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She Leads Africa

Are invisible scripts ruling your life?

Scripts are stories that are created from the perceptions of people we interact with on a daily basis. They range from our families, teachers and colleagues to the general community we live in. Scripts can also be developed through our experiences and culture. If you grew up in a community where finishing school was unheard of, then you might think that finishing school is out of limits. We unconsciously allow our lives to be led by invisible scripts some of which are imposed by other people, while others are self-imposed. The first time I went for a driving test, everyone I tested with passed. I failed. The instructor told everyone who was willing to listen that some people are just too bad with machines to handle driving. It was quite a frustrating experience but I chose not to believe him. Instead, I improved my driving skills for a few more weeks and I passed my driving test the second time around. I got my driving permit two weeks later. If I had believed the instructor’s words, I would never have got the courage to sit behind the driver’s seat again. I would have let someone else tell me that I could not never drive and as a consequence, lived my life according to a script that someone else had written for my life. Now that has been said, let’s bust some negative scripts. Script 1: Perfection How many times have you failed to do something just because you thought you could not do it perfectly? You wait for the best idea to execute yet, the people who are able to do great things execute ordinary things in an extraordinary way. You don’t have to read all guides about starting a business. There is nothing like a perfect guide out there. We often let lack of experience or education deter us from achieving what we want in life. By focusing on perfection, we are not able to make much progress. Script 2: There are no opportunities in my country The most exciting thing about Africa is that not everything has been done. There is a lot of capacity for new ideas but you keep putting everything you want to do off just because you think there is no capacity to do what you want to. If you don’t do something, someone else will. So, would you rather take baby steps and see yourself prosper or would you rather wallow in self-pity? You can find ways of how to connect to your dream. The internet has made almost anything achievable whether it’s learning computer programming or starting an online business. You can achieve your dreams in your country. Script 3:  I don’t have the time to pursue my passions We have all used this line at some point in our lives. It’s the perfect excuse when there is something you have always wanted to do but you just have not got down to doing it. Somehow, we can’t do the things we are truly passionate about. It could be writing a book, pursing a hobby, singing in a music band, or even going for further studies in a field you care about. The way you spend your time really tells a lot about what you value in life. Now that we’ve busted these scripts, here are steps to rewriting your life script. Understand the scripts that you have put on your life Understanding the life scripts you have placed on your life is the first step to changing them for the better. Be attentive to your thoughts. Listen to how you speak to yourself and to what you say. Any thought that starts with “You can’t do that” is a red flag.  Write them down and get to the root of them. Ask yourself what could have caused them and how they are impacting your life. For example, you might think that you will never reach top management level at your company because of a boss you had who broke your self-confidence through very harsh criticism. This could be impacting your relationships with leaders who are capable of limiting your upward mobility in the company. Make a conscious decision to break free from negative perceptions of yourself. This will take some time but the most important thing is to take steps every day. Create systems for the life you want Systems make your life easy and they are what every organization needs in order to be successful. So, why not implement them in your life as a way of breaking free from negative scripts? Say you want to retire by 35 but everyone else around you says you should work till you’re 60. You could create systems that help you save your money, pay your bills, budget and invest. These will make your goal much easier for you as you will concentrate on other harder aspects of reaching financial independence like earning more money. If you have heard of the Pareto law, you know that 20% of input will account for 80% of output. You can drown out the noise from negative perceptions by creating deliberate systems.  Every day will be productive, taking you one step closer to achieving your goals. What scripts have you allowed others or yourself to place on your life? What internal rules have you subconsciously ingrained in your mind and embraced as your reality?

