Spinning straws to gold the Coco Chanel way
“Beauty begins the moment you decide to be yourself” – Coco Chanel Ever felt a scent so distinct, so exotic and yet so familiar that it makes your head spin? That is what Chanel number 5 perfume does to you. The best-selling perfume in the world, and yet so few of us know the story behind this liquid gold…or the mastermind behind it, Coco Chanel. Coco Chanel is one of the most influential entrepreneurs of all time, but very few people know the story behind the brand. And when they do, they do not approve of it very much. Nevertheless, her brand, which she started with meagre savings before World War II was an estimated $118 billion in 2015. That’s right, Motherland Moguls. That business has been tested through the worst times in the world, and it still came along with a lump sum. The backstory Coco Chanel, born Gabrielle Chanel to a poor French peddler and a shop girl. Her mother died, her father ran off, and she was raised in a convent. When she turned 17, nuns got her a job as a seamstress. But since she secretly wanted to be a singer, she went and tried that out but failed miserably at it. She later rejoined the fashion world after Etienne Balsan helped her out with a dress shop in Paris. She expanded the shops, and chose to dress women in her form of rebellious dresses, rather than the puffed up dresses ladies dressed in back then. It’s the classic Cinderella story. My mother always told me that there is nothing new under the sun. There are so many lessons we can learn from Coco Chanel’s marketing and branding skills, and how to tough it out in times of war (literally in her case). Here are some lessons I’ve learnt from Chanel’s legacy. Brand yourself early in your business Coco Chanel knew that she wanted luxury, but practical. And everything that she made carried her name along with it, with its simplicity and elegance. She started out with hats and putting her two relatives to strut on the street as a marketing strategy. Make it stand out If and when you do choose to have a distinct look or brand, make it scream so loud that it represents you despite your absence. Chanel made her looks using cloth that was originally used for men’s underpants. She made her perfumes unconventional from the flowery scent that was used by ladies then. She invented the little black dress. And with each one of her products, she made a statement without screaming to the world in words. It does not matter where you come from What matters is where you are headed. How many times have we heard this slogan, huh? Coco Chanel made it true. And to escape poverty, she worked herself off using everything that was thrown at her. What excuse could you give not to make a difference? It is never ever too late to make a comeback.. …and slay while doing it. Coco shut down her business for a while after her brand plummeted under allegations that she was harboring a German spy during the war. After a long time out of business, she decided she wanted to rejoin the fashion business…at 70 years old! Even though she failed that first year, she did not give up. She put her big girl pants on like the woman she was and conquered it…again, at 71. I think all women need to have this kind of rebellious attitude to succeed in business. There are no words that can put this woman’s actions and life into justice. We need to applaud women of the past that have shaped the world and learn from them. Women that knew themselves so well, that they span themselves into a legacy. Coco Chanel should be at the top of that list. Jusqu’à la prochaine fois, Motherland Moguls! “Everyday is a fashion show and the world is your runway” – Coco Chanel
Against all odds (bouncing back after a failed business)
I recently experienced a failed business and it would have been devastating if not for my support team. The good thing about failure for a positive minded person (which should be the mind set of an entrepreneur) is the ability to use the experience as a learning process. When a business venture fails there are two most likely reactions from the entrepreneur. You either give up or dive back in again, trying to make it right this time around. From my own experience, here are some helpful tips on bouncing back from a business failure. 1. And the blame lies… A whole lot of things could have gone wrong. The first step is to take an introspective look at your business journey and without been biased. Analyse the venture and pinpoint where things went wrong. You can ask the people who had interactions with your business for their opinions. Be sure to let go of the hurt that comes from failing at a venture. The altruistic ones will prefer to blame themselves and this might be harmful if you cannot get over the blame game. 2. Decide… Next, decide if you are returning to that venture or starting a new venture. This is important as it will determine your next moves. The decision to continue a failed venture will rest solely on you. Consider the reason you started the venture. Was it just a business or a deal with a goal? An ordinary business idea (not that there are ordinary business ideas, but some are conceived based on needs as opposed to those based on passion), is easy to let go of. With this idea, you can venture into a different line of business, responding to another need. However when your idea is part of a dream, it is harder to dump it and move on. 3. Restore This is usually the hardest. If your business was loan funded, it is always a source of grave concern. Many business owners suffer huge financial losses after a failed venture. Although not easy, making efforts to restore/refund loans can give a sense of fulfillment. This is not to say that inability to do so should lead to depression rather a well laid out plan for payment may inspire hope. It is absolutely necessary to avoid any form of self deprecating thoughts. 