Basirat Razaq-Shuaib: You must be able to establish yourself as an authority in your chosen field
Basirat Razaq-Shuaib is a Chartered Accountant, Business Strategist and Social Entrepreneur. She started her career at Guaranty Trust Bank Plc, Nigeria, as an Executive Trainee in Financial Control back in 2004 and, until recently, was the Deputy CFO at UBL UK- A UK retail bank. She now runs her own firm – Actify Consulting Limited where she helps small businesses move from emerging to established, by developing their business and financial plans; and implementing business processes. Basirat Razaq-Shuaib is also the founder of The Winford Centre for Children and Women- a charity supporting children with developmental challenges both in Nigeria and the UK. She shares on how to excel in a male dominated sector. How were you able to cope in a male-dominated sector? Firstly, I was assertive and very resolved about what I wanted to achieve by working in the first place. I was able to learn very early in my career to speak for myself, and speak to the ears that matter. This means you can’t afford to be intimidated by anything or anyone. Secondly, I supported my assertiveness with technical competence and that helped me to stand out. You have to be so good at what you do that your name precedes you. You must be able to establish yourself as an authority in your chosen field; but without sound knowledge or a genuine interest in the business, this is going to be very difficult. Thirdly, I ensured I was personable. It is important that people are able to connect with you emotionally and not just see you as a work machine with no feelings. You cannot do all the work by yourself, and without the support of others, you will end up being frustrated. Lastly, I had female mentors at work. These are people who have walked the path before me and were positioned to guide me on my own journey. What do you think young women are doing wrong in this area? There are three things I see happening a lot: The first one is that young ladies just starting out tend to not have a definite goal, and therefore do not have a strategy. This makes it difficult to position yourself rightly so that your achievements can be noticed. The second one is underestimating the power of standing together with other women especially those who are higher up on the career ladder. The last one is not adding value to your life outside of the workplace. What are your tips for them? Have a plan- a game plan, a strategic plan, whatever name you choose to give it, but have a plan- a realistic one. Never take your eyes off the ball. When you have a plan for your life and career, it will be easier to spot opportunities and take advantage of them. I always say to people, “You can’t get where you are going if you don’t know where you are going”. Be confident in yourself and in your abilities. Learn to speak clearly and dress appropriately. Your look also matters. Learn from other women who are senior to you. Women pull other women up. Don’t expect things to be handed to you on a platter of gold because you are a woman- NO. You will have to go and claim your spot in the limelight. Add value to yourself at all times. Always remember that your technical competence alone will not take you to the top. As you start to rise, your social and leadership skills will become important factors as well. What has been your most significant career achievement? My most significant achievement would be Heading and Managing an entire finance department in a UK bank successfully just 6 years into my career. The regulations are a lot stiffer in the UK and it was a huge responsibility. Besides, there were only a couple of us (women) holding senior positions. A lot of focus seems to be on entrepreneurs these days. What would you advise a confused career woman? Don’t just join the bandwagon. First, know where your destination in life is and then assess your current journey. If where you are now is not on the way to where you ultimately want to be in life, then you don’t have any business being where you are now. There is a price to pay for everything in life, success inclusive, and when your current journey is not in sync with your final destination, you will never be able to justify the price you are paying. Remember that not everyone is going to be an entrepreneur and being an entrepreneur is not just a walk in the park. [bctt tweet=”Being an entrepreneur is not just a walk in the park” username=”SheLeadsAfrica”] What is your tip to live a balanced life as women in the workplace? You must always remember that if you pass away today, the business will run very well without you, so it is not a do or die affair. However, to ensure that you live as close to a balanced life as possible, you need to: 1. Prioritise the things that matter to you in life and assign your time accordingly. Family, friends, spirituality, health etc. are areas of our life that should not be neglected. 2. Be disciplined with your time. Plan your time and practice the art of sticking to your time allocation. It is not easy but with practice, it gets better. 3. Delegate tasks that are not critical for you to do by yourself. What would you like to be remembered for? I would like to be remembered as the person who overhauled the provisions for children with special needs in Nigeria. I think this is an area that is currently not receiving the right level of attention and I would love to change that story. Do you have any career tips for working in a male- dominated field? Let us know here.