“You create your own luck by working hard”: Lessons from international fragrance and body care brand, Malée

zeze oriakhi-sao malee shehive london

If you’re part of the SLA community, it’s likely that you have big dreams just like Zeze. Enormous dreams. Huge ones. The “I want to be Africa’s answer to L’Oreal” kinda dreams. That was Zeze’s dream for her healthy luxury fragrance and body care brand Malée, and over the last few years she has taken major steps to pursue that vision. Go girl. But how do you get to that point? How do you give yourself the right tips and stretch yourself? We know, it sounds quite overwhelming right? That’s why Zeze came to #SheHiveLondon to break to down for us, and lucky for you —we’ve got some of the best snippets from her talk. (By the way, nothing beats hearing all the gist for yourself in person —so try and make it to a #SheHive event near you, we’re in Lagos this October, so don’t dull yourself and get your ticket now). First of all, Zeze wouldn’t take no for an answer Even when pros like her college marketing professor told her that there was no real opportunity for a brand like Malée, it didn’t stop her. She was relentless from day 1, travelling across South Africa to find hotels that she could partner with to stock her brand, and giving them products on consignment. Zeze took a step of faith and learned the ropes as she went along, looking for every opportunity to get her high-end, value for money product into the hands of her customers. She also went to major trade shows in the beauty and fragrance industry, such as Top Drawer in order to meet potential retailers who could stock Malée in their stores. Looking back, Zeze knows that no experience goes to waste From working in the stockroom of Faith Shoes, she learned the ropes of retail and running the store. She reminded us to “count everything you know today as something that will prepare you for tomorrow”. We create luck by working hard, and within a few years her hard work began to pay off. Malée was featured on CNN in 2011, giving it some major exposure. But that was just the beginning. By 2011 Malée had won two awards, and by 2012 it was featured in one of the world-leading trend forecasting websites Trend Bible, confirming that Malée would be the next big thing. But building a successful business doesn’t come without its challenges In the same year, Zeze launched Malée’s first physical store and manufacturing facility to help other small businesses create new products. Shortly afterwards, she had to rethink her business model, and make some major changes. That included closing the retail store and manufacturing facility, which was difficult, but it was the right thing to do for Malée. It be like that sometimes; things change. Accepting that you don’t know it all is part of being a successful business woman, and it keeps you humble. Shortly afterwards, Zeze invited four of the smartest people she knew to South Africa to give her what felt like her own personal Business School crash course. Ladies, this point is key —build on your strengths but also make sure you’ve filled major skills gaps, there’s nothing wrong with needing a bit of help. A true mogul never stays down for long After two years of hustling hard to bring Malée into the UK, it will now be stocked at some of the largest, most influential retailers: Harvey Nichols and Fenwick. A good hustle isn’t enough to get your products in stores though, you also need a unique product, and for Malée, their high-quality, healthy, authentic African-inspired range is what made all the difference. Get to know desperation Sounds crazy right? Get to know desperation, so that you can ignore it. Too many times we let desperation drive us to making the wrong choices. Being able to tell when desperation is driving you instead of passion and common sense will save you time, money, and maybe some tears too. Stay inspired and completely focused on your goal: that is what will sustain you when things get really tough. We couldn’t leave this post without talking about the CA$H Capital is one of the major things on any entrepreneur’s mind, after all there’s a lot we can do with money. We all dream of getting that magical cheque that will sort everything out, but Zeze suggests it’s best to start with what you have now. Save all that you can, be smart with your money and even if you can only make one product, one is enough to sell and test whether people actually want to buy your stuff. One sale might just lead to someone pre-ordering a large quantity, but you never know unless you try. It’s called bootstrapping my friend, and most times, having limited resources actually helps us to make better choices.

