Be your own cheerleader: Why women need to PR their own PR
There’s a fine line between confidence and arrogance. “Confidence smiles while arrogance smirks”, they say. Women often shy away from listing their accomplishments for fear of being seen as the latter. However, who will voice it out for you if you don’t PR your own PR? It’s time to start tooting your own horn and getting comfortable with the idea of self-promotion. “Unfortunately, we live in a culture where competence and likability have an inverse relationship for a woman,” says Tara Sophia Mohr. Women who are sharp shooters and do not readily display more ‘feminine’ traits are seen as aggressive or bossy. Add to that, a woman who speaks her mind and doesn’t shy away from broadcasting her achievements, but instead proudly states her role is seen as arrogant and pompous. Women are therefore penalised for displaying characteristics that are contrary to gender stereotypes. Be your own cheerleader Even though it might be perceived as flaunting, no one will be your biggest cheerleader except yourself. You know best how hard you worked to get where you are. The benefits of making your achievements known far outweigh the negatives. Pr-ing your own PR doesn’t mean boasting mindlessly. Rather it requires calling attention to your successes and receiving credit for them. This way you can be seen as first choice for the next assignment, raise or speaking engagement. It makes you visible and helps advance your career, leading to better compensation, more high profile projects and career building assignments. To move on, “working women should continue to ensure that their managers are aware of their accomplishments, seek feedback and credit as appropriate, and ask for promotions when they are deserved, just as the high-potential women we’ve followed have been doing. Helping others recognize their contributions will help women get ahead further and faster.” Grow your career by doing your own PR Women who self-promote and network in influential circles achieve more career success. Unfortunately, doing good work isn’t enough. Your visibility gives you space for recognition. Being proactive in linking up with people who you admire and aspire to be like within your industry helps advance your career and ensures that your reputation precedes you. This earns you the recognition you so rightfully deserve. Self-promotion also needn’t be in just traditional means, especially in this age of digital media. You can have speaking engagements, attend networking sessions, write a blog or publish a paper about a subject you’re well-versed in. This positions you as an expert in your field. Being active on social media is also a great way to expand your audience and get maximum reach. However, don’t let it stop there. As you rise up the ranks of the corporate ladder, leverage that newfound confidence and pass it on to young women within your circles or organisation. Being empathetic and patient towards young minds will help them reach inside themselves and excel. Women can also nurture other women better, partly because we’ve been down that road and can steer others in the right direction. Passing on the baton is the only way we’ll see more women at the top, realising their dreams and living up to their potential.
8 skills you need to make money as a freelance transcriber
Working from home or remotely provides you with the flexibility to work whenever and however. Still, remote jobs should be approached with as much professionalism as a desk job. Here, SLA contributor Maureen Murori speaks to an established freelance transcriber who has been working remotely for the past seven years. Over the years, Sheeroh Murega Kiarie has not only learned what works best for her but has also been offering training and support to the newcomers in the field. From talking with Sheeroh, Maureen learned that essential to any transcribing job are listening, English language, typing, and research skills. Outside these, a new transcriber also needs to know when to work and when to take time off to relax. Sheeroh explains in detail how these skills can come in handy for an upcoming transcriber (or a stagnating one). Read on to get all the insight. What is transcribing and how did you venture into this field? Transcribing is the art of transforming audio into text. This is done through listening and typing out a speech or a narrative into a printed format. I had been a stay-at-home mom since 2008 when I gave birth to my daughter. Before then, I had been employed at a cooperative, but I quit to start my own business. After some time in the business, I felt like I needed a challenge. I mentioned this to my mom, who fortunately had heard about ‘typing jobs online’. I embarked on a journey to research on this. Luckily, on Googling ‘typing jobs online’, I got information on transcription jobs. The search led me to Odesk and Elance (online platforms that offer work to freelancers). Being a new area for me, I did a lot of research and read widely on the challenge. I later signed up and got to work. Are there a specific set of skills and strategies that one needs to succeed in this field? Yeah. There are four major skills. Listening: Very essential to transcribing is listening as it enables you to efficiently transliterate the work. Since transcribers deal with different accents, having a good ear for many accents will come in handy. English: Since most often one will