4 lessons Tiwa Savage taught us on comebacks
It now seems so long ago. Sometime in April, we woke up to a rather unexpected hot-button topic —the messy detail of troubles in Tiwa Savage’s marriage. There were mind-blowing accusations on social media by her estranged husband. A tell-all video from Tiwa was to follow the next day. We already knew the 36-year-old Nigerian pop diva could make any song sound heavenly. But for someone who seemed well put together, we didn’t exactly see this coming. In case you’re one of the handful who hasn’t realized yet, Tiwa has got her groove back and she’s clearly on her grind! I have gleaned from her setback and triumph, 4 hard-hitting truths. They are guaranteed to stick with you for a long time. Challenges have a way cooler purpose than you ever thought. This is probably relative but this attitude is the most important you can develop in life, business or marriage. Seriously, challenges can sneak up on you and make you feel like the worst person alive. The idea is to realize that though it might take a lot of courage to look pain in the eye, it’s best to trust that it is a learning opportunity. If you’ve never had to crack some tough nut, have you really lived? I don’t think so. Know when you’ve had enough… and start talking like Tiwa. Like the message in the ‘If I Start To Talk’ song, off her RED album, maybe it’s time you realized you’ve had enough and started talking. You’ve probably been silent for too long. You don’t have to talk to anyone but an extra set of ears can be very useful. You probably think no one would appreciate, understand or help your plight (I find that pretty rare), but it can be a lifesaver to have someone know your story. Dust yourself off Tiwa’s got some interesting deals and endorsements going on, right now. The most recent and coolest, of course, is her being signed to Jay Z-owned Roc Nation! That’s some great trick for moving on —deliberately re-enact your own story. It makes for good business and helps you avoid having to obsessively dwell on something you cannot help. You can always decide the turning point in your own narrative. It is that moment when everything changes or catalyzes. Play the stingy one if you must Maybe you’ve been doling out cash to that lazy business partner, spouse, friend, family member or people whose link to you, you can’t fathom. No sweat girl, the giver tag to your name is fine. But the broke, unappreciated and unhappy tag is not so fine. If you find yourself in a position to offer help, by all means, do but it should really be worth it.
5 things every startup should do to gain traction and attract customers
My parents always taught me that I have no limitations in life. Despite growing up in a society that tends to favour boys over girls, I grew up believing that everything I do will turn out well. And I always act out my belief everywhere I find. You can call me “Miss Optimistic”. In line with my “no limitations” mentality, I started Onpoint Success. I’m digressing but at heart, I’ve always been an entrepreneur. My first venture was at age 10 while planning my 10th birthday. I came up with the idea of custom-made invitations and was actively involved in every detail, from planning to music. Most people who attended were thrilled that a girl so young could pull such a feat. Soon, I was the go-to person for custom- made invites and party planning. In my middle, high school and college days, I was that girl offering to teach, share knowledge and empower others. An attitude that earned me the name “Mother Hen”. I found joy in helping others tap into their potentials and build something out of nothing. I didn’t really think much of it. After I graduated from college, I got married, relocated to the United States and started working as an environmentalist. Then, I made the decision to launch my events planning business on the side. However, something interesting happened. While minding my business, I started receiving messages from friends and strangers alike. They wanted me to share with them, tips on how to start and grow a small business. Being the “Mother Hen” I was, I spent the bulk of my time helping others build a better life for themselves. That was when I decided to launch Onpoint Success. I’ve been optimistic about getting it right from the very first day. But it didn’t take long for me to realize that thinking about a thing is very different from actually doing it. It was an uphill battle attracting customers who were willing to pay for my services. I had to wait fourteen long and excruciating months before the first customer paid me. I remember dancing when I got paid doing what I love and it felt so good! Today, even though I’m still working my way to the top, I teach, mentor and inspire other women entrepreneurs. I help them attract customers and get paid doing what they love. The only difference is —they do not have to wait as long as I did. Attracting customers All businesses need customers to survive. Unless your startup is a charity organization, the only way to prove your idea is viable is by getting willing people to pay for it. In my case, like I stated earlier, it was an uphill battle despite knowing that I had something valuable to offer. If you are a retailer, attracting customers might be easier, depending on what