Advice from the Accelerator Moguls: Keeping your business afloat

Keeping your new business afloat is not easy. The first year after you launch your business can also be referred to as the battlefield. This battlefield claims the lives of many young businesses. For some it’s the first few months, for others it’s a year and yet for others it’s five years before the light at the end of the “break even” tunnel emerges. Keeping your business afloat can be tasking, you’ll mostly definitely lose some money and maybe some friends too but the idea is that after all the stress and drama, you’ll be rewarded for your effort. So how exactly can you keep on top of things and make sure that your business emerges from the battlefield unscathed? We thought the best way to find out more on this topic would be to speak with other young business owners in our networks. After all, it’s better to hear it from other people in the same boat. BathKandy, Medsaf and Koko’s Kitchen are among the companies chosen for SLA’s Accelerator program, here they share advice on how they manage stay afloat. 1. The importance of re-invention For Blondie Okpuzor, founder of BathKandy, the best way to keep your business afloat is to keep re-inventing. This will give customers something to look forward to. “Customers love to get value for their money and if they feel they are getting that with you, they will keep coming back. The only thing that should be consistent in a business is excellent customer service!” Blondie says. Re-inventing here doesn’t mean a complete overhaul while your business is till taking baby steps. Once you get the excellent customer service thing down pat, focus on little ways you can define your brand. If you’ve noticed something isn’t working, go back to the table and look at your strategy. What can you do to improve things? Don’t be afraid to make changes early on in the game. 2. Have a flexible plan Motherland Moguls know that when starting a business, you need a plan on how you are going to reach your targets and achieve your mission. Vivian Nwakah of Medsaf, let us know that a flexible plan is key to staying afloat in the first year of business. “A good amount of research and planning should have been done to lay the groundwork for the business.” Vivian says. Consider where you want your business to be in a year, three years and ten years. Think strategically about your business aspirations and write down how you plan to get there. You could spice things up by writing a letter from the future you to the you of today informing you of how she overcame challenges to become a bombass mogul. Once you’ve drawn you plan, you know the next thing is to gather a team that will make sure you achieve your goals. 3. Invest, invest, invest The importance of investment cannot be overstated. We’re not just talking about money here but also resources and time. Vivian also advises that, “Founders should invest an equal amount of money to get the business going to prove their financial dedication to the success of the business. The founders should also throw as much of their resources and time to dedicate to business strategy, and execution. They have to believe wholeheartedly in the mission and value of the company.” After you’ve poured your heart, soul and money into your business, the next step is to be positive. If you’re starting already expecting that your business will not succeed because of all the horror stories you’ve heard, you won’t get very far. There will be many roadblocks and challenges but if you’ve invested in your dream and are dedicated, the chances of overcoming them and keeping your business afloat increases. 4. Everyone will hate your product You’re gisting with your friend and you have a brilliant idea that you’re both 100% sure it’ll be viable and that everybody will love it. According to Sifa Asani Gowon, co-founder of Koko’s Kitchen, this isn’t the best way to start out. “Make sure you have feedback from strangers and people who aren’t afraid to tell you the truth. Your business will be all the better for it.” Don’t rely on what your friends or family say about your business. They may think you have the greatest idea on earth but on the flip side they may also think your idea is useless and will fail. Overcome this by getting opinions from people who don’t know you but know enough about the market you want to break into. The information you gleam from this could just be your armour during that trying year. 5. Master your market One of the many reasons businesses don’t make it past the initial stage aka the battlefield is that they find it difficult to draw in customers. “You may have a wonderful product…but no marketing structure to get it into the hands of customers. Creating a proper and reliable marketing and distribution network is absolutely crucial.” Sifa says. Building on this network will ensure you have what you need to draw customers in and bring in the money you need to break even. Do you have a plan for how you’re going to market your products? Are you connected with the people who will move your goods/services from producers to consumers? If you’re still clueless about your market even after you’ve started officially launched your business, then you have a code red situation.  

