Beyond the passion – What you need to get into the caregiving business

baby caregiving

Are you a woman who wants to ensure that her family and community is well looked after? Are you passionate enough to sacrifice time and energy? Do you have some basic administrative, managerial or business skills? Maybe you’re thinking none of these requirements apply to you, but are you ready to be spat on, clean washbowls or change thousands of soiled diapers? Then the caregiving industry might just be the revolutionary business idea that you have been seeking.

Mind you, it’s painstakingly hard but it is one way to give back to society whilst paying the bills. Interestingly, a famous African saying says, regardless the source of the income, money is money. I am sure that at this point your heart might be doing cartwheels at the thought of the coolest business idea ever. The fact is that home care is one of the fastest-growing businesses in the world. You can be rest assured that without a large capital and clients, you can feed your passion by starting a daycare for children or a nursing home for the aged.


If you have a roof over your head, then you have the space to start and work with. Is your child in preschool? Are you a divorcee living alone? Or are you an elderly couple with kids off to university? You can always make space with what’s available.

It could be a nursery turned into storage, a den that no one sits in anymore, an empty garage or a basement without piles of laundry. It will surprise you just how well, using the right colours, textiles, paint and partitioning can transform a space.

Furniture and equipment

Getting your initial set up furniture and equipment can be as easy as reaching out to friends and family, A lot of times, families hoard furniture in the hope of re-using them, but most times, they don’t.

If you have a network that is accommodating, reach out to them for their old stuff. Most of these items are barely used and have minimal damage. They can be repaired at little cost.


Hire retired nursing aides, nurses, and early-year teachers because, with their experience, they are typically patient, may have less responsibility or financial needs and will be willing to help you grow your business.

Recruit young people who are willing to work as volunteers for the first couple of months till you settle your financials.

Acquire knowledge

The worldwide web has a multitude of free resources and courses for business owners in the caregiving industry. Sign up for these courses as often as you can, acquire knowledge on creating a business plan, new trends and best practices in the caregiving industry.

Research successful businesses in the industry, you can target studying one business a day. Learn new skills to minimize calls to experts for help with things as basic as installing a nursing station. Train your staff on acquired skills. Create a dynamic team. Give yourself space to grow!

Newborn BP (1)

Your clients are right here

Your clients are never in space or in the next city. They are the people you meet within the marketplace, at the hospital and at your place of worship. Familiar people will feel more relaxed because they think they know your story and can relate to it. They will feel safer around you than some savvy business owner who launches a similar start up in your area. These are your clients; be sure to invite them to your open house. Seek their ideas before implementation.

Also, find out what their immediate needs are. Would they work full time or would they prefer a full day care? Are they more focused on the social interaction a group setting will offer?

Furthermore, the elderly might just need to be tended to at different times or a group where they meet and discuss. That cozy setting might be your house. You can set up games and make homemade goodies, to create the perfect setting for old stories of love and war.

Marketing and advertisement

Design and print catchy flyers. Distribute them at supermarkets, playgrounds, schools, and hospitals. Also, volunteer for community engagements. These will increase your visibility and increase your trustworthiness.

Remember that your most valuable marketing tool is word of mouth communication. This will get people talking positively about what you do.

Registration and legal requirements

Always ensure that you do a research on the requirements of registering a business in your country. You would want to create an atmosphere that is loving and devoid of stress.

Seek advice within your network. You might just know a lawyer willing to assist with the registration procedures at a discounted value.

Make yourself stand out: How to build your public profile with Imad Mesdoua

Big news, our first #SheHiveLondon event took place over the weekend. As with all our #SheHive sessions across the world, we were joined by inspiring speakers who are making waves in their industry. One of those speakers was Imad Mesdoua, a political risk analyst, senior manager at Africa Matters, TEDx speaker and the list goes on.

He’s spoken on major channels like the BBC and rubbed shoulders with some of Africa’s most influential policy makers. Safe to say, he’s mastered the art of building his profile and becoming a known name in politics. If you missed Imad’s session in the flesh, we’ve summarised his top tips on how to make your public profile stand out like his. You’re welcome.

