Many women in Africa and the world are making great strides in their respective industries. It’s also common that when you have someone you look up to, it’s usually someone in the field that you are in. Whether you’re in tech, construction, or engineering.

We tend to overlook other women in other industries because we have that perception that our role models should be within an industry we’re familiar with. This doesn’t have to be the case.

As a woman in the tech industry, my admiration for Lynette’s work ethic and passion was welcomed. I was introduced to Lynette Ntuli when I was previously at an incubator and accelerator and looking into which successful women we would approach to be a speaker at a conference.

I’ve followed her journey since then. Lynette is in property, asset management and infrastructure development. She is the CEO of Innate Investment Solutions based in Durban, South Africa. She also has a passion for youth development and leadership and is also the Founding Director and Chairman of IgniteSA.com. She’s definitely a force to be reckoned with!

Here are a few lessons we can learn from Lynette’s success and how she keeps making a difference:

Be consistent

For the past 11 years, Lynette has been a powerhouse in the making. One thing about her is that she does not stop achieving her dreams. From being the first black woman at the age of 24, to become the General Manager of one of Durban’s regional shopping centers to being the Co-Founder and CEO of a property, asset management and infrastructure solutions company.

Tip: Lynette keeps consistent by focusing on not losing momentum. She believes that in anything you do, you will probably fall. Try and do things over again until you get it right. What is important is to keep your head high through all the trials.

Help others grow

In your pursuit of greatness and achieving your professional, personal and entrepreneurial goals, it is important to pay it forward. Some people make paying it forward their daily bread, and their passion. For others, you gain years of experience and want to share what you know. Sharing this knowledge will lead to making an impact in someone else’s life, whether the impact is big or small.

At the age of 25, Lynette and 3 of her friends wanted to continue empowering others. This is where IgniteSA.com, a youth-oriented digital media and programme platform, grew. They had already grown their skills, and networks and wanted to share them with young South Africans from all sorts of backgrounds.

From there onwards, they built an ecosystem in education, skills development and entrepreneurship. This initiative was to help change the future of South African youth.

Work hard

One may not work tirelessly, chase their goals and dreams, be successful and not have worked hard for it. Great work ethic and hard-work is what will get you where you want to be. This is evident in Lynette’s success and how she continuously pushes herself.

Tip: When what you do on a day-to-day basis is your passion, it definitely is a bonus. It makes the hard work seem effortless so keep pushing #MotherlandMoguls!

Stay true to yourself

It’s important to also stay true to yourself when looking into grow into your career or business. This is one lesson that all women should keep in mind when on the road to success.

Yes, we can look up to many people in our industries and in other industries. But staying true to who you are, and what YOU want to achieve will be key in continuing in your journey to success.

 

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