Mallah Tabot: Openness around sexuality is still lacking
Imagine your parents talking to you about sex. Awkward right? Mallah Tabot believes the world will be a better place if parents start having open and honest conversations about sexuality with their children. We’re inclined to agree with her. Since 2012, Mallah has been working very hard to improve the lives of many young Cameroonian women, including those at risk of early and forced marriages. As a reproductive health activist and CEO of an NGO in Cameroon- United Vision, she fights against trends and tendencies that relegate women and girls to the background. SLA contributor Marriane spoke to Mallah on her recently launched sexual education app called Ndolo360, her challenges, and dream for an Africa where women, especially young girls can talk about sex without stigma. Sex is not something we talk about in Africa. Why the passion for a topic like that? I agree, sex is a sensitive topic in the African socio-cultural environment. This is as a result of a void in comprehensive sexual education in the educational curriculum. Also, most parents do not discuss sexuality with their children. Many of the kids resort to the Internet for pornography as opposed to educative sexual information. When these young ones don’t get the right information from the right sources, they tend to make wrong decisions. This has often resulted in unplanned pregnancies, STIs/HIV, unsafe abortion, and more. That is why I am interested in creating a platform where we can address this. I believe parents need to start having open and honest sexual talks with their kids. What challenges did you face while starting out? How did you overcome them? Initially, very few people believed in my idea and its potential to work. People questioned my judgement for choosing to tow this path as opposed to finding something more “stable” like a full-time job where my financial security would be guaranteed. With a clear sense of purpose, I’ve been able to deal with that. As a young woman, it was hard. You have to make the strategic calls and connections in a sub-environment dominated by men. We had to deal with not being taken seriously or being courted 9 out of 10 times. I think it was even more difficult, given that our area of expertise is sexual health. Men didn’t take us seriously but assumed we would be comfortable listening to their sexual fantasies of us and other women. Unfortunately, that’s the unfair world we live in. We’ve strategically dealt with it and we are succeeding. The pressure also continues to diminish as I gain more confidence and skills in my area of work. I now face such situations with strength as I grow older. Also, I had challenges with building personal capacity to raise funds, running our programs and convincing outsiders to have a vested interest in what we do. Every day remains a challenge, but I’m happy that with time, they feel less like challenges and more like opportunities for personal and organizational growth. You recently launched an app, Ndolo360. Tell us about it. In Cameroon, like in most of Africa, sex is a very difficult and sacred topic. Young people grow up knowing nothing about their own bodies and end up getting the wrong information from the wrong sources. This has resulted in them making uninformed decisions. Teenage pregnancy rates are up and 141 out of 1000 girls aged 15-19 in this country have been pregnant, at least once. I found this despicable and started thinking of ways to address this problem, using technology. Ndolo360 is the first ever mobile application in Cameroon to provide judgement-free education, information and services on sexual and reproductive health for teenagers, adolescents and young people. The app is available on Google Play and is free of charge. It comes with several amazing features which will transform young people’s knowledge about sexuality and sexual health. What do you plan on achieving by launching this app? A few days ago, a father emailed us to say he had asked his 16-year-old to download Ndolo360 to serve as a starting point to openly discussing sexual health. This is exactly one of the many results we aim to achieve. Teenagers are expected to guess issues concerning their sexuality and act accordingly. In fact, parents don’t even have the confidence to mention the word ‘sex’ to their kids. If this app can at least be a starting point for sex education between parents and their kids, the impact will be tremendous. Also, this would help curb the high rate of unsafe abortions and other dangerous practices. It would lower the risks of teenage pregnancy, create more awareness on safe sex and lower HIV infection rates among young people. More importantly, it would encourage a culture of openness when it comes to discussions around sexuality and sex. Young people should use the app for self-education and group discussions about the issues that affect them. What advice would you give young African women looking to make a change in their communities like you? I have learned to believe in myself and my capacity. Most importantly, to surround myself with people who love and believe in me. That’s how I’ve been able to carry on with all I’ve had to do. And trust me, it’s a lot and can be burdensome. I’m happy to have made the decision to cut off toxic people. This has helped me focus on my goals and remain positive. Want to see women you know featured on SLA? Tell us what amazing things women are doing in your communities here.