3 Awesome tools that can transform your company culture
“Culture is the organization’s immune system.” — Michael Watkins Every entrepreneur’s dream is to grow a company that outlives them; every existing organisation’s hope is that their vision comes alive. One of the key factors in creating successful organisations, is that we must create an atmosphere that generates a love for what we do. Over time, as society, we have come to accept that people enjoy doing what they are passionate about, they will take risks for things that speak to their hearts. Understanding this innate desire in every human being is essential to stimulating welcomed behaviours. Our company culture is a way of doing things, what we do and how we do it repeatedly over time. We must first of all determine the essence of who we are as a company and why we do what we do. We must understand what our vision and mission represents and how we can play roles in sustaining both. A good work culture sets the standard for every occurrence, the way employees are hired, the daily interactions, incentives and opportunities that are offered. Our culture is reflected in how we treat ourselves internally and how we handle our customers, services and products. Our way of doing work successfully is the practice that we must maintain. Clever CEO’s and team leader’s factor in the 3 C’s into their company’s mantra, these are the building blocks needed to create and establish patterns that build successful brands. Communication From the first day of work employees must adopt your way of communicating, how you manage crisis, how to receive and give feedback; also, how you analyze information, and how you want to be perceived by your customers and the public. For example, you can be known for the best after- sales care; while practicing these traits needs to be deliberate, it sets into motion after some time.Culture does not have to be big or overly dramatic. Clarity What makes the organisation? What drives your system? What attributes do you look for in an employee? How can you further develop those attributes? and how can employees be rewarded when they adopt the attributes and values which help the organisation progress? Consistency This word cannot be over emphasized; good management practice implores us that good practice makes perfect. The one recipe to injecting a new or an existing culture is by maintaining and repeating the processes over and over again. A good employee by default looks at the teammate that performs excellently and copies the behaviour of that person; humans desire to be the first. This awesome competitive streak can be beneficial to growth. It is more likely that people will emulate the ways of a high performing staff; especially the one who finds favour with customers or management. [bctt tweet=”good management practice implores us that good practice makes perfect” username=”SheLeadsAfrica”] Your company culture is your way of making best friends out of your processes and your people. According to Lazlo Bock, head of People Operations at Google: ”People operations are where science and human resources intersect. And it’s what keeps Google a top performing company”. After making the list of best companies to work for, in Fortune Magazine’s annual list, Dan Satterthwaite, Head of Human Resources at the company Dream Works Animation said “We’ve been at it for over a decade in terms of really trying to create a unique and special place for people to come and do work; Any creative enterprise needs an environment where people can explore and feel valued and you can’t create that in a dungeon.” Creating a winning organisational lifestyle involves a lot of work, finding the right people who add the finishing touch to what you want to establish, and providing the environment necessary for change. Cultures are not stagnant they are living beings who flow freely in time and space. ‘An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage’- Jack Welch Do you have tips on how to build an amazing company culture? Let us know more here.
Take Stock of Your 2017 Goals
December is around the corner. The last few months of the year seem to fly by and we seem to have that looming anxiety about the 2017 goals we made at the start of the year. So, have you managed to tick off all the boxes next to the goals? Or an even better question, do you still have the list? Should we still be making year long goals that we seem to forget by mid- January or should we go with the flow? Having goals and ambitions is not a bad thing at all. It empowers you and drives you more when you know what you are working towards. There is nothing like that feeling when you finally achieve that dream you’ve had for a long time, whether it’s buying that car or getting a promotion at work. Goals are great and accomplishing them is even better. But what happens when you fall short of your own expectations, or even completely forgot what you wanted to do at the beginning of the year? Does this render the whole year meaningless? I don’t think so! Right now is actually a great time to take stock of the last 10 months. We always drive ourselves to the ground worrying about what we should have done or could have done, but actually fail to realize what we have actually done. Take a step back and account for your last few months. Remember the small wins Remember that amazing project you got to be a part of from start to finish, remember that park- run your friend forced you to join? Our goals don’t have to be these large, wonderful sky- high achievements. It’s the little things that actually show that you haven’t been chilling all year doing nothing. It was the ability to send out all those job applications, it was standing up for yourself in that meeting, it was the ability to ‘do’ when the world said you couldn’t. Take stock of what you have managed to achieve There is definitely nothing wrong in having the grandest dreams about where we should be. However, it is wise to take stock of what you have managed to achieve. This balance is necessary. Write down a list of your accomplishments so far and stick them up on your fridge or office cubicle. Look at where you have been and how amazing it was. How does this help your mindset for the rest of the year? Well