4. Plan Now that you have decided, begin to make plans in line with your decision. If you have decided to move on. You will need a fresh new idea and plan according to the idea. In the event that you want to continue with your previous idea, make further research using your previous mistakes as key points. Go back to the drawing board. Your drawing board will hold your idea, its concept, theme and any previous mistakes. It is time for a new flow chart which will utilise the information gathered from the research you have done. Tip: If you really need funds at this point, consider crowd funding. 5. Take your time It is tempting to want to dive right into the deep end when you have found the solution or something new. Don’t do this. It’s not advisable jump right in. And no, this is not saying you should procrastinate. On the contrary, take time to set out a pace that will allow you notice changes and progress. 6. Laying the ground work Now you work, and I must add with a vengeance. Going from the drawing board to the work table is literally a huge step. This is where every past lesson is put to the test. 7. Faith Having a strong belief in the success of your venture helps to pad all the hard work you have done. Praying about your moves and asking for directions divinely can go a long way. Also a positive mind set is required. Always. 8. Be patient When you start squatting at the gym, there is a tendency to look at your butt for signs of growth. Disappointment quickly follows when the expected immediate transformation is not seen. Like squats, your business will need time and constant, continuous efforts to grow and begin to show signs of growth. Be patient. Continue to work at it. To avoid working blindly, take constant review of your progress. It may be quarterly or monthly but alway take stock. Mark areas that might need improvement or changes. Make necessary upgrades. Get customer feedback. You cannot know too much. Even after the initial research, always seek expert opinions at every stage. This will serve as a guide along and also a yard stick to measure your progress. In the long run. Your perception of a failed business is vital to your entrepreneurial life. If you develop the habit of not giving up and taking every failure as practice and a lesson, you will find yourself very soon in a successful venture with lots of stories to tell. Remember
Fundi Zwane: It’s critical for artists to be exposed to business
Who says you have to choose between being creative and working in the corporate world? Fundi Zwane believes you can have both. As a Motherland Mogul, Fundi manages to successfully combine two unusual passions; art and the corporate world. Through her Industrial Theatre, Phezulu-Phambili, Fundi translates boring policies into informative theatrical shows. When she’s not running her creative/artistic company, Fundi acts and has appeared on soapies such as Generations. Find out why people in the performing arts should be exposed to business and the one important skill all artists need below. Why do you think people in the performing arts should be exposed to business? I think it is critical for artists to be exposed to business as it helps them navigate spaces beyond the creative world. It is a great arsenal in their “toolbox” when negotiating things like contracts and issues of strategically placing themselves as brands. It also adds enormous value to their package as an artist. Another way it comes in handy is that sometimes, as artists, we go through what we call “dry seasons” when there is not a lot of acting work available. So having a background in business can really assist in coming up with ways to sustain yourself during this period as it encourages thinking out-of-the-box and beyond your comfort zone. How does your Industrial Theatre, Phezulu-Phambili Collective merge both passions seamlessly? Phezulu-Phambili merges the corporate and creative worlds by taking something like a policy or a piece of legislation and presenting it in manner that is “out-of-the-box”. Another component that becomes critical is understanding the audience that you present that piece of Industrial Theatre to. Usually, it is a non-theatre going audience and most times, it’s their first contact with the creative world. So it becomes incumbent on my company to make the experience unforgettable and memorable. Phezulu-Phambili takes what is usually mundane, black and white, full of jargon and brings it to life! That is how we marry the worlds of corporate and creative seamlessly. How have you successfully combined your passions for art and the corporate world? What I mark as success is when Phezulu-Phambili did contracts for BROLL (one of the biggest property realtors in SA) and recently Transnet (one of the biggest parastatals in SA). The way we were able to interpret and communicate their health and safety policies through theatre was, for me, magical. I deem a project a success based on the response we get during and after a performance -and obviously the request for more business. It is always a gratifying feeling and makes all the hours spent combing through a policy and interpreting it through the creative process of writing and rehearsals worth it. I also consider it a success when Phezulu-Phambili manages to go into the corporate space and get people to engage with a policy in a way that is fun and interactive because of the way we present it to them. What keeps you going