1. Twitter and LinkedIn are your friends

Social media is one of the most powerful tools of recent generations. The question is, are you using them well? For Imad, engaging in social media opened up opportunities to speak to politicians, journalists and other influencers who may have been difficult to contact in the past. It even landed him a mentor -all he did was reach out and express his desire to make an impact in his field.

Imad reminded us to never underestimate the power of Twitter. Instead, follow the movers and shakers in your industry and share your opinions on trending topics. Embrace popular hashtags, be fun and relevant but remember to keep it professional.

Stay away from Kanye-style rants and you’ll be fine. Remember, at the end of the day it is all about trial and error, so don’t be afraid to experiment.

LinkedIn is a powerful tool for making those all-important professional connections. It gives you the chance to showcase your education, your work achievements and your interests all on one page. It’s the perfect way to make a strong first impression online, so make sure it’s up to date and includes enough detail to keep people interested.

Imad Mesdoua Yemi Osinbanjo
Imad with Nigeria’s Vice President Osinbanjo

2. Be a social butterfly and become a familiar face at events

This one isn’t just for the extroverts of the world. Even if you’re a little more introverted, heading to events specific to your sector or industry can do wonders for your public profile.

Getting out there to events like #SheHive and others is the best way to learn from industry leaders, gain knowledge and establish lasting relationships. If you go to enough events, you’ll start to see familiar faces and become known as someone who knows what they’re talking about.

For every person you meet, think of how you’ll describe yourself in 20 seconds and how you can add value to your new found contact’s life. We know, we know, networking can be scary, so here’s how you can make the most of it.

3. Be a student of life and escape the comfort zone

Never rest on your laurels. One thing Imad noticed is that sometimes we establish our skills and talents and then get too comfortable. We stop learning and adding to our experiences, which can be a disadvantage in the competitive world of business.

One way to overcome this is to dive out of your comfort zone. For Imad, this meant getting a job outside of the Africa-focused political industry. While doing something different might feel strange, it makes us ready to take on new challenges.

Let’s admit it, looking for a new opportunities is never easy and sometimes you have to think out of the box. While looking for his ideal job, Imad himself got creative and took on speech writing and consulting roles which helped him meet his long-term career goals.

Naomi Campbell Never Rest on Your Laurels
Mama Naomi said it best

4. The one thing you can’t forget…

You can be a social media pro who is at every event and who always builds on her skills, but without this one thing it all falls apart. That one thing is professionalism.

Professionalism ties all your efforts together. Professionalism means being consistent and going the extra mile to hone your craft and personal brand. In Imad’s case, that meant ‘overdress, overspeak and oversabi’. Remember to have fun with it though, find what drives you, pursue it and be open to making changes along the way.

While #SheHiveLondon might be over, don’t worry, the world tour continues. Lagos and Jo’burg, we’re coming for you!

How to make money as an artist in Nigeria

artist in nigeria

You must be familiar with the image of the starving artist in Nigeria who doesn’t get recognition until she dies. Were you discouraged from studying the arts because it was believed to be an unlucrative industry? Or maybe because you were a girl? Well, what if I told you they were wrong? You don’t agree? Here’s my argument – if you’re artistically inclined, why settle for broke when this image below could just be you?


In many countries across the world, artists make their living from selling art. However in Nigeria, it is often difficult for artists to break into commercial success. If you are still not sure how this article can help, stay with me. I’ll show you how to start making that money while holding on to your creativity.

Create a unique brand


Your brand needs to have a selling factor that is personal to you as an artist, be it your style, your market, your subject. Check out Francis Sule for example, who uses a highly illustrative style in his work.

Have a day job

A lot of artists hole themselves up in their studios expecting their ‘dope’ work to speak for itself. You see girl, your work isn’t going to speak without you doing some talking.Captuyre

A day job that lets you meet people and maintain a flexible schedule is a good idea. I work as a graphics designer in a sports entertainment company and that helps me meet a lot of people. Another case in point is Stacey Okparevvo who works as a yoga instructor.

Hire a talent manager/art agent.

