3 things to do when your academic background and your career are worlds apart
There is an indescribable joy that is experienced by a Nigerian who has just graduated from an institution of higher education – what a delightful feeling! No more paying of exorbitant school fees. No more buying of handouts from lecturers under duress. No more dodging from sleazy lecturers. No more coping with below-par study situations. Surely, things can only get better from then onward. However, when the time comes to seek out and secure gainful employment, the graduate would soon realize that she has jumped from the fabled frying pan into the fire of reality. If one was disillusioned by the undergraduate experience, a greater disillusionment awaits such an individual when faced with the task of finding a job which matches their actual field of study. According to the National Bureau of Statistics, Nigeria’s unemployment rate rose to 7.5% from 6.4% in the first three months of 2015. There are therefore too few jobs for too many graduates, and so graduates often have to grab any job they are able to get with both hands. A lot of my contemporaries who work in the Nigerian banking sector, for instance, did not study anything remotely related to banking or finance in their various tertiary institutions. They studied courses like Microbiology and Applied Chemistry; they took banking jobs because those were the jobs available, not necessarily because they had a deep love for finance. So, what do you do if you find yourself in such a situation? Here are 3 ways to make the most out of it. Adapt your learned knowledge to your current job For instance, if you are a Political Science graduate who has, after a long job search, gotten a job in a Bank as a Marketing Executive. You should try to think about the aspects of studying Political Science which you could adapt to your current situation. These would include things like Being able to undertake thorough research (in this situation, research on your target market). Being apt at writing reports. The ability to analyze situations from different points of view. When you approach the situation in this manner, you would perform well at your job, and you may even start to see it as a long-term career, rather than a temporary situation. There is an added bonus if it turns out that your personality happens to match your job; so if it just so happens that you’re very charming and persuasive, your job as a marketer would be more tolerable for you. Sell yourself For this step to work very well for you, you must first ensure that you put in your best in any job situation in which you find yourself for the duration of time you are there. Then, if you decide that you want to move on from the job, you have to pitch yourself as an expert in your current job, who just happens to also be an expert in your academic field of study. If I was the hiring manager of an organization, I would be very intrigued by a candidate who is a trained microbiologist who currently works as a marketer at a bank. It is now up to you, as a job applicant, to really demonstrate how those experiences would make you a very desirable candidate for the advertised role. So, you must always ensure that you are excellent at your job, even if it isn’t where you thought you would end up; that excellence would most likely be your stepping stone to future success. Don’t give up It is very easy to get disillusioned when, after months or years of searching for a job, you end up with a job that is unrelated to your field of study. Some graduates end up seeing the job they have gotten as one which they are okay with doing on a long-term basis. If this is not the case for you, please do not fret or get discouraged. Keep applying for the job which you desire, while making sure that your skills in your field of study are up to date. Take online courses if possible. Read up on new trends in that area of expertise. Try to get a mentor to guide you on your journey. If it is possible, try to volunteer in some way to keep your knowledge in that area up to date. Whatever you do, try not to be sad about the situation. While you do all this, you must strive to maintain optimal professionalism at your current job. Having a job which doesn’t have anything to do with your field of study might be source of irritation, but not having a job at all is an even worse situation. Have you experienced such a situation on your quest to become a #MotherlandMogul? Kindly share your experiences in the comments section below. Don’t give up!