you sell. But even at that, prospects usually don’t like to be the first to pay you! As a startup, what then can you do to gain traction and attract the type of customers you’ve always dreamt of? Give freely “Touch the heart before asking for a hand” – John Maxwell I never gave thought to this quote by John Maxwell but once I started Onpoint Success, it all made sense to me. As a startup, one of the fastest ways to gain traction and make people believe in your brand is by giving things out for free. Most prospects may not want to pay for something that has not been “tested and proven”. To help people minimize their risk and open up the barrier of entry, consider giving things out for free. That’s what I did at Onpoint Success and it worked. I consulted for free with those who were trying to grow their business. I shared my expertise with those who were willing to listen. I consistently did this anytime I had the opportunity. This, in turn, helped me gain credibility and trust which then led to my first transaction and many more after that. Make your business presentable People send me emails to say how impressed they are with the way I presented my business. It’s all about being intentional and paying attention to details others might overlook. Simple things like having a blog, a company email address, and even a business card communicates to others that you are ready for business. In a mall the other day, I just couldn’t resist stopping by a cupcake vendor stand even though I had no plans to buy. Oh, how good looking and attractive it was! The cakes were well arranged on the stand, the decor matched the icing on the cake and the samples were strategically placed at the edge of the table. Eventually, I made a purchase. I have learnt and always shared with others that first impression really does go a long way. Yes, you might be a startup but presenting your goods/services to the best of your ability is a great way to gain traction and attract customers. Target audience One of the struggles I had was defining my target audience. And even when I knew exactly who they were, I was too scared to limit myself to those group of people. This made me stretch my resources too thin. It was almost like maxing out trying to reach those who barely cared about what I had to offer. The result? Wasted effort! The truth is, the marketplace is a jungle. Running to every tree in the jungle or telling every tree in the jungle to come to you is not the fastest way to attract customers or build a successful enterprise. The best way to go about this, is by identifying and deciding the specific species of trees that NEED your services. There goes your magic formula. Build your business focusing on specific customers. Make effort satisfying the needs of these customers and watch them begin to flock to you. Technical know-how I believe every business owner should strive for excellence. As a business strategist, I committed myself to learning as much as I could. So, when I met with prospects, I created an impression. Also, it’s better
Pricing as a start-up: Where do you begin?
You finally registered that business or online store, and already considering setting up packaging. Or maybe your website is up and running and you’re ready to pull out all stops to get your marketing underway. But there’s just one thing missing, how much should your products or services cost? Pricing isn’t easy; there are several factors to consider. You don’t want to seem too expensive and therefore alienate your target market. But you also don’t want to price it so low that it connotes less quality or cheapness. So what’s a girl to do? We all know that end at the end of the day, you’d want to cover your production costs and still make a profit. Because we all know those red bottoms won’t buy themselves. However, pricing has to be based on the value transferred to customers for using your product or service. Consider the cost of production and make comparisons between your prices and that of competitors. A general rule of thumb is to use the 10% rule by using the customer’s derived value and adding 10% to it. Got it? Good. Let’s explore some more. Know your customers/clients The better you understand your customers’ needs, the more accurate your pricing will be. Looking to your competitors for a pricing comparison should be based on the assumption that their pricing is ideal. Your competitors may be over or even under charging. So it’s still important to do a personal cost analysis and figure out the pricing that works best for you. Is your pricing above or below theirs? Does location, staff, size of the company, quantity, and quality of the products come into play? These are all worthwhile questions you should ask when looking to your for answers. “Profit is not something to add on in the end, it’s something to plan for in the beginning” – Megan Auman Price sensitivity It is important to note that clients and customers will only pay more if they have the assurance of value. So don’t be scared to test out several different prices at the beginning. It’s the same when you walk into a boutique, see a dress and instantly know it would be far cheaper at a regular clothing store. But because it’s an exotic brand, you believe it is of better quality and therefore, worth the high price. This