as a young black South African woman? What keeps me going as a young South African woman in business is an insatiable desire to succeed and leave a legacy. Not only for my daughter but for other young women who have dared to go into business in a country where the economic scales are still so imbalanced. Transformation, especially in the corporate space, is non-existent. I want to be part of the pulse changing the narrative of African woman, a pulse celebrating our glory and showcasing us as the amazing, determined success we are. What also keeps me going is my 3-year-old daughter, Bella-Rose. I’ve always wanted to be a mother that models black excellence to my daughter. Being a single mother in business has NOT been easy. There are times when you feel overwhelmed and want to throwing in the towel for something “easier” seems like the the “better” option. But keeping focused on the goal of leaving a legacy for my daughter and all other women who look up to me keeps me going. My motto is, ” I don’t stop because it gets hard, I stop when the work is finished”. What is one seemingly insurmountable challenge you’ve faced and how did you overcome it? One challenge that is forever present is the issue of capital. Be it to start a big project or to expand as the demand for work grows. This can be a very stressful and sometimes, a seemingly insurmountable challenge. The art of business, I believe, is the relationships you nurture and foster over the years. So in times where money needs to show up for operational purposes and the business coffers are running dry, there are strategic business synergies I have formed with people who are willing to assist. Creating a culture of taking care of each other financially is important. This obviously comes with one having to practice absolute financial integrity. Once our coffers are replenished, we give back what was borrowed to in times of need. You spent 4 years on the soapie Generations, what advice would you give on maintaining business relationships for the long run? I believe maintaining business relationships is absolutely crucial as I’ve mentioned above. Acting on a soapie like Generations really did teach me that. I always advise on maintaining a good working relationship, especially with people you enjoy working with, people who inspire you to do more and people who believe in your vision for success. What business skills do you think an actress must definitely have? As an actress, you MUST have the business skill of negotiating. This, I believe, is really important and makes people take you seriously. Be it negotiating a contract, or negotiating with producers/ writers about a storyline for the character you are playing, it is an important skill. I once witnessed actress Nambitha do this on the set of Generations and I gained such a profound respect for her. Nambitha knew her character in and out and there was a line in the
The new African woman likes sex on the beach
Is it me or is there is a huge rise of the cosmopolitan woman in Africa? I call her, the new African woman. The new African woman meets friends for cocktails like ‘sex on the beach’, after she gets off her 9-5 corporate job. She’s the woman who talks freely about sex, and enjoys it too. This woman takes vacation days and balances career and work life. This is a stark difference from our mother’s generation. For one thing, if I told my mom I was having sex on the beach…the furthest thing on her mind will be a drink in a glass. Sooo who is this new African woman? Here are 11 ways the new African woman is breaking the mold. [adsanity align=’alignnone’ id=144658] 1. We take care of ourselves first…without any apologies We have realized that the woman who does everything for others must first take care of herself. This could mean anything from quitting a job that we hate to starting our own business. It could also mean ignoring all the haters and going back to school for a second degree. 2. We choose family…and career Remember when there was a time where women had to choose between advancing in her career versus raising children and being a great wife? Well, who said a woman can’t do both. African women are finding ingenious ways of balancing the two. We can cook a mean jollof for dinner and defend a case in court the next morning. The new African woman does all. [mailerlite_form form_id=14] 3. We are girls who code and do everything else Did you know that there was a study that showed that black women are now the most educated group in the United States? Similarly, African women are excelling in subjects that where once thought to be dominated by men. We are killing it in math, science and technology. And we look good while doing it. 4. We are literally turning lemons into lemonade The African woman is the most industrious of all the species. Our work ethic and our ability to wring every drop out of a great opportunity is unmatched. Both these qualities are seen in my current favorite #MotherlandMogul, Olajumoke Orisaguna. Who else is able to wake up one day selling bread and go to bed at the end of the day with a modeling contract? 5. The love we seek is multi-dimensional You know how our mothers will tell us that there is only one way to a man’s heart and that is his stomach? Well, there are a thousand different ways to the new African women’s heart. She wants wit, adventure and staying up late with her love watching cartoons till 3am while eating ice cream. 