#YasminSays: Here’s why that interviewer never called you back
Over the last couple of months, I’ve been spending a lot of time trying to hire new talent for SLA. It’s been brutal. I often hear young people talking about how they can’t find jobs. They always blame the system. They don’t want to hire new people.” ”They didn’t like my face.” ”They don’t like people from different tribes.” After 3 months of looking at applications and interviewing a bunch of people, here’s a thought I’d like you all to consider…. Maybe you’re the problem. Maybe you went about getting a job the wrong way. Maybe you played yourself and set yourself up for failure. I know… I’m mean right? And I’m not meant to be mean because I founded SLA and we’re meant to be this cuddly organization that helps women. Hell – we probably spend our evenings braiding each other’s hair and giving group hugs as we sing kumbaya. WRONG. My job as a founder of SLA is to keep it all the way real with you and turn you into a corporate beast. Someone who’s going to go out and crush it all over Africa. So in the spirit of keeping it real with you, here’s a list of the dumbest things you can do if you’re applying for a job. Don’t ask basic questions A couple of weeks ago, I was searching for a new program manager. One of the prospective candidates sent me a question asking whether or not we charged people to be members of SLA. Needless to say, I didn’t even bother to look at her application. Why you ask? Because she asked a basic and frankly stupid question. All she needed to do to get that information was to go onto the SLA website and do her research. Yet, she decided not to and instead came off looking like the Founder, CEO and Chairman of SimpleHeauxs.com. When you choose not to take any initiative in learning about the company or gaining basic, publicly available information, you show that you actually aren’t that serious about the company and they shouldn’t take you seriously either. Don’t overhype yourself This one is so obvious that I’m actually sad that I have to write it down. One person who we interviewed called herself “an innovator from birth.” Is that so….? From birth huh? The only reaction someone will have when they see that is: The best thing you can do when applying for a job is to be honest and straightforward about your results and what you’ve actually been able to deliver. All the grammar in the world won’t help you if you can’t show that you know how to get things done. Don’t overhype your qualifications A couple of weeks back I was talking to a girl who said that she graduated from Harvard Business School. On further investigation, it comes out that she just did a course there for a couple of weeks. Her CV went straight into the dustbin because now I know she is a bona fide massage therapist – massaging the truth all day every day. If you didn’t have to take an entrance exam, then calling yourself a graduate is a stretch. Doing a summer course does not make you a graduate of that institution so chill your life. Not everyone in the world went to Harvard and THAT IS OKAY. No need to be so insecure. Don’t act entitled This one goes out to all you returnees out there. Especially the ones who went to fancy schools. Y’all think that because you went to fancy schools with big names like Stanford and Harvard that I should be falling over myself trying to hire you. False. Some of the most basic, offensive, simple-minded heauxs I know went to these Ivy League schools so relax yourself. No degree can overcome a stank, arrogant attitude and I’d rather take a chilled out, smart local grad over your annoying self any day. Chill with the fone If you spent one year in England and yet try to sound like Queen Elizabeth herself when I interview you, you will be rejected immediately. Why do we Africans feel the need to pretend to speak English with a foreign accent? It’s so weird and makes you seem really insecure. More generally, I’m not quite sure what the intended effect is. People know that you’re faking it and they’re probably judging you. In fact, sometimes the fone is be so strong that it’s actually hard to understand what you’re trying to say. I have a sort of English-American Nigerian twinged accent because I spent 14 years abroad. Does that make me better, more professional or smarter than someone with a Nigerian, Kenyan or Ghanaian accent? Absolutely not! An accent is an accent not a badge of intelligence so stop faking it. Speak as you speak and be confident with your bad self. So there it is. Five reasons why you may have gotten rejected from your last job interview. To those of you who’ve engaged in some of this behavior. Don’t worry. It is well. No one can fault you for not knowing but if you continue to make these mistakes moving forward… you have only yourself to blame. For those of you who are interested in learning more about how you can be well prepared to CRUSH the job market, check out a bunch of FREE resources we’ve created to make you the baddest B you can be. Till next time! Xoxo Yasbo
10 things nobody tells you when you’re a new manager