Webinar with Archel Bernard: How I raised $65,000 using crowdfunding (Sept 23)
Missed this event? Make sure you don’t miss the next one by joining our community today. Archel Bernard had a vision for a high quality manufacturing facility that could upgrade the production of her fashion company and provide sustainable jobs to women and Ebola survivors in her native Liberia. While she had experience running her business over the past couple of years and a passion for helping her community, what she didn’t have was lots of cash to invest in the brand new factory. That’s when Archel turned to crowdfunding over a two month campaign, raised $65,000 to create the Bombchel Factory. Archel is going to share the strategy she used to turn her crowdfunding campaign into a project even the Kickstarter team loved by having it on the front page of their site! She’ll share the dos and the don’ts so you can create a crowdfunding campaign that gets you closer to your business goals. Some of the topics we’ll cover: The best way to develop a story that will really sell your campaign How to build early support for your crowdfunding campaign Creative ways to get media coverage and have people pay attention How to develop prizes and rewards that won’t have you suffer after the campaign is finished Webinar Details: Date: Friday September 23, 2016 Time: 3:00pm Monrovia // 4:00pm Lagos // 6:00pm Nairobi Watch this webinar: About Archel: Archel Bernard is owner of The Bombchel Factory and Mango Rags boutique in Monrovia, Liberia. She moved to the West African country after graduating from Georgia Tech in Atlanta. She now specializes in dreaming up contemporary African womenswear, training disadvantaged women to sew her designs, and helping the women to become self-sufficient. Archel’s mission in life took a significant turn amid the deadly Ebola outbreak in Liberia. She saw the devastation in the country she loved; a country still struggling to overcome civil war. Archel decided to open a factory to help the people of her ancestral homeland to rebuild. She named it The Bombchel Factory and herself, the Head Bombchel in Charge. Bombchel Factory has been featured in The New York Times, CNN, Forbes Women Africa and other major news outlets. She is also a Richard Branson Scholar. Her designs have been worn by actresses in the online drama “An African City” and models in several international magazines. Archel’s successful Kickstarter campaign almost doubled its goal! She is a force. A visionary. A fashionista. But more than anything, Archel is a savvy and relentless business woman, determined to use her business to build lives. She’s come along way from selling dresses in her pick up truck, but there’s still so much more to do!
Pricing as a start-up: Where do you begin?
You finally registered that business or online store, and already considering setting up packaging. Or maybe your website is up and running and you’re ready to pull out all stops to get your marketing underway. But there’s just one thing missing, how much should your products or services cost? Pricing isn’t easy; there are several factors to consider. You don’t want to seem too expensive and therefore alienate your target market. But you also don’t want to price it so low that it connotes less quality or cheapness. So what’s a girl to do? We all know that end at the end of the day, you’d want to cover your production costs and still make a profit. Because we all know those red bottoms won’t buy themselves. However, pricing has to be based on the value transferred to customers for using your product or service. Consider the cost of production and make comparisons between your prices and that of competitors. A general rule of thumb is to use the 10% rule by using the customer’s derived value and adding 10% to it. Got it? Good. Let’s explore some more. Know your customers/clients The better you understand your customers’ needs, the more accurate your pricing will be. Looking to your competitors for a pricing comparison should be based on the assumption that their pricing is ideal. Your competitors may be over or even under charging. So it’s still important to do a personal cost analysis and figure out the pricing that works best for you. Is your pricing above or below theirs? Does location, staff, size of the company, quantity, and quality of the products come into play? These are all worthwhile questions you should ask when looking to your for answers. “Profit is not something to add on in the end, it’s something to plan for in the beginning” – Megan Auman Price sensitivity It is important to note that clients and customers will only pay more if they have the assurance of value. So don’t be scared to test out several different prices at the beginning. It’s the same when you walk into a boutique, see a dress and instantly know it would be far cheaper at a regular clothing store. But because it’s an exotic brand, you believe it is of better quality and therefore, worth the high price. This is where price sensitivity comes into play. Price sensitivity is the degree to which the price of a dress in this analogy, affects the customers’ willingness to buy it. I like to call it the fine line between “too good to be true” and “dirt cheap” and therefore a bargain. You do this by offering a different price, typically with a 5% difference, to individual customers for the same service or product. The general idea is that if you aren’t getting pushback from at least 20% of your customers, then you’re on the right track. Also, it is important to note that there is less price sensitivity when the product is unique and hard to find. So make sure to distinguish yourself from competitors in a big way. The price would be worth it if the boutique is making just one dress per size. The exclusivity is almost like getting a custom-made dress. “The reason it seems as though price is all your customers care about, is because you haven’t given them anything else to care about”- Seth Godin Smaller versus bigger Giving customers a choice between several tiers in pricing helps establish how well your products/services are priced. Have you ever come across the low, middle, and high price offerings? This is called ‘Goldilocks Pricing’. With this, you get to choose between the inexpensive but not ideal and the expensive but full package. You then end up with the pricing that is just the right fit, like your very own Cinderella shoe. It typically has just enough features to get you started and is often the bestseller. More often than not, it’s a few steps away from that ‘premium’ package which you can upgrade to anytime. For instance, if you sell an 80-gram tub of shea butter for R60, then a 160-gram tub would cost 10% less than buying two 80-gram tubs. Chances are, the customer will go for the bigger tub which means more money for you, provided the production cost is not higher. Similarly, a “buy 3 products and get the cheapest one free” sale in a specific high-end product range/ service market will ensure that you still get your money’s worth. Make sure that you always capitalise on these opportunities by offering any extra features that come with the package. For example, 10% to upgrade to the premium package from a 7-day free trial. In summary, if your product or service is amazing, of standard quality and worth the price, customers will come flocking. Good luck!