for starters your track record shows that you have accomplishments worthy to be proud of. You have done some pretty amazing things this year. Appreciate what you have done, appreciate yourself and use it to propel your success even further. Evaluate your January goals If you still have your list of January resolutions and none of the items have been crossed off, this may be a good time to consider why you haven’t done the things you promised to do. Look at what has changed, where were circumstances out of your control? You also have to hold yourself accountable, why did you not go for that promotion or not save for that trip you wanted to take? I don’t recommend this to make you feel bad, Motherland Mogul, but if we do not ask ourselves the hard questions who will? It’s also about considering the shifting priorities and incentives. If the year did not go how you thought it would, how did you respond to that? What did you have to change to accommodate your different reality? This will help you re-evaluate your goals for the rest of the year based on what you know, as well as help you manage your expectations. Consider how you can add to what you have already accomplished earlier in the year Looking back is an amazing way to create motivation for what feels like both the longest and shortest year. Also, your achievements so far can help you plan for the last 2 months of the year. Consider how you can complement what you have already done earlier in the year. Maybe you could come up with another project that takes the previous one to another level. Maybe you could motivate a friend to join you for that park- run. Look at where you have been and where you want to go, what could you do to bridge that gap? Create new goals for these last two months, what do you want to do that could make the last part of the year exciting and different for you? Create weekly and monthly goals for these last 2 months One of the great ways to avoid this looming anxiety about not achieving your big goals, is to actually create weekly or monthly goals. This helps you create goals for the reality you actually are in, not what you thought the year would be like. This is important because achieving and celebrating the small things can really motivate you to push for the bigger goals. Writing down and shaping smaller goals is more realistic. You are holding yourself to attainable goals, founded on what’s happening here and now. So, what have you done this year to be proud about? Let us know more about you and your story here.
5 Tips To Make The Most Out Of A Job You Don’t Like
Let’s be real, sometimes you just hit a rut. You could be at a job for 1 year going on what feels likes a 100 years; or all of a sudden your boss is no longer easy to work with; or the dynamics are no longer favorable for your growth and bills still have to be paid. As a Motherland Mogul, this should not get you down for too long, there are creative ways to help you better manage a job you don’t like. Focus on what you like Not everyone enjoys writing reports and paperwork. So instead of focusing on the areas of your job that do not interest you, put energy and focus on areas which do. It’s likely that your perspective is solely focused on parts of the job you hate, instead of the aspects of the work you enjoy. Make a list of the work tasks you actually like. This won’t be easy and your tendency will be to look at your work with negativity. However, you brain cannot think of the positive and negative at the same time, so commit to actually looking for positives and focusing on that instead. In doing this, you will bring a more positive out look to your work. Challenge yourself to have a gratitude mindset and in no time you will find more things to be grateful for. Bring “you” to work We bring our Slay queen characters to other areas of our lives like fashion, our hair or clap backs on twitter. Bringing the same enthusiasm and energy to your work could help you do your work more creatively, and change the dynamic and approach you currently have. For example, if outside your 9-5 work you happen to be a blogger, you could add value to your work by working with the social media team and on the company website- with their blogging platform. These are ways you can bring yourself and character to your work, instead of separating yourself from your work. Work towards your goal While waiting for the next big move, commit to actually working towards your ultimate goal. So you are not enjoying your job? When was the last time you worked on your CV, sent an application or took up a course? Nothing changes unless you apply your energy to it, and align yourself with the work you see yourself doing. If it means taking up classes, or reading up on what it takes to move up the career ladder, it takes effort and consistency. Look at at your job as a pit stop towards your final destination. SLA has amazing resources to get you started, so keep working at it until it manifests. Invest in your relationships with your work peers Work can be stressful and your boss might be Meryl Streep in The Devil Wears Prada. Your peers at work might be the wealth of support that you have been missing out on. Invest in your relationships, as these are the people you spend majority of your time at work with. Identify people you can learn from, who are not negative, and can encourage each other to do better at work whilst still sharing memes as well. Your job does not complete you Just like when we realized that Tom Cruise saying “You complete me” might not have been as romantic as we thought, it’s also very likely that sometimes we put unreal expectations on our jobs. Whilst you are supposed to derive some happiness from your work, it is not the end all and be all of your joy. There are passions and interests outside of work which you might have neglected because you have put the pressure on your work. Go back to those interests outside of the 8 to 5; like, exercising, writing, art, dance, poetry or giving back to your community. Investing in those interests might give you the fuel to keep going at work, even on days when it feels like you can’t. Stay slaying, you are doing a great job! What tips do you have for making the most out of a job you don’t like? Let us know here.
