Verbal assault on Senator Oluremi Tinubu reminds us that Nigerian politics is not a safe space for women
“I will beat you on this floor, rape and impregnate you and nothing will happen”. It’s totally understandable if you need a break after reading that. We were shocked and shaken, and understand that others may be triggered. That these words were spoken by a Nigerian politician, in the chambers of the Senate, towards a fellow senator just makes things even more disturbing. This isn’t the first time Senator Dino Melaye has been embroiled in scandals, usually around him being horrible towards women. His first wife, Tokunbo Melaye reported that he had physically assaulted her and posted bloody photos online to back her words. Similarly his second marriage to Alero Melaye was marred by allegations of abuse and was short-lived. And it doesn’t end there, in a bizarre move earlier this year Melaye criticised Governor Adams Oshiomhole for marrying a Cape Verdean woman rather an a Nigerian one. The situation in the Senate It’s clear that Melaye is not the greatest fan of women. Knowing his penchant for unruly behaviour, we have to ask how he has maintained his influential position in politics. Given his background, perhaps it’s not surprising that he verbally assaulted and threatened Senator Oluremi Tinubu while she addressed the senate a few days ago. Here’s what senator Tinubu said; “I think [Melaye] needs to know that every senator here represents their constituencies. And that there is no need to threaten anyone. We are seeking and working towards reconciliation, yet you are busy issuing threats.” In the Senate, senators usually address their peers, this is standard and is usually accepted calmly. Yet Melaye grew so infuriated with senator Tinubu’s comments that he charged towards her and had to be held back by other senators. To us, it looks like he reacted this way because a woman called him out. Both senators belong to the same political party and work together in the same space yet it’s clear that Melaye has zero respect for his colleague. The lackluster media reaction While this story has been shared all over the media, a number of newspapers are calmly overlooking Melaye’s threat of rape thus reducing the sexualised nature of his threats. Not surprisingly, Melaye has denied his comments and has claimed that he was provoked. Then again, the news reports we’ve followed showed that the media are either showing Melaye’s excuses or senator Tinubu’s husband’s words of support. We would like to know senator Tinubu’s side of the story. We are frequently reminded that Nigerian politics is not a safe space for women. Even outside the halls of power, women politicians are often described as obnoxious or rude by the general public. Some people just aren’t comfortable with women in this field. Clearly, this needs to be remedied but Melaye’s outburst just shows that we still have a long way to go. Some may be quick to point out the uncouth nature of Nigerian politics when discussing this matter. But what stands out to us is this; no matter how accomplished a woman is, she will still have to deal with blatant sexual harassment. Also pertinent is how nothing concrete is being done to deal with it.
5 lessons learned from not protecting my business idea
I am part of an entrepreneurial Facebook group (we’re now over 7,000 members strong). Let’s divide the group into two; techies and non techies. One of the most asked question by the non techies is, “I have an idea for an app and I’m looking for a developer. How I can I protect my idea?” In order words, how do I prevent a developer from running off with my idea, claiming it as his own, working on the idea himself and making millions of dollar off it? The response is usually the same; make him/her sign a non-disclosure agreement (NDA). This question always reminds me of my own experience with my second developer which I will share with you. I first met him in the summer of 2014. I got to know he was a developer during our introduction but I was still poking around my idea so I said nothing. Over the next few weeks, our friendship grew. When I had figured out exactly what I wanted to do, I gave him a call and discussed my idea briefly. I also told him I wanted to build a small team; no more than four -including both of us. He said he could help with this. The next time we spoke, he informed me that one of the developers he had available was going to work for Google and would not be available. The other developer was working on a project. He advised me that the best way was to get started with just the two of us . In the meantime, he wanted a one page Word document about my idea. I wrote a one and half page explanation of my idea and emailed it to him -without a non disclosure agreement. For many other reasons, it all fell apart. We never got started; neither did I ever speak with his developer friends. Here is what I have learnt since then; 1. Execution is all that matters Ideas are like opinions. Everyone has one. I know that’s not how the saying goes but you catch my drift right? Do you realize how many million people are in the world? Do you know how many million people are thinking of the same idea you are thinking of? Well, I’ll put it this way then. A person can steal your idea, but cannot steal your vision. Like the non techies in the group, I was afraid of my idea being stolen that I became worried sick, almost lost appetite and drove myself crazy with paranoia for no reason. Do you know how much willpower it takes to execute an idea? Even if your idea is stolen, the execution will be different. No two executions are quite alike. 