5 unsexy business ideas to get you started
Quirky title, hey? You see, when many of us ladies venture into business, we often look for the cleanest, neatest and safest sort of ideas. However, on the flip side, the dirty, messy, riskier ventures have a tale of profit to tell. Consider some of the ones below. Farming Many young people are dropping suits and ties for muddy boots. Guess what, turns out farming is feeding the nation while raking in returns. You can consider mass farming of basic food like onions, tomatoes, fruits. You can also venture into unique vegetables especially with the current eating-healthy movement. If those options don’t rock your boat, consider growing fruit and flowers to export to Europe. A business that provides basic needs, that is food, shelter, clothing has a higher retention rate in the market. You can lease land next to a good source of water, hire a few hands to help and get a truck to take the produce to the market. Better still, you can make friends with a broker who would charge reasonable rates. Just as with all businesses, ensure the market is ready for you. Do your homework and talk to a few farmers to get a sense of the industry. Interesting enough, ventures such as pig farming, snail farming, and even maggot rearing have found their place. Definitely not an idea you probably had but for the record, it’s working. Here’s more proof that farming is the new cool. Running a school This is another brilliant idea that works due to the rising population. There’s already a gap, just bridge it. It could be in extra curriculum activities or mode of delivery. You could start off with a day care or kindergarten program and keep working on the next grades/classes as you go along. Most schools started off like this. Worth noting though, is that the running expenses of a school are high, especially once it grows full-blown. Whether with the little ones in nursery school, pre-teens or teens, some chaos is bound to happen. Also, be ready to deal with the parents. Still, the returns are good and with consistency, it’s worth a try. Recycling/waste management Most countries in Africa seem to have a garbage collection problem. Of course, except Rwanda (we’ve got a national cleaning day, so don’t crucify me yet!), Johannesburg and Mauritius. Generally, waste isn’t managed properly and the rising population in major cities can attest to this. This thought lends itself as a business opportunity for an entrepreneur thinking of a practical and profitable solution. When it comes to business, other than maximizing profit, solving a need creates further sustainability and passion for the business. If you are sick of all the littering and dirty neighbourhoods, then piece that plan together. Plus, you don’t need to roll out in the city only. Consider smaller towns with bustling activity. You may need to talk to local authorities such as city or town councils, negotiate landfill rates and invest in trucks, rolling carts, incinerators and casual labour. One word of caution though, a research on existing cartels involved in this job is advisable. This will give you an edge and help you avoid being maliciously ousted from the business. Manufacturing or importing human hair wigs and extensions Everyone I know who ventured into this business with a passion is smiling at the profits. You just need to identify the source of the hair, which could be India or China. For the record, Brazilian or Peruvian hair is just branded as such but most of it is from China. Read more about this here. There are several varieties but once you find a reliable source, especially a manufacturer with ready-made hair, all you’ll need is some branding. You can actually do this locally and place your product in the market. Engage in some rigorous advertising online, in beauty shops or salons and there goes another (hairy) business idea! Running a funeral home I’m not going to risk sounding morbid, so this point is going to be brief. This may not need much explanation. With life, comes the inevitable end. You’ll definitely need to be tough to do this as you’ll have to deal with emotional families and friends still coming to terms with the death of a loved one. Undoubtedly, you’ll need ample space to accommodate an embalming room disconnected from the main home. You’ll also need a storage room for client files, a meeting room and possibly a room displaying options of caskets. You’ll need qualified professionals, dressing tables and materials and recommended chemicals, powders, and creams to preserve the body. It is estimated that one can break even in two years in this kind of business.