5 tips on how to handle difficult clients as a startup business owner
As someone in the business of cloth making and operating a business which is barely a year old, I have had to deal with some clients who are the human versions of ‘bitter pills’. If I did not absolutely love my business, I would have closed shop the first time a client made me cry. Yes cry. And I know that a lot of us as start-up business owners can actually relate (if you can’t, then I hail you). The good thing about having difficult clients, as a start-up business, is that they toughen you up. They teach you lessons and help you create boundaries and principles. Here are some tips that have helped me deal with difficult clients as a start-up business. 1. Understand your clients Your business will attract different personas with different values and backgrounds, and all of this will play a part in their business interaction with you. At your first meeting or consultation try getting a feel of your client, they are most likely there to try/ figure you out as well. Your first job for them might not turn out right, but the feeling they have around you might bring them back for a second try. 2. It is not worth the effort. I am talking about screaming. Sometimes I think the bane of the cloth making business is when styles are being referenced in pictures. When your client has made a request, which you then try your best to fulfill, it can be pretty frustrating when they begin to have an attitude. The worst is when the client says “this isn’t what I wanted”. Oh boy! There are so many sides to this particular story and so many ways this can go. But, despite the strong need to defend yourself and react in like manner, don’t. Yelling right back at them will solve nothing and frankly is not worth it. 3. An apology does not make you foolish Even if you are right, a riled up client is not going to listen to your explanation and definitely not to excuses. Apologise and apologise again. Eventually they will calm down (even if it takes days) and may realize their mistake. Don’t hold your breath though. 4. Agree to disagree. Sometimes we come across clients who seem to block out all explanations and suggestions. Agreeing with them in the moment will save you the headache. You can drive your point home, later, with facts. 5. Be honest no matter what It can be difficult sticking with the good side when your client acts like ‘the boss of the underworld’. But, I have had really annoying clients come back and say they appreciate my honesty. In spite of who your client is, compromising on morals is never the best route to take, for any business. P.S: Remember: your client is your boss! What are your top tips on how to handle difficult clients? Let us know here.
Ayodotun Rotimi-Akinfenwa: Social Media Is My PR Machine
Ayodotun Rotimi-Akinfenwa is a Brand Manager turned Writer, Blogger, Brand/Social Media Consultant, Content creator, and founder of Lifestyle Hues; a fun, lifestyle and inspirational platform where she shares inspiring personality interviews/stories and today’s issues from a slightly eccentric perspective. She has built 8 years worth of experience in Brand Building, Strategy, and Events for international brands across Nigeria and parts of West Africa. Ayodotun holds a BSc in Mass Communication and MSc in Marketing from the University of Lagos. [bctt tweet=”Social Media Is My PR Machine – Ayodotun Rotimi-Akinfenwa” username=”SheLeadsAfrica”] What inspired your decision to start a lifestyle blog? I wanted to able to talk about and showcase matters I’m passionate about, which happened to be a myriad of things. I wanted to lend my voice to subjects like life and lifestyle choices, money, fashion, marriage, faith and more. I also wanted to curate material to add value to readers at all times. The material on the blog is guaranteed to inspire, motivate, inform, educate, remind or entertain readers. I conduct personal interviews with achievers from all walks of life. Blogging isn’t all I do though. I run an SME Brand consultancy to help small businesses build their brands from scratch; on social media, websites and offline. What are the three key things you consider while trying to promote your brand online? I remind myself at all times that Social Media is my PR Machine and every post, article or whatever I put out there, is a seed towards building my image and my credibility. Content Marketing is everything. [bctt tweet=”Content Marketing is everything” username=”SheLeadsAfrica”] How has social media helped to increase your productivity? It has generated inquiries towards the brand and consulting arm of my business. It is the mainstay of my blog’s promotional activities. A huge percentage of my readers have found me via social media What was the major social media campaign or experience which put you into the limelight? For my blog, I would say it was the Nathaniel Bassey interview that I conducted at the height of the Hallelujah Challenge. I wanted to tell his story to encourage people, he hasn’t always been in the spotlight, but had been hard at work for decades. The blog was inundated with so many visits that it shut down for some minutes and I had to work frantically with my website administrator to fix that. I’m just glad people were inspired. A lot of interviews have with people such as Timi Dakolo, Lanre