2. You are the visionary As the non techie, if your idea holds any depth, meaning, you’re not looking to make a quick buck. You truly want effect change in a particular industry and change the world, you are the visionary. As the visionary, it is likely that you’re more committed than anyone else will ever be. As it is right now, I am mentally, physically, wholeheartedly committed to OneSavvyDollar and creating value for my readers in ways I cannot even begin to describe to you. 3. Domain protection I have always been an advocate of getting a good business name and buying the domain name. It is a relatively inexpensive way to protect your business. Most companies run domain name promotions periodically. Even if the developer steals my idea tomorrow, surely, it will never be named OneSavvyDollar. He is going to have to pick a different name. 4. Ideas change upon implementation Until you actually begin to implement an idea, you never quite know how it will turn out. What I wrote as a one page document does not even begin to surmount to the changes and challenges my developers and I faced the moment we started working on this. But an idea does not necessarily stay in its original form from inception. The interesting part, the idea continues to change because I let my users guide me to what they want (to a reasonable extent.). You can only understand this when you begin to match action to words. 5. A rule is only as good as its enforceability It’s one thing to have a non disclosure. It’s another thing to be able to be able to pursue it should there be any violations. We watch movies and believe the rules apply all the time. But it doesn’t quite happen that way. In the case of the Face book lawsuit between the Winklevoss twins and Mark Zuckerberg, the Winklevoss twins had the resources. Here are five fast facts about them: They were born in South Hampton and lived in Greenwich (read as ritzy areas). They attended Harvard. They are Olympians and competed in Beijing 2008. Their father is a professor at Wharton, an author and entrepreneur. He owns a technology and consultancy companies. They hired a high power law firm. Can you understand now what I mean by resources? Truthfully, you most likely do not have the luxury of the time or the resources to pursue developer should the idea become a hit; particularly, if you are the sole business owner. Don’t forget it’s a game of probability; an idea could either be successful or not. If Facebook wasn’t successful, they never would have bothered.
Eunice Nyala, CEO Etiquette Xllent: All leaders make a lasting impression
Being a leader and a woman for that fact, requires a lot from the feminine fabric. It goes against the grain but it is true to say that women are judged before we even speak. 80% of decisions made about a person are based on other people’s perception alone. This was what I gleamed from Eunice Nyala’s talk on developing a leadership style at SheHive Nairobi. Eunice’s entrance into the SheHive Nairobi was propitiously noticed. True to her mantra, ‘All the leaders making a lasting impression’ Eunice is a head turner with radiant skin who gracefully sashayed in heels and an African outfit ensemble on a lazy Sunday evening in Nairobi. More often than not, as women we like to create mental barriers for ourselves. We sell ourselves short and let ourselves be held captive by our own narrow thinking. We may have perfected the art of holding ourselves ransom by trying to live by societal expectations. Most times the chains that prevent us from being free are more mental than physical. We need to recognize that people are different and capitalize on our weaknesses and strengths when developing our own unique leadership style. Eunice’s advice continues; Learning… There is something new to learn every freaking minute. No one is an encyclopedia of knowledge. Stereotypes accentuate on how women tend to be chatterboxes but we have to stop talking to learn something new. Take a minute to learn something about and from your cleaner, gardener, or valet parking attendant. It’s unprecedented that the most overlooked sources are wells of inspirations. Walk, poise Are you that lady boss, whose graceful entrance to a building commands attention and respect? Do people shush or scuffle to their desks when you walk in? Rather, do you walk in and Jane the office chatter box continues with her tête-à-tête. How you walk, conduct yourself and command attention dictates the respect you get from people around you. Pay attention to women in leadership The tides are changing and more women are taking up leadership roles. It’s time we evaluated and learned how those in leadership behave. Some of First Ladies of African countries, the Duchess of Cambridge, the Queens of the world are a few women of well-thought-of demeanor. Hats off to these ladies! You’ve got to research on them, emulate them, act out and from there acknowledge what makes you stand out. Leadership is everywhere We can choose to delve into the debate on whether leaders are born or made. However that’s a topic for another day, let’s not digress. Life provides each and every woman a leadership position 24/7 /365 days