be transcribing in English, having a good command of the language is essential. Many of the files we transcribe are from Native English speakers. For a transcript to be highly accurate, it is important that a transcriber maintains good grammar, spelling, and punctuation. Typing: You should type at least 35 words per minute (wpm). It takes an average experienced transcriber 4-5 hours to transcribe an hour-long audio or video file. The faster you can type, the more work you can handle. This skill can easily be improved through continuous practice. Research: A transcriber will typically deal with files that have technical or non-technical terms. This requires a lot of research, especially if one is not familiar with that field of work. For example, transcribers sometimes receive files that are IT-based. Every time that a transcriber is dealing with an unfamiliar field, they should carry out extensive research. Other than these important skills you have highlighted, what kind of tools does a new transcriber require? What are some of the managerial expertise that one need? Having the skills I have mentioned above is important, but there are other things to put into consideration: Tools of work: The first thing you want to get is a laptop or a desktop. It is also important to consider getting affordable and reliable internet connectivity and headphones. Ensure that you also get a comfortable ergonomic seat because transcription work can take hours and hours. You also need to install apps that help to clean the sound quality of the files. Lastly, Express Scribe is very crucial. This is a software that helps to ease transcription work. It is set in a way that the platform can allow listening and typing simultaneously on the same window. Time Management: Working from home can be very distracting. Distractions come in the form of children or the occasional visitor who wants to pop in for a chat. Transcribers also need to be conscious of the time they spend on social media. Preferably, you should log into social media platforms after work. It’s also important to have a schedule. Decide what time you’ll wake up and when you’ll call it a day. Having a work-plan increases productivity. Lastly, you should keep away from people who are out to waste your time with ‘cheap’ talk online, on the phone or at home. You can always do this after hours. One recommended tool for efficient freelance working is Time management software .The software helps you track the time you spend on different tasks, alert you when you get distracted by social media, and even alerts you when your computer is idle for a certain time. Once you practice using time management software, you will notice that you save lots of time every day and are being more efficient than ever. Work Management: A typical transcriber should wake up, check their emails and respond to urgent messages. Thereafter, you could start bidding for work on bidding sites or log in to whichever sites you are registered in. If it’s the latter, you will pick an audio file and listen to it to gauge whether you can transcribe it effectively. If you are comfortable with the file, it will be assigned to you. It is recommended that transcribers take periodic breaks to avoid back aches, shoulder aches and neck aches. Managing Clients: Freelance transcribers deal with all sorts of clients on a day to day basis. Most of them are sober-minded but once in a while, one can get difficult clients. You may want to read reviews of the clients written by other freelancers before applying for a job. No matter how hard-headed some clients are you should remain as polite and professional as possible. The lifeblood of your business is the repeat or long-term clients.The key to
What the misadventures of Koffi Olomide tell us about violence against women
Koffi Olomide has had quite a week. To be honest with you, I’d never heard the name before. My taste in music seems to run parallel with his specialties. I got to know him recently though, and for all the wrong reasons. If you aren’t aware already, let me fill you in. The renown rhumba singer from the Democratic Republic of Congo was kicked off Kenyan soil on July 22 after clearly kicking one of his dancers. On the same day of his arrival and still at the Jomo Kenyatta International Airport, he assaulted the lady in front of Kenyan airport police and the media. Now, in another place and time, this incident would have blown over pretty quickly after a few comments thrown around here and there and a slot in the day’s prime-time news. He’s a celebrity after all. All publicity is good publicity. Unfortunately for Olomide, these are different times.As soon as the videos of his assault hit the interwebs, a barrage of condemnation and censure descended upon him like hell-fire in the form of social media outcries, especially on Twitter. The 60-year-old singer, known for acting on his anger outbursts, was not getting away with it this time. The jig was up. Olomide’s scheduled performance was cancelled after public outcries to boycott it. He was then taken to the police station and deported, along with three of his dancers the very next day. Catching up on these events, what first came to my mind was, “Shame on you!” I don’t get how a man old enough to be my father was caught kicking a woman. When confronted about the issue Olomide gave some nonsensical excuse about protecting the lady from muggers. Bah! I wasn’t hearing