6. We don’t pretend to be perfect Have you ever cried at work? Or cried because you had a huge project coming up and you were so stressed out? I have (and I would love to hear your stories in the comments). Women have had to hide their emotions in the work place because of the fear of being judged as weak compared to the man. But we know we are not perfect, and neither are men. So dry your tears, listen to some Lil’ Kim and go be the most perfect imperfection ever. 7. We are breaking the glass ceiling in our careers Women are the biggest consumers of African movies. We single-handedly pump money into this industry. For a long time, men dominated in the directing and producing of African movies…but not any more. With the rise of Yvonne Nelson, Shirley Frimpong Manso and other female producers, times are a’ changing. 8. And our careers span past doctors and engineers….we are creatives Chimamanda Ngozi Adichie is my personal hero. And to see her making the world stop and listen to what she has to say as a writer and a speaker is so inspiring. It puts our parents’, “only be a doctor, engineer or lawyer” talk to shame. While those careers are great, creative careers in the arts are also important. We need more African photographers, writers, artists, graphic designers, the list goes on. 9. We wear made in Africa Any fans of ‘African City’? How many times have you watched an episode and wanted to buy everything the girls wore. From the jewelry to the shoes and the clothes themselves. I had to stop watching because my retail lust was getting out of control…and get this? Everything is made in Africa! We are showing the world what African career wear, girls night out outfits and bathing suits can look like. 10. We are leading the front lines on African issues Everyone in Africa knows the inconsistent power struggles that we all suffer through. In Ghana, we call it dumsor meaning “light off, light on”. Well, guess who led the movement to tell the Ghanaian government enough is enough? Actress and producer, Yvonne Nelson. She led the cause and soon, others joined in droves. African women are no longer waiting to be told to speak, we are leading the force on issues that affect all of us. 11. We are intentional about changing Africa This point is captured perfectly by this quote by Elizabeth Blackwell; “For what is done or learned by one class of women becomes, by virtue of their common womanhood, the property of all women.” African women everywhere are doing their part for the next generation of women. From organizations like our very own SLA to movie producers writing more complex roles for women, or business owners who create scholarships for girls. We are all more aware of the role we play in changing Africa and the stories that are told about African women.
Twitter Chat with Thokozile Mangwiro: Starting a natural hair business in Africa (Oct. 27th)
All you natural hair ladies out there know that the struggle can be too real. Between trying to find products that work for your hair, to looking for products with organic ingredients. These struggles can be further exasperated when you live on the continent and you want to buy local or you have aunties telling you to go fix your hair. Now put this all in the context of trying to start a natural hair brand and you’ve got quite a complicated recipe on your hands. It’s in these complicated situations where champions are born and Thokozile Mangwiro is one such champion. After being unable to find locally made natural hair products in her native South Africa, she decided to start her own line. Join us Thursday Oct. 27th for a Twitter Chat with Thokozile as she shares how she built her natural hair business, Nilotiqa, in South Africa and her advice for other naturals and budding entrepreneurs. Whether you’re an African natural, a natural hair product junkie or an aspiring entrepreneur in the beauty industry, you don’t want to miss this chat. Follow She Leads Africa on twitter and use the hashtag #SheHiveJoburg to ask your questions and participate in the discussion. Topics that we’ll cover: What it’s like being natural in South Africa The importance of buying localy products How to start a natural hair line, from resources to customers and more Advice for natural hair ladies and apiring entreprenuers Twitter chat details Date: Thursday Oct. 27, 2016 Time: 1pm NYC // 6pm Lagos // 7pm Joburg Location: Follow She Leads Africa on twitter and use the hashtag #SheHiveJoburg About Thokozile Mangwiro It is in growing her own natural hair for the past 15 years that Thokozile Mangwiro found her inspiration to create a natural hair care product line. After going to several salons and an endless search of locally produced products that truly work for afro natural hair, it was clear that there was a HUGE gap in the market for professionally formulated products for natural hair. Thokozile, like many other women, struggled with extremely dry hair. This and the lack of knowledge led to intense research and experimentation of natural ingredients such as Shea butter and avocado oil for skin and hair. After several years of research, formulations and product testing, Thokozile launched Nilotiqa, a line of products that are proudly made with organics, natural and naturally formed ingredients to deeply moisturize and nourish ethnic Hair. Thokozile Mangwiro is an Information Technology Masters graduate from the University of South Africa, with over 8 years’ experience in the database administration, analysis and intelligence industry. She is a wife and mother of two energetic boys, Anesu and Omari. She is born and bred in South Africa, Johannesburg. A budding entrepreneur, she is driven and passionate by empowering and inspiring other women to feel naturally beautiful through products that are made in South Africa, are of the highest quality, are beautiful and luxurious, to showcase to the world.