Lulu Mutsikira: My opportunity came from my frustration

As a person who believes in following their dreams, you can only imagine how much it excites and inspires me, when I see someone I know personally, do exactly that. Following her dreams fully and wholeheartedly and succeeding at it! Lulu Mutsikira, founder of Nama Saya, who can be contacted via email, began her company when she left the corporate life, in pursuit of her passion. Nama Saya is an event styling and interior decor company. The multi-faceted boutique agency specialises in full-service design and planning of interior & event spaces. When I bumped into Lulu in a car park, as she was leaving a client’s apartment, we had the best catch-up in her car. We discussed the rise of local designs in South Africa, incorporating heritage into everyday living spaces, starting a new business venture and juggling being a family woman and an entrepreneur. Event styling is not a term I’ve come across before, please tell me a little more about it. The event styling business was born from frustration at the event industry when I was planning my wedding. I was struggling to find exactly what I wanted in one place, and the cost of sourcing from multiple suppliers just wasn’t worth it. So, I decided to buy everything for my big day myself with the long term ambition being to then go into a hiring-out style business part time. The styling bug hit hard and I became addicted to making tables beautiful. I no longer wanted to just hire-out, but wanted to be there from beginning to end, to ensure a holistic and connected event was achieved. While the wedding was a catalyst, I had been saying I will do this kind of thing for years. The interior decor story is a similar one, I have always loved making interior spaces pretty and my first flat was such a project. I was so happy with the final result, and so was everyone else surprisingly, so I knew there was something there. Then right after my wedding, a friend asked me to do her boyfriend’s home, and that he would pay —I did it and loved it and that was that, I was sold. I can imagine that must have been very exciting, and the start of a new business venture? A few happy clients later and a course in interior design, it’s the thriving part of Nama Saya. What really cemented Nama Saya as a business idea for me is the realisation that so many people are hungry for someone to take away the stress of “creativity” from them. While many may view this kind of career path as easy, it certainly isn’t —constantly thinking up fresh ways to reinvent ultimately the same thing, is work and you either have it or you don’t. What’s encouraging, especially from the interior space, is that people are really starting to recognise that and are willing to pay for the service of having a professional eye reinvent their home. As it is known, “customers are the lifeblood” of any business. Who would you say is your clientele? Surprisingly I don’t have a specific type of client. I have individuals from all walks of life. The events clientele is mostly couples looking to tie the knot and needing some help with the creative direction of their big day. Most have a colour in mind but not much else, so it’s up to me to put the pieces together. The home clientele vary from just out of varsity individuals who want to spruce up their spaces, to wealthy business people who are building a home, the spectrum is very wide. So on top of being your own boss, you’re a wife and a mother, how do you juggle family life and being an entrepreneur? I don’t! Seriously though, it’s an incredible struggle and it takes a lot of work and understanding from your family. Luckily my husband is on a similar journey so he understands 150% that right now, I am building and that will take time. The long term ambition is definitely to strike that balance, but right now, I would be lying if I said I have it all figured out. Let me know when you catch wind of the secret. I’ll be sure to do so. So with various projects and an array of clients, which project has been your most exciting thus far? You know, every project fills me with excitement, perhaps because I am still growing. They are a God-send; I treat every single event or home installation with as much excitement as the next. I am currently working on a huge home project that makes me both sick to my stomach with nerves and giggly with excitement! With South Africa taking an interest local design, fashion, music, experiences and everything in between, what would you say is trending in terms of design? What local styles, trends and brands, give a space that truly South Africans feel? Local has always been lekker! It’s about time we caught the train that has long been on the move, there are so many local designers doing amazing things for the industry. From an interior perspective, it’s not so much a particular brand, but rather the African influence used subtly to make a true statement in the home. I recently did a home installation where the client asked me to use Sesotho blankets as upholstery for her headboard —the result was magnificent and really so reminiscent of true pride in the heritage of our county. Wow, that sounds really beautiful. People actually wanting to incorporate their heritage into their everyday living spaces – would you say that this is a growing trend? I am finding out that individuals are starting to really insist on a space in their homes that reflects them from a heritage perspective; it is really very exciting to see. We are very blessed in SA to have traditional ceremonies as part of our wedding process. What