a year. If you doubt it then let me preempt. A mom is a leader at home. A teacher is a leader at school; you are the leader of your siblings and at the chama (Swahili for a women’s group) you could be the voice of reason. Seize these and many other opportunities and practice leadership skills and you will easy lead people. You can have an executive presence from the onset; you don’t have to wait for an elective position to be a leader. Utilize the power of networking Networking is formal opportunity bequeathed to us. This is where we get to share our competencies with people who may give us a hand. It’s a chance to expend the power of entrepreneurial and professional circle. Lonesome girls don’t perform well in professional and corporate workplace. More importantly it’s where you could meet your next partner, client, mentor, friend, even hubby. However, things could get embarrassing when swimming in the murky waters of networking. There are four things to do in this event Be strategic about your networking event choice. Do your research and get know something about the attendees beforehand. Get to know people, what they do and better yet have their contacts. Always acknowledge the people you meet in the room. Plan your questions in advance and ask smart questions. Leave a lasting impression. If you want to be remembered, speak out for yourself and ask questions. Dress like a leader Work on your dress code. It’s one of the visuals that will be used to judge you. It’s been over emphasized and may sound cliché but be purposeful in your dressing and be conscious of what you wear. You can choose to identify an executive leader and try to borrow from their style. Lastly be authentic in your dress code and be mature in how you speak to your colleagues in order to earn their respect. There is need for etiquette in everything we do in all aspects of our lives. It’s not one size fits all. All individuals have varied needs. A parting shot from Eunice, “We admire people who have it. If you don’t have it, work on it. More importantly, work on your tone.”
Olebogeng Sentsho: We must be Afrocentric in our approach to mining and the economy
The mining industry may not be first choice for a young woman looking to start a profitable venture. Not for Olebogeng Sentsho. Olebogeng is a one woman force shaking things up for the better in the South African mining and waste management industry. Her company Yeabo Mining is completely owned by black women but it doesn’t stop there. Through her initiatives, Olebogeng works towards improving rural communities and empowering women. Here she shares insights into the mining industry and why it needs to be Afrocentric. Strategic waste management? What lead you to that industry? As an investment analyst, I was exposed to many proposals in many fields. One of the proposals that came across my desk was for a tailings plant on one of the mines a client was looking to invest in. The plan was flawed and subsequently abandoned by the mine owners. I then requested their permission to improve their model and approach investors for funding. They agreed. Unfortunately, the project was capital intensive and any capital that was coming my way would take months to get to me. I had to make a living so my husband suggested we go pick up steel balls on an abandoned mine and sell them for cash. We did. We made R150 000. From there we approached other mines and realised that the service was in demand. That is how we started. How did you make the switch from waste management to finance? Once Yeabo Mining was up and running, we noticed a huge demand in requests for collaboration. This was not because we were the best at what we were doing, it was because our collaborators needed the funding an operation like ours could source. We are 100% black female owned and the legislation in South Africa is such that we receive preference when we apply for funding. There are also more funding opportunities for businesses that are owned by young, black women. Once we isolated this need, we thought it prudent to investigate and set up a fund that supports junior mining operations. We currently have four clients on our books who mine silica, manganese, gold and chrome. How can waste be converted into a revenue stream? Many of the products used in the mining process and the by products of mining still have value even though they have been used. For example, steel is used in the liners that line equipment in the concentrator plant. Once they are worn out; they are discarded and replaced. Each liner weighs 2 tons and there can be 18- 34 liners per plant. We retrieve the liners from the dump and sell them to a recycler for R1900 per ton. Combine this with about 300 tons of steel balls and you have a legitimate revenue stream. Also, when a specific mineral is removed from the ore, other minerals that are equally valuable remain. Most mines ignore these other minerals if they don’t form part of their core business. Yeabo Mining exploits these minerals and processes them. These are just a few of the ways we generate income from waste. Considering the sometimes tense nature of mining in South Africa, does social responsibility feature in your business? Social responsibility is a big part of why we do. Yeabo Mining supports female owned SMME’s (Small Micro medium enterprises) by giving them preference when we do our procurement. We also mentor several young