5 things every startup should do to gain traction and attract customers
My parents always taught me that I have no limitations in life. Despite growing up in a society that tends to favour boys over girls, I grew up believing that everything I do will turn out well. And I always act out my belief everywhere I find. You can call me “Miss Optimistic”. In line with my “no limitations” […]
Pricing as a start-up: Where do you begin?
You finally registered that business or online store, and already considering setting up packaging. Or maybe your website is up and running and you’re ready to pull out all stops to get your marketing underway. But there’s just one thing missing, how much should your products or services cost? Pricing isn’t easy; there are several factors […]
May the odds be in your favour, financially
Fans of the Hunger Games series will be familiar with the phrase, “May the odds be ever in your favour”. While most people may understand odds to mean luck, in truth, odds have nothing to do with luck. And not only can they be applied to a game of war, they can also be applied to […]
5 unsexy business ideas to get you started
Quirky title, hey? You see, when many of us ladies venture into business, we often look for the cleanest, neatest and safest sort of ideas. However, on the flip side, the dirty, messy, riskier ventures have a tale of profit to tell. Consider some of the ones below. Farming Many young people are dropping suits […]
Acing your side hustle: the DJ Khaled example
Say what you want about DJ Khaled, but you can’t knock the major key to his success— his hustle. While the Miami mogul has been behind some of hip-hop’s hottest hits over the last decade, he’s also dabbled in various other ventures as a producer, executive, entrepreneur. And most recently, he’s the hottest social media phenomenon […]
Lessons from Mark Zuckerberg’s visit: Check your bias
So by now everyone knows that Facebook founder, Mark Zuckerberg was in Nigeria and Kenya just recently to “inspire 200 developers”. There’s been so much buzz on that visit and we are clearly not over it yet. Here’s what we observed from not just Zuckerberg’s visit but also from the buzz around it. Tech isn’t […]
5 Types Of Accounts Every Woman Should Have Before 35
Mo money, mo problems right? Maybe for Diddy, but definitely not for us. Definitely not in this economy and with the bills we need to pay and with the power moves we’re trying to make. More money equals more financial security for ourselves, our businesses and our families but how do we go about achieving […]
Leave or Remain? Lessons to take away from BREXIT
This year has been a huge year, politically. From the UK voting to leave the European Union to the US elections, we are in for a year on continued market volatility as a result. Through all the apparent doom and gloom, there are always lessons to learn! In this case, an interesting dynamic is emerging […]
Negotiating your way to financial success: 4 essential steps to effective negotiation
Women often shy away from negotiations for fear of being perceived as aggressive or of losing the offer. However, we tend to forget that the people we negotiate with are, sometimes, merely doing what they are hired to do – secure a deal at the best price possible! Indeed, at other times, the negotiator may […]
Getting comfortable with feeling like a fraud
Ever found yourself in the middle of a great moment —a graduation, getting a promotion, being praised by someone you respect or creating something new— and caught yourself feeling like you shouldn’t be there? Not in a nice, ‘Is this really happening?!’ kind of way. More like a, ‘I don’t deserve this, and I hope […]