Holding on to your business, your day job and your sanity
Itching to be an entrepreneur but not ready to give up your day job? Lots of people begin their businesses as a side hustle. It definitely makes sense. When you first start your venture might not be the time to leave your full time job. Or you are still learning from and enjoying your day job. And let’s be honest, it pays the bills and entrepreneurship is a huge risk. Whatever your reason may be for doing it, juggling your day job and a business is hard. But it’s not impossible. This guide will teach you the essentials you need to hold on to both AND keep your sanity. Topics this guide will cover: Deciding if this is the right choice for you How to stay accountable to yourself and your new business How to not burn out Staying motivated through rough times Don’t let this be you: Complete with worksheets and lots of ideas for helping you manage your time and energy, this guide is a can’t miss for anyone trying to juggle it all. Getting access to this guide is easy: just fill out the form below to join our community and get access to this guide, as well as AWESOME weekly content. [ninja_form id=26]
Webinar with Nene Mboweni: How to balance your business & your studies (Nov. 1)
Missed this event? Make sure you don’t miss the next one by joining our community today. A lot of you Motherland Moguls out there are busy chasing that diploma, but you still have entrepreneurial dreams floating in your head between classes and exams. You’re wondering how to leverage your school network to get your business started and how you will balance it with your studies. Introducing: Nene Mboweni who has started two businesses, Mkweni Groundworks and Nnua Cakes, all while forging ahead in her biomedical science studies. On top of this, Nene volunteers her time and is actively involved on her campus and around her community. Did she clone herself? How does she juggle it all and what are her future plans for marrying all these interests? We’re about to find out. Join us for a 30-minute (don’t be late, o) webinar with Nene Mboweni on November 1st, 2016. We’ll be discussing what it takes to be a student with a side hustle and answering your burning questions about the entrepreneurship/student life. Register below to get the exclusive link to the webinar. Some of the topics we’ll cover: Turning your side hustle into a business Networking on campus and beyond & leveraging your connections Balancing your business, your studies & other responsibilities Preparing for post-grad life when your studies don’t match your business Webinar Details: Date: Tuesday November 1, 2016 Time: 8:00am NYC // 1:00pm Lagos // 2:00pm Johannesburg Watch this webinar: Don’t miss another inspiring webinar! Join our community today! Click here. About Nene Mboweni Nene Mboweni (21), matriculated in 2013 from Crawford College, in Sandton. She is currently enrolled at Wits University studying Biomedical science and to complete her final 3 years in Medicine at Wits. Nene works part-time at the Natalspruit hospital in Vosloorus on weekends and during her vacation. She is an avid baker and founder of Nnüa cakes an online virtual patisserie and decadent catering company. Not only has she done work for reputable companies such as Transnet, Vodacom and Primedia, she has collaborated with Jimmy Choo and Luminance on a luxury line of cupcakes and also worked with various high-profile clients and governmental organisations, having recently just done the 80th celebratory cakes for the late former president of South Africa, Nelson Mandela’s wife, Winnie Madikizela-Mandela She is also the co-founder of Mkweni Groundworks, a women owned construction company providing services in civil engineering, Rail and other sectors. Nene has been featured in Forbes Woman Africa, Destiny Woman, Cosmopolitan for a lot of the work she has done . She is a part time tutor in science and Mathematics at Bophelo Impilo School. Nene is extremely passionate about education and contributes all of her profits towards providing bursaries for students on campus. She has incubated several community initiatives including but not limited to the Courageous Ladies and the AfriSun Trust.
