A day at SheHive Lagos: SLAYing Sunday
10:35am: It’s the final day of SheHive and despite the heavy rain, #MotherlandMoguls still came out to slay. I grabbed a SLA-branded popcorn and a drink and immediately started connection with some of the moguls I met yesterday. We chatted about the first two days of SheHive Lagos (the Thursday and Friday intensive workshop led by the SLA team) which one of them had attended. She said it was an intimate session with Afua, who gave business counsel unique to each of the ladies. To her, it was a fantastic learning experience and I began to pinch myself for missing out. 11.17am: To kick off the day, there was an instant give away and I won! I was super excited when I saw the cool things in the goody bag. 11.30am: Afua gave us a chance to get creative. Paired in groups, we were to come up with a 30-second ad for SLA. The idea was to get people to attend the next SheHive which would be in Johannesburg in November. Mehn, SLA does bring out the talent in us all! Kudos to #TeamStompTheYard, they really got the crowd cheering with their stomping moves. 12.07pm: The next session was for the women who wear the pants, as Adepeju Adebajo took us into the world of women in non-traditional industries. Being the CEO of one of the big players in the cement industry Lafarge Africa, Adepeju gave us the 411 on how to become a boss in a man’s world. One key advice from her was that the most important career decision you will ever make is who you marry. My fellow moguls take note on that one, if you want to keep slaying then choose bae wisely! 1.20pm: Adepeju’s talk was over and it was time for lunch. I always enjoy lunch time ‘cos not only do I get to feed but I get the chance to catch up with even more #MotherlandMoguls. Yesterday, I didn’t take so many pictures and after seeing lovely pictures from SheHive Lagos on Instagram, I knew better not to slack today. I posed with SLA props, took some group pictures and even photo bombed a couple of snaps. Biko no time to dull! 2.10pm: We were coached on “getting your products to your customers”, by Toyin Odulate. She shared her blessing in disguise story of how a hair-dye job gone wrong left her with bad hair loss. With her mum’s secret recipe she was able to bring her hair back to life and that’s when it struck her that she could sell this magic portion as a side hustle. The Olori Cosmetics founder shed light on how she was able to get her products to her customers as a startup and as the MD/CEO of Danone Nutricia. The latter gave us insight into the distribution process adopted by bigger companies. I really enjoyed Toyin’s presentation especially because she was able to give very typical Naija scenarios to buttress her points. She also promised #MotherlandMoguls in the house some Olori goodies..Now that’s what’s up! 3.15pm: Bunmi Lawson, MD Accion Microfinance bank gave us some insight on achieving business growth and how she kicked off a business from one room and grew it to forty-four offices in 5 states in Nigeria. Now that’s some #MotherlandMogul move right there! Bunmi explained that the people who surround you and your business are a major key to its growth. Invest in the right people, share your vision with them and together you will build an empire. 4.20pm: At this point, my mind had already been conditioned for ShopTheHive. I heard there were going to be a lot of cool outlets selling stuff and I had also spread the word to a couple of my shopaholic friends to attend. Just before we got off our seats, we had some vendors talk to us about their products and services. This just whet my appetite even more, as I was itching to see what else was in stock at ShopTheHive. 4.40pm: Off we went to the ground floor where the shopping party was going down. They had everything FAB from sunglasses, clothes, accessories and bags to throw-pillows, wall decorations and scents. There were also stands for refreshments. I was really feeling cool with myself; I was able to #EatShopMingle all at the same time. My best part was the photo booth. It was the last chance to capture my SheHive Lagos moments in four clicks of the camera. Very cool stuffz! 6.00pm: I hugged my new friends good bye and headed to the parking lot. Thankfully, I succeeded in not breaking my bank account at ShopTheHive. I had such an A-M-A-Z-I-N-G weekend. SheHive Lagos totally worth my time and more! You probably can’t understand the hype of SheHive until you have attended one yourself.