Olusola, Lala Akindoju, Adenike Oyetunde etc, have drawn people to the site. On the social media consulting part, we are still evolving, as most of my clients are small businesses. I simply manage their social media and website content. How have you been able to cope with social media fraud? To be honest, I haven’t had any issue in that area because I always seek to put a face to the clients and prospects I meet on social media. I am not unaware that it has its dark side and I will urge everyone to embrace the verification checks provided by the different platforms like: phone number verifications on Facebook etc, 2-factor verification on Instagram etc. [bctt tweet=”The only way to go is up- Ayodotun Rotimi-Akinfenwa” username=”SheLeadsAfrica”] Apart from social media, are there any online methods you use for promotions? Just my website, for now, I also make time to contribute to more prominent platforms – blogs and sites to expand my horizon. How would you encourage young females who want to build a brand using social media? Social media is your PR Machine, be consistent with sharing your business story and adding value; the only way to go is up. How has social media helped you grow and build a positive brand image, personally and professionally? Let us know more here.
Sharon Moatshe: A PR Business Must Not Over-Promise and Under-Deliver
From the dusty streets of Kagiso township in Gauteng, South Africa, Sharon Moatshe has tapped into the world of entrepreneurship at a young age, and believes that she can create whatever door she wants to open. After many months of looking for a job after graduating, the solution was simple, start a business with the limited resources that she had and survive. Currently, she is the Director and Co-founder( along with Unathi Dingiswayo) at PR House of Creatives, a motivational speaker, wife and mother. In her words: she didn’t believe she would end up so great; but here we are. Take a walk with us in this interview as we look into Sharon’s amazing work, and how she’s helping startups thrive in South Africa. Take us on a walk through PR House of Creatives PR House Of Creatives was co-founded by Sharon Moatshe and Unathi Dingiswayo after a long time spent job searching, and the resultant unhappiness of not seeing the change we wanted to see in our lives for ourselves. We were then able to identify the necessity of PR and marketing, pertaining to brand management for SME’s within our community. What support systems are critical to companies like yours? Financial backing to ensure that costs are covered for: the technology used in ensuring we deliver real-time results, keeping up with current news & trends, graphics for content. As well as for our PR travels. Another important thing is mentorship from big PR Firms and structures. PR is not an easy industry for businesses to remain sustainable, your business many come and go because of lack of mentorship. What innovations have helped your business stand out from competitors? For a previous client of ours, Distinkt Vodka, we made media kits with vodka bottles and we had packaged these in potato bags, because the primary ingredient of vodka is potatoes. We draw our inspiration from client products/ services, and conceptualise from that point. What challenges have helped your company grow over the years? We have had challenges with regards to what we charge our clients. We have had to learn that SME’s are still growing and not making much money, but ,we must still charge a price that allows us to grow and sustain our business. [bctt tweet=”Know your WHY, your business exists as a solution to a problem ” username=”SheLeadsAfrica”] What values are critical for success in the PR business? Intergrity. A PR business must not over promise and under deliver! Always be a person of your word. Execute and do your very best to match the concept you sold your client. What is your greatest success story thus far? Our greatest success story has to be TG Foods and Events! We started with the team in the township when they were starting out, we poured our hearts into our work with TG. After a few months of working together the team got their own shop which they cater food from in an uptown busy market! The place is big and beautiful. The teams understands the importance of their brand, even when they keep growing they continued using our services! It’s been beautiful watching them grow from strength to strength and knowing our creative team is a part of this journey. [bctt tweet=”Always be a person of your word” username=”SheLeadsAfrica”] What’s the next step for your company? Any plans to help small businesses outside the shores of South Africa? We would love to first help small businesses in South Africa grow and sustain that growth, then certainly the rest of Africa will have a piece of our goodness! The first thing businesses cut-out when they sinking/struggling is marketing and PR, which is more like stopping the clock to save time. We want to re-introduce to Africa what amazing impact PR can have for a business. [bctt tweet=”We want to re-introduce to Africa what amazing impact PR can have for a business.” username=”SheLeadsAfrica”] One phrase that resonates with your business strategy? Creative team of all trades and master of all! Do you run a PR company? Let us know more about you and your story here.