it. And neither were a lot of people, men and women alike. Even the higher-ups of Kenyan society spoke out. In a statement, Kenya’s Cabinet Secretary for Youth and Gender affairs, Sicily Kariuki, described his conduct as an insult to Kenyans. The Constitution states that violence against women and girls cannot be accepted in any shape, form or manner. When he landed back in Kinshasa, Olomide was received by a wave of jeers from the gathered crowd. He was booed by fans as he left the airport for his house in Kinshasa. Following this fiasco, Zambia, where the singer had a series of shows, also cancelled his performances. One of the organisers of that show Njoya Tembo, said, “Koffi has proved to be violent when musicians are generally peace ambassadors.” But it did not end there. Olomide was then charged with assault in a Kinshasa court and sentenced to three months in jail. This came after a rigorous campaign to have him arrested was started by Congressman Zakarie Bababaswe, who had filed a petition on behalf of the Congolese public to get the musician punished for assault. His arrest – which was ordered by the attorney-general– was received with jubilation by locals and foreigners, who feel justice must be done for all, and especially in enforcing women’s rights. As I watched all these events unfold in the space of a week, I just knew I was witnessing a revolution. African countries have generally lagged behind in condemning (and enforcing laws against) violence towards women. Yes efforts are being made, but it is taking longer for us to see the effects. However, this outward condemnation of a seasoned musician in the face of his actions is a sign of progress. If even he can be charged in court and receive a sentence to serve jail time, then we are definitely moving in the right direction. To that I say, hongera! (Swahili for ‘congratulations’). My cheering didn’t last very long. After just one day, Olomide was released from prison on July 28. For some weird reason, another twitter campaign got him out. This campaign was started after an outcry from his team for DRC to rally behind the singer as he had been ‘unfairly prosecuted’. Please tell me, what unfair prosecution are they referring to? He got what he deserved as far as I’m concerned. Kicking a woman is inexcusable, especially with his past record of similar transgressions. But you know, what? I still see a victory. Africa has learned something. One cannot get away scot-free for such gender-based violence any longer. Olomide’s trials through the past week will serve as a warning to anyone else even thinking that they can get away with such actions. It is a victory for women in Africa. Mess with us and you’ll receive a stern reminder that we are people too and assault is assault. You can go to jail for that, whether you’re famous or not. Motherland Moguls, what do you think of the singer being released from his sentence? Sound off below in the comments.
Tebatso Molapo: Don’t do it for the fame
Before you came across SLA, chances are majority of the business people you saw were men. That was the case for Tebatso Molapo, a 20 year old dreamer and student who started Re Basadi (We are Women), a platform to showcase women-owned businesses. To Tebatso, entrepreneurship is not just about empowering herself but giving the people around her the opportunity to grow with her growth. Here SLA contributor Makalela Kgotlelelo discovers the history of Re Basadi and the challenges of inspiring others. How did Re Basadi come about? I founded Re Basadi late in 2015. Re Basadi a private organisation that aims to get women involved in business by giving them a platform to showcase their businesses. Re Basadi aims to tackle the socio-economic issues experienced by women. The early idea behind Re Basadi was to create a platform for women to get along and with its growth, I noticed a patterned interest in business involvement. I wanted to create a platform wherein women are given the opportunity to openly support each other. Re Basadi is currently running three projects. First there’s “A Part of Me” by Relebohile Majoro which is a campaign that collects and distributes sanitary towels to young girls who can’t afford then. Our second campaign is “Dress-A-Girl” which aims to provide dresses for young girls during their matric farewell (prom). The third project we are currently working on is the “What I Deserve campaign” by Pabalelo Matenchi. This campaign aims to get to women to declare what they want for the lives. Currently, Re Basadi also hosts Market Days where women showcase their business initiatives. On the first Market Day we hosted, we accommodated eight stalls and at our most recent we grew to 20 stalls. Why women? I am from a small town in the southern parts of Limpopo where a lot of the prominent business and brands are owned by guys. I noticed that gap and knew that it was something that needed to be filled. There are so many brilliant, hardworking women in my town and all over South Africa. I am a feminist at heart and it brings me so much joy to see women openly support and love each other. What challenges have met running Re Basadi and how did you handle them? Initially, Re Basadi was aimed at young women within my age group. But, after launching our Facebook page and hosting the first Market Day, we noticed we attracted a much older crowd. One of the most difficult challenges I’ve faced is being a 20 year old and