Nomthandazo Tsembeni: I was given a gift to pass unto others
Nomthandazo Tsembeni does not call herself a musician or a poet but an artist. She does not classify herself in one basket, her talent allows her to explore each and every artistic bone in her body. She speaks very passionately of her talent and gift which allows her to be who she wants to be. Nomthandazo doesn’t have any limitations and for her, the sky is not even the limit. She wears so many hats one will start to wonder about their own journey. SLA contributor, Lerato recently got an opportunity to speak to this vibrant woman. Nomthandazo shared many gems on being a performer while working a full-time job and gave us a glimpse of her award-winning poetry. You are a performing artist and an award winning one for that matter, what is your genre of music? I have been exposed to a lot of genres. Commercial house music is what a lot of people know me for although I love music without any boundaries. I do afro-pop, afro-jazz and soul music because it connects me to my first love, poetry. You don’t have your own album as yet. Where have you been featured and how was the experience? I have been featured on DJ Nova and Tapes song called “Ndihoye”, “Heal Your Heart” by Tapes and “George” which was a remix by Rabs Vhafuwi who is known for “Count Your Blessings”. Working with different artists has helped learn to appreciate the gift of others and the learning is limitless. It is not about what you want but what needs to be given or done to produce results. I was given a gift to pass unto others, to heal and mend broken souls. It is God-given, something I had to obey and not because I want to appear in magazines and billboards but it is my calling. I never compare myself with others. Art is a spirit, you can not create art but can transform from one level to another. You seem to be an artist of many forms, do you regard yourself as a singer or poet? I regard myself as an artist, I define myself as God’s best Stanza. I can sing, write music, stories, come up with a script for a play, play drums and I am still learning how to play a guitar. If one classifies oneself according to one discipline then there are limits to what one can do. Trying to define myself in a specific form will confine me. I am not an ideal woman but a woman in reality. A woman in reality can have it all and do anything they want to and are comfortable without limits because they define their own beauty and success with no pressure to be perfect. Tell me about your awards, what were they for? I have three awards, two online international poetry awards which I received in 2012 and 2013 and one from Moduwane District Arts Festival in 2012. The first international one from AllPoetry was in 2012 from a poem I wrote for a general category called “The Hardest Part”. “The hardest part About having both feet is that We are unable to jump a certain step in life. In order to be successful, You need to work hard. For you to be wealthy, You need to have some knowledge about poverty And for you to be somewhere, You have to start somewhere…” It defines the limitations of one’s body parts through defining each part, its function and where it is limited to do certain things. Another award I won in 2012 —Moduwane District Arts Festival— was with a poem was called “Mmabotle” which speaks of the beauty of a woman. I got the first price. “Side by side, she would move her hips. On her head, she put nkgo alokga metsi. She left me drooling as she licked her back lips. That woman left me choking on my own saliva. This chick makes the traffic stand still tsi…” I was again awarded by AllPoetry in 2013 for a general category for a poem called “Reality shaded in 3D pencil”. “What if Our bodies are graves of dead emotions? What if We think we are over certain people, Yet we carry the corpses of their deceased images deep within us? What if Our faces are tombstones of pain and unhappiness And the smile we wear is just a marble stone making the whole womb luxurious?….” AllPoetry is an online platform where various poets from all over the world submit their poems and the best poem is selected. It gives global poets a stage to get to know one another and to introduce themselves in the industry. Growing up in a small town of Welkom, do you think you are getting enough exposure? I grew up in a location called Thabong and yes, I am getting enough exposure. It is not about where you come from but about the work you do and where you see yourself in the future by associating yourself with the relevant people that are in the same field of your expertise. Coming from a small town must not limit or be in a definition of who you are, it is about exposing yourself to things that will assist you to succeed in life. Yes we have limited access to resources but that is not an excuse to not try. It is about how you present yourself, the love and respect for your art or whatever that you specialize in. I have had the honor to work with the likes of Jerry Mofokeng, Tina Mnumzana, Tinah Mnumzana, Ntsiki Mazwai and Wilson B Nkosi among others. I have been featured in local newspapers like Express and have been on the finals of Welkom’s Got Talent 2014. I have performed at the State Theatre in Pretoria and the MACUFE Annual Festival in Bloemfontein and have recently been on the cover of Carob Magazine for their Woman’s month issue. I have also been
Nigeria’s President falls our hand