I thought I was ready when I took on my first ‘official’ management role as a performance manager. I had technical ability (I’d undertaken a good deal of additional, unpaid supervisory work, under the guise of ‘development opportunities’ prior to that) and I had a professional attitude so I thought I was good to go. Ha! Boy, did I get that wrong. The main difficulty was that I didn’t know the difference between leadership and management. If you’re a new manager, some of the lessons that I and countless other leaders have learnt (and I’ll be learning as long as I’m still here) will, hopefully, help you to transition into a management and leadership role in a more authentic way. Prioritise being the leader your team needs, rather than doing everything perfectly Chances are you’re a conscientious woman with high standards so you don’t need to stress about being seen to be doing a good job; that’s a given. It’s better to work out what your team needs from you than to focus on ticking every box. Spend time with your new colleagues, get to know them and find out what they need most from you, whilst you learn more about the role. If change is needed, find a way of working that works for you and your team You’ll need to develop the confidence to challenge the status quo, which takes guts, especially if you’re managing a group of people you only just met, or you’re new to the organisation. Overstand your values Yes, I said overstand. It’s one thing to be aware of your own values; it’s quite another to understand how your values serve you and influence the way in which you lead. The best leaders have a high level of self-awareness. Check out this article for more on understanding your values. If you’re not already, spend time getting get clear on your values. Start reflecting There will be days when you feel more like an infant school teacher than a manager and there’ll be days when you feel on top of the world because things are going so well. Spend time reflecting on your day or week and ask yourself what you did that was good and should be repeated and what wasn’t so good. How can you do things differently next time? Reflecting like this helps to improve your practice as a leader and is a pretty good de-stresser, too! Don’t try to switch up your persona Pretending to be someone you’re not is hard work and tiring. If you’re not a suit kinda person, don’t go for a power suit, just because you’re now in a leadership role. If you’re a soft-natured person, don’t try to come across as hard-nosed. People will see straight through you and inconsistencies in the way you treat and lead will cause others to doubt your credibility. Do you, boo. Don’t be afraid to be a bit vulnerable Exercise wisdom, of course (this ain’t therapy!) but being honest about things you’re not sure of can help your new team to connect with you as another human being and see you as more than just ‘the new boss.’ If they can see that you’re ok with your imperfections and limitations, they can relate to you and come alongside you far quicker. It’s also freeing for you to release the pressure that striving for perfection creates. Just because you’re the manager, doesn’t mean that you should, or will have, all the answers It’s not your job to know everything, it’s your job to facilitate your team in coming up with solutions and support staff so that they can do their job. You will make mistakes Get comfortable with the fact that things won’t always go to plan and that’s ok. You’ll learn for the next time. Being liked as a manager is underrated Yes, it’s true that staff need to respect you but being respected and being liked don’t have to be mutually exclusive. It’s a lot easier and more enjoyable for everyone when you’re likeable. Boy, is leadership great for your growth! Try not to compartmentalise your learning. Growth is growth so be intentional in transferring the development in your professional life to your personal development. A year from now, you’ll have grown immensely through your experiences so soak it up, my dear! What’s your experience been? What do you wish you’d been told earlier on? Let me know in the comments below.
QUIZ: Are you a boss or a bitch at work?
Relax. We haven’t even gotten started yet and some of you probably read the title and already got excited about boycotting us. Let us land please. It’s hard enough out there in the corporate world having to balance office politics, sexism and your freaking workload not to mention those coworkers that can make life unbearable. But what if the unbearable one is actually you and you never knew it. It might be time to check yourself and figure out if that sassy attitude you’re bringing is actually helping or hurting you at work. We aren’t saying that you should change your personality just for your job, but knowledge is power and if you’re not getting the results you want in your career it could be because you’re not aware of how you’re coming off. Or you could be a solid team player and just need an extra boost of confidence to keep you focused on your goals. So which are you, the confident goal-getter ready to get her life or the insecure, envious one looking for underhanded ways to bring down her colleagues? Take our quiz and find out! [viralQuiz id=4]
7 inspirational websites you need to follow
The most beautiful thing about being a young professional or career woman today is that your knowledge isn’t limited to what you can find in your neighbourhood or community. The digital world allows you to connect with experts and information from across the globe. Whatever issue you think you might have, there are probably 100 or so websites that can help you solve your problem. While there are over a too websites we love, here are 7 of our favourites that help us stay informed, motivated and ready for whatever life throws at us. 1. Smart Money Africa The Smart Money Movement is championed by financial guru Arese Ugwu. Her website provides a platform for young people to learn to manage their finances better by knowing their net worth and prioritizing the accumulation of assets over frivolous spending. In other words, being smart about your money. Keep an eye out for the blog, the Smart Money Workshops and the Smart Money Journal. They will literally change your life. You’re welcome. 