from a job is the last thing on your mind. It’s never a pleasant experience. For many people, getting fired is not just about losing a source of income, but also losing self-esteem and dignity. It can have devastating results. But we’re all about the bounce back here, so the potential setback in losing your job can be a hidden opportunity for your next come up. The key is in not spending too much time feeling sorry for yourself but investing the energy into something positive. So if you were fired from your job, here’s what to do now. Upgrade your skills Every disappointment can be a blessing in disguise. Losing your job can provide an opportunity to explore and learn more. Let’s face it, working underpaid means you probably don’t have that much time to pursue other projects. If you need some inspiration or guidance, check out SLA’s Online Classes and Expert Talks to get started today. Start your own business Why not use this time to start your own business? If you were afraid to quit your job and take the leap, your company just saved you from that problem. If you don’t already have a business idea in mind, look around you and think about those issues you are always complaining about. Someone shared on social media once how difficult it is to get breakfast at the workplace. Most eateries do not open to offer breakfast and if you have to leave your home very early to avoid traffic, then you probably don’t have the time. Can you start a breakfast delivery service or a smoothie shop? Looking for some inspiration and ideas? Check out the Start A Business section to learn from other young women who have gone out and started their own enterprises. Find another job Not everyone has what it takes to be an entrepreneur. So, if you feel the urge to look for another job, go ahead. There’s no shame in that. Brush up your CV, update your LinkedIn account, reach out to your network, and be on the lookout for job listings. Social media is a great way to build your reputation and let people know you’re looking for new opportunities. Getting fired may look like a huge downer, but with a positive attitude staying proactive, you may be on your way to turning that downer into a lift-off.
How to build a creative writing career
“Sow your seed in the morning and do not let your hand rest until the evening; for you do not know which will have success, whether this one or that one, or whether they will both do well.” Ecclesiastes 11:6 I saw a tweet some time ago where a young lady was looking to start off her writing career. She wanted an agent and was pleading with people in her circle to help her retweet her request until she got one. According to her tweet, she believed that would be the best way to kick start her writing career. She got 10 retweets but unfortunately no agent. Many people wait to take that big leap in their career or business until they find someone more experienced to help them. I think that is a mistake. We have to be independent and proactive in looking for new opportunities and we can’t wait for others to help us. If you’re looking to build a creative writing career, here are 10 things I think you should do to get started. Read from other writers The first step to take if you want to be a great writer is to read. Read a wide variety of books from classics to contemporary, fantasy to horror, romance to crime. Make it your goal to read at least one book every month. Better if you can read a book a week. Read as many short stories as you can find. Read until you find that genre that you get a lot of joy reading and you believe you’d be interested in exploring. Concentrate on your genre of choice Find as many authors as possible who have published works in this genre. Pay attention to their writing style: how they use words, how they tell their story and the unique techniques they use in telling their stories. There is always something to learn or borrow from other writers as you develop your own unique style. Start writing The use of social media in itself lends itself to writing. One of the best ways to be a writer is to write something every day. Your writing doesn’t have to be fantastic, it just has to be clear and readable. Aim to create suspense in your writing. Always ask yourself, can someone tell where this story will end from reading the first paragraph? Keep writing as part of your hustle From the outset, you will probably not make any money from writing. All across the globe creators are struggling to make ends meet. Even in Los Angeles which may seem like the centre of the creative universe, Jules Barusch says, “I’m not going to say it’s always easy. I am currently an actor, writer, and movie producer living in Los Angeles—but I also have to copy write and work in a hotel to make the ends meet“. It may be hard to accept but writing will probably have to take second place in your work life but you have to fit writing into your lifestyle. You may decide to write for 30 minutes every day after work or to have a 2,000-word short story available to share every weekend. Whatever you decide, ensure it is a consistent practice. Share your writing Don’t be too proud to beg. Send private messages to your friends and ask them to help you share your work. While you’re sharing, also ask them to provide you with feedback about your writing so you can better understand what your audience is looking for. Offer your writing service for free Yes, I am fully aware of the great “exposure cannot pay your bills debate” but exposure can pay your bills…eventually. Remember that as a writer you are building a portfolio. You don’t want that portfolio to be empty when someone who needs your services comes calling. And who says that someone is not among the readers of that journal you sent your short story to? Enter writing competitions You may not win but your writing will improve. Entering a competition means that you will ask more people to read what you have written and ask for their feedback. It also means that you may get the attention of judges who already work in the industry. Even if you do not win, someone may be impressed by your writing style and can follow up for further opportunities. Pray Pray that the stars align in your favour. A good friend once told me that heroes are made or destroyed every decade. I dare say that each new day is that start of a new decade. How do you know that today isn’t your day? Pray it is. Hope it is. Believe it is. Write some more Experiment with all types of writing. Try your hands on short stories, flash fictions, novellas and even a novel. Borrow ideas from different genres. Do not be afraid to push your creative limits. Remember, there are really no new stories there are just new ways to tell old stories. What would a Cinderella story look like if it was sci-fi? What if we created a horror Rapunzel? Push your mind to the edge. Keep on writing No matter what happens do not give up on your writing. Many think that if they are not discovered in the first few years of writing, then they should go do something else. But a majority of the well-known creative writers wrote for several years before their big break. Take for instance Paulo Coelho, author of one of the most profound books I have read, “The Alchemist“. He started writing in 1982 but it was not until 1994 that this book gained traction and went on became a best seller. The first publishers in 1988 only produced 900 copies and refused to reprint and more than 20 years later the book is an international bestseller. The Alchemist has become one of the best-selling books in history, selling more than 65 million copies, and even set the Guinness World Record for most translated book by a
Is it a good idea to move back to Nigeria?