is where price sensitivity comes into play. Price sensitivity is the degree to which the price of a dress in this analogy, affects the customers’ willingness to buy it. I like to call it the fine line between “too good to be true” and “dirt cheap” and therefore a bargain. You do this by offering a different price, typically with a 5% difference, to individual customers for the same service or product. The general idea is that if you aren’t getting pushback from at least 20% of your customers, then you’re on the right track. Also, it is important to note that there is less price sensitivity when the product is unique and hard to find. So make sure to distinguish yourself from competitors in a big way. The price would be worth it if the boutique is making just one dress per size. The exclusivity is almost like getting a custom-made dress. “The reason it seems as though price is all your customers care about, is because you haven’t given them anything else to care about”- Seth Godin Smaller versus bigger Giving customers a choice between several tiers in pricing helps establish how well your products/services are priced. Have you ever come across the low, middle, and high price offerings? This is called ‘Goldilocks Pricing’. With this, you get to choose between the inexpensive but not ideal and the expensive but full package. You then end up with the pricing that is just the right fit, like your very own Cinderella shoe. It typically has just enough features to get you started and is often the bestseller. More often than not, it’s a few steps away from that ‘premium’ package which you can upgrade to anytime. For instance, if you sell an 80-gram tub of shea butter for R60, then a 160-gram tub would cost 10% less than buying two 80-gram tubs. Chances are, the customer will go for the bigger tub which means more money for you, provided the production cost is not higher. Similarly, a “buy 3 products and get the cheapest one free” sale in a specific high-end product range/ service market will ensure that you still get your money’s worth. Make sure that you always capitalise on these opportunities by offering any extra features that come with the package. For example, 10% to upgrade to the premium package from a 7-day free trial. In summary, if your product or service is amazing, of standard quality and worth the price, customers will come flocking. Good luck!
May the odds be in your favour, financially
Fans of the Hunger Games series will be familiar with the phrase, “May the odds be ever in your favour”. While most people may understand odds to mean luck, in truth, odds have nothing to do with luck. And not only can they be applied to a game of war, they can also be applied to real life. You see in mathematics, odds = probability and what is life but a sequence of numbers. Everything that exists is literally a number. From statistics which study behavioral patterns, population, litres, volume, distance, percentages, angles, probabilities, averages, binaries used in coding and so on. In the grand scheme of things, we’re all numbers, 1 in 5 million, 1 in 7 billion (you get the gist) and finance is the ultimate game of numbers. I’m neither a scientist or billionaire, but it’s pretty evident that those who acquire financial success aren’t necessarily the most cunning. They’re not the most brilliant or hardworking people on the planet either. Rather, they’re those who realized early the math of financial success and tilted the odds in their favor. So briefly, let us look at the basic advantages of the world’s richest: Born with great socioeconomic bearing Better looking or smarter than the average Attended good schools Charted their career according to the predicted needs Remained consistent Number 1 already rules out 90% of the world’s population. You see, according to UNICEF, only 10% of the world’s population fall into the category of being above average socioeconomically. Number 2 cancels out 75% of the world population. Only roughly about 25% or less of the world’s population are deemed to be above average intellectually and physically. Number 3 is more within your control. But it is linked to your socioeconomic bearing, intellectual abilities, and decisions made by your parents and guardians. That leaves number 4 & 5 which are actually 96% within your control. So forget what you think you’re good at (technology proves that the world is constantly changing) and what everyone is doing. Instead, look into what the future looks like. Think, what are the strongest sectors that will stand the test of time? What are the most financially sustainable sectors? And similar questions. Once you have figured what this is to you, factor in the skills that you possess. At this point, you’re probably saying “Wait! You said forget what you think you’re good at!” Yes, I meant like knowing how to make good hair or being great at drawing. Innate skills such as creativity, musical talent, numbers, patience, social skills and others are inherent and not easily learned. They are your talents. Now, with these points in mind, chart a future for yourself with timelines and remain consistent. Let’s face it, without the advantages above, the odds of you cashing out big time before 30 are a lot slimmer. So ladies, let’s manage our expectations and never give up!