Your boo, your woe

boo

You’ve heard it said that one of the most important career decisions you can make is the choice of a boo. Your bae could be a nightmare for your career goals, hence the need to choose wisely. Unhealthy relationships can and will affect both your career and personal growth. As a matter of fact, it is an Achilles heel for some African career women. Yes, I just went there. Get it right From my point of view, everyone starts their day from the home front. And at the end of each work day, you also need to return there. That’s why it is important to be in the right place to avoid tales of woe. We’ve all had that classmate or colleague who was such a bright star with the prospect of making the headlines someday. The person voted most likely to succeed that somehow lost track. The one that the rumour mill says stopped working because she was making more than her husband. It’s bad enough that societal pressures make the absence of a relationship seem life-threatening. However you should never be in a relationship that trivializes your dreams, goals or hustle. Love actually matters And hey, I’m not asking that you believe the narrative that love doesn’t matter. Of course, it does matter. A loving relationship is the best foundation for reaching new heights. The right boo is a great asset and we want our Motherland Moguls to ace life in all spheres.   Just imagine having a “global” vision and being unduly yoked with a partner with a “local” mindset? Even the Bible says, two cannot go together except they agree. We need boo to support your hustle It’s been said that if you stand for nothing, you would fall for anything. Therefore, it’s important to understand yourself: your persona, temperament, beliefs and goals. Knowing who you are and what you want out of life will help you navigate the relationship waters. So your boo has money but belittles your dreams and talks down on you, what are you waiting for? On your entrepreneurial journey, there would be times of trials, tears, joys, victories and growth. You’ll need your ‘A team’ to be on point. A bae to encourage, motivate and cheer you on, not demean or be envious of you. See what I mean? You’ve got to hand it to the Obama’s, they give us awesome couple goals. They didn’t get here overnight but we have now seen a true picture of how a great relationship can make or mar your career. With this in mind Motherland Moguls, next time you’re on operation seize the bae remember to, as we say in Nigeria, “shine your eyes”.

4 helpful tips from Angela Ochello in ‘The Governor’

helpful tips

There’s just something incredibly beautiful about undertakings that require us to literally break our own glass ceiling. So many women are told to forget about venturing into active politics. And the appeal of this sector, especially in Africa has been generally zilch. At least this can be spiced up in our imaginations. EbonyLife TV’s series The Governor follows the ups and downs of Angela Ochello the Governor of Savannah state. We don’t know about you but for us, The Governor is particularly inspiring. We’ve learned a lot about decking out our own spaces, whether in politics, business, career or whatever it is we do. Here’s what else we’re learning from The Governor. Dress the part The 42-year-old Governor has a signature style that’s all her own, one that features a pixie haircut, classic and figure-flattering dresses and yes, dark lipstick. Equal parts sweet and no-nonsense. It’s a look that says any woman can easily be the boss and still look effortlessly sassy, no matter her age. And it’s no surprise that we love it! Age like a pro! We’re a little, okay very, excited about the revelation that Angela is 42! She looks so fabulous. Yeah, we know there’s the popular argument that good genes are responsible. Still Motherland Moguls, you can be a busy smart woman and still look this good. The days of looking raggedy in the name of being ambitious are behind us. Armed with the right information and care, you too can age like a pro. Multitasking…our turf It will surprise you to know that highly successful women like the Governor of Savannah state, also run successful homes. Applying multitasking skills to your business or job actually works. Imagine that in addition to a hectic career or business, most African women still do school runs, cook, clean and get other life errands done. If that’s not superwoman-ish, I wonder what is! Politics actually looks good on women Any woman who can endure the brutalities of politics deserves our respect. If you’re unsure over your plans to join politics, Angela Ochello makes it look like it’s not such a big deal. Real life hasn’t yet determined if more women, especially of African descent can safely attain lofty political heights. Still, we think women should go for it. It’s possible, ladies! You can watch the series on Thursdays at 9pm WAT on EbonyLife TV (DSTV Channel 165).