having to tailor my platform for a more matured audience. Their interests are not similar to those of individuals in our age group. Another major challenge has been financial constraints. I am a student, and living on a student’s budget makes it difficult to execute some ideas I have for the organisation. I rely on my passion for what I am doing to keeps me going. Where do you see Re Basadi in the next five years? In the next 5 years, Re Basadi would have impacted the lives of Southern African women and it will be venturing into working in other African countries. Are you an indoors or outdoors person? Indoors. Spending time indoors gives me the time to meditate on my thoughts and my life. I am a low-key introvert. Spending time indoors with friends also gives me the opportunity to learn from them, we get to exchange thoughts and ideas in calm and quiet spaces. What’s your idea of a perfect day out? My perfect day out would definitely be feeding my caffeine addiction with a few friends. There will be good and mind stimulating conversation. What do you love best about Re Basadi? My favourite part of running Re Basadi are the conversations I have with other women about ways to move forward. The constant words of encouragement and appreciation from others helps a lot. There is also nothing more motivational than inspiring other people. I’ve seen the next person working on their lives because they are motivated by what I and other women are doing. For a long time, I wanted to do something because I wanted the popularity that would come with being great. After growing up a bit, I realised that fulfillment comes from being able to change someone else’s mindset on life. When you want something because you want to rub it in people’s faces, it will often be out of your reach until you learn humility. Don’t do it for the fame, do it with passion. Want to see women you know featured on SLA? Tell us what amazing things women are doing in your communities here.
4 steps to building your brand online
This is 2016, you have all the information on your fingertips. You can use this to effectively brand yourself and ensure that you stand out from the crowd. There can only be one you. Here’s what you can do to build your own brand from scratch. Step 1 – Google yourself You meet a stranger, get information about a competitor, receive a random email from a potential business partner…what is the first thing you do? You Google them! Now think about it. If you are testing your private investigating skills on Google, chances are someone else is doing the same thing for you. They are out there Googling your name. This begs the question; what will they find? Does Google even know you exist? Once you have decided to type your name in Google’s search bar and hit enter, what you find out about yourself will determine how you begin to either start building or reshaping your brand. Step 2 – Overhaul your Online Presence When was the last time you checked your privacy settings? Make sure that what you allow the public to see is really what you want them to see. What about your inactive social media pages? Sometimes, we follow trends and open social media accounts which we end up not using at all. If you are not active and it does not serve your personal or professional goals, delete these accounts quickly. You know those pictures that your friends took at that party in 2009? The ones that you don’t want anyone to see? Where are they? Are they visible only to you and your besties or to the rest of us on Google? Remove any inappropriate photos or information that you don’t want attached to your professional image. Have you been featured on any third party websites? Do those websites still represent your brand? Make sure that they reflect what your brand stands for. If not, consider asking them to get rid of those features or put up an update. Step 3 – Your value proposition Much like any service or product, you have to find out what you have to offer that is of unique value. This is your value proposition, to discover it ask yourself the following questions; What makes you unique? What are your skills? What pushes you to wake up in the morning? What makes you better than the next person? Who are you? What are your values? Are those values reflected in what the world sees? The moment you find out who you are and what you want to achieve, you’ll know exactly how you want others to see you. This links back to the impression you want to leave on those who are checking you out on online. Step 4 – Let Us Work So, you have figured out what Google says about you, you have overhauled your online presence and you know what you have to offer. Now let’s get to work. Which social media platforms do you have? Which ones are you going to use for personal and professional interests? Are you keeping up to date with what is happening in your industry and sharing it on your professional social media platforms? Be consistent in your postings and in what you put out into the world. It’s easy to be consistent when your online presence is a reflection of who and what you are. Live out your brand. Whether you are networking or in the way that you do business, embody your brand. Live it out in how you work and in how you present yourself. Your online presence should merely be an extension of your true self. So? What are you waiting for? What have you got to lose? Try these steps and let us know when you’ve become a brand .