Oby Igodan: I’m teased for all the business ideas I come up with
If you’re a #MotherlandMogul and a mom, you know the struggle of finding the right kind of daycare facility for your young kids while you hustle. For Oby Igodan, what disturbed her was that the facilities she came across did not feel like home. Running a daycare can be a profitable business but as a mom, your child’s development is of utmost importance. Looking to start a crèche and daycare that’s a home away from home, Oby launched Home Also Crèche & Daycare. She runs this while also working as a Managing Partner at VIL Consulting. As the children in her crèche grow, she is looking at expanding into a preschool to cater to our older kids who love it at the crèche. Oby spoke to us on the challenges, joys, and satisfaction of providing children with a secure and stimulating experience in a comfortable and relaxed setting. Why start a crèche? While raising my own children as a career woman, I realized something interesting. The facilities I took them to in their early years didn’t really provide the feel of a home environment or afford them the gradual transitioning into the academic arena. A lot of those outfits were run purely for business with little or no consideration for the unique developmental needs of each child. I set up Home Also to identify every child’s uniqueness and help foster proper development. What challenges did you face starting your business and how have you overcome them? Majorly, it took some convincing to get my family to surrender the living room space. In fact, I wanted the entire ground floor of our home to run the crèche. It sounded ludicrous. With persuasion and the knowledge that this was my dream upon retirement, they agreed to let me use the space. Secondly, finding the right staff that has been difficult. My staff has to be well-trained to offer young children —from 12 weeks to 3 years— a fun and educational experience. And of course, there was raising the required capital to start paying staff without having a single child enrolled. Then, paying for staff training while anticipating that it would translate to enrollment. I will say that God has been gracious to me and I give Him all the credit for helping me overcome these challenges. Has it been any difficult working with other people’s children? Actually, it’s been really rewarding and thrilling to have these little angels kept in our care. We feel that their parents trust us and we must guard that trust jealously. We’re grateful that they trust us enough to leave us their babies at such tender ages. Some are as young as 3 months. It’s a vote of confidence that we uphold. From your experience, what does one need to have covered to open a crèche in Nigeria? First, ensure you have the passion and the required aptitude for the business. Then, good, knowledgeable and experienced staff. A safe, secure and hygienic environment is also very important. Be sure to meet the requirements of regulatory bodies. And of course, there’s the all-important start-up capital. What keeps you inspired in hard times? My life has been dotted with ups and downs. Through it all, God has helped me. The knowledge that I have a father who loves me gives me inner strength to weather storms. His mercy and grace have brought me this far and will see me through the years ahead. When it looks like there is no way out, the voice inside will read out relevant scriptures to give me confidence and hope. That’s just it. On occasion, I’m inspired by stories of people I admire. People like Joyce Meyer, Stormie Omartian, and Oprah Winfrey. If you weren’t running a crèche, what would you be doing? If I wasn’t running a crèche, I would be working full-time running a consulting firm. This is something I am engaged in at the moment, but on a part-time basis. It’s called VIL Consulting and it’s a homegrown management consulting firm set up by a team of experienced professionals. We have the best from businesses and institutions who help to provide expert advice and assistance to clients. I participate as a managing partner, providing the required strategic direction for my partners. My daughters always tease me about all the business ideas I constantly go on about. So, if I didn’t have my hands full with two start-ups at the moment, I’d be working on starting another. You see, I need to prove to them that mummy’s not all talk! If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Nse Ikpe-Etime: 5 things to learn from the actress’ beauty startup
Last month, award-winning Nollywood actress, Nse Ikpe-Etim started her own beauty line, Eden’s Theory. She liaised with a UK-based company to launch a homemade beauty product line and founded it with Victoria Thomas, an award-winning filmmaker. Nse is following the footsteps of several other famous actresses and singers who’ve made the move into the beauty industry, including Queen Bey herself. Now, you may be asking, why is Nse or all other enterprising celebrities taking this leap? Here are a few things to learn from her wise business venture. Play on your strengths Being an actress, Nse is automatically in the beauty industry. Her celebrity status thrusts her with responsibility and women on the continent look up to her. Photo shoots, films, award ceremonies, you name it, she’s probably been to dozens of these and for each event, she has to step out looking her best. The beauty industry was a shoo-in for her in this sense. She’s already probably used several products to maintain her glamorous appearance and therefore understands what works and what doesn’t. In an interview, she said: “People always ask about my skin and hair. Many of them assume that I use very expensive products, but I have actually always used natural oils and butters. With Eden’s Theory, you get to retain the best bits of African butters while oozing some of your