Most artists are not really business savvy, they’re just not very good at marketing their own work! Think about it, if they were to be left on their own, galleries would probably be making far less money.

We hear of veteran artists with agents and managers taking care of business, but most new artists don’t care for such ‘luxuries’. The truth is it is not so difficult getting people do to do these things for you. David Oamen is one of the few people who does something along those lines in Nigeria.

Sell affordable art


There is actually nothing wrong with selling affordable art. A number of artists are creating and selling affordable stuff. For example, Art of ajet, Mode, and lawyartist are examples of artists who sell art, phone cases and so on, online. You can do phone cases, T-shirts, logos, mugs, book covers, snap backs, the possibilities are endless.

Network network network


Ah, yes, artists network. Are you serious about making commercial hits? Then you surely have to go out and meet people. Ayoola has a huge network across the world and is a friendly chap. AAF and ArtContemporary also artists who organise networking events for other artists.

Collaborate outside your field

Again this may feel a little too tasking, but you need to go outside your comfort zone to sell your art. Collaborating with fashion designers and musicians is a great way to make collaboration work for you and bring in constant work.

Set up a store at Jakande


Yes, I said Jakande! What were you expecting though? A lot of foreigners and Nigerians visit Jakande with the intention to buy art. And if your art is affordable and your brand amazing, you’re sure to find great customers there. If I were you, I’d get someone to handle sales, and may even sell my work myself.

Contact galleries across the world

Galleries worldwide are usually looking for new artists. Don’t rest on your oars girl, contact them, be at the top of your game. Art21, Omenka, and Rele are some of the galleries in Lagos.

Finally, the arts business might be a tricky one. I’m not sure what the defining factors of a ‘good’ art piece are but I do know that for every work you create, you’ll need to be authentic and true to who you are. Strive to create pieces that you actually love. And make lots of money along the way.


Why you should network with your peers, not just your mentors

why you should network with your peers

We have a tendency to approach a career as a “ladder” –always looking upward to the next promotion or raise. There’s no doubt that networking with advisers has benefits, but it shouldn’t simply be limited to your mentors or role models.

When you’re young, “networking” often means meeting people more influential than you are. However, it’s not only important to cultivate relationships with people who are influential, but also to make connections with those who will become influential. The idea of networking with your peers isn’t a new one, but it’s astounding how few people do it.

Networking is a word that makes many people groan, yet it is essential to thriving personally and professionally. But when done right, networking should be fun—relationships, both personal and professionals, should always be reciprocal, not transactional.

Whether you’re 23 or 63, no one is superior or inferior to you. In cultivating these connections, recognize that we contribute equally not identically. By connecting with people at similar career stages, we can gain access to information and help hone each other’s skills. Lift as you climb.
Here are a few tips to help you reap the benefits of networking with your fellow millennials:

1. Create a community network of peers

big-freedia-203-tootie-we-are-family-gifWhen was the last time you went out with colleagues for lunch or coffee? How often do you reach out to your contacts? While we’re all inundated with emails and texts, we can always make the effort to reach out—even if it’s just a brief email or phone call. Keeping the lines of communication open means that you’re engaged and interested in someone’s personal and professional development, and more likely than not, they’ll also be interested in your own journey.

Short on time, but want to maximize opportunities to re-connect with friends and colleagues or meet new people? Consider organizing a dinner party or coordinate an activity like a group fitness class or art exhibit. It’s an opportunity to have fun while you build trust through network.

2. Think aloud

Millennials are the most adaptable, creative generation in history. Wisdom isn’t all about age. It would be foolish not to tap into this generation’s innovative spirit.

When I’m looking for ideas, the first people I ask are my friends because they come from diverse perspectives. They’re artists, psychologists, policy analysts, financiers, and more. While we might not be in the same industries, hearing a range of opinions from different backgrounds helps me refine my own ideas and think outside the box. The best “aha” moments often come from the most unexpected sources. They also introduce me to opportunities that I might not otherwise come across if I’m thinking narrowly about my own field.