[bctt tweet=”In one fell swoop, President Buhari lived up to every single stereotype that exists about Nigerian men” username=”SheLeadsAfrica”] Earlier today, the BBC released an interview with Nigeria’s First Lady Aisha Buhari. In the interview, Aisha Buhari “warned President Buhari that she may not back him at the next election unless he shakes up his government. She was concerned that his government had been hijacked by only a “few people”, who were behind presidential appointments.” Whilst many may debate the merits or demerits of a President’s wife so publicly denouncing her husband’s presidency, what is simply not up for debate is the appropriateness of President Buhari’s response. For those of you who didn’t hear what he said lemme write it out for you in black and white. I’ll even centre it so it’s real clear. “I don’t know which party my wife belongs to, but she belongs to my kitchen, my living room and the other room.” And in one fell swoop, President Buhari lived up to every single stereotype that exists about northern, Muslim, Nigerian men and African men more broadly. Owa Oga.. you for try small nahh … More generally, please stop making us look crazy to the white people. The President of Africa’s second largest economy, Africa’s most populous country and, arguably, one of Africa’s most powerful countries just said on live TV that women are here to cook, lounge and have sex. I’ll let you digest that for one moment because no people … THIS IS NOT A DRILL. He really said it and we never esperrerit. What makes his remarks even more shocking is that he said them whilst with Angela Merkel, the German Chancellor and arguably one of the most powerful women (in fact people) in the world …. only 3 days after the International Day of the Girl Child which is meant to encourage families to educate their female children and allow them to live their best lives. Baba… you didn’t try for us at all. The look on Angie’s face tho … she really never esperrerit President Buhari hasn’t really been the women’s president. Under his administration the % of women in ministerial positions has gone from 31% to 16%. In fact, when we look at President Buhari’s inner circle, it seems to be seriously lacking in the estrogen department. [bctt tweet=”Nigeria’s President Buhari hasn’t really been the women’s president” username=”SheLeadsAfrica”] Given this context, the excuse that his comments were simply a “joke” is a little difficult for us to swallow…. That and the fact that he’s the President of a country, not a comedian. At She Leads Africa, one of the challenges we see a lot of female professionals and entrepreneurs facing is a lack of self-confidence. Many women simply do not have the confidence to believe that they can be leaders. And yet, how will they feel confident when their President, their leader and their Commander-in-Chief, implies that their place is in the kitchen, living room and the bedroom? At one of our SheHive workshops in Abuja, we had a young woman give a teary testimonial about how her family discouraged her entrepreneurial dreams. They made her feel like she had no place outside of the home and she struggled to balance her hunger to build a thriving business with the weight of tradition and familial pressures. I’m proud and happy to say that she left our training programs energized and ready to forge ahead with her plans to open a spa. A spa which, mind you, will create jobs in an economy struggling under the burden of high unemployment. [bctt tweet=”Nigerian women struggle between wanting to build businesses and the weight of tradition” username=”SheLeadsAfrica”] On days like this I feel happy. And then there are days like today where I realise how far we have to go. President Buhari’s remarks are a stark reminder that for us, the women of Africa, our battle to prove our competency, our relevance and our ability to meaningfully contribute to the development of this continent is only just beginning. In any case President Buhari –I can guarantee you that we are very much up to the challenge. #SheLeadsAfrica PS. We want to give a special shout out to all our male #SwagAssists who’ve come to our defence. Your tweets and social media support were the business. #SwagAssist
Sharon Adeleke: I may be Davido’s sister but I make my own money
While some may know her first as superstar Davido’s sister, Sharon Ademefun (nee Adeleke) is a #MotherlandMogul in her own right. She is the brains behind Rona Wigs Studio, a business that makes hairpieces and extensions. Sharon taught herself how to make wigs by watching YouTube videos. She is extremely focused on her business, busting the myth that coming from a wealthy home means a woman doesn’t have to work. Sharon shares her business and life experiences with SLA contributor Priscilla. She offered advice for anyone looking to start up something, as well as single ladies working their hustle. Sharon also lets us know why by the third year, your business should be able to stand on its feet. Let’s meet the Sharon that won’t pop up in a Google search I watch a lot of TV. I love watching TV when I am home. Secondly, you won’t find my kids on the net, I don’t put them on the net. I also love staying at home, I don’t go out much. If I do go out, it must be very important. I love to cook a lot even though I don’t have much time for it. What are your hobbies and how do they influence your business? My hobbies are wig-making (laughs) and sleeping. Truly, making wigs is my hobby and my passion. It was a prayer point for me that I do something I love and be able to feed myself with it. I would say that I am lucky, because I wake up each morning with excitement about my work, and it is great. Why and how did you get into wig-making? When I had my first child, I was on a lot of bed rest and I needed to make my hair. I found this lady on YouTube and I asked her to make my hair and it was really good. She used closures and they came out nice. When I had to go back to the States and needed to do another, she suggested I make a wig. But later on, I needed her to do more and she was not coming through so I just told myself, “What is in wig-making?” I got on YouTube and watched videos of wig-making and pretty much taught myself to make wigs. I made for myself at first, and my friends wanted me to make for them. That was how I got into making wigs. In the States, I started seriously going to wig-making workshops. The day I had my son, there was this big wig maker, Tokyo Stylez holding a training. Tokyo Stylez makes wigs for the Kardashians, and