Increasing your target audience
Although there are countless ways of achieving business success, I will focus on one specific element. The process of increasing your target audience. This process requires regular and continuous management and review. Here are a few guidelines to grow your target audience as an organisation: Studying- as a foundation for increasing your target audience […]
Why Sustainability Makes Good Business Sense
You’ve likely heard of business “going green.” From installing solar panels on rooftops, utilising recycling bins, and switching off lights after hours, there are a number of ways both employers and employees can adjust their behaviour to operate in an environmentally responsible way. But that’s just one part of building a sustainable business. Along with […]
Dr Enibokun Orobator: Understand your workplace dynamics
Dr Enibokun Theresa Orobator is a young African doctor, a visionary and public health enthusiast. She works as a Medical Science Liaison officer in a multi-national pharmaceutical company. Dr Orobator is also a student at the University of Edinburgh, a Young African Leaders Initiative (YALI) 2016 fellow, a KECTIL colleague and member of the Kectil […]
Women at Afroes: Anne and Gathoni are Leading the Mobile Gamification Path
Afroes , short for ‘African heroes’, is a mobile-first enterprise. They’re on a mission to position African youth for productive futures by, innovating in skills acquisition, engagement and connecting to opportunity. Anne Githuku-Shongwe is a Social Entrepreneur, Social Innovator, a Development Professional and a thought leader on digital and social innovation. Anne founded Afroes in […]
Chika Ilang: You Need A Clearly Defined Life Vision
Chika Ilang is a civil servant during the day and the founder of Chika Ilang International; a personal development hub, with an interest in helping women build a life and career they truly love. A lot of young people feel dissatisfied when working with government agencies. What is your winning tip to stay motivated? Most […]
Dumisile Mphamba: Striving To Maintain Excellence, As A Form Of Worship
Dumisile Melody Mphamba is a 19-year-old Zimbabwean young lady who will be starting her undergraduate studies at Stanford University, this fall, under a full scholarship. Growing up in a country with a ‘broken’ health system, she aims to contribute solutions to eradicating the inequity in the healthcare sector. Dumisile hopes to becomes a medical doctor […]
5 #MotherlandMogul characteristic’s when it comes to relationships
When was the last time that a song took you to church like this? Or this? For me, it was yesterday. The song? “Add To Me” by Ledisi. I identified with this song on such a deep and personal level because, it perfectly outlines some of the thought patterns that I have as a #MotherlandMogul […]
From MIT to Harvard to McKinsey, Carolyne Njeri Gathinji Credits Her Success to God and to Going after her Goals with Undivided Attention
“God’s fingerprints are evident in the people He put on my path” says Carolyne Njeri Gathinji. Carolyne is an MIT and Harvard graduate who currently works at McKinsey & Company. Njeri has excelled through life, whether it was at the Alliance High School in Kenya, a prestigious all-women boarding school, or at UBS after MIT. […]
5 minutes with SheHive London 2017 speaker: Minna Salami
Minna Salami is a Nigerian-Finnish writer, blogger and commentator who has contributed to the popularisation of African feminism through her blog, MsAfropolitan. On woman empowerment: At the risk of sounding too spiritual, or something, let me first say that I believe that if there is a purpose to life, then it is self-actualisation. Some might call this […]
5 tips to starting a side hustle whilst working at your 9-5
When people consider launching a new business, most imagine quitting their jobs and risking it all. However, aspiring entrepreneurs should stick with traditional jobs, rather than take a complete leap of faith by quitting their jobs. This is to ensure they can take the necessary time to grow their brands whilst earning multiple streams of […]