5 ways to keep your clients coming back to you
I love writing, writing my plans, thoughts and even notes to God. Interestingly, most times it leads to me asking Him questions and of course getting answers…some of which I’d like to share with you today. This is a world of similarities. Multiple businesses offering pretty much the same product or service. Several businesses all scrambling for the same consumers. Not surprising then that one of the major questions on the minds of business owners is, “How do I keep my clients coming back to me for repeat business?” Just how does one keep clients from falling for the seductive ‘lyrics’ of competitive businesses?’ So here we go *drumroll* here are useful tips to keep your clients hooked heart, body and soul to your product or service. Keep track of your clients; with your business purpose in mind Remember as an entrepreneur, your major objective is to provide solutions. This means you need to be truly concerned about the people who currently need your solution –whether they know they need it or not. Being concerned about your clients should naturally lead you to keeping track of them especially with regards to the purpose of your business. Sounds like plenty English to me right now…time to break it down. Say you run a hair salon, your business purpose is to keep your client’s hair always on fleek. To do this, you need to keep track of your clients to ensure that their hair-dos always represent. This could mean sending that special client reminders to swing by your salon for a new do… the last one you did for her two weeks ago should be getting old and rough. In the reminder, you can even suggest new styles she can try based on her preferences and shape of her face and send pictures to her. What this does is give your client the feeling that you care for her and how her hair looks. She is not only reminded of when to change her hair-do but with time, she’ll stop thinking about her hair because she knows you’ve got her covered! You’ll remind her when she needs to come by, you’ll share styles with her and you’ll do them well. I don’t know about you but for me, this is one sure tip to keeping your client from even thinking of patronizing competitive salons. Know your thing and let your customers see you as an expert Do you sometimes compare your business to others in the industry? Do you notice the gaps between where you are and where they are? Don’t worry, it’s normal. This should not deter you or make you feel incapable of keeping your clients. The important thing to focus on as you try to close the gap is that “one thing” that attracted your current clients to you in the first place. There is something you are very good at…something that you are a tested- and-proven expert of. I can hear you asking yourself already, “But how do I know this?” Okay, imagine one of your current clients is talking with a friend about your service. What would be the biggest wow about your business that would make her friend say, “Oh I want to try this lady?” If you can answer this, congrats! You’ve found what you are the expert of! For one example, Banke Meshida-Lawal of BM Pro is amazing with making her client’s eyes POP!! Make it a point of duty that everyone that meets you, leaves with the conviction that you know your stuff. More importantly, that they feel a connection with you! People like to be in safe hands that they trust. Even if they try other businesses, as long as your knowledge is deep and there is a connection, they’d soon realize it and come back to you. Be humble and honour your clients You humble yourself when you know and act like the client is boss. This way you always desire to deliver excellent service to the client always. Even when the client is upset and spitting out venom, you should seek first to understand before sharing your point of view…if you really must. Offer your product/service in the way your customer likes and would feel respected. For example, prompt response to emails from clients, calling clients back when you miss their calls, creating offerings that fit their needs and preferences or even simply saying thank you for payments. Always speak respectfully to your clients and also about your clients, especially when discussing them with your staff. This is important because how you refer to clients when speaking with staff impacts the way they will speak to them in future. So if you say, “This client can be annoying”, the next time the client calls, your staff unconsciously has less patience with them. This can ultimately lead to the loss of that client. Don’t become a financial burden When you offer excellent customer service and are passionate about your clients and their development with respect to our business purpose, you will most likely create new and deeper relationships with them. Some of which even grow into friendships….this is really a good thing. However, at all points you need to ensure financial respect is maintained between you and your clients. No matter the relationship, avoid situations that make your clients feel they are patronizing your service because they just have to help you. It can be emotionally tasking and with time, they will run! Never download all your business and/or personal problems to clients so they feel obligated to help out. Clients may also feel obliged to patronise you if have lent you money that you can’t pay back. Talk about a messy situation. Be consistent Knowing your stuff brings clients to you and makes them feel safe. Being humble, respectful and keeping track of your clients ensures your business is top of mind for them and guarantees repeat business. Ensuring financial respect exists ensures all parties remain friends over time.