personality into a product of your choice.” She already knew she had a ready market waiting and so she took the bull by the horn. It’s best to venture into areas where we have some experience. Sure, challenging yourself is fine, but, especially in business, it’s best to get into an area where you have experience and passion. Don’t be a one-trick pony By venturing into this business, Nse is distinguishing herself as a #MotherlandMogul who can do more than just act. This is a bonus as it sets her a bar above her current occupation. In this century, career and occupation are not set in stone. What Nse is showing us is that you can follow several passions —all at once. She also has a family, so #MotherlandMoguls that’s clearly not a reason for us not to pursue our dreams anymore. Business is for everyone I think most of us grew up with the notion that certain people were made for certain things. Not being ‘good in math’ is hogwash. Business is something that everyone can succeed in, as long as you venture into an area you have a passion for. As an actress, Nse did not limit herself to the entertainment world. In fact, she leveraged her popularity to get press coverage for the launch and to advertise her products. Beauty and brains are virtues we can all have. They are not mutually exclusive concepts. And in the business world, what will ensure your success is not whether or not you remember what logarithm is. It’s whether you are willing to put in the effort, blood and sweat to see your venture grow. Your past builds you Before becoming an actress, Nse was in the broadcasting, banking and retailing industries. She took some time to find her niche as an actress. Evidently, this has proven to be an advantage for her. Her experience in broadcasting has given her some needed PR knowledge to showcase her product to her audience in the best way possible. Her stint in retailing gave her some business know-how on business. I guess that’s not something she learnt as a Theatre Arts student at the University of Calabar. Whatever your side hustle or full-time job, as you climb the ladder to self-discovery, never dismiss the process. It may very well be what defines you in the future. Your friends are your greatest strength Nse co-founded her beauty line with a friend, Victoria Thomas, a successful filmmaker in her own right. These ties were probably made in their mutual stake holdings in the film industry. This goes to show that as #MotherlandMoguls, we really ought to pull each other up. Partnering in business is a very good way of doing. Different personalities tend to bring in different strengths into the overall success of a business. As you contemplate that business idea and start work on your business plan, keep these lessons from Nse in mind. They might give you more ideas on how to become that big shot CEO of a business empire.
Lessons from the demolition of small businesses in Lagos: Three steps to protect your small business
Last week, we woke up to the news that Nuli Juice Company, Nuts About Cakes, The Drug Store —all small businesses in the upscale Ikoyi area of Lagos— were on the verge of being demolished. The Drug Store had only opened for business a week earlier and Nuli Juice opened six weeks earlier. The owner of Nuli Juice only became aware of the demolition when the bulldozer showed up ready to reinstate her shop to what was once her imagination —she did not receive any prior notice. She was shocked, as like most savvy entrepreneurs, she had obtained all relevant permits, licenses, paid her taxes, etc. In the midst of the chaos, she found out that the demolition was as a result of the landlord’s failure to pay N40 million in permit fees. The landlord was given prior notice before her lease term commenced. Within a few hours, the only evidence of the stores was rubble. Unfortunately, Nuli Juice, Nuts About Cakes and The Drug Store represent a few of the many businesses that experience this issue on a yearly basis. Given the recent trends, it is evident that applying for a business permit, registering the business and registering with the tax authorities are not sufficient to safeguard businesses. Business owners must take additional precautionary steps to further protect their businesses from unexpected disruption or in this instance, demolition. Below are a few additional precautionary tips. 1. Dig deeper Treat your store lease like you would treat the purchase of new land. Before signing a lease, conduct a thorough search on your potential landowner, the land, and the building. Tips: Not every alleged landowner is indeed the true landowner. Ask people in the neighborhood about who owns the building. Investigate to make sure that the alleged landowner indeed owns the building. Ask about the landowner’s reputation. Has the landowner had any brushes with the law (personal or otherwise)? If the landowner has a multitude of legal cases (personal or otherwise), it may not be wise to lease from him or her as the building might become subjected to legal processes. Ask whether the property has been subjected to any extraordinary visits from government officials. Such regular visits could be a sign of disaster waiting to strike. Confirm from the landowner that all relevant permits have been obtained. Thereafter, negotiate his or her assertion into the warranty section of the lease agreement. Do the same for licenses, permit fees, etc. If the store has been recently renovated, ask the landowner to confirm, in the lease, that all renovations are in compliance with all relevant laws. Ensure that there is a valid certificate of occupancy for the building. Check with your local government officials to make sure that the neighbourhood has indeed been marked for business purposes and not strictly residential purposes. Your business will most likely be kicked out of the neighborhood if the