5 things every startup should do to gain traction and attract customers

attract customers

My parents always taught me that I have no limitations in life. Despite growing up in a society that tends to favour boys over girls, I grew up believing that everything I do will turn out well. And I always act out my belief everywhere I find. You can call me “Miss Optimistic”. In line with my “no limitations” mentality,  I started Onpoint Success. I’m digressing but at heart, I’ve always been an entrepreneur. My first venture was at age 10 while planning my 10th birthday. I came up with the idea of custom-made invitations and was actively involved in every detail, from planning to music. Most people who attended were thrilled that a girl so young could pull such a feat. Soon, I was the go-to person for custom- made invites and party planning. In my middle, high school and college days, I was that girl offering to teach, share knowledge and empower others. An attitude that earned me the name “Mother Hen”. I found joy in helping others tap into their potentials and build something out of nothing. I didn’t really think much of it. After I graduated from college, I got married, relocated to the United States and started working as an environmentalist. Then, I made the decision to launch my events planning business on the side. However, something interesting happened. While minding my business, I started receiving messages from friends and strangers alike. They wanted me to share with them, tips on how to start and grow a small business. Being the “Mother Hen” I was, I spent the bulk of my time helping others build a better life for themselves. That was when I decided to launch Onpoint Success. I’ve been optimistic about getting it right from the very first day. But it didn’t take long for me to realize that thinking about a thing is very different from actually doing it. It was an uphill battle attracting customers who were willing to pay for my services. I had to wait fourteen long and excruciating months before the first customer paid me. I remember dancing when I got paid doing what I love and it felt so good! Today, even though I’m still working my way to the top, I teach, mentor and inspire other women entrepreneurs. I help them attract customers and get paid doing what they love. The only difference is —they do not have to wait as long as I did. Attracting customers All businesses need customers to survive. Unless your startup is a charity organization, the only way to prove your idea is viable is by getting willing people to pay for it. In my case, like I stated earlier, it was an uphill battle despite knowing that I had something valuable to offer. If you are a retailer, attracting customers might be easier, depending on what you sell. But even at that, prospects usually don’t like to be the first to pay you! As a startup, what then can you do to gain traction and attract the type of customers you’ve always dreamt of? Give freely “Touch the heart before asking for a hand” – John Maxwell I never gave thought to this quote by John Maxwell but once I started Onpoint Success, it all made sense to me. As a startup, one of the fastest ways to gain traction and make people believe in your brand is by giving things out for free. Most prospects may not want to pay for something that has not been “tested and proven”. To help people minimize their risk and open up the barrier of entry, consider giving things out for free. That’s what I did at Onpoint Success and it worked. I consulted for free with those who were trying to grow their business. I shared my expertise with those who were willing to listen. I consistently did this anytime I had the opportunity. This, in turn, helped me gain credibility and trust which then led to my first transaction and many more after that. Make your business presentable People send me emails to say how impressed they are with the way I presented my business. It’s all about being intentional and paying attention to details others might overlook. Simple things like having a blog, a company email address, and even a business card communicates to others that you are ready for business. In a mall the other day, I just couldn’t resist stopping by a cupcake vendor stand even though I had no plans to buy. Oh, how good looking and attractive it was! The cakes were well arranged on the stand, the decor matched the icing on the cake and the samples were strategically placed at the edge of the table. Eventually, I made a purchase. I have learnt and always shared with others that first impression really does go a long way. Yes, you might be a startup but presenting your goods/services to the best of your ability is a great way to gain traction and attract customers. Target audience One of the struggles I had was defining my target audience. And even when I knew exactly who they were, I was too scared to limit myself to those group of people. This made me stretch my resources too thin. It was almost like maxing out trying to reach those who barely cared about what I had to offer. The result? Wasted effort! The truth is, the marketplace is a jungle.  Running to every tree in the jungle or telling every tree in the jungle to come to you is not the fastest way to attract customers or build a successful enterprise. The best way to go about this, is by identifying and deciding the specific species of trees that NEED your services. There goes your magic formula. Build your business focusing on specific customers. Make effort satisfying the needs of these customers and watch them begin to flock to you. Technical know-how I believe every business owner should strive for excellence. As a business strategist, I committed myself to learning as much as I could.  So, when I met with prospects, I created an impression. Also, it’s better