when I heard about his training, I literally got off my bed to attend it. I had to ask my aunt to handle things at home. What was it like at the beginning and which moments have defined your business? When I started, I was working from home. I had clients and they loved my wigs and its quality. I went for several trainings but even then, they don’t tell you everything. My friend who used to make wigs for me back then even gave me some tips. At a point, I had taken over my house and my husband basically said, “We have to move you out“. That was how I moved into the shop. Some of the defining moments of my business have been the times when I wanted to quit and then, I get a flood of orders. I have had other businesses. Right before I started Rona Wigs, I had just shut down one business. But with Rona Wigs, I find myself coming back when I almost want to leave. It’s God who has been making it all happen. From one person, my staff has grown to seven people. And by November/December this year, we will be two and a half years old. Another defining moment for me was a time when I had about 150 orders waiting for me and they had all paid 100%. What was nice was that they waited, considering the Nigerian instant gratification thing. How has your husband influenced your business and how do you balance both work and family? It has not been easy, especially at the beginning. Most times, I will be gone from about 8am till about 11pm or 12 midnight. Initially, he complained because of the times I was gone. Sometimes, I didn’t get to see my kids. I had to do a lot of placating, but he picked up the slack at home while I was gone then. He also did the entire work at the new studio for me as he is into interior development. My husband has always been supportive and that is important. Now, I have learnt to cut back and delegate work. After all the time spent at the beginning training my girls, now I know they can work without me looking over their shoulders. Although, with the upcoming new project, I know it might be like the beginning again. Now I think my husband knows that it is only for a while till things are on their feet. I don’t believe you should be a slave to your business. The first 1 or 2 years after take off will be tough. But if by the third year, you still have to always be there, then maybe your success model is not right. Your personal happiness matters because when you are happy, everything around you goes fine. It’s also important that you have someone who supports your dreams. Many women do not reach their full potentials because they are somewhat hindered by their husbands. So for single entrepreneurs, it is important you marry someone who is aligned with your dream and will help you achieve them. How has been an Adeleke influenced your business? It has its advantage and its disadvantage. For starters, people are curious and they want to see Davido’s sister working. So curiosity brings them in first. While that helps in a way, I don’t use that as a base. I treat all customers alike and while they might not buy something that first day, they usually return another day due to the warm
”Stake almost everything”: Go for growth with Bunmi Lawson #SheHive Lagos
With a beautiful combination of effortless grace and muted seriousness, Bunmi Lawson, the CEO of Accion Microfinance Bank spoke to the #MotherlandMoguls at SheHive Lagos. Her advice on growing a business was practical and actionable —it felt more like talking to a very logical, knowledgeable and completely objective friend. The secrets for growth When we think of growth, we often think of it in terms of money. Bunmi defines growth as knowing your passion, how to drive it and what sector you would be most required in. What that boils down to is, to have a vision. – Stake almost everything At some point, if you’re really serious about growing that business, you have to stake it all and make a decision. No one can predict what the “right” decision is, we know. What Bunmi learned in business is that waiting for everything to fall in place does nothing but prolong the inevitable. Eventually, you have to call the shots. – No option of going back The best growth decisions are made with knowledge, skills, and intelligence. These decisions should be solid enough and touch your core values. The moment you know what is most important and you are clear about your priorities, you know there is no turning back. – Get a great team A great team may consist of staff, directors, mentors and shareholders. Whatever you do, be sure to surround yourself with the right supporters. Partnerships are good and never compromise on the quality of staff. Bunmi also shared information on some big breaks, particularly on going to banks for funding, seeking help for your business and making money. – Capital call It may seem crazy to you but banks shouldn’t be your first point of call in raising funds for your small business. Funding a business is always very challenging, but personal savings and support from family and friends should come first. You’ll learn as you go, that this is definitely a lot stronger than getting a bank loan you may never be able to pay back! – Technical Assistance Before you can achieve the perfect business, you absolutely must get the right ”help”. The key to maximizing the effectiveness of any venture is to know how things work. A well-planned business can also instantly move from drab to fab. Don’t underestimate the power of really knowing what to do. – Economic growth At the end of the day, you’re in business to make money, right? Then, start making some, no matter how little or scarce your resources are. Bunmi’s final words to young #MotherlandMoguls was this. Your business may be growing super fast but if you don’t manage growth well, you’d spread yourself too thin and burn out. Always keep this in mind as you continue on your way to business success. If you enjoyed reading this article then the next best thing is to be there in person for #SheHive Joburg!