area is strictly a residential area. 2. Negotiate Many small business owners ignore the importance of negotiating the content of their lease agreements. Despite the fact that as a small business you may not have much bargaining power, you still owe it to your business to take all necessary steps to protect your investment. So, before you sign the dotted lines, negotiate! Tips: Include a clause in the lease agreement that covers you in the event that your store is destroyed or damaged as a result of the landowner’s act or failure to act. Such provision will allow you to seek damages (i.e. seek payment for losses) from the landowner in the event that something the landowner did or failed to do caused disruption to your business. Most business owners assume that the landowner pays for repairs and often skim through the repairs provision of the lease. Please do not be one of those. Do not assume. Ask! If the lease contains a provision that requires you to pay for repairs, try to negotiate an exemption for normal wear and tear of the premises. Under such arrangement, the landowner will cover repairs for damages that are not caused by you. Also, pay close attention and negotiate who will be responsible for big-ticket items such as plumbing, roof leaks, air conditioners, etc. Review your lease agreement to make sure that it includes a clause that states that the landowner does not owe any duty to any other persons or third parties (e.g. taxes, liens, restrictions). That way, you will be protected contractually should there be any third party interference on the property. 3. Ensure your business is covered Many small business owners underestimate the importance of business insurance. Business owners should ensure that their businesses or their buildings are covered by insurance. Such coverage will minimize the impact of a disaster to the business cash-flow. Tips: Consider obtaining business insurance that covers material damage to your business premises and their contents. This should cover malicious damage, strike, riot, flood, storm, burglary, and litigation. Alternatively, consider requesting that your landowner purchase a building insurance that will cover your business in the event of a business disruption (such as a fire incident, obviously, not a fire you deliberately caused). Such insurance policy should be able to provide an alternative store location in the event that your current store is inhabitable. This process might seem daunting. However, as the saying goes, “its better to be safe than sorry.” These steps, though not exhaustive, can add an additional layer of protection from undue external business disruptions. If you would like insights on a particular topic, write to us! We are listening.
The Empretec program is in Kenya. Here’s what you need to know
By now, it is no secret that the prestigious program, Empretec is now in Kenya. This came about after an intense week of the United Nations Conference on Trade and Development (UNCTAD) in Nairobi last month. After the formalities, it was announced that the Kenyan National Chamber of Commerce and Industry would be partnering with UNCTAD on this program. Mary Muthoni is the chairperson of the Women In Business committee at the Kenya National Chamber of Commerce. Empretec will mean a lot to Kenyan women as they get to benefit from the perks that come with being a part of the program. Some of these benefits are already being enjoyed by women in other African countries, like Zimbabwe. This will bring many benefits too Kenyan Motherland Moguls and we share some of them below. Capacity building Empretec offers a rich training program with a pool of 64 international trainers and 160 trained local trainers. These trainers are all about impacting personal development and business skills to participants who include women from the formal, informal and the employment sectors. Their curriculum is also tailored to international standards. Creating of life bonds amongst Empretec trainees Once a part of Empretec, you’re in it for life. The program follows up on its participants even after training as part of a lifelong relationship. Empretec sponsors follow up to see how the lessons learnt impacts the businesses of participants. It gets even better because you can always find a shoulder to lean on in the Empretec family. Networking and mentorship Ladies love conversations and it’s never a dull moment you can open up and create bonds. Empretec takes in women of all ages and orientation. So hanging out with other women in the program will always mean something new will be learnt. Also, Empretec has trained a large pool of women over the years since its establishment in 1988. Empretec’s presence in 37 countries means that when you join this community, you get to build a network with women from not only your home country. You’re part of a network of women from the rest of the thirty-six countries including Ethiopia, Ghana, Jordan, Botswana, Argentina, and Algeria. Smart girls know that their network is their net worth. Here you’ll need to be ready to establish contact with people from all walks of life. Be it the Motherland Moguls who have already established their businesses and are looking to offer seed funding for great business ideas or intelligent young women with brilliant ideas and that are looking for persons with expertise to partner with. Empretec is a well that keeps giving but never runs dry. Here, you get everything you need and all that’s required of you is to make it work. You’ll get to see that women from various developing countries face the same difficulties as you. And that the only way to emancipation is in finding long-term solutions for entrepreneurs. Locally certified trainers The availability of local trainers certified by the UN body means that members have access to the very best. With Empretec, you can have access to