5 unsexy business ideas to get you started
Quirky title, hey? You see, when many of us ladies venture into business, we often look for the cleanest, neatest and safest sort of ideas. However, on the flip side, the dirty, messy, riskier ventures have a tale of profit to tell. Consider some of the ones below. Farming Many young people are dropping suits and ties for muddy boots. Guess what, turns out farming is feeding the nation while raking in returns. You can consider mass farming of basic food like onions, tomatoes, fruits. You can also venture into unique vegetables especially with the current eating-healthy movement. If those options don’t rock your boat, consider growing fruit and flowers to export to Europe. A business that provides basic needs, that is food, shelter, clothing has a higher retention rate in the market. You can lease land next to a good source of water, hire a few hands to help and get a truck to take the produce to the market. Better still, you can make friends with a broker who would charge reasonable rates. Just as with all businesses, ensure the market is ready for you. Do your homework and talk to a few farmers to get a sense of the industry. Interesting enough, ventures such as pig farming, snail farming, and even maggot rearing have found their place. Definitely not an idea you probably had but for the record, it’s working. Here’s more proof that farming is the new cool. Running a school This is another brilliant idea that works due to the rising population. There’s already a gap, just bridge it. It could be in extra curriculum activities or mode of delivery. You could start off with a day care or kindergarten program and keep working on the next grades/classes as you go along. Most schools started off like this. Worth noting though, is that the running expenses of a school are high, especially once it grows full-blown. Whether with the little ones in nursery school, pre-teens or teens, some chaos is bound to happen. Also, be ready to deal with the parents. Still, the returns are good and with consistency, it’s worth a try. Recycling/waste management Most countries in Africa seem to have a garbage collection problem. Of course, except Rwanda (we’ve got a national cleaning day, so don’t crucify me yet!), Johannesburg and Mauritius. Generally, waste isn’t managed properly and the rising population in major cities can attest to this. This thought lends itself as a business opportunity for an entrepreneur thinking of a practical and profitable solution. When it comes to business, other than maximizing profit, solving a need creates further sustainability and passion for the business. If you are sick of all the littering and dirty neighbourhoods, then piece that plan together. Plus, you don’t need to roll out in the city only. Consider smaller towns with bustling activity. You may need to talk to local authorities such as city or town councils, negotiate landfill rates and invest in trucks, rolling carts, incinerators and casual labour. One word of caution though, a research on existing cartels involved in this job is advisable. This will give you an edge and help you avoid being maliciously ousted from the business. Manufacturing or importing human hair wigs and extensions Everyone I know who ventured into this business with a passion is smiling at the profits. You just need to identify the source of the hair, which could be India or China. For the record, Brazilian or Peruvian hair is just branded as such but most of it is from China. Read more about this here. There are several varieties but once you find a reliable source, especially a manufacturer with ready-made hair, all you’ll need is some branding. You can actually do this locally and place your product in the market. Engage in some rigorous advertising online, in beauty shops or salons and there goes another (hairy) business idea! Running a funeral home I’m not going to risk sounding morbid, so this point is going to be brief. This may not need much explanation. With life, comes the inevitable end. You’ll definitely need to be tough to do this as you’ll have to deal with emotional families and friends still coming to terms with the death of a loved one. Undoubtedly, you’ll need ample space to accommodate an embalming room disconnected from the main home. You’ll also need a storage room for client files, a meeting room and possibly a room displaying options of caskets. You’ll need qualified professionals, dressing tables and materials and recommended chemicals, powders, and creams to preserve the body. It is estimated that one can break even in two years in this kind of business.