2. Minding Her Business Young? Ambitious? Fabulous? Ready to move to the next level of all-round wellness? Then you need to be minding her business. Starting out as a series of motivational quotes on social media, MHB evolved into a practical guide for the modern woman in the form of an e-book covering financial success, self-confidence, love and relationships. Navigate the site to get inspired by Ivy’s story, keep afloat with the blog and to get acquainted with the book. 3. Ms Afropolitan If you’re searching for a space to address your feminist woes and reaffirm your womanhood in the African context, then this is your destination. Through its blog articles, this website dissects topical issues such as colonialism, race, politics and what it’s like living in Diaspora. It offers strong, powerful, relevant messages for women of colour. 4. Haute Fashion Africa Haute Fashion Africa is basically the fashion portfolio for the modern African woman. This website is on top of all that’s happening in the African fashion stratosphere. We’re talking all the fashion trends, the major fashion shows in different African cities, profiles on designers, stylists and models. 5. Food and the Fabulous This lifestyle website showcases cuisine and culture from all over the continent and the rest of the world. Award-winning South African journalist, Ishay Govender-Ypma takes you on a journey with the Food and the Fabulous Food tours introducing you to Cape Town’s mouth-watering dishes. Many of these recipes are available for you to try out. You can also gain travel inspiration and take a dig at current issues. 6. Travel Africa Story Sure you’ve heard the saying that one’s education is incomplete without the experience of travel. This inspirational site features travel experiences and highlights amazing travel destinations from across Africa. If you need ideas for your next vacation, check out ‘Travel Tips & Trips’. With several helpful articles and feature stories on travel etiquette and fun things to do on your trip, it’s an amazing travel guide. The best part? You have the opportunity to tell your own travel story and get featured on the site. 7. She Leads Africa (duh!) Did you think we were going to leave this out of the list? Think again. SLA is arguably the #1 go-to website for young African females with a focus on getting started or improving their careers and business. It’s a resource pool packed with power articles and insight from the co-founders and diverse team of editors and contributors. It also features practical tips and advice, webinars, access to career coaches and more. The SheHive events which bring together the SLA community and industry leaders are hosted in various cities around the world. Motherland Moguls, let’s get surfing! Share with us what some of your favorite websites are to check out. Besides us of course 😉
9 reasons you should (seriously) consider an internship
I started giving proper thought to my career during my second year at university. The buzz towards the end of that period was crazy, and getting an internship was all everyone seemed to talk about. The energy was amazing; everybody wanted to get into big firms, especially the investment banks. I would be having lunch, walking along the corridors, working in the computer labs and it was the same – Goldman Sachs this, JP Morgan that, Morgan Stanley, Credit Suisse, Merrill Lynch, Barclays Capital, Deutsche Bank, BNP Paribas…my head almost exploded at a point because that’s all I would hear about. I wasn’t particularly bothered about getting an internship because I had gained a considerable amount of part-time work experience up until that time, and I had a very well paying summer job coming up at Edexcel (now Pearson UK). I had really enjoyed doing the job the previous summer because of the large number of Nigerian students working there. It was serious fun and there must have been at least 100 of us young Nigerians working there at some point. Anyway, a great friend and classmate of mine, Chitra, asked me if I had applied to any of the investment banks. I said, “Nope, Edexcel pays very well and I enjoy the work.” She must have thought I was crazy, because she gave me an, ‘Are you ok? Can’t you see what your mates are doing?’ look. She managed to convince me to put in at least ONE application. I procrastinated for a few days before deciding to check the websites. Lo and behold, I was too late – I had missed all the application deadlines (or so I thought). I didn’t even feel bad, thinking ‘it wasn’t meant to be’. It must have been a few days later when she asked, “Did you check the Credit Suisse website?” I was like “Errr”…Anyway she told me it was still open and that the deadline was that day. I was like “Today? How am I supposed to get it done in a few hours?” Long story short, I dropped everything else, put in my application and forgot about it. I was convinced they wouldn’t call me because of how I rushed to get it done. Imagine my surprise when I got called for a telephone interview – I couldn’t believe it. I passed the phone interview, and was invited to attend a 9-hour assessment centre (story for another day). I somehow managed to make it through that successfully, and the rest, as they say, is history. It was an A M A Z I N G experience. I got to meet and learn from so many brilliant people and was especially fortunate to have a great boss who helped me gain clarity with regards to a decision I had been struggling with for a while, like whether or not to do a master’s degree – I ended up not doing it). Best of all, though, was the lunch. They had ALL sorts in there, Italian, Indian, Chinese – you name it. Even the dessert was nice. I always looked forward to lunch because of the many different options. Anyway, let me get down to the real reason I wrote this post. What competitive advantage did my 3 months at