Nok Nora Duany Bassey & Aprelle Duany: We wanted South Sudanese children to access education
South Sudan is the world’s youngest country. Despite the ongoing conflict, it’s status provides many opportunities for business. Sister-in-laws Nok Nora Duany Bassey and Aprelle Duany joined forces to create The American School of South Sudan (TASOSS) in order to provide much needed high quality early childhood education. Nok’s background is in finance and Aprelle is a fashion designer but both wanted the best for their native and adopted homeland. Below the founders share their greatest challenges, hopes and advice for creating a business in the midst of conflict. Liz: Nok, can you tell me a little about how you came to leave South Sudan and live in the US? Nok: We left South Sudan immediately after the civil war started and came to Bloomington, Indiana where my parents were graduate students at the time. Even during that period, my parents remained really connected to the conflict and worked on the peace process. My dad used to spend six months in Kenya or wherever he could in the bush in South Sudan and then six months in the US to check on the family. I had three brothers and a sister so there were five of us with my mother. She did a lot of advocacy work with churches from the US but there was always a narrative in the household that, “When there is peace we will go home.” And that narrative stuck. So literally when peace came in 2005 after the CPA was signed, I went back after 21 years of being away. My father was already in Juba and we first went to the North, to Khartoum. I remember thinking, “Why haven’t I been here?” A Sudanese classmate from Georgetown was showing me around and everything was so developed. We spent Christmas there and I flew to Juba in time for New Year’s and when I arrived there was completely nothing. I remember getting into the back of a truck to go to my childhood home where I was born. There were no roads. Everything was still under construction. My father had been there for a week and was working to set everything up but it had been abandoned for twenty years. When he came back home they had a found a corpse there and many dead animals. Coming back, I remember this feeling of excitement but also of anger. I thought to myself that I would never go back to the North until I had played some part in developing South Sudan. Coming back forever changed me. I finished my graduate studies in 2006 and moved back to South Sudan permanently. Liz: How was the transition moving back? Nok: Of course it was difficult but it was such a mix of emotions. There was a lot of excitement. So many South Sudanese were moving back after a long time. Over 4 million people were displaced during the war so there was an influx of different South Sudanese from all over the world. Everyone was so encouraged and inspired. I remember drums beating at nights and elders telling stories. People were finally moving freely and everyone was happy. My mom would say, “This really is what peace is: freedom.” We were all building things from scratch and anything that you wanted to do in South Sudan was possible. My father would tell me, “If you miss something you had in the US ,build it here.” I was so inspired and encouraged seeing the work being done for us to have our own country. Of course it was also a big culture shock and it took time and patience to take everything in. Liz: What about you Aprelle? How was it for you moving to Juba? Aprelle: Moving to South Sudan was a difficult transition for me. I left my family and comforts of New York City to support my husband, who like his sister Nok, wanted an opportunity to redevelop his home country. As a new wife and mom, there were many cultural differences that I was not expecting. In addition to the lack of development and language barriers, the environment was difficult to ease into. Overtime, I began to meet new people and gain a better understanding of why South Sudan faced generations of challenges, which held the country back. South Sudan was not an easy place to thrive, but everyday I would meet people who were so passionate about changing the country into a place where they could call home, it was inspiring. At that time, I also began to appreciate the simplicity and beauty of life and I began to explore areas where I could also contribute. Liz: So once you were based in Juba, how did the idea to create a school come about? Aprelle: The school was inspired by my daughter Jinai. The idea became actualized over lunch with Nok, myself, and a few friends. Children in Juba were often isolated in their compounds without an opportunity to engage with other children, which is key to healthy childhood development. One of the things that I wanted for my daughter was a sense of community where she could play and learn. Additionally, Nok and I both benefited from education in our lives from a young age and we wanted to create opportunities for young South Sudanese children to access education. Nok: Yes, oftentimes, people were sending their kids to Kenya or Uganda for school. Young women like myself left kids with their grandparents in other countries. It was heartbreaking. We finally had peace and families were being split again after so many years of being unstable. There were not many schools to support kids in Juba. We initially decided to start a nursery school because Jinai needed one. We started with one classroom and one student. The first day we held an Open House and a few people passed through but Jinai was the only student enrolled for the first two weeks. So everyone was looking over Jinai saying, “Oh, she’s coloring!