Acing your side hustle: the DJ Khaled example
Say what you want about DJ Khaled, but you can’t knock the major key to his success— his hustle. While the Miami mogul has been behind some of hip-hop’s hottest hits over the last decade, he’s also dabbled in various other ventures as a producer, executive, entrepreneur. And most recently, he’s the hottest social media phenomenon on the block. Even though being your own boss is appealing, don’t play yourself. Definitely, it’s no walk in the park. Setting your own hours and building your own product or service can help fulfill your passion and purpose. Yet, the grass isn’t always greener in the startup life. With growth comes staff management, customer acquisition and retention, and the dreaded mountain of paperwork. Start a side hustle. It’s a great way to earn some extra money or slowly grow your business. If you’re an aspiring #MotherlandMogul, establishing your side hustle is one of the first steps to building your empire. Evidently, pursuing a passion project while working a 9-to-5 is no easy task. It takes creativity, discipline, and a whole lot of grit. So here are a few keys to help you follow DJ Khaled’s lead and stay winning. Figure out what you’re good at In an ideal world, the thing we’re most interested in is the thing we do best. More often than not, that’s not the case. That doesn’t mean that you have to abandon things you’re passionate about. It just means you have to evaluate where your skillset overlaps with your interests. Okay, think back to your childhood years. Did you show an aptitude for something? Do you often receive compliments from others for something that comes innately? Do friends and colleagues repeatedly ask for your help with certain tasks? By honing in on what you’re good at, you can figure out if it can be translated into cash. Once you’ve established your talent, consider whether people need your services and, more importantly, how much they’re willing to pay for it. Use your network As the saying goes, “your network is your net worth.” If you’re launching a new service or product, do a test run or distribute samples to family and friends to get their feedback. Those who are closest to you are often the most likely to keep it real. Now, if you’re looking for financing, your network becomes particularly crucial. Family, friends, acquaintances, and colleagues—these are the low-hanging fruit that can get the ball rolling. People who are invested in you as a person will be more invested in your success. These are the folks who can speak passionately about your work and spread the word to help you secure more clients. The first step is asking. Be direct and personal whenever you can. Send individualized emails and notes, post on social media, and set up coffee dates where you discuss your side hustle clearly and succinctly, and outline concrete areas where you need to fill gaps. Manage your time well You have the same amount of hours in a day as everyone else. Admittedly, you might not have the staff or millions… but you do have the same power to decide how you spend your time. Time management is essential if you’re investing time in a side hustle in addition to full-time employment. We each have 1,440 minutes every single day. To make the most of them, fully commit to your goals by blocking time off each day to work on your project and making the most of that time. Set deadlines to hold yourself accountable. Believe in yourself Most importantly, if you want someone to buy into your idea or project, you have to first buy it into it yourself. It’s easy to get discouraged when trying something new, but remember that each failure is a lesson that prepares you for your next success. Entrepreneurship is a creative process. We learn what works by learning what doesn’t.
Lessons from Mark Zuckerberg’s visit: Check your bias
So by now everyone knows that Facebook founder, Mark Zuckerberg was in Nigeria and Kenya just recently to “inspire 200 developers”. There’s been so much buzz on that visit and we are clearly not over it yet. Here’s what we observed from not just Zuckerberg’s visit but also from the buzz around it. Tech isn’t just for guys Gone are the days of thinking being a tech girl translates to nerdy looks and oversized T-shirts associated with the halls of engineering schools. You know, we can actually have smart, independent women who get hot and heavy with electronics on a daily basis —and come out with some heat of their own. Remember how in school, your course of study wasn’t just a matter of personal preference? It defined how intelligent you were. The geeks were all in the sciences while the not-so-brainy ended up in the social sciences. The course you read was as important as the clothes you wore, or the slang you used. But not anymore. Anyone, and we mean just anyone, can thrive in