3. Ask questions

giphy-18You’ll never get what you don’t ask for. While your peers might not be in a hiring position, they might be able to offer valuable insights on everything from upcoming opportunities to the office environment. Looking for a job at a particular organization? Comb your peer networks to ask about the perspectives of any friends working there. Entry- or mid-level professionals might notice things that senior staff is oblivious to.

4. Stay grounded

It’s easy to get star struck by people who’ve spent decades climbing to the top and have accrued a daunting list of achievements and accolades. Connecting with people your own age can help put life into perspective. That 22-year-old who just won a Pulitzer or got accepted into a major Ph.D. program? He or she can probably tell you about the many failures they’ve encountered on the road to success. Talking to your peers can keep you grounded by providing more realistic expectations of your progress in achieving your goals.


5 things you’ll miss if you’re not at SheHive London

shehive new york she leads africa

SheHive is coming to London! For 4 days, SLA is taking over Facebook HQ for a professional bootcamp. Between August 18 and 21, you’ll have the opportunity to interact with the coolest people in London. This will  not only be a great experience for established entrepreneurs and professionals, but for aspiring career women of all ages. Now, you may have your own reasons to skip SheHive, but we have 5 solid reasons why missing it will be a bad idea .

Renowned and inspirational speakers

You definitely don’t want to miss out on this chance to hear and interact with some of the best and brightest minds out there including Imad Mesdoua, Charles Sekwalor and Ade Hassan. Get ready to learn from passionate and creative entrepreneurs, hear about their vast experiences and leave inspired.


THE networking opportunity

You’ll get an excuse to show off your networking skills, potentially make long-term connections with some dope people, get advice, raise your profile and increase your confidence. Meet and connect with some of the best and most talented young African entrepreneurs.



Intimate sessions

The intimate nature of our sessions means that you can get the most out of them and get exactly what you need. And if you splurge for an All Access Pass, you’ll have time to speak to the co-founders and other speakers directly. #SheHive is also a multicultural platform where you not only learn career skills but how to apply them.



New friends

You’ll have the chance to interact with new women and reconnect with old ones! Don’t miss out on the chance to meet some amazing, aspirational women like yourself who will motivate you. Motivation is contagious and the moment you interact with individuals who are cheerful and upbeat, you will catch the vibe too.


The chance to grow your career and business in a clearly defined market

Are you an entrepreneur? Our #ShopTheHive event is the best place to come and showcase your product to our community. Not only will this generate awareness for your brand, but you can additional revenue stream to your existing business.


SheHive is where career success starts, so don’t miss out on your chance to hear amazing speakers, participate in hands-on workshops, network with amazing African women on a multicultural platform and don’t forget SHOPPING. Who would want to miss this?

If you haven’t bought your pass yet, better hurry up and do it.

What you should know about co-working

Co-working has been a growing trend around the world, a trend that is spreading across Africa as well. If you’re in charge of a business, particularly a small startup, you know that running your own office space can be seriously distracting.

“The internet is down! What should we do?”

“This place is dusty, was the cleaning done today?”

“Are we making sure all our visitors are taken care of?”

With all this headache, you may end up forgetting what your business is actually all about!


Not everyone has time to deal with all these challenges! If you can relate to this, then you should consider moving into a co-working space! Abuja has Ventures Platform, Lagos has Stranger, Johannesburg has the Hub and Nairobi has Nairobi Garage which has been at the forefront of the co-working scene in Nairobi for more than a few years now.

If it isn’t yet a no-brainer for you, here is a list of reasons why co-working is a great option for your business.


You already know that networking is an essential part of growing your contact base. This is something every professional has to go through. Expanding your network is something that you always have to go out of your way to do…unless you’re in a co-working space!

When you co-work, you don’t have to go out of your way to meet people, they’ll simply come to you! Take a look at the sort of people you could be sitting next to.



Renting out your own office space can seriously break the bank. Then, you may find yourself having to choose between fast broadband internet and better furniture. Which one will you let go? Co-working is great as access to Wi-Fi, office equipment, a kitchen, a lounge area, and meeting rooms are all included in a package.

You’ll have many great amenities at your disposal that you otherwise wouldn’t be able to afford on your own startup budget. All this without any serious investment on your part.