The Queen Bee Syndrome: When women put other women down in the workplace
With the steady increase and calls for equality in the workplace, some questions have been raised. Does the so-called “Queen Bee Syndrome” really exist? Or are we simply so predisposed, we make assumptions on women not working together as harmoniously as men? In the South African context, the Queen Bee Syndrome describes a woman in a position of authority who views or treats her female subordinates more critically than their male counterparts. You know who we’re talking about. That boss who is extra strict with her employees…but only if they are women. The one who bypasses qualified women to give the lucrative positions to men. She is basically the workplace equivalent of the woman who says, “I don’t have girl friends, women are too much stress.” Academics weigh in on the Queen Bee Syndrome According to Dr Babitha Mathur-Helm of the University of Stellenbosch Business School, who lectures in diversity management, leadership and gender studies defines the Queen Bee Syndrome as women executives’ reluctance to promote women. Dr Babitha further goes on to explain that the Queen Bee Syndrome is a way in which women in executive positions actively alienate and prevent the promotion of their female subordinates. Grant Thorton’s 2016 Women in Business Report shows that gender advancement in the South African workplace has slowed down in the past decade. Can we really attribute this recorded decline entirely to the Queen Bee Syndrome? Of course not. There is no direct correlative data which would support such an assertion. Furthermore there are other challenges which women face in the workplace. Despite this, we cannot shy away from the existence of the Queen Bee Syndrome and its impact on the advancement of gender equality in the workplace. Is it a form of discrimination? There has been much debate about whether the Queen Bee Syndrome is a form of gender discrimination. It could merely be the effect of gender discrimination in the workplace. More often than not, in an effort to be more socially acceptable within authoritative positions in the workplace, women tend to exhibit “masculine” traits of leadership. As we live in a world where “feminine” traits are viewed as a weakness, that women executives react this way is not surprising. If the Queen Bee Syndrome does exists and women find themselves having to strip themselves of their femininity in order to not only climb up the corporate ladder, but to stay there, is there a solution in sight? I say yes. In a corporate world which continues to push for equality, women who are vying for leadership positions need to learn how to compete in a healthy fashion. This concept can be a very foreign to us, when we have been taught to be “nice girls” from childhood. The implication for most of us is that competition is bad. Competition makes us mean as it is not perceived as nice. Healthy competition However in order for healthy competition to thrive, we need to create an environment that cultivates it. If there are no workplace policies to this effect, the only viable solution is to start living it out in the workplace. Are you a woman in a senior position who gets to sit at the table? Try inclusive leadership with your women subordinates. Are you helping them navigate the corporate world? Are you mentoring them? Are you championing for policy development and execution that speaks to the development of women in your organization? If you are a subordinate, stop being scared. Continue to push yourself and test your limits. You should work towards developing yourself so that you become a feasible candidate for career advancement. Are you taking the initiative to work with women in senior positions? If there are no women in positions of authority where you work, how about looking outside? Our challenges as women remain the same whether we are in the same workplace or not.
4 things you need to know about social entrepreneurship
Before Jesse Williams’ woke speech and Kendrick and Beyonce’s performance at the BET awards, there has been a growing consciousness around business. Maybe like myself, you have been wondering about social entrepreneurship, a growing field in its right that is gaining gang attention. It has been hard for many to pinpoint exactly what a social entrepreneur is. However, there some things you can look at to be able to know the kind of business you are and if you stand a chance at being a social enterprise. It’s about people Social entrepreneurs, beyond the glory of coming up with an amazing product and service, are highly inspired by the people they are trying to assist. Their products and cutting edge solutions are a response to problematic issues in society no matter the sector. It is almost like having the heart of Mother Theresa but the drive of Oprah. Outside just trying to get that paper, social entrepreneurs ensure that they meet the needs and improve communities in the same vein. These businesses are motivated primarily by caring about social change and reaching as many people as possible. It’s about innovation Social innovators are always looking for solutions to pressing societal issues . As a result, they have to come up with new, sustainable and inventive ways to respond to these issues. Social enterprises move past the textbook responses and find ways to help people and these solutions should be long term. If people need food, a social entrepreneur won’t be thinking about giving out handouts but also about training them to have their own eco-friendly gardens so they could grow their own produce whilst protecting their environment. Ladies, you don’t have to be Florence Nightingale. But you can look for opportunities or approaches that have not yet been adopted in your market and implement them at home, hashtag thinking globally, acting locally. It’s about collaboration It just makes sense to do it with a squad. Social entrepreneurs not only build strong connections with people but also with other companies, entities or individuals to reach a greater number of individuals. Some social entrepreneurs are purely not for profit and so have to think outside of the box to ensure they are making waves in the community. This can’t be done alone. You have to look at others who might have the expertise to take your efforts further so you can get in formation. It’s about passion It would be awesome to help people, get cheddar and change lives. Yet it will be hard if you are not actually passionate about people or the solution you are trying to build. Social entrepreneurs are both community conscious and business savvy. So, you are bound to face challenges and constantly develop new ways to improve your enterprise. If you are not really into it, you are likely going to harm the people you are trying to save. So, if you know you care about business and driving social change concurrently more than pizza, you probably are a Motherland Mogul and a social entrepreneur.