the tech world! So, here’s the thing, ladies. It’s okay to declare membership to that social group and be hip. We need more tech girls and we’ll be cheering them all the way. Defining people by their colour is not cool! There has been a lot discussion over skin tone. Over the weekend, after Mark Zuckerberg’s visit, the colour fights got worse on twitter between Nigerians and Kenyans. https://twitter.com/hennrry007/status/772177102321885184 These days, the one-time ubiquitous ‘black is beautiful’ mantra has been overrun by the light-skinned Instagram sensation. While everyone still claims that blackness is the gold standard for African women’s skin, others would insult a black woman for being too dark. Sneaky. We are officially over it. How about we start making women (and men alike) comfortable in the skin they were made in? The last time we checked we were all black! In all fairness, you can’t be chilling at the background all the time Your perspective changes right around the first time you’ve worked at a place for a while and seen a Psychology graduate changing oils at a factory. You chuckle or cringe at the strangeness of it and realize, “Wait a second! He probably even earns a salary higher than people who have MBAs!” You may need to start redefining when and how you reach mega-success. That means making your passions profitable. It may even mean skipping school to pursue a dream. Mark Zuckerberg, Bill Gates and Steve Jobs all did it, you know. Forgoing a traditional corporate career may pay off —but remember it also takes discipline, hard lessons, and responsibilities at an age when most of us are still figuring out which of our photoshopped pictures to post on Instagram. Ideal business location has over 1,000 other meanings We are not here to say location isn’t important or anything —but it is there only for ambience. Andela, the tech company Mark Zuckerberg visited is definitely not located in the highbrow areas of Lagos. It’s at the Co-creation Hub in the suburbs of Yaba! I bet you didn’t also know that in June, for its first lead investment, Mark Zuckerberg and Priscilla Chan’s fund led a whooping $24 million into Andela! So, the location may not be what you’d expect but so what? Zuckerberg found them anyway. In conclusion, all the stereotypes that made sense years ago and kept us busy doing nothing to better our lives as Africans? Forget them. We know better.
5 Types Of Accounts Every Woman Should Have Before 35
Mo money, mo problems right? Maybe for Diddy, but definitely not for us. Definitely not in this economy and with the bills we need to pay and with the power moves we’re trying to make. More money equals more financial security for ourselves, our businesses and our families but how do we go about achieving that in the long run? The first thing you have to realize is that you can’t wait until you’re older to get started. In fact there are things you can do before you turn 35 which will go a long way in ensuring your financial independence for the rest of your life. We spoke to financial advisors from United Capital about what young women need to do to be better prepared for their future and they shared with us 5 important money accounts that every young woman should have before she turns 35 years old. Now 35 isn’t a hard and fast deadline but we can all probably agree that we better start to have our stuff together by the time we turn 35. Topics this guide will cover: – What are the 5 accounts you need to have before you turn 35 – Why each of these financial accounts matters for your future – How you can get free financial advice to help you reach your money goals So how do you download this free guide? Easy – just fill out the form below to join our community and get access to this guide and AWESOME weekly content. [ninja_form id=29] If you already know you’re ready to speak with a financial advisor who can help you set up long term savings and investments options, then you should connect directly with the United Capital team by emailing them at privatetrust@unitedcapitalplcgroup.com.
Leave or Remain? Lessons to take away from BREXIT
This year has been a huge year, politically. From the UK voting to leave the European Union to the US elections, we are in for a year on continued market volatility as a result. Through all the apparent doom and gloom, there are always lessons to learn! In this case, an interesting dynamic is emerging and all women must take note! Women are increasingly taking on dynamic political positions. As a politics student and resident of the UK, the Brexit week had me really in my feelings. The only positive thing I could take away from it was a better understanding of female leadership and the role we can play. What better way to look into this than to call out the top 4 women in the Saga? Let’s take a look at them closely, shall