Meet new people

Co-working spaces usually consist of people from a wide variety of different companies. This means lots of new ideas can be found everywhere! Being surrounded by small-scale startups means beings surrounded by innovators like you, so you’ll definitely be inspired by different people on many occasions!

Some co-working spaces also host seminars, panels and workshops. Nairobi Garage for example hosts cool bi-monthly events.


We are one!

Last but not least, the main thing a co-working space has to offer is the feeling of community! Thanks to the range of different companies in these spaces, companies aren’t directly competing against each other. This means you won’t get entrenched in any internal politics that plague usual working spaces.

You’re part of a family, a big one where people help each other out. THAT is the essence of co-working!


Recently graduated? How to make unemployment work for you

anthea malwandle unemployed jobseeker

In recent years it has become common to find yourself unemployed after graduating. How you spend those few months in unemployment (or years if we are keeping it all the way real), could add a lot of value to your development. Use that time to invest in yourself and begin the journey of personal branding. Before you tune out, these overused buzzwords are always relevant, especially considering the changing nature of the workplace.

To quote Bryan Kramer; “…your personal brand is how you appear to the world. Different than self-promotion, personal branding represents a full-time commitment to defining yourself as a true thought-leader within your industry”. So, here are a few tips to get you started.

Position yourself near the ‘central nodes’ of networks

The most common piece of advice you will get is, network. It is useful to remember that when it comes to networking you must think quality over quantity. When you are just starting out, reach out to bigger or more established brands (companies or people) that you wish to learn from.

LinkedIn co-founder and the ‘most connected man in Silicon Valley’, Reid Hoffman helped shape my thinking in this area. Reid explains that the most effective networks are built when you connect yourself near the ‘central nodes’ of the spaces you want to be in. ‘Central nodes’ here refers to the most influential areas within your networks. Trust me, to avoid endless meetings that ultimately go nowhere, you should be picky. Take time to research key influencers in the spaces that you are interested in and reach out to them.

Ensure your networks are usable

Once you know who you want to, you need to build trust and goodwill with them. This is in order to turn them into contacts that you can actually use. One way to build this relationship is to find out if there is an area they need help with that you can add value to. Show them the quality of your work.

People are far more likely to become usable contacts in the future when you have established a mutually beneficial relationship.

Know your hustle. Know your value

While learning the landscape of the industry you are trying to position yourself in is important, you also must understand how you fit into that space. You need to be sure of the value you bring, and be able to articulate it clearly. It may seem old fashioned but it would be a good idea to sit down and write your personal value proposition. When you’re through,  mould it into a short elevator pitch.

What’s your background? What are your best qualities? What are your strengths? What is your business approach? Do you have any notable successes that speak to the opportunity in front of you? Once you know what you are good at, be able to boldly and clearly communicate it. My advice? As the saying goes, “Keep it humble with a hint of Kanye.”

Mentor your weaknesses

Having a mentorship is a tried and tested way to keep yourself motivated and accountable. However, the relationship is only as beneficial as you allow it to be. Often there is a temptation to put your best foot forward when dealing with a mentor. After all, you can’t have your idol think he/she is wasting their time on you right? We all have areas we need to grow in, so make sure you open yourself up to advice in these areas.

Start something

It almost doesn’t matter what it is; a blog, a book club, a weekly Google hangout, just make sure you create a space for you to learn, grow and focus your passions. Time is your most valuable asset during this period, and that combined with your passion and skill is a formula for a fulfilling way to get through your time at home.

It also helps to show future employers that you are able to take initiative.

Good luck!

How to make the most of your introversion

reading artwork introversion

In a conversation with a group of people, I pointed out that I perceived a colleague to be an introvert. The look of indignation on her face said it all, she took my words as an accusation. Girl, if she had pearls on she would have clutched them! My colleague later explained that while she was comfortable being an introvert, she preferred that it wasn’t brought up in a work context. This was simply because of the assumptions that people make about introversion and how it affects leadership. As an introvert myself, this conservation got me thinking.