Edem Fairre: I need to push more boundaries if I must get to the top

edem fairre

Edem Fairre is one of the few models in Ghana who has managed to turn modelling into a career. She was discovered by Donthes Media in 2010 fully ventured into modelling in 2014. Though she has been in the industry for barely two years, she has walked several runways across the country; worked with known brands like Beige Capital Bank, Nivea, Renault, Samsung, Bayer Chemist, Joy FM, DSTV sport, Airtel Ghana as well as various fashion designers. She holds a managerial position in one of the top modeling agencies in Ghana, Empire Gh Models. Naana Joa had a chat with Edem, who though has achieved so much in the industry than many Ghanaian models, still feels the need to push more boundaries to achieve her goal. Why do you feel the need to push more boundaries? What is the goal? It doesn’t matter your achievement in life, there’s always room for improvement. There’s always something new to learn; a new goal to set and achieve. I’ve focused mostly on lingerie, promotional, commercial and sport modeling.   I’ve not had time to perfect my runway skills but this is something I intend to correct. There’s more to achieve in my field of work. Equipping myself and excelling at all aspects of modeling will help me stand a better chance at getting to the top. My goal is to be a supermodel like Naomi Campbell or Tyra Banks who managed to establish themselves as the most recognised and in-demand models of their time. I also want to prove that modelling is a real career like law, medicine, engineering and business. Entrepreneurs and professionals alike complain of bottlenecks to getting to their goals and reaching the top. What would you say has been a hindrance for you? It’s easier blaming where I come from but that would be somewhat unfair since Africa has raised champions.  I admit there are limitations in Africa. You’ll need to go the extra mile to break boundaries here. But with hardwork, dedication and talent, I believe this can be done. Personally, I’ve had challenges like self-doubt, my current studies at the university, and lack of funds. Surprisingly, models also doubt their work and themselves. Our job is to portray a character and the goal is to get it right. So when the results for the work done shows otherwise, self-doubt sets in. You begin to doubt your worth and suitability. I am currently studying ABE UK marketing management at the university.  This simply means losing some job opportunities. But this course is to help me manage my brand better so I’m not one to complain. In the industry, other people call the shots especially when you do not have the funds to promote your brand. You are taken advantage of and made to settle for less than you deserve. Professionally, I will say unhealthy competitions and partiality is another challenge. Though the modeling industry in Ghana is small, it is very competitive and I love competitions. They push you to be better at what you do. But it gets ugly when competitors use unethical means to get contracts. This results in unqualified models being given jobs while the qualified are bypassed. What steps are you taking to changing the narrative? Regarding self-doubt, I am working on building my self-confidence and keeping a positive mind and outlook on things. I have also accepted that losing jobs because I have to be in school is totally worth it. To solve the issue of lack of funds, I am on the verge of breaking through in the movie industry.  Also in the pipeline is hosting gig for a television show called Event Update on Top TV. These I believe would give me something on the side to help push me to the top. With unhealthy competitions and partiality, I believe models need to be independent. This way, they are able to fund their own projects. This may not entirely solve the issue. However, it would be a start. Advice for budding models? Be yourself Respect yourself and those you work with Don’t sell yourself short in the name of modeling Accept a good job even if it may not pay well If you were to contest with an African model, who would it be? Well, I’d contest with myself. There must be a secret to your success as a model. Tell us about it. If I tell then it wouldn’t be a secret anymore. But I’d be willing to share with any woman who joins the modelling family.    Do you ever imagine not reaching your goals? What would you do if that happens? That is not an option! I have worked so hard and patiently. I will not accept failure. Want to see women you know featured on SLA? Tell us what amazing things women are doing in your communities here.