we! Ladies, a round of applause for Angela Merkel, Andrea Leadsom, Nicola Sturgeon and Theresa May. These women all have preference for short hair in common. (Sidebar- why do most women in politics have short hair??) Angela Merkel – She ain’t sorry ‘Madame-Non’ as she is known in France for her steely resolve and firm approach to politics, Angela Merkel is a woman who embodies the small but mighty leadership style. She is the Chancellor of Germany and the leader of the European Union in terms of GDP. Madame Merkel has been under a lot of scrutiny for her approach to Syrian migrants and her pro-EU stance and policies. Ladies, we can learn a lot from her. Through the Brexit debacle, Madame Merkel has said the same thing consistently: no entry into the single market if you will not uphold free movement of people. Her no is no and her yes, yes and she ain’t sorry! In other words, she is a principled woman who upholds the values she believes in without deviating from them. She is said to defend the four freedoms of the EU fiercely. She is also willing to allow the UK time to find its feet before making any drastic decisions. As a leader, Merkel shows us that you need to know what you stand for and defend it. Andrea Leadsom – Know when to fold Ms. Leadsom’s rise to the post-Brexit stage was incredibly unassuming. She emerged as the other top Brexiteers seemed to collapse. Gaining fame in her pro-Brexit role and making convincing speeches during the campaign, she seemed a natural choice for Prime Minister. Especially when both Boris Johnson and Michael Gove were engaged in a modern Shakespeare tragedy. It was almost as if she was the last (wo)man standing. She stood well for a couple of days but as time passed, she found herself putting her foot in her mouth a couple of times. Ms. Leadsom finally decided to graciously bow out of the race. Allowing someone with more experience take the role even when they were on opposite sides of the vote. In life and leadership, it is just as important to know when you cannot perform a role as it is to know when you absolutely can. Leadsom was smart, she understood very quickly that she was not equipped to shepherd the UK through a very difficult reality. And that if she could get overwhelmed by a simple scandal, there was no way she could live peacefully at No. 10, so she stepped down. Are you fighting for a position you are not certain you can handle? Perhaps you need to re-think this. You need to understand that leadership is just as much about stepping down as it is about stepping up. Nicola Sturgeon – Don’t just roll over Nicola Sturgeon became a headliner through the Brexit saga. She proactively denounced the results of the referendum and quickly went about the business of securing Scotland’s interests. Some of you may remember that there was a Scottish referendum in 2014, where Scotland voted to remain in the UK. The main reason they did so was to remain in the EU. UK politicians had threatened that Scotland could not hack the big EU outside of the safe UK. Well friends, two years later, Scotland has been dragged out and Nicola Sturgeon is doing everything in her power to ensure her people still have a voice. She proactively met with EU leaders post the vote. She gave an incredible speech encouraging her people that she would indeed lead in their interests. Ms. Sturgeon emerged a total bombass: proactive, clear and firmly defending her people. Sometimes leadership is about proactively having the difficult conversations. It’s about taking advantage of the moment to voice your concerns for your people! Theresa May – The patient dog indeed gets the biggest bone Of all the ladies discussed above, Madame Prime Minister Theresa May won BIG through the Brexit Saga. She emerged as the only stable choice for Prime Minister as it became clear that all other options were like ticking time bombs. Mrs. May remained very low-key throughout the Brexit campaign. A solid remainer, she was wise enough to hedge her bets and go underground. She remained largely silent until the cards started to crumble and she emerged as a dark horse. Mrs. May is very direct and straight talking and has established herself as an outsider to the rich boys club in the conservative party. Of all the politicians who were so vocal in the campaign, she remains sturdy and silent and this approach paid off heavily. She ended up being viewed as a steady pair of hands who could rationally lead the UK out of the EU. She definitely practiced waiting her turn and when the time was right, stepped up loud and clear. Leadership is sometimes about timing and Theresa May understands this very well. So there you have it Motherland Moguls, four examples to learn from. A time of crisis will show you who you really are. So much more than a time of calm ever will. How would you handle it?