Kagiso Legodi: the little that I have to give means everything to me
“Whatever my mind can comprehend, I can achieve” these words are from 22 year old Kagiso Legodi, born and bred in the dusty roads of Gamashashane Limpopo, a rural Village tucked away from Polokwane CBD, South Africa. A Social Entrepreneur,Writer and Founder of ‘I am She’; a women empowerment initiative that aims to address and redress the social gender inequalities of the past. Kagiso studied Accounting at Tshwane University of Technology; is a certified Emotion coach from MHI leadership firm; and recently she wrote a book, ‘Flooded But Not Drowned’. Tell us about ”I am She”. What inspired you to start the organisation? The reason why I started I am She is because I saw how as women we are still told of things that we cannot do. Some of us dream of only being housewives and most men still see us as objects. Therefore, I wanted to inspire women and to remind them that they are capable of achieving anything, beyond the stereotypes and labels. Why women? I am passionate about women and their well-being. We are living in a developing country whereby a lot of people still go to bed on an empty stomach. Why was it important for you to create and run an organisation like this? I know that I cannot help everyone( I cannot feed every hungry child) but, the little that I have to give means everything to me. My hope is that those who I have helped, will one day go out and help other people too. What are the challenges you face when running your organisation and how do you overcome these challenges? Not having the finances to fund all my ideas. Sometimes people say things like, ‘she thinks she can change the world’. But, I never listen to negative talk and I don’t entertain it. I overcome my challenges because I believe that whatever my mind can comprehend, I can achieve. [bctt tweet=”I never listen to negative talk and I don’t entertain it.” username=”SheLeadsAfrica”] What are your words of encouragement to young people out there who would like to be a helping hand? Be in it for the people you are helping, not for yourself . Be selfless and true. Things will not be a walk in the park, but, remember your ‘why’- why are you in it? Is it fame, recognition or your love of people? You recently wrote a book “Flooded But Not Drowned”, please tell us a bit about it. Flooded But Not Drowned is a collection of real life stories by women. These are women who came out strong and victorious from the many storms they encountered. I have featured 7 different women who have been through child molestation, rape, rejection and low self esteem. I want this book to touch lives, bring hope to the lost and heal the broken hearted. I call it ‘a book for the nations’ because of how it will change lives in Africa and beyond. This means you will be playing a huge role in the media and people’s hearts . How do you plan on using this platform? I plan to use this platform to groom myself into the woman I am destined to be. To create a positive name for myself in the media, and most importantly, to encourage other women to work on their dreams and transform their lives. Where would you like the organization to be in the next five years? My vision for I am She is beyond myself and beyond Africa. I see it as an international women’s empowerment platform. A platform addressing and redressing all the social gender inequalities of the past. I want it to teach women to embrace and inspire one another. Facebook: Kagiso Princess Legodi Instagram: KagisoPrincessLegodi Email: legodiprincess@gmail.com Are you involved in a women’s empowerment initiative? Let us know about you and your story here.