It seems like everyday, there’s another of your friends who is moving back to the promised land of Nigeria for a shot at making it big. They either grew up or attended schools in the UK, America or South Africa, etc. Our generation seems to be leading the great diaspora exodus from the comfortable Western world and jumping back into Nigeria for a chance to “make it”. But for those of us who aren’t yet convinced that moving back to Nigeria is the right move, there are typically a couple of questions that come to mind: – Are there are any real opportunities there that I can’t find anywhere else? – How do I even get situated in the job market and meet the people who can help me find a job? – What things should I be looking out for to make sure I don’t get hustled? – Should I ask for the same salary I made before? As founder of a recruitment firm specializing in connecting diaspora returnees (Nigerians who have studied/worked abroad) with top companies in Nigeria and a returnee myself, I’ve faced all of these questions and more. Here is some advice for you on the areas with the biggest opportunity and some helpful do’s and don’ts. Ready to move back? Employers want what you’re offering. Diaspora Nigerians (aka repats) are the ideal package for employers as they help bridge the capacity gap in-country while simultaneously fulfilling local content obligations. As Nigeria becomes more globally competitive, repats are in the best position to maximize on the opportunities that accompany such growth. Those on the fence about moving back are being seduced by the promise of endless champagne nights, parties, and lucrative money making ventures. However, as likely as this may be, it’s extremely important to make sure that you are fully prepared for dealing with all sides of Nigeria, not just the glitz and the glam. You must have a clear plan about meeting your basic needs, that aren’t so basic in Nigeria (e.g. housing, transportation, electricity), otherwise you are on a fast-track to misery and likely to leave without maximizing your full potential, but I digress! All things being equal, lets assume you’re prepared for the move, let’s move on to what opportunities are on ground that aren’t available in more developed markets. Opportunity: Old dog, new tricks Major multinationals that have been on the continent for decades have refocused their global priorities to favor their sub-Saharan markets, Nigeria, in particular. Their increased investment is due to the market size opportunity available here. Several companies have instituted specific programs for moving diaspora Nigerians to work full time in Nigeria indefinitely or for a set period of time. If you’re working in a company that has an office in Nigeria, definitely enquire about this, and move back corporate style. Nigeria’s new wave of transition has led to an increase in development projects in established industries such as infrastructure (power, water, roads, etc.), agriculture, manufacturing, telecommunications, healthcare, you name it! Innovation is driving Nigeria at the moment, so you have to find the right opportunity at a major firm for what you are passionate about and drive it home. Ecommerce Start-Ups This is the golden goose for young Nigerian professionals considering moving back. Start-ups are great ventures to move back to work for, especially if you have long-term entrepreneurial ambitions. I actually moved back with a popular ecommerce company many moons ago and my experience there was invaluable! They are extremely ambitious, have long-term growth strategies for Nigeria and Sub-Saharan Africa, and are looking for repatriated talent that has local understanding to really drive their objectives. There is immense opportunity for growth but just make sure you do your research on the right ones to join and ask detailed questions about your role, responsibilities, short-term and long-term objectives. If you are on the same page, the sky is the limit with a start-up. Do your thang If you have a bright idea, pursue it. Do this intelligently and fearlessly. The opportunity potential here is true, the time for new ideas is not dead, even if someone is doing what you want to do, the market is big enough for both of you. I have friends that own bakeries, fashion labels, financial services companies, blogs, consulting firms, farms, you name it and are actually successful (no expensive hobbies here). If you know what you want to do, do some serious research, speak to the right people, and carry-out your plan. If you provide a great service, you will have clients. This is a huge consumer population with growing pockets. Create, plan, and deliver. Do’s/Don’t DO be open minded to different opportunities that you wouldn’t have previously considered. You moved back for a change, so go ahead and try something different. DON’T just take any job that has the highest paycheck. Find something you’re passionate about and don’t feel pressured into a role that you won’t perform in. DO network with people that have different backgrounds. This is the best way to find new opportunities and friends that can help you get acclimated in a new city. DON’T