Negotiating your way to financial success: 4 essential steps to effective negotiation
Women often shy away from negotiations for fear of being perceived as aggressive or of losing the offer. However, we tend to forget that the people we negotiate with are, sometimes, merely doing what they are hired to do – secure a deal at the best price possible! Indeed, at other times, the negotiator may be just be sticking to a strict budget or testing the waters. For example, I spoke to a Ventures Capitalist who stated that he could not trust an entrepreneur who never attempts negotiating an offer because such a person would most likely attract a lot of “lemons”, i.e. deals that no one wants. As such, when a potential business partner or employer offers a seemingly ridiculous price, do not take it to heart. Instead, Pause. Breathe. Negotiate! The goal of every negotiation process should be to negotiate effectively. Effective negotiation involves these key elements: Research Before commencing on negotiating a price, it is imperative that you conduct a thorough research. For example, if you have been offered a new job, you should embark on a prevailing salary research on the said job role. This information would come in handy and serve as a backdrop during your salary negotiations. On the other hand, if you are negotiating with a potential business partner, your pre-negotiation research might focus on determining your potential business partner’s interest and positions in relation to yours. This would greatly help create value during negotiation. Understanding your best alternative to any negotiation This is a great tool for preventing an undesirable outcome to a negotiation and guaranteeing financial success. For example, have you ever had those moments when just moments after agreeing to something, you blurt out, “why did I agree to that?” or “what was I thinking?” While this may be okay when negotiating with your siblings about who should do the dishes, this (hopefully) should never be the case when negotiating with a new employer for that dream job or with that new business partner. To this end, it is critical that before any negotiation, you determine your options (i.e. substitutes to your ideal negotiation outcome). To begin the process, first, determine your minimum threshold for the object of negotiation. For instance, if you are preparing to negotiate a new job offer and you are not willing to accept a salary below the current one, then your current salary is your minimum threshold. Secondly, on identifying your minimum threshold, determine your alternatives in the event you are unable to negotiate this with the new employer. Write these alternatives down in an order of preference. Your best option on the list should be one you’ll be happy with. Active listening It is also critical that you show some flexibility during negotiation by making a sincere effort to understand the other party’s points. This is can be achieved through an active listening habit. Active Listening ≠Hearing. John M. Grohol states that, “active listening is all about building rapport, understanding, and trust.” Active listening requires that you understand and make a genuine effort to understand the other party’s point of views. It requires: (a) Rephrasing what you believe you heard from the other party: This involves using phrases such as “to make sure I understand, you would like…”, “I understand you feel…” and “to make sure I capture your concern…” (b) Seeking clarity: During negotiations, it is also imperative that you seek clarity on fuzzy points. For example, if the other party has drawn a conclusion and you are unable to determine the logical steps to such a conclusion, seek to understand the underlying assumption. Examples of helpful phrases include: “You concluded XYZ, please can you explain the rationale?”, “what factors did you take into consideration in reaching that decision? etc. (c) Acknowledge the other party’s effort: It is good practice to acknowledge the other party’s sentiments during negotiations. This can be captured by using phrases such as “I understand you feel…”, “it appears that you are…” By implementing the different elements of active listening, you will capture the other party’s attention and help break down resistance (if any). Growing the pie (a.k.a. problem solving or value creation) Indeed, despite showing off superb active listening abilities, negotiations could still end up in stalemates. Even with a lot of patience, this is usually the time where people throw in the towel. But wait, not so fast! Do not give up yet, not without injecting a good dose of creativity into the process. So what exactly does injecting a good dose of creativity mean? This means looking for creative ways to make an unattractive deal attractive. The key here is to determine other factors outside your negotiation points like factors that the other party may be willing to consider (and vice versa). For example, assuming you own a sports drink company and currently seeking investors. On evaluation, your financial statements reveal the need to raise $60,000 and based on valuations, $60,000 equates to a 5% equity stake. Of course, you’d be confident to offer a lower equity stake for $60,000 as the minimum threshold for that percentage of the equity stake. If during negotiations, your preferred potential investor, who owns a sports club, offers $60,000 for an 8% equity stake. This counteroffer falls below what you’d expect but you would really love to have this investor onboard. Rather than end negotiations immediately, you could consider asking if she may also be willing to make your sports drink one of the choice drinks at the sport clubs or introduce you to other sports club owners who might be interested in serving your drink in their sports clubs. This could create publicity and boost sales for your sports drink. Some good phrases for these starting conversations may include “what if…”, “suppose we were to…” The agreement Once you have successfully completed negotiations, it is imperative that you put your agreement in writing. Writing an agreement is an essential step in ensuring that all parties are on the same page (indeed,