Looking into the stylist profession
Style can be defined as; a distinctive way or method that a particular item is worn. As life would have it, not all of us are great at style, which is when stylists come to the rescue. Being a stylist is fast-becoming one of the quickest emerging careers of the fashion professions. Stylists generally source, borrow and return clothing (if not bought) for various jobs. Most importantly, stylists are there to show how the clothes should be worn. Meaning, whether a shirt should be tucked in or not, sock folded or scrunched, top off the should or not, which turquoise clutch suits a look better etc. Their jobs vary, from styling photo-shoots, events, TV-shows, music videos and celebrity appearance, just to mention a few. On these projects/jobs, they often work hand-in-hand with hair-stylists, make-up artists and designers to put together complete looks. How it works How it works is that a stylist will decide on a style or theme for the specific job then start sourcing items for it. While sourcing, there may be some boutiques or clothing stores that require a deposit to hold. This is as a form of security should the clothes not be returned or come back damaged or dirty. Others require a payment and refund when clothes are returned, while other boutiques and stores may loan clothes free of charge. Once everything has been collected for the job, the stylist will ensure that they get to the client on time, in good shape (ironed, clean, no missing buttons etc) and are ready to be used. The stylist will also source shoes and other accessories to complement the looks. Stylists can work in various publications such as magazines, on a permanent or freelance basis, where they source items for editorial photo-shoots or write articles on latest trends, personal style, do designer features and so forth. Some stylists work with models and actors on set when recording films, soapies, adverts and so forth. They co-ordinate the clothes worn and may help with props as well. Another option is wardrobe styling where stylists work one-on-one with the client in order to get rid of clothes that are no longer worn, source new ones and arrange them in such a way that everyday dressing becomes easier for the client. Show styling is another option, where the stylist will dress all the people going on stage. For example, hosts and award announcers will be styled by the stylist. One very popular profession would be celebrity styling, which is done by stylist who dress celebrities for all their appearances. Another interesting career option is Brand Consulting, where a stylist can be hired to style a collection by showing the client how it can be put together to achieve various looks for the advertising campaigns, websites and all other media. How to become a stylist So, how does one become a stylist? Having a fashion-related degree would be a great start. If you’ve studied something else and wish to start a career in styling, you could easily; Start off with trial shoots, where you work with a team that is shooting, by helping around. This will be the start of you building your portfolio. Although some companies may not want to pay, due to little or no experience, you could work for free or reach a compromise with them and request that the company at least cover your petrol/transport expenses. Build a contact book by building relationships; this will go a long way especially with referrals and word-of-mouth being such an effective marketing tool. Lastly, advertise yourself and services that you offer. Have what you do in you your social media bio’s along with an email address or phone number that you check regularly. The skills you need to become a stylist These few points could go a long way, but there are some skills that you would definitely need as well. They include; Having an eye for detail really goes a long way. Being organised will help with deadlines or when you’re working on more than one project. Doing your research when meeting with clients. Be it for a certain era, colour or mood, you will need to be well-prepared. Being aware of latest trends and styles. Also knowing when and how to use them and also, when not to. Knowing how to conceal body flaws (should the client wish to do so), or how to accentuate them, should the client want to. Having patience for when business is quiet and when clients keep sending thing back and are not happy. Being well presented, in dress, speech and how you are in general as you are a walking portfolio.