people, many of whom are trying to start businesses in the industry. Mining is treacherous and having someone who is already in the business looking out for you is an advantage. Also, Yeabo Mining collaborates with community outreach programmes that educate and empower young people in the fields of maths and science. We are a proud patron of the Mining Innovation Initiative of South Africa (MIISA). You mentioned that you are engaged in other initiatives, tell us about them. MIISA is a holder of rights for several initiatives. There is “Let your light shine”, a renewable energy initiative that teaches women how to build solar lamps and sell them for cash. We also have Innovo Health Systems, which provides mobile hospital facilities for rural communities and the MIISA school for Mathematical Excellence and Science Innovation which are a series of pop up schools in the Sekhukhune area of Limpopo that facilitate maths and science clinics for secondary school learners. The primary goal of these endeavours is to create an industry where South Africa can beneficial its own minerals. We want to ensure that mining builds sustainable, well serviced communities in the area where the specific mines are based. Mines have to be catalysts for change and improved living conditions. It cannot be that Africa provides the world with wealth yet that wealth fails to translate into improved living conditions and lives of the Africans who live and work in these communities. We must strive to be Afro-centric in our approach to mining and the economy. All efforts must be made to ensure that wealth is not in the hands of a few. No one makes it if we all don’t make it. An inclusive mining economy that focuses its resources on social upliftment and education is a catalyst for an Africa that produces leaders and productive contributors to the country’s GDP. What advice would you give other young African women looking to make a change in their communities? As young women in Africa, our mandate is clear. It is incumbent upon us to provide skills and leadership for the improvement of our communities. We can’t sit and wait for opportunities to participate; we have to innovate, pioneer solutions for ourselves so that we can lead the agenda of a transformed and progressive African economy. These dreams cannot be achieved by a continent with hungry people. We must focus on the immediate needs of our people and find our own rhythm for the advancement of our continent. We must take responsibility for our future. This has been really insightful. Lastly, what was
Bob Collymore, CEO Safaricom: Women are high achievers
Bob Collymore is a man many people admire. It’s in the simplicity and efficiency with which he runs the fastest growing telecommunications firm in East Africa that draws people’s attention. But just what is his secret in running such an organisation in East Africa? At the recently concluded SheHive Nairobi, Bob dished out some of his secrets. – I pay attention to the micro-inequities to make a significant impact in my organisation by articulating and ensuring that diversity and inclusion is acclimatized for by the organisation. Sadly, after years in the corporate industry I have noticed that women don’t step up for gender roles. The African culture plays a gender bias in the African work place. It’s not that women are few; there is significant gender balance at the workplace. It’s just sad that women didn’t vote for other women. Is it because we don’t trust other women with leadership? I don’t know. – Currently in Africa there are few women in the tech space and in leadership. Imagine you were challenged to list the top 100 women in leadership you know of within five minutes. You would probably start by churning out names fast but by the 25th name, I bet you start scratching your heads. It’s not so obvious. – My disappointment with women in leadership is that the more they ascend the ladder; they tend to adapt masculine behaviour. I already have men around me. I certainly don’t need women acting out as men. I would appreciate women being women. They should maintain their femininity when they hold these positions. – The company’s advertising strategies are geared towards diversity and inclusion. Nowadays we have Kenyans of Indian, Asian, European and American decent in our ads. Unfortunately we have live in a misogynistic society and it’s a shame that in 2016 we still thrive on the same. Women should stop playing the victim game. The society is harsh towards women but the best women can do is to always win. – Safaricom thrives in East Africa by empowering women in all frontiers. We have a nursing home that caters for children of our staff between ages of one and fourteen. Women at Safaricom get more leave days and they get less hours of work after the leave is over. – I am happy that when one of our regions was facing stiffer competition for a fierce competitor, I appointed a lady to head the region. So far she managed to turn things around and that’s the best performing region in the entire organization. I am proud of what she has been able to achieve and if she could do it better than the men then it’s a validation to you women that you are high achievers. My advice to everyone is that you find your purpose and you won’t have to work forth rest of your life. Also acknowledge that where you come from doesn’t define where you will end up in. What drives you?