Twitter Chat with Olebogeng Sentsho: The importance of women owned businesses in male-dominated industries (Oct. 20)
Women have been making their way through traditional male professions for a while now. The latest industry to be tackled by women is mining. How is this move affecting the industry and the pioneering women that have decided to take it on? Join us Thursday Oct. 20th for a twitter chat with Olebogeng Sentsho, founder of Yeabo Mining, a 100% black-woman owned business that focuses on waste management in the mines and also offers administrative and financial services related to mining. If you’re a woman looking to break into a male-dominated industry, a swag-assisting man knowing how to support women in these initiatives or just curious about boss women in South Africa, then you should definitely be a part of the chat. Follow She Leads Africa on twitter and use the hashtag #SheHiveJoburg to ask your questions and participate in the discussion. Topics that we’ll cover: Why male-dominated industries need more women The perks and set-backs of an all women owned business Challenges of being the only woman in the room How to reduce gender imbalances in more industries Advice to women trying to break into the industry, and men who want to help them Twitter chat details Date: Thursday Oct. 20, 2016 Time: 8am NYC // 1pm Lagos // 2pm Joburg Location: Follow She Leads Africa on twitter and use the hashtag #SheHiveJoburg About Olebogeng Sentsho Olebogeng Sentsho is a serial entrepreneur with interests in mining. She is currently the Founder and Head of Operations at Yeabo Mining, a strategic waste management company with plants in and around Limpopo. Olebogeng studied law at the University of the Witwatersrand and is currently pursuing her Masters degree in Business Administration. Mrs Sentsho is also the Founding Chief Executive officer of the newly founded Mining Innovation Initiative of South Africa: a non-profit organisation of businesses and individuals in mining and mining services. MIISA works to promote, enhance, innovate and improve the mining climate in South Africa by catalysing innovation and promoting thought leadership and mining development to the general public, protecting the rights of mining businesses, and assisting these businesses to improve their sales and profits while actively enhancing their contribution to the communities in which they exist. A recipient of the inaugural “Outstanding woman in Mining Award” at the Youth in Mining Business awards, The Head of the Mining and Technical Engineering Services Sector at the Progressive Youth in Business Organisation and a panelist at the recently held “Youth in Mining Procurement Transformation Summit”, Olebogeng is passionate about investment, the African economy, mining and socially responsible business practices. She believes that a more structured and Afro-centric approach to mining will grow the African economy and enable Africa to benefit from the minerals it rightfully owns. Olebogeng believes in the dawn of Africa’s secondary economy driven by industry and the green economy.”