A day at SheHive Lagos: #MotherlandMoguls stand up!
10:am: I drove into this building that made me forget I was in Naija for a minute. I knew for sure my snapchat fam were going to get back to back snaps of all corners of this beautiful building, Heritage Place. I go up to the 9th floor and get in the room to realize I wasn’t the only one eager to attend SheHive Lagos. A bunch of ladies were already seated, mingling, and taking selfies at different spots with SLA props. What are SLA props? There were name tags with SLA, #MotherlandMogul and other power slogans inscripted on them, which was super cool. Trust me, even before the event kicked off, I already got the feeling I was in bombass territory! 11.01am: The MC welcomed everyone to SheHive. Say what?? No African time ke?I actually thought she was testing out the mic but I was proved wrong. I was really impressed! Anyways back to my story, FK our MC told us to write down two things we were expecting from SheHive and then share what we wrote with the person beside us. After that, it was time for “Nigerian’s Next Group idol”! We were divided into groups and had to rap to the beat of Phyno and Olamide’s “Fada Fada” song. We came up with lyrics centered on SheHive Lagos and SLA. I thought my group came up with some decent lyrics (give it up for #TeamAwesome!) but it wasn’t until I heard other groups like Gingerbabes, Queen Bees of SheHive and Teamslay perform, that I knew the rap battle was on! Thanks to SLA, some ladies discovered their inner Nicki Minaj that morning. 11:58am: Afua, co-founder of SLA spoke to us on building winning partnerships, using the SLA experience. She paired us in groups and we had to come up with a name of a company, its signature product, and a partnership that will help the business strategy. We also had to create a pitch for our chosen partner. This was so much fun and it helped me get a better understanding of all what Afua had earlier schooled us on. I also discovered there were #Mmotherlandmoguls that came to SheHive Lagos from different parts of Nigeria. We had people in the audience from states like Benue, Ogun, Delta and Ibadan. There were even women from other countries like Cameroon, South Africa, and Ghana. Wow! So much #BlackGirlPower in one room! 1.00pm: Lunch time! As a foodie, I didn’t waste a second grabbing my pack of jollof rice and chicken. During lunch, I sat beside a Cameroonian woman and we had the debate on whose jollof rice is the best. As much as she tried to convince me Cameroon jollof rice was better, we all know Naija jollof no dey they carry last! We had a mini runway show of SLA couture right after lunch. Tuke and Ada modeled cool T-shirts branded with SLA lingo. I made sure I got one for myself, to complete my #MotherlandMogul swag! 2:05pm: For the next session, we had a panel of four Motherland Moguls discuss the act of balancing work with life. Arese Ugwu, Nibi Lawson, Nimi Akinkugbe and Foluso Gbadamosi all chipped in on how they have been able to some kind of balance between the work they do and their family/social lives. After the panel, we had a group selfie with the panelists. I’ll bet my face didn’t show up in the selfie and I’m sure I speak for other “height challenged” moguls like myself. ? 3.20pm: Idorenyen Enang told us his Lego story, illustrating his colorful career path from Guinness to Coca Cola to Fanta to Cadbury to Samsung to L’Oreal before starting his own business, Corporate Shepherds. The man is on fire! One valid point from him was that we shouldn’t dump traditional marketing tools just because of the famous Instagram. 4.50pm: We dived into the world of digital marketing with Ibukun Onitiju, Head of Sales and Online Marketing at Ringier Nigeria. Do you feel bad because you haven’t found your passion? Or you don’t seem to know what you’re passionate about? Well don’t feel bad. It’s not always love at first sight for what you do. Ibukun said he grew to love digital marketing. There was no passion, it was something he learnt, got good at, got paid to do and then he stuck with it! Now he is slaying in everything digital marketing. He taught us extensively on how to profile your customers and the different sales funnel for each type of customer. I gained so much from his presentation, he seemed to get what I was trying to achieve career-wise. Trust me, I cornered him backstage where we chatted more on sharpening a career path in digital marketing. 6.00pm: It was time for some cocktails and networking! Woohoo! Ever heard of speed networking? I certainly hadn’t until SheHive Lagos! It’s just like speed dating but without the dating of course. You get 5 minutes to chat with the person in front of you and then move on to the next person. Event planners plenty for Lagos sha! I met four event planners, two lawyers (one of the lawyers is also an event planner), a jewellery designer, and ladies in hospitality, travel, and PR. It was nice to meet so many #MotherlandMoguls from different sectors. 6.50pm: I took a couple of pictures with the SLA props and then it was time to head home. I still had a lot of #awesomeness waiting to be explored at Sunday’s event.