Janet Kibuthu’s 5 tips on setting up a solid communication firm
I met Janet Kibuthu, a solid entrepreneur in the communications space, at the recently concluded She Hive Nairobi. She has a communications and advertising background and a Master’s degree in finance. Interesting, isn’t it? I thought so too. “A lot of people do not understand why I had to study finance, and the reason I give them is that when setting up a communications firm, financial knowledge is crucial. Without financial literacy you will be setting yourself up for a major disaster”, she posits. She is a passionate business woman whose vision is to empower women and girls with the resources to thrive in business and life. Janet publishes one online magazine for women in business, “Lady Entrepreneur” and another for spiritual nourishment, “Truth and Spirit”. Her book, “Weight Loss for Moms”, helps women who have just had babies to not only maintain a healthy lifestyle but to also enhance their self-esteem and regain their foothold as new mothers. Further to that, she is an entrepreneur running a communications outfit named Eclecti Communications. Eclecti communications, is a leader in design, communications, and marketing especially for the real estate and hospitality industries. “We offer state of the art branding and communications solutions especially for commercial properties and hotels .We connect with consumers and developers especially through opportunities the digital space offers”, she adds. The reason Eclecti communications is advancing at this niche market is that, in real estate there’s an ever-increasing demand for homes, hotel investment products and office spaces. She adds that a huge chunk of the company’s clients in the diaspora; UK, Canada and the United States. This is an area of communications and branding that Janet feels young people could capitalize on. So how does one build such an empire? – No fear: Janet asserts that fear is an element that never goes away and could be an impediment that will keep most people away from their destinies. Just do it. – Surround yourself with like-minded people: Look for mentors who will see something special in you and will assist you to add value to your life. – Financial management: Is a crucial life skill when it comes to entrepreneurship. How are you going to run a business if you can’t budget, read financial statement, or if you can’t figure out your liabilities vis a vis your assets. With these sound tips Janet further advises that there are a lot of opportunities out there for young women, the secret is to go all out and take complete advantage of them. – Take the risk: starting a business doesn’t have to be capital intensive but one should at least have some resources to expose the company to potential clients. Visibility is key when setting up a new company and it costs money. – Have faith: The one person who will make or break the company is the owner. It’s simple, if you do not believe in the company, no one will.