One of the most crucial elements of being a #MotherlandMogul is knowing and being able to sell your best qualities. When we think of a list of ‘good qualities’ for leadership, introversion isn’t among that list. Let’s be real saying, “I love working in groups, and am outgoing”, doesn’t have the same ring to it as, “I’m an introvert who really excels at solo processing”. So, although I wouldn’t have the same reaction my colleague had, I wouldn’t shout, “I’m a introvert!” either.

When I started this article, the title was originally going to be, “How To Make Your Introversion Work For You”. This sounds sort of like how to make a recession, or any other unpleasant thing work for you. Do you see the problem? Introversion isn’t usually pitched as a strength, rather it’s a condition you need to manage or work through.

Whether you identify as an introvert, ambivert, or extravert (here is a short test to get a sense of where you lie), the key is to own it. I’ve identified 3 areas that introverts commonly complain about and have a few suggestions on how to shift perspective and leverage your strengths in each one.

Speaking up

Many introverts view their preference to listen rather than speak negatively. In fact, this is something that can distinguish them as good leaders. I used to be so caught up with trying to make regular contributions in meetings that I actually fought against what my brain naturally wanted to do; sit back and process. Laurie Helgoe states in her perspective shifting book, that introverts have an “internal power—the power to birth fully formed ideas, insights, and solutions”. Being able to sit back and notice things others may miss, gives you an advantage that is useful to any team.

So, now you know it’s a good quality how do you convince everyone else? Please don’t just say, “I’m a  listener” and bring shame upon the whole SheLeads family. When pitching this quality make sure you frame it as having a personality that allows you to be contemplative andsolution driven. Lisa Petrilli puts it like this:

“[Introverts] thrive in the world of complex ideas. We are exceptional strategic thinkers and listeners and bring great insight to our work. All of these characteristics make us inspirational leaders — and inspiration is at the core of charisma.”


When it comes to networking, don’t be too quick to dismiss your ability to get it done effectively. The differences between how extroverts and introverts connect is summarised by  the creators of the  popular 16 Personalities test. “Where the extrovert’s strength is to know a little bit about a vast number of people, the introvert’s ability to quietly absorb a great deal of information about the people who they spend time with can prove even more valuable.”

I have always been a firm believer in building a high quality over a large quantity network. This works well for introverts who would prefer not to engage in small talk with large groups. Plan and be strategic with the networking you want to do. Use your introversion super-powers to build strong and deep links that you can use later on.


Okay my introverted family, this is one area that we are going to have to make more of an effort. Don’t panic, it’s as much as you think! Personal branding is valuable, no one can argue against that. To put it plainly, it is just a way of letting as many people in on your hustle as possible.

Seeing as introverts tend to enjoy solitude anyway, social media and networking sites are a perfect way to use up all that precious alone time. There’s no telling who you could meet, some of my best connections have been made over Twitter. I love what Forbes writer William Aruba said about personal branding, “Personal branding is not about being famous, it’s about being selectively famous.” Keeping this in mind, don’t feel pressured to join every single site imaginable, you can afford to be picky.

Are there any qualities you feel introverts need to leverage more?

Competition, what competition? Why collaboration might just be your strongest asset

Collaboration is a game where everyone wins. You build your network, expand your audience and strengthen your brand.
As ambitious women, chasing our dreams is part of what gets us up in the morning. While it is important to protect our ideas, we have been taught to keep our distance from the competition while studying their progress.
It’s easy to believe that ‘there can only be one’ and do everything humanly possible to be That One. But actually, there isn’t only room for one. There’s room for everyone who is tenacious and passionate enough to pursue their goals, and collaboration plays a huge role in that.
Still not convinced? Read on to find out why collaboration might just be your strongest asset.

Collaboration is a source of inspiration and support

Even the smartest, most connected and experienced people in the world don’t know it all. Through collaboration, you get to bounce ideas off people who truly understand your industry.

It’s a “great way to make sure that we all keep moving forward and nobody gets left behind”, fashion-travel blogger and life-stylist Fisayo Longe tells us. Building a business or high-powered career is definitely not for the fainthearted, and even the toughest of us can benefit from support from other people who get it.