Manyaku Mositsa: This is not something you get to learn in school

manyaku mositsa

South African Manyaku Mositsa is a 31-year-old dreamer and achiever who grew up on the dusty roads of Mohlaletse Ga Sekhukhune. Though a graduate of Biotechnology from the University of Johannesburg, Manyaku left paid employment to pursue her passion for fashion. She just wasn’t happy with wearing the overalls that came with her job in SAB laboratory. Now a fashion designer, Manyaku has expanded to make her passion for empowering women with skills and experience a reality through her organisation, Giving Hope. SLA contributor Makalele spoke to Manyaku on fashion, inspiration and managing multiple initiatives. You could have chosen any other career path. Why fashion? It started as a hobby. Since I was five, I’ve liked dressing up. I loved wearing mommy’s clothes and doing the catwalk in front of the mirror. But I never imagined doing it for a living. As a young girl, I dressed differently because I thought the kind of clothes I wanted  were just not available in clothing stores. In 2005, during my in-service training at SAB laboratory, I would dress up to work even though I knew I would need to change into a work suit and safety boots. Though I enjoyed the job, I never really liked wearing overalls. Finally, in 2010,  I decided to pursue my dream for fashion by taking part time classes in dressmaking. I did the fashion business part time till in 2014 when I left my full-time job to fulfill my passion. My personal philosophy is, ”the best way to master something is by actively doing it with a strong will.” What is your favourite part of being a fashion designer? I love that I can be unique,  inspire others and of course, turn heads. Your designs are so good. What inspires them? My inspiration comes from the desire to prove to myself and the world that ladies in dresses can be fashionable too. I also get my inspiration from unique fabrics and textures. My celebrity muse also plays a major role. What’s fashion to you? Fashion is simply dressing and accessorizing in style. You’ve got to have an eye for it. This is how successful fashion designers are able to create trends. Aside fashion, you’re involved in other projects. Tell us about your current project, Giving Hope. Giving Hope is a division of UD Holdings aimed at empowering young women with skills and work experience. We help them become employable and young entrepreneurs. The focus is on designing, clothing production, shoe making , bags and hats manufacturing , beauty therapy as well as events management. How do you manage running a fashion house and an organization? My love for what I do wakes me up every morning. This is where I get my drive for the day. This is not something you get to learn in school. I run both ventures in the same premises and that has made managing them a whole lot easier. I had to learn to stop procrastinating and just do it. Of course I’ve had some challenges but it’s worth it. What do you do for fun? The nice thing about this industry is you can work while having fun. Traveling, fashion shows, photo shoots, getting myself pampered all form a part of my fun activities and work too. We want to know what amazing things women are doing in your communities! Tell us here.

Starting a Business: The Very First Step

Starting a business: the first step

Ready to be an entrepreneur but confused about where to start? Do you want to wake up every day doing something you love? Are you ready to be your own boss? Call the shots? If you answered yes to any of those questions, then you just might be ready to be an entrepreneur. But wait…do you know the first step in starting your own business? Before you run out and buy a $5,000 domain name, read this free guide to get you started down the path to financial freedom and personal fulfilment. This free guide walks you through the very first step in starting your own business: coming up with an awesome idea that sells. In this guide, you will find: Soul searching questions to help you pin down a business idea that is the right fit for you The main criteria used to judge a good business idea Stories and advice from women just like yourself Business ideas you can start today The secret ingredient that all great ideas have in common No one ever said starting a business was going to be easy, but it can be extremely rewarding. Make sure you start off on the right foot by downloading this free guide today. It walks you through the first step every entrepreneur needs to know before embarking on their exciting journey! Don’t delay! Get your copy today. So how do you download this free guide? Easy –  just fill out the form below to join our community and get access to this guide and AWESOME weekly content.   [ninja_form id=21]