trainers with the know-how to get you through business challenges. This will help you confidently experiment with new ways of doing business . Obviously, the business field can be tricky, filled with uncertainties and other stress. You will need to have your hand held by the right people to navigate through these scenes and come out successful. Identifies and enhances personal opportunities Empretec’s training is personalized and depends on what stage you’re at in the business world. There will be people looking to venture into business for the first time and those with great business ideas needing guidance on breaking even. In addition, there are others already in the business scene and seeking to expand their visibility. Empretec will be a great space for Kenyan women to get answers and to learn how they can use their talent to make money . Eradication of poverty and social problems. Empretec encourages women to be social entrepreneurs. This means establishing businesses that seek to solve social, cultural and environmental problems. The purpose of these businesses is not just to make money but to also leave a positive mark on the society. Empretec encourages entrepreneurs to work towards achieving sustainable development goals even as they make their money. Awards and recognition Empretec honors her alumni at the Women in Business Awards. A Vietnamese lady, Tran Thi Viet won gold at this year’s awards for her company, Viet Trang Handicraft. Her company makes basket-woven goods from banana leaves, water hyacinth, corn leaves and bamboo. The company had a humble beginning but now exports goods worth $1000 million to the European Union. Viet Trang Handicraft went on to create employment for 250 weavers. This is the spirit of Empretec, to solve societal problems in our countries and at the same time make money for the entrepreneur. In summary, Empretec is the place to be for any woman seeking to make it in the business arena. The opportunities here are immense and ladies up for first dibs will definitely have more than enough to carry home. With all this said, it’s time for Motherland Moguls in Kenya to grab this opportunity!
Andrena Sawyer: Flexibility is key to increasing your business lifespan
Start-ups sometimes need miracles to survive. Luckily there are superheroes who rise up to the challenge. Take Andrena Sawyer for example, she runs P.E.R.K. consulting an advisory firm that provides quality and affordable services for small to mid-sized nonprofits and businesses. Andrena is so effective at ensuring SMEs survive that in 2015, P.E.R.K. consulting, placed 1st in the AccelerateUp Business Growth Competition presented by the Maryland Small Business Development Center and Capital One Bank. This basically means that P.E.R.K consulting can serve as great model to new startups. When Andrena offered to share her story with SLA, we jumped at the opportunity. Get ready for actionable advice on overcoming funding challenges, lengthening your organisation’s lifespan and increasing revenue. Firstly how can SMEs overcome the juggernaut that is funding? Importantly, SMEs need to create effective business models that include strategies for cash flow management if they’re to navigate funding challenges. Cash flow challenges are inevitable for most start-ups, and many wait until a seeming crisis to develop a management plan. Creating a strategy before the need arises is essential for survival. In addition, it is important that SMEs have a compelling value proposition. As a Small Business Consultant, I meet passionate entrepreneurs with brilliant ideas, but the value ends at their passion. To survive the initial start-up years, the problem that a business solves should be clear to customers, investors, and partners. I firmly believe that the more informed stakeholders are, the more engaged they will be. How can organizations lengthen their lifespan? Simply, flexibility and innovation are the keys to organizations lengthening their lifespan. With the advent and increased use of social media, industries and consumers are rapidly changing. It has become more important now that founders remain flexible and informed of how their customers’ needs are changing. The focus should be on creating a culture where change is encouraged. Doing this can take an organization from a reactive to a proactive stance in marketing, capacity building, and revenue generation. How did you manage to increase P.E.R.K.’s revenue by 72.3% in one year? Primarily, the reason for the increase in revenue is that we identified our niche. When P.E.R.K. launched in 2013, I envisioned being all things to all clients. I desperately wanted my passion for community development to translate quickly to meet the needs of anyone that was interested. The challenge was that our customers were confused about our expertise, experience, and scope of work. Also, in our second year of operations, we started to refine our offerings to three key services. They include entity formation, business development, and capacity building support. This created a more targeted marketing approach, which allowed us to focus our efforts and ultimately bolster our credibility. Understanding our market also allowed us to conduct more accurate research. This helped to set competitive rates and create strategic partnerships with other key players in our industry. What advice will you give other startups looking to use P.E.R.K. as a model? There are two things I would say to startups looking to use us as a model: Be persistent. As cliché as it sounds, do not give up. Entrepreneurship can be extremely stressful, and founders may find that they initially encounter a lot of rejection. My advice is to do your due diligence by ensuring the idea is viable. Get the support of trusted mentors and advisors, and push through the challenges. Be creative. I once read that the