5 things you should be doing after work hours to be successful
If you don’t know that the time you spend outside the office has a big impact on your career, you really need to. When you return home after closing at work, the first thing on your mind may be rest, food or curling on the couch to watch reruns of “Grey’s Anatomy”. Don’t do it. Time is very precious and if you’re aiming to be highly successful in your career, every minute counts including the time you’re not in the office. We’re not saying you should have work on your mind 24/7, but what you do after office hours can either build your career or hold you back. Highly successful people know this and that is why they engage in some of the following activities when work is closed for the day. 1. Work Out There is a reason some Japanese companies host exercises for their staff. Working out keeps you alert and is a great stress reliever. It’s also a great way to regain the energy that literally drains from you while you’re seated at your desk for hours on end. Exercising helps to increase your productivity which ultimately gets you working towards your career goals. 2. Network & Connect Networking is an important after work activity. But there’s good networking and there’s not so-good networking. The former gives you the chance to engage in deep, meaningful conversations with others. We’ll leave you to guess what bad networking looks like. If you have the opportunity to network after work, grab it with both hands! Connecting with colleagues, friends and/or mentors may even lead to brilliant ideas that could positively impact the course of your career. 3. Unplug Turn off everything, your laptop, your TV, your phone, your iPad too. You need time away from devices and the Internet to renew your mind, body and spirit. The close of a work day provides a great opportunity to unplug and ensure work is left behind at the office. If you find yourself bored while unplugging, meditate or read. The most successful people are known to always read books, fiction and non-fiction alike. 4. Make plans for tomorrow It’s best practice to plan ahead for the following day. Review your calendar every night and ensure you have everything ready for tomorrow. Check through so you have enough time to notice if anything is missing and then get things in order. This saves you the stress of panicking in the morning because you forgot something important. 5. Don’t forget to sleep Highly successful people sleep for more than eight hours. It’s true. Don’t be under the false impression that staying up late is good for you or your career. Adequate sleep is a wise career choice, if you’re not getting enough sleep it could affect your judgement and mood. Even worse, chronic sleep deprivation can lead to serious health problems. What do you spend your time doing once you’ve closed from work? Kindly share them by leaving a comment below.
You don’t have to see the whole staircase – just take the first step
It was apparently Dr Martin Luther King who said you don’t have to see the whole staircase, just take the first step. And as I sat with a group of 70 odd women global leaders at a meeting convened by Vital Voices in Johannesburg, I completely understood Dr King’s words more so than ever before. Of course Dr King was probably remarking on the civil rights movement which he led in the United States. He was probably saying that even though a dream may seem far off, our responsibility is to take the first step towards it. As I conferenced with these 70 remarkable global female leaders, it became blatantly obvious that each one had travelled a road. Each woman had travelled a road less travelled, and each had created a path rather than followed a path. For each of them had dreamed a unique idiosyncratic dream. A dream that rendered them weird and obtuse, but a dream that they could not help but pursue even though they may not have been able to see the whole staircase from the outset. The entrepreneurial staircase All of these women are doing remarkable things in their communities. They are making positive change in their societies, and some are doing so with tremendous danger to their lives as they tackle social and cultural taboos. In fact what they are doing in their communities is so peculiar and pioneering that their voices are vital in their communities and societies. Much in the same way that the Suffragettes were a vital voice the in late 19th century and Billie Jean King remains a vital voice in women’s sports and tennis in particular. All of these women stayed true to their own authentic voice and calling, even though they may not have been able to see the whole staircase. Even though they may not know the end of where they are going and how they will reach the destination. They carried on knowing that a desired destination had to be reached. Further, they have refused to stop until that desired destination had been reached. So it is in business. Sometimes as a business woman and CEO, you may not know how or if that dream is possible. You may not know how and even if you will achieve that dream. Yet you soldier on because you must, because it is only in throwing in the first pebble that the ripple effect begins. Therein lies the ingredient for leadership and legacy. When you dream an original dream or are gingered in calling to a new path, you begin a transformative journey for society and for yourself. The need to execute goals As the year draws on and we reach mid-year, many may be wandering how and if they will get to the top that business staircase. The one that they began climbing with clear goals at the beginning of 2016. But goal setting and goal execution is a journey and a process. It is not just