“You need guts and discipline”: Finding new customers with Idonrenyen Enang #SheHive Lagos
SheHive Lagos brought together the best of the bunch and of course, our speakers were just as awesome. The distinguished marketing practitioner and former Managing Director of L’Oreal West Africa and Samsung West Africa, Idonrenyen Enang was one of them. With a career spanning almost three decades in several key positions, Idonrenyen has a wealth of experience in several areas. This includes brand management, marketing management, strategic planning, organizational redesign and more. He showed us how to take the headache out of finding new customers and never lack them again. And we just couldn’t resist sharing some of these lessons with you! What marketing really is You see, marketing isn’t about sponsorship and advertising. The whole essence of this shouldn’t be lost on you. Marketing is actually about identifying a need and making money out of it. In between this, is the supply chain. Of course, you’re an entrepreneur and out to make money. But there are so many different things to do in order to get people to actually cough out money for that product or service, no matter how good. There has to be some transfer of value and that’s where profit comes in. Here’s the thing; there’s no way to handle this except by really knowing how. And even if you could, you would drive yourself crazy trying to keep up with everything, wouldn’t you? So, how do you snake around such a problem? Go to the shrine Start-ups typically have short menus at their disposal but you need to broaden your scope. Your menu should include advertising, strategy, branding, research and internet. Everyday should be research day. Why didn’t she/he come for a purchase today? Why did they not like our product/service? That’s how the mind of a marketer should work. It may feel a little overwhelming getting people to patronize your products or services in the current recession but it is the best time for creativity and innovation. In fact, this is the best time to launch a business. Understanding consumption and purchase occasions is the basis of a successful sales strategy. In addition to this, you need to determine the following. The who of marketing —discipline This is about you. You simply need to be a rebel. Lots of guts and discipline are needed to increase patronage of your brand. The what of marketing Basically, the what is about metrics —numbers. If you can’t triangulate numbers and make them speak to you, then your investments might just go down the drain. For example, the reason why you use a particular brand of toothpaste is the physical satisfaction you get from it. After this stage, comes the emotional attachment. The whole experience is where that brand gets a hold of you and that’s brand equity metrics. The why of marketing —the essence The idea is to market the essence. You need money and every stakeholder needs value and satisfaction. You’ve got to meet somewhere between the two. The how of marketing Now, you may have the best product or service there is in town but marketing doesn’t stop there. You’ll need to rightly position yourself by consistently improving on your customer experience. There’s an art and science to delivering to the end user. Positioning tells you what type of product to innovate, how to improve on it and what sponsorship to ask for. Finally, Idonrenyen shared 5 keys to tracking performance, remember them. Availability Merchandising Space/equipment Price to value Quality And there here you have it, ladies. Entrepreneurship may seem hard but knowing what to do is essential to finding new customers. When building a business, give yourself every advantage that you can. Try these ideas by Idonrenyen and we bet, business will be easier! What could possibly be better than participating in the #SheHive action? Actually attending the next one, obviously. See you in Joburg!