have an entitled attitude. If you’re coming from abroad people are looking for you to show that, so surprise them. DO find things to do that remind you of your life back home (e.g. weekly manicure, grocery shopping/cooking, intramural sports teams). Moving back can move you out of your normal routine so find the things that keep you sane and feeling settled. DO keep following She Leads Africa to stay motivated and help you achieve your dreams Compensation This is an area that causes frustration for both returnees, the employers and the recruiter (aka me ☺). Employers tend to find repats “entitled” for expecting higher pay than market rate; repats expect to be paid internationally competitive salary’s given their education, and experience in other markets, and I, the recruiter, am stuck in the middle! When discussing salary with potential employers, it’s always best to do the following: Research
6 ways to build your personal brand
Personal branding is that mythical thing where you decide you want to be famous and have a reality TV show with your family, right? Umm…not exactly. Simply put, it’s the perception that people have about you after your interactions on a regular basis – be it a business meeting, social gathering or from your online presence. After other people form their perception, the question for you is what they observe about you, what you want them to remember? If the answer is no or you’re not sure, here are a couple of tips to help you build a personal brand that you can be proud of. 1. Define your brand The first step is to know who you are, your personal goals, mission and what you want to be known for. We all have different passions and ambitions so having a personal brand isn’t exclusively for public figures. If you want to be computer programmer, what are the unique skills you want to be known for? If you want to become a popular stylist, what style and approach do you bring to your clients so that they remember you? Once you define that, develop a personal mission statement that summarizes who you are, what you do, who do you do it for, and how do you deliver value in a way that no one else does. 2. Start Building Your Reputation Once you’ve developed your personal mission statement, now is the time to let people know about it. Take time out to network, go to forums within your industry, and find opportunities to interact with different people both socially and in business. Personally, I always set a target each month of people I would like to interact with. I also create a target list of the business workshops or events in my area of expertise that I want to attend in order to build my skills and meet new people. This way, I get to grow and represent my brand as well. 3. Get Advice Amid all this networking and building visibility, it can be easy to get carried away and forget to find potential mentors or advisors. Mentors can help you focus all those ideas you have running through your mind, and hopefully share advice that can keep you from making common mistakes. Not all mentors need to come from your area of expertise. It can be good to find someone with a totally different background than you who can give you an external point of view and general leadership advice. 4. Know Your Stuff If you are going to start claiming to be an expert in an area, then you should definitely be an expert in an area. That doesn’t mean you can’t continue to learn and grow, but you should have a good idea of where your talents lie and how you’re going to build upon them. Get to know your weaknesses, identify your strengths and work to become the best person in that area. Your goal is to become the first person people think of when they have a problem they want to solve or are looking for an expert, so make sure you’re ready for the opportunity when they come calling. 5. Maintain Your Connections After you do all of the hard work to start to build a reputation and connect with relevant people in your industry, you also have to put in the effort to keep up with your brand new contacts. Use social media and blogging to keep your brand in the right places and the right publications. Set up a system where you’re sending follow up emails to every business card you collect or person you meet at conferences. As you maintain your connections, then they’ll be more likely to recommend you for new opportunities or open up their network further. 6. Keep Learning and Improving Your Skills Have you noticed a common pattern here? Just because you decide to become an expert in something and build your personal brand around it doesn’t mean your job is finished. If you want to maintain relevance in the market and stand out for the long term then you need to make sure you’re always on top of relevant trends and continue to add new skills to your toolkit. In conclusion, becoming well known in one area of expertise is so important for Motherland Moguls today. When you can’t rely on a job to employ you forever, we all have to be masters of our fate and keep our options open. Hope these tips gave you a good road map to starting building your personal brand and showing the world all you have to offer.