an exercise completed in a workshop and which, as if by magic, comes to life without any disturbances. Setting the goal is one thing, it is in fact a very commendable achievement. Many do not even bother to do so, preferring to go with their ‘gut feeling’. However, executing the goal is another. The former speaks to the genesis of a thing. It speaks to an aspiration, an idea, a noble ambition. The latter, goal execution, to me speaks more to the hunger for achieving that aspiration. Just take the first step It is the ambition for an aspiration that keeps you working at 3am to deliver on a report even though the fees for the service may not be as appealing as you would like. Yet you understand that growth is a process, that this piece of work could potentially lead to the next bigger, project. It is this hunger and ambition that keeps you investing in your business and your brand through deliberate and meticulous attention to detail. In doing the work that you do and doing it to the best of your ability even though you may not see the fullness of the result that you would like yet. It is this hunger and ambition that causes some (and many later) to begin to notice and positively respond to your business service and product. Eventually leading them to becoming the net promoters of your business even as you pay less attention to the acclaim and focus of service and operational excellence. It is this hunger and ambition that keeps you climbing the staircase even though you cannot yet see the top of the staircase. Many of us may not yet see the whole staircase, we may not yet see the expected end that we desire, but we must be kind to ourselves. Rome was not built in a day and so long as we take the first step, the second, third, fourth and fifth step to the attainment of our business dreams and ambitions, we are making the necessary inroads. Have big dreams. You will grow into them
Shamim Ehsani, Marketing Director Tribe Hotel: The inefficiencies of other hotels guided us in developing our brand
Shamim Ehsani is the co- founder and marketing director of the Tribe hotel, a five star hotel in Kenya. It’s a family business he started with his brother. One of the speakers at the recently concluded SheHive Nairobi, Shamim shared his lessons learned from working in the hospitality industry. A unique experience “Coming back to Kenya from Boston I had no knowledge of hospitality. My brother and I started this hotel from a consumer point of view. After traveling across the world, there are things we despised in many hotels. we hated having to pay for Wi-Fi, uncomfortable beds, bad showers, thin walls , billing disputes, empty minibars , non-functional plugs, scratchy sheets , stupid hotel policies, breakfast ending at 9.00am, overstuffed and under stuffed pillows and lack of generosity. These inefficiencies became our guide to developing a brand. We made an entry point into business by identifying the hospitality market gap in Africa built a luxury hotel.” Have a proper vision From the onset, Shamim and his brother wanted a hotel that looked to have been inhabited by a new-age tribe for a short while before embarking on a nomadic journey. The hotel didn’t have to look brand new rather they wanted a warm habitable place. In their architectural design antiques, crafts and interior decor all come together to complement each other and tell the story of this futuristic tribe. Have a unique proposition The tribe’s proposition is its team and the ambience of the hotel. It has a diverse team with unique personas. Apart from their qualifications, the vibrant team possess unique eccentricities that are amusing. Shamim knows his team by name and respective qualities. “Dan loves bird watching (weird); during the interview Anthony had a funky jacket and Lilian loves and adores fashion and magazines. Nick, Ken, Jackie, Carmeline have warm personalities and great smiles. My staffs appreciates good food and have great taste in dining, we often find ourselves visiting similar places.” Branding Shamim and his brother wanted to revolutionise the industry. The hotel was instrumental in reorganizing the industry from the conventional rack rates set by tour operators into best available rates. They put a huge focus on media and social media. They further contracted a reputable Hollywood PR company to take the hotel up to a celebrity status. Years into the industry the PR efforts paid off, they have bagged accolades since 2010 such as the Hot List awards, and World Travel Awards to name a few. Accept criticism Despite being told off by a big consultancy that brand name (Tribe) would be the windfall of their venture, Shamim’s team stuck with their guts, cocked their guns and went ahead with their name. Shamim felt that the consultant was a little bit conservative whereas he felt the Tribe name was punchy, kickass and powerful. “Initially they wanted to brand our hotel as Moto however Motorola began campaign with a similar name.” Leadership Shamim attests that Tribe hotel has been able to maintain leadership in the industry through authenticity. Competitors can mimic your idea but that doesn’t mean that you remain complacent. Through a robust leadership and comprehensive training, the hotel had the highest rate of staff retention. The entire team undergoes a courtesy and hospitality training for months before getting into operations. Advice to women entrepreneurs in hospitality As a woman in hospitality, you need to get staff to buy into your vision. We encourage our staff to be friendly to customers. Our staff are approachable and confident. We train staff to acknowledge that they are equal as any guest. We are flexible to let staff interact with clients after work.