How to get started in PR with no money, no clients
There’s a long list of business ideas that we willingly admit are hard to pull off without money, connections and clients. PR is one of them so when we got an opportunity to talk with Sasha Robyn who co-founded a PR company before starting BlogChatSA, South Africa’s first exclusive online bloggers show. Sasha’s I-may-be-a-rookie-but-I-can-do-it stance has helped her and we think it can help you too. Here’s Sasha’s easily replicable winning formula for getting started in PR. The skills you need In order to succeed in the PR industry, you need to acquire skills that will help you grow and stay grounded in the nature of the business. These skills are Leadership Communication Research Writing Creativity Most important is the last one, creativity and perseverance. While it’s still debatable whether perseverance is a skill or a trait, it’s needed to keep you on track and ensure success. Then comes the somewhat cliché word for Motherland Moguls; passion. You’ll need a strong drive to put in and offer your best to your client. This will set you aside from any other PR agency. As for the resources, get a laptop where you can create a clients’ database. This will be a list of people to whom you render services. A laptop will also help you create the social media strategy you’ll be needing to grow your company. Setting up a PR agency with no money Apparently in PR, money is not always needed to get your company off the ground. Sasha advises that an easier way to branch out into PR and make yourself known is to build on relationships and valuable contacts. Then, create an online presence for yourself and/or your business. Your business will not flourish or draw interest from the broader public if you do not make use of social media platforms. They assist in driving the business and bring clients to you who are in need of the service that you project online. When you build a website for your agency, make sure you keep it professional and simple. Getting started on networks Networks in business are important as they form part of the driving success of the business. In PR, your business thrives off the services that you provide to your clients. According to Sasha, how and where you connect with people will determine the success and efficiency of your business. Attend events/seminars that would allow you to network with people. Consider engaging in public speaking as this would allow you to brand your company on a word-of-mouth basis. It’ll also make it easy for clients to connect with you and/or your business. Source for people who have experience and knowledge in PR and can assist you in building your brand. Do your research on companies/people and the media (depending on your interest in the field). Sasha’s 5-step plan to break into the PR industry It takes a lot of dedication and determination to make your mark in PR. Whether you want to launch your own agency or find a job with another agency, these steps will help. Understand the media universe, including social media Find your niche/product/service Education/training Research local PR Agencies: learn their culture, areas of focus and how they functions. Network, Network, Network Hey South African #MotherlandMoguls, the SheHive will be in Johannesburg from November 3-6. Find out more here.
4 ways to overcome your fear of public speaking
[bctt tweet=”Feel the world is crumbling around you when you speak in public? It’s time to overcome your fear” username=”SheLeadsAfrica”] When it comes to public speaking, we’re all different. For some people, it can come easily, and for others, it can feel as if the world is crumbling down. Especially when you’re trying to speak without sounding like you don’t know what you’re talking about. It’s frustrating. But keeping quiet and not practising will not make it better. This can be in the workplace, in school, even in social settings. Is the right time to get exposed to it? A good starting point would be these observations I’ve made over the past few years: 1. Set a target for networking events and conferences It’s very easy to go to networking events and decide to only speak to one person before the event starts. One lesson I learnt was to go to an event with the intention of having spoken to three other people. Speaking to more than one person helps you deal with different kinds of people. It also helps you learn how people react to you speaking, and in learning how to interpret people’s body language. [bctt tweet=”Speaking to more than one person helps you deal with different kinds of people” username=”SheLeadsAfrica”] Learning someone’s body language will help in determining in whether or not they’re interested in what you’re saying. People become disinterested during conversations therefore the more networking events you attend or more people outside your circle you interact with, the more you learn to be able to turn the conversation around. Even though this isn’t public speaking, learning to read people’s body language in a smaller setting can feed into how you interpret people’s interests and attention span in larger crowds. 2. Join Toastmasters One of the best pieces of advice received a few months ago was to join Toastmasters to help overcome my fear of public speaking. This was, and still is a daunting idea. Firstly, it requires that you actually speak in front of people you wouldn’t initially know. But this is a great way to learn, and also a good step towards overcoming your fear. You could also bypass attending the networking events, because joining a Toastmaster’s club helps you get right into speaking in front of people. But it’s important to take baby steps and move at your own pace. It becomes second nature to you the more you are acquainted with people and the art of public speaking. 3. Volunteer to facilitate meetings and workshops If you’re in corporate and can get the chance and experience to facilitate a meeting or workshop, then volunteer to do so. One of the best, and most challenging aspect about this is that you’ll find that you’ll be speaking to different people at different meetings or workshops. This is where studying the body language and possibly joining a Toastmaster’s club will come in handy. [bctt tweet=”It’s important to keep calm and take a few pauses to get over your fear of public speaking” username=”SheLeadsAfrica”] 4. Prepare yourself and keep calm Prepare yourself and keep calm before any public speaking that you do. Especially when you’re still in the beginning stages of trying to overcome your fear of speaking in public. Write a few notes to keep yourself on track and keep these with you during public speaking. But it’s also important to keep calm, take a few pauses in between. Taking those few pauses will help you process whether or not you have been speaking too fast. The audience will also receive your message clearly when you speak calmly.