4 Steps To Get The Raise You Deserve
There is nothing like excelling at a job you love! This is the job you have always dreamed of, and this is a career which allows you to fulfill your purpose- Monday to Friday 9 to 5. There is just one problem, you feel undervalued, underappreciated and no one seems to notice how you go above and beyond for this company. You have been at this organisation for a number of years and you have worked your way up the ranks, however, your salary has not had the upliftment you feel you deserve. Well it’s high time you demand your value be addressed accordingly. Here’s a four-step process to help you get that get the raise you rightly deserve. Conduct thorough research Find out what other people in a similar role are earning. What is the current going rate in the market? Whilst you are it, find out what other people on a similar level to you in the company are also earning. You want to know what to ask for when you go in guns blazing. By doing your research, be sure to also find out what the role entails for other people at other organisations. The same role can be different at two different organisations, others might do more or less. I recall during my legal days. As I was working as a Paralegal, I met other Paralegals from other firms who were earning more than me. Now as they told me of their higher earning power I was infuriated, but it turns out their roles demanded more of them than mine did. Your research should expand to you as a person as well. What have you been doing that entitles you to a pay rise. If you have been turning up late, missing days, taking extended long breaks and not performing well, perhaps you need to go back to the drawing board and think about why the company should not deduct your pay instead. Napoleon Hill said, going the extra mile, “tends to make one indispensable, in many different human relationships and it therefore enables him to command more than average compensation for personal services.”. Initiate the conversation Schedule a meeting with the person at your company who has the authority to give you a raise ,or bring it up during one of your reviews. Put the issue out there/ on the table. Don’t be aggressive and don’t be emotional in your address. You’ve done your research, come armed with facts and data. Remember, you are worth something to them and if they don’t see that, that is their loss. You are in control of this. Sometimes the company will not think about giving you a raise until you mention it. If you don’t ask don’t expect to receive. Stand firm in your worth If you have asked for a pay rise, be brave enough to stand up for yourself and tell the company what you think you are worth. If they fail to give you a raise, be brave enough to exude your worth, politely remind them elsewhere this is what they are offering, and you have no issues going elsewhere if need be. I would advise having a plan, if you decide to go down this route, just in case they call your bluff. This should not be too much of an issue. The only issue is as human beings we get complacent. I have worked in firms where some of my colleagues had been there for years, not earning much because they were comfortable at their work place. You may not be getting the pay rise you deserve because you are unwilling to explore. Have you considered moving to another city or even out of the country? Execute Whatever the outcome of your pay rise meeting is, execute the results. If a pay rise has been agreed on continue working hard and go the extra mile. If one has not been agreed on and you still feel you deserve one, figure out your next step. Are the reasons for the pay rise being refused justified? i.e let’s review it in three months. Are you willing to wait around or are you ready to make a jump into the next role? You need to see the value in you before you expect anyone to. As human beings, we are sometimes oblivious to our faults. Evaluate yourself and be honest, would you give yourself a pay rise. If so get to working on it and show them why you deserve one. Do you have any tips on how to get a raise? Let us know here.
Increasing your target audience
Although there are countless ways of achieving business success, I will focus on one specific element. The process of increasing your target audience. This process requires regular and continuous management and review. Here are a few guidelines to grow your target audience as an organisation: Studying- as a foundation for increasing your target audience Knowledge of the current audience is essential as it will serve as a starting point for where you intend to be. The success of growing your target audience will be determined by your knowledge of the current audience. I like the way Peter Drucker put it by saying “what gets measured, gets managed”. Once you know, in terms of the services or products you provide, which one most people are interested in, and which one resonates the least with people, you will be able to set a clear target market strategy. It is important to find out why your audience does or does not have a specific preference. Build relationships not clients On the basis of what is known about the current audience, the focus must be on building relationships rather than clients. Establishing a meaningful relationship with the current audience will build their trust. It will be of great benefit to you to if once in a while you have a small chat, to review. This can be achieved by follow-up informal interviews . It is import to be able to show that you are not only concerned about what you receive from them, but also the quality you give to them. Be SMART in order to achieve results The difference between people who say something and the one’s who actually DO IT is one word, “action”. SMART (specific, measurable, achievable, and realistic and time bound) goals are essential in increasing your target audience. Position yourself for the intended targeted audience Look at what you are contributing now and ask yourself what will be needed, in order to achieve the intended target audience numbers? Like Serena Williams, you need to position yourself during the’ game’, in order to ensure that the intended target is achieved. Summary, By taking the above steps, you will be able to assess where you stand with your current target audience and which direction you ought to take. Do you have any tips on how to growing a target audience? Let us know here.