Ifedolapo Olayemi-Okewole: A woman should be happy on her wedding day
Here comes the bride! She may be looking kind of stressed but it’s her big day. Preparing for a wedding can be hectic but thanks to the Internet, brides can ease the burden a bit. Hadassah Bridals is a growing brand that delivers wedding gowns to brides through its website. Its founder Ifedolapo Olayemi-Okewole recently completed a World Bank-sponsored course at the Enterprise Development Centre at Lagos Business School. Here she shares tips on running an online business in Nigeria and how to make the most out of your wedding day. Who is the person behind Hadassah Bridals? My name is Ifedolapo Olayemi-Okewole. I’m the woman behind Hadassah Bridals, a business that came to being in December, 2012. The idea for this business was birthed in Manchester, UK in 2012, a year after I got married. I recall that it was my experience as a bride that was at the heart of this business idea. I had a very tight schedule during preparations for my wedding. When I was doing my wedding shopping, I didn’t have the luxury of time and resources to visit a lot of stores for wedding gown trials and the likes. I did most of my shopping online and I received all my packages in good condition, including my wedding gown. Our business idea then was to make wedding dresses of different varieties available to brides online and at reasonable prices. So we decided to offer bridal gowns of very good quality and designs to target this class of brides. We stock our gowns from other designers; we also have options for custom-made wedding gowns. Custom-made wedding gowns are made based on the specifications of the bride. This gives the bride the opportunity to add a lot of details to her dream wedding gown. We take such requests and forward to our designers. Why the name Hadassah? The name ‘Hadassah’ is from the Bible. Its one of Esther’s names (Esther 2:7) and it means Compassion. Tell us a bit about your experience with the World Bank sponsored program. The program is a Certificate in Entrepreneurship Management sponsored by the World Bank. I won the Women X scholarship last year. I took that step because I needed hone my entrepreneurial skills. I was not sure I was doing everything according to the books. A friend sent me the application details online and I applied. An interview was conducted and about 50 women were selected for my class, which was Cohort 4 in the Women X scholarship program. The 6 months in-class training changed my perspective totally on business and living a fulfilling life. I met women who were in different stages in business and this made me realise that I am not alone in the entrepreneurship drive. The school faculty was and is still highly supportive because they provide us platforms for business growth. As a Nigerian company based online, how do you make effective sales? Our idea is to understand our market sector and develop strategies online to reach them. Because we started online, we use a lot of the social media platforms for sales. This is complimented with an open cart-enabled website. We also use eCommerce stores like Konga and Kaymu to drive sales. What online platforms do you use to cater to your clientele? Have you had any challenges with them? Over the years, we have built a robust BBM channel. This has our largest followership and has become a critical platform for our business outreach. Customers place orders via our BBM channel or Whatsapp Social chat platform. We also use Facebook, Instagram, Twitter, Google+, and Pinterest for our social media campaigns. We have a physical store in Ifako, Gbagada, where we also attend to customers. Most online Nigerian businesses focus on Abuja or Lagos, how do you reach clients in other/smaller cities and towns? We can confidently say today that we have a clientele that is widely spread from Maiduguri in Northern Nigeria to Bayelsa in the South-South region and from Cuba to cities in Europe and South Africa. This has been made possible through our online platform and partnership with a leading courier company like Courier Plus. They handle our door step deliveries to all the states in Nigeria, and also our international shipments. How can a woman make the most of her wedding day? A woman should be happy on her wedding day. She is the center of attraction and she dictates the mood of the event. A vibrant bride makes for an enjoyable ceremony. One of the things I tell my brides is to ensure that they have light breakfasts on their wedding day. The wedding day is filled with a lot of activities and the bride often forgets that part. What old wives tale should all brides listen to at all costs? One old wives tale is, “don’t look at the mirror when dressing up on your wedding day”. Uh, how easy is this? A bride wants to know what magic the makeup artist is performing on her face but I think she’s better off being told that she is beautiful so she doesn’t get too conscious of her face on her wedding day. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.