Credit Suisse give me? Why should YOU intern? Internships are one of the best ways to get your foot in the door in terms of getting a full time role. Work hard while you’re there, and there’s a good chance you’ll be asked back. I was made a full time offer for a graduate position immediately after my internship and this meant I didn’t have to worry about applying for jobs in my final year. Upgrade your CV Even if you’re not made an offer where you interned, the experience will seriously boost your CV and increase your chances of getting a job elsewhere. Test drive a career path you’re interested in I was bent on getting into the telecoms industry after graduation because I enjoyed all the telecoms modules I took as an undergrad. I’m glad I got a chance to intern because my experience at Credit Suisse was a key turning point in terms of helping me discover what I really enjoy doing. (I eventually did my NYSC at a telecoms company and I absolutely hated it). Develop key transferable skills An internship is a great opportunity to hone your existing skills and develop new ones, which employers are always looking out for when recruiting. Learn the importance of work ethic The workplace is very different from the school environment and the best way to learn work etiquette is in a real life work environment. Build your network You get to meet new people and build relationships you can leverage. ALL the jobs I’ve had since NYSC (and I mean ALL 5 jobs since 2009) have been through the network I’ve built over time. Get professional training I was ‘trained professionally’ for the first time during my internship. It was the Information Technology Infrastructure Library (ITIL) training and must have been worth around $150 at the time. Not only did I get it free, I learnt some concepts that I still use today. Earn a salary While some internships are unpaid, mine was very well paid and I remember thinking ‘WOW’. It gave me an idea of what I could possibly earn as a full time graduate trainee. Besides, who (especially as a student) doesn’t like some extra cash? 😀 Boost your confidence The experience seriously boosted my confidence because I had to hit the ground running in terms of the tasks I was assigned. I also had to learn and apply new concepts very quickly in a ‘real-life’ setting. This made me feel like I could achieve anything I set my mind to. So, what’s holding you back from an internship? I hear many young job seekers complaining about the lack of opportunities in terms of jobs
How to build a creative writing career
“Sow your seed in the morning and do not let your hand rest until the evening; for you do not know which will have success, whether this one or that one, or whether they will both do well.” Ecclesiastes 11:6 I saw a tweet some time ago where a young lady was looking to start off her writing career. She wanted an agent and was pleading with people in her circle to help her retweet her request until she got one. According to her tweet, she believed that would be the best way to kick start her writing career. She got 10 retweets but unfortunately no agent. Many people wait to take that big leap in their career or business until they find someone more experienced to help them. I think that is a mistake. We have to be independent and proactive in looking for new opportunities and we can’t wait for others to help us. If you’re looking to build a creative writing career, here are 10 things I think you should do to get started. Read from other writers The first step to take if you want to be a great writer is to read. Read a wide variety of books from classics to contemporary, fantasy to horror, romance to crime. Make it your goal to read at least one book every month. Better if you can read a book a week. Read as many short stories as you can find. Read until you find that genre that you get a lot of joy reading and you believe you’d be interested in exploring. Concentrate on your genre of choice Find as many authors as possible who have published works in this genre. Pay attention to their writing style: how they use words, how they tell their story and the unique techniques they use in telling their stories. There is always something to learn or borrow from other writers as you develop your own unique style. Start writing The use of social media in itself lends itself to writing. One of the best ways to be a writer is to write something every day. Your writing doesn’t have to be fantastic, it just has to be clear and readable. Aim to create suspense in your writing. Always ask yourself, can someone tell where this story will end from reading the first paragraph? Keep writing as part of your hustle From the outset, you will probably not make any money from writing. All across the globe creators are struggling to make ends meet. Even in Los Angeles which may seem like the centre of the creative universe, Jules Barusch says, “I’m not going to say it’s always easy. I am currently an actor, writer, and movie producer living in Los Angeles—but I also have to copy write and work in a hotel to make the ends meet“. It may be hard to accept but writing will probably have to take second place in your work life but you have to fit writing into your lifestyle. You may decide to write for 30 minutes every day after work or to have a 2,000-word short story available to share every weekend. Whatever you decide, ensure it is a consistent practice. Share your writing Don’t be too proud to beg. Send private messages to your friends and ask them to help you share your work. While you’re sharing, also ask them to provide you with feedback about your writing so you can better understand what your audience is looking for. Offer your writing service for free Yes, I am fully aware of the