Common business challenges…and how to overcome them
You’ve started a business, probably one that’s 6 months old. You’ve achieved the significant part of your dreams but what to do when your business becomes a stubborn child? Whatever you do, don’t look it in the eyes or try to confront directly. We’ve got ways to overcome some common challenges associated with start-ups to help. Finances This is a broad category that I will break down into capital, cash flow and frugality. When it comes to capital, the source that you pick matters. Going along with family and friends will definitely be easier but may not challenge you to see little gaps in your business plan. Unless of course, your family or friends are well versed with the business world. Considering an investor or venture capitalist that funds start-ups would be a good way to go about it. Investors have prerequisites and question aspects of the business plan prior to the receipt of the capital. This in turn builds a certain level of confidence as you start out. Savings are another option that can keep you out of debt initially. But whatever you do, ensure you have passed the plan through mentors in business who can analyze your business plan and anticipate any red flags. So will it be Aunt Kabuga, an independent investor or savings? Your pick. In terms of cash flow, tracking revenue versus expenses is paramount. Even without extreme accounting expertise, it is important to track your books of account…what you pay suppliers, employees, your sales team and what you are raking in return as revenue and eventually attain as profit. Frugality as an overall pointer of finances cannot be overemphasized. When starting out, you are essentially bootstrapping to keep expenses on the low. Find affordable suppliers, use wise but pocket-friendly sales tactics, and cut down on luxuries. Market research I find that this is one of the most underrated business issues. We are living in a world of massive data yet, many businesses fail to do their homework well before starting out. You may have the big business idea figured but you must be willing to anticipate and forecast market trends. Or else, you could end up building the business in your head than at the actual marketplace. Research involves a variety of mechanics and even better, a combination of these mechanics. You will need some hours on the computer and in some cases, may have to buy data to check on competitor information. The target market will be your next best source of information. You need to sell something that people need. Sometimes, people don’t know what they need till you sell it to them, so you could check on that too. Research also involves anticipating various changes that could affect the business and mitigating against such. Prioritization Do you build a fancy website, set up a cool office hub or start out by working from home? A number of businesses are encumbered by unnecessary expenses as they set up shop because they lose focus on priorities. A detailed business plan will map out areas that need fundamental attention and those that can be invested in later. Otherwise, you will keep having revenue that you can’t amounts to nothing. It also helps to frequently ask the question, “If I were to eliminate one thing in my business right now, what would it be?” Prioritization also depends on your principal motive of starting the business. Were you genuinely seeking to make money by serving a need in society or were you escaping the 8 to 5 employment vortex? The former is a lot more solid and while the latter is valid too, you might be surprised that as you start out your business, you need an 8 to 8. Pricing The way a business prices its commodities when starting out is critical. Many proprietors price too low initially and do so emotionally. After the low penetration price, the business begins to crawl weakly and are forced to effect a surge which consumers may not have anticipated. It then becomes harder to gain loyalty. Pricing rationally and suffering from an initial low market share would have been much easier. As Maya Angelou said, “Ask for what you want and be prepared to get it.” Besides, only you can relate to the hours you put into the business. Therefore, charge accordingly, not desperately or emotionally. The one-man guitar show Are you taking on too many roles that you need help? This can take on a heavy toll on your business. While it’s alright that initially you are the strategist, salesman, accountant and admin, consider getting some professional help once in a while. When you can afford some more, hire great talent to sort you out. The two important aspects you really need to consider, especially if they are not your core specialization, are legal and accounting expertise. Too much time in business could make some relations suffer as you play a one-man guitar show. You also need to maintain your support network of family and friends. We wish you success in all your businesses as you work through the challenges and would love to get your thoughts and contribution on the topic!