How to get started in PR with no money, no clients
There’s a long list of business ideas that we willingly admit are hard to pull off without money, connections and clients. PR is one of them so when we got an opportunity to talk with Sasha Robyn who co-founded a PR company before starting BlogChatSA, South Africa’s first exclusive online bloggers show. Sasha’s I-may-be-a-rookie-but-I-can-do-it stance has helped her and we think it can help you too. Here’s Sasha’s easily replicable winning formula for getting started in PR. The skills you need In order to succeed in the PR industry, you need to acquire skills that will help you grow and stay grounded in the nature of the business. These skills are Leadership Communication Research Writing Creativity Most important is the last one, creativity and perseverance. While it’s still debatable whether perseverance is a skill or a trait, it’s needed to keep you on track and ensure success. Then comes the somewhat cliché word for Motherland Moguls; passion. You’ll need a strong drive to put in and offer your best to your client. This will set you aside from any other PR agency. As for the resources, get a laptop where you can create a clients’ database. This will be a list of people to whom you render services. A laptop will also help you create the social media strategy you’ll be needing to grow your company. Setting up a PR agency with no money Apparently in PR, money is not always needed to get your company off the ground. Sasha advises that an easier way to branch out into PR and make yourself known is to build on relationships and valuable contacts. Then, create an online presence for yourself and/or your business. Your business will not flourish or draw interest from the broader public if you do not make use of social media platforms. They assist in driving the business and bring clients to you who are in need of the service that you project online. When you build a website for your agency, make sure you keep it professional and simple. Getting started on networks Networks in business are important as they form part of the driving success of the business. In PR, your business thrives off the services that you provide to your clients. According to Sasha, how and where you connect with people will determine the success and efficiency of your business. Attend events/seminars that would allow you to network with people. Consider engaging in public speaking as this would allow you to brand your company on a word-of-mouth basis. It’ll also make it easy for clients to connect with you and/or your business. Source for people who have experience and knowledge in PR and can assist you in building your brand. Do your research on companies/people and the media (depending on your interest in the field). Sasha’s 5-step plan to break into the PR industry It takes a lot of dedication and determination to make your mark in PR. Whether you want to launch your own agency or find a job with another agency, these steps will help. Understand the media universe, including social media Find your niche/product/service Education/training Research local PR Agencies: learn their culture, areas of focus and how they functions. Network, Network, Network Hey South African #MotherlandMoguls, the SheHive will be in Johannesburg from November 3-6. Find out more here.
Sade Salami: Trying to beat personal best is a factor in growth
Anyone who knows even a little about Dyslexia knows the journey isn’t without certain challenges but Sade Salami overcame it and excelled in her studies. The Media Arts, Music & Sound Recording graduate and Founder, Fresh Strawberry Management is committed to taking control of her own destiny. Fresh Strawberry, an events company has worked with reputable names in the media, fashion and entertainment industries. We caught up with a brave and passionate Sade to get the scoop on some invaluable business advice, her mentoring activities, other projects and plans for the future. Leaving home with no plan or money at the age of 16 is a brave choice, how did you survive? It definitely wasn’t easy and was a major challenge, so I had to take it one day at a time. Back then making sure my basic needs (such as food and shelter) were taken care of, was my main and sometimes my only concern. As I got older, I survived by setting goals and planning. This kept me ready and focused at all time. What’s the secret behind Fresh Strawberry’s growth? I would say knowing when to adapt and move in our market and being consistently good, has been a major key to Fresh Strawberry’s growth. Trying to beat one’s personal best, is also another factor in our growth. We always push ourselves to do the best we can. Another contributing factor to our growth, would be that we have had good people working in our team over the years, people who buy into the vision and who have drive. I don’t think we could have done it all without them. I’ll also add that it’s very important to be prepared. Opportunity happens all the time, however the difference in being successful and not, is being prepared and knowing how and when to maneuver in all situations. Tell us about Status London, why did you decide to venture into reality TV? Status London came to fruition from a conversation I had with my younger brother. We noticed that there are not many UK-based reality shows, which focus on black people. I also felt it was important to tell a different story, as to what is already out there and to show the range of personalities in our community. I’ll also be honest in saying that reality TV is a guilty pleasure of mine. So I wanted to see if this is something my production team could do, if so let’s do it. As a mentor, what are four things you look for in young people before mentoring them? The first thing would be see if they are willing to help themselves, you have to have self motivation. Secondly all my mentee have been curious about life, and have a strong passion for finding their place in the world. All of my mentees have also been open to trying different things. And lastly a positive attitude is a must, if they can teach me something too I also appreciate that. It not just about me showing or advising them, as I like to learn too. What other steps will you take to inspire the next generation and change the negative perception of black people in the media? Keep doing what I do, as I can’t say right now what’s my next steps are. I’m passionate about black people in the media, so I believe my products and businesses will always be in line with trying to change the negative, singular stereotypes and narratives that currently exist of black people. What can we expect from Fresh Strawberry and Sade in the next year? For Fresh Strawberry, you can expect expansion. We know there will be huge growth within the company and with regards to our presence within the events industry. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.