average millionaire has about seven streams of income. There is a lesson to be learned there. If those who are thriving financially are always looking for ways to earn more, I believe that businesses can thrive in much the same way. For example, P.E.R.K. primarily provides consulting services. However, there are several other ways that we generate revenue including trainings and seminars, publications, and referrals through partnerships. As long as it is consistent with the business’ value proposition, there is no limit to how creative founders can get in generating revenue or reaching their audience. As a Sierra Leonean, are you engaged in any initiatives back home? Interestingly, even though I am not directly engaged in any initiatives in Sierra Leone, P.E.R.K. maintains a partnership with several organizations. These organizations help to mobilize young Sierra Leonean professionals in the United States and within the diaspora. In 2013, we helped launch the Sierra Leonean Empowerment Network. The network has since grown to include thousands of young professionals, many of whom are now working in Sierra Leone. Who will you say is the greatest African woman to have ever lived? Fortunately, there have been many great African women who have impacted the continent and the world. Women like Nana Yaa Asantewaa, Winnie Mandela, and Miriam Makeba immediately come to mind. However, I have been personally impacted by Leymah Gbowee’s story. As someone whose life was altered by the Liberian/Sierra Leone civil war, her story narrated in the documentary Pray the Devil Back to Hell reignited my passion for community work. Studying her work as a peacemaker who mobilized thousands of people in Liberia to put an end to the war compelled me to launch P.E.R.K. Consulting as a platform to support other change agents. Surprisingly, women like her are often thought of as just extraordinary. But her story challenged me to believe that any woman with a conviction and commitment can inspire a community to effect change. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Acing your side hustle: the DJ Khaled example
Say what you want about DJ Khaled, but you can’t knock the major key to his success— his hustle. While the Miami mogul has been behind some of hip-hop’s hottest hits over the last decade, he’s also dabbled in various other ventures as a producer, executive, entrepreneur. And most recently, he’s the hottest social media phenomenon on the block. Even though being your own boss is appealing, don’t play yourself. Definitely, it’s no walk in the park. Setting your own hours and building your own product or service can help fulfill your passion and purpose. Yet, the grass isn’t always greener in the startup life. With growth comes staff management, customer acquisition and retention, and the dreaded mountain of paperwork. Start a side hustle. It’s a great way to earn some extra money or slowly grow your business. If you’re an aspiring #MotherlandMogul, establishing your side hustle is one of the first steps to building your empire. Evidently, pursuing a passion project while working a 9-to-5 is no easy task. It takes creativity, discipline, and a whole lot of grit. So here are a few keys to help you follow DJ Khaled’s lead and stay winning. Figure out what you’re good at In an ideal world, the thing we’re most interested in is the thing we do best. More often than not, that’s not the case. That doesn’t mean that you have to abandon things you’re passionate about. It just means you have to evaluate where your skillset overlaps with your interests. Okay, think back to your childhood years. Did you show an aptitude for something? Do you often receive compliments from others for something that comes innately? Do friends and colleagues repeatedly ask for your help with certain tasks? By honing in on what you’re good at, you can figure out if it can be translated into cash. Once you’ve established your talent, consider whether people need your services and, more importantly, how much they’re willing to pay for it. Use your network As the saying goes, “your network is your net worth.” If you’re launching a new service or product, do a test run or distribute samples to family and friends to get their feedback. Those who are closest to you are often the most likely to keep it real. Now, if you’re looking for financing, your network becomes particularly crucial. Family, friends, acquaintances, and colleagues—these are the low-hanging fruit that can get the ball rolling. People who are invested in you as a person will be more invested in your success. These are the folks who can speak passionately about your work and spread the word to help you secure more clients. The first step is asking. Be direct and personal whenever you can. Send individualized emails and notes, post on social media, and set up coffee dates where you discuss your side hustle clearly and succinctly, and outline concrete areas where you need to fill gaps. Manage your time well You have the same amount of hours in a day as everyone else. Admittedly, you might not have the staff or millions… but you do have the same power to decide how you spend your time. Time management is essential if you’re investing time in a side hustle in addition to full-time employment. We each have 1,440 minutes every single day. To make the most of them, fully commit to your goals by blocking time off each day to work on your project and making the most of that time. Set deadlines to hold yourself accountable. Believe in yourself Most importantly, if you want someone to buy into your idea or project, you have to first buy it into it yourself. It’s easy to get discouraged when trying something new, but remember that each failure is a lesson that prepares you for your next success. Entrepreneurship is a creative process. We learn what works by learning what doesn’t.