WELL-DUNN-Season-3-Ep-1-Jourdan-Dunn-Joan-Smalls-Chanel-Iman (1)Collaboration strengthens your skills and expands your network

Collaboration also helps build your technical skills by sharing knowledge with those in your field. My fellow writers and enterprise enthusiasts constantly share videos, articles and books aimed at improving skills from strategy to copywriting.

But if you keep all your aspirations under wraps, people won’t know that you may benefit from what they have to give. Sharing educational resources creates a ‘pay it forward’ culture that leaves you better off in the end.

Collaboration also brings you closer to people that it might have taken you years to meet. After all, “people who know talented people are always more useful than a single talented person with no connections,” says producer, writer and radio presenter, Phoebe Parke.

In my experience, I’ve met CEOs, entrepreneurs and leading creatives through people in my industry, such as life-coach and business manager Seun Awolowo


Collaboration enhances your brand and grows your audience

One key challenge that all businesses face is expanding their customer base/audience. Again, collaboration is part of the solution. It’s one thing to present your own product, but when another brand or business is doing this, you become even more legit.

It “adds to your reputation as someone who knows what they’re talking about”, Phoebe says. In blogger Fisayo’s experience, her audiences have grown through friendships with fellow bloggers like Melissa Holdbrook, and “Freddie Harrel [who] invited me to be part of an event she was organising recently that made me almost a thousand pounds. My presence there pulled a bigger crowd which was also great for her”.

Collaboration creates scenarios where everyone’s a winner and gets a share of success.

“Think about what you have to offer, not what you have to gain and collaboration will come easily”, Phoebe advises. Even those at the top of their game collaborate. As Fisayo points out, “life coaches like Brendon Burchard and Ariana Huffington have grown their audiences significantly and made millions of dollars through collaborating with each other.” If collaboration works for them, it’s probably going to work for you too.

Collaboration celebrates your uniqueness

Finally, never forget that you have something unique and distinct to bring to the table. The truth is, you are your only competition and you owe it to yourself to improve with each day.

No one has walked the same path as you or thinks exactly the way you do. This is a principle that Seun applies across all her areas of her career from life-coaching to the corporate world.

As the saying goes, “no one is you and that is your super-power.” Have confidence in yourself, your abilities and what you have to offer. Fisayo puts it like this, “when you are proud of what you have created and you really believe in your content”, collaboration becomes second nature. 

How has collaboration helped your career or your business? Let us know in the comments section below.

Webinar with Janet Asante: Building Your Career Brand (Apr 7)

Janet Asante - Building A Career Brand

Don’t miss another event! Join our community and always stay informed.

“Go build a brand” is good advice if you want to be an entertainer, musician or tv personality but if you just want to have a standard corporate career does it still apply? It absolutely does! Nowadays everyone is a free agent and you can’t rely on your main job to provide you with all of the professional development and career growth opportunities you need.

Join us on Thursday April 8 for a webinar with human resources executive Janet Asante focused on building your career brand and making sure that your public persona matches your career aspirations and goals.

Topics that we’ll cover: 

  • What are the fundamentals of a career brand?
  • Should you have a personal website or is LinkedIn enough?
  • How can you start to become an expert in a new area?
  • What are some strategies you can use to get speaking engagements and interviews in your area of expertise?

Webinar Details:

  • Date: Thursday April 7, 2016
  • Time: 12:00pm EST // 5:00pm WAT // 7:00pm EAT

About Janet Asante:

Janet Asante is a human resources executive with 18 years of proven leadership experience and a successful track record serving as trusted advisor to executive leadership team members including CEOs, Board of Directors, General Counsels and Executives. She has comprehensive HR leadership experience in private, non-profit, government contracting, and information technology industries.

She is also the co-founder of Guiding the Journey, a nonprofit committed to improving the lives of African youth in America and Africa. Over the years they have helped over 200 high school students with the college preparation process and adults with career advice.

Janet was born in Ghana and immigrated to the US when she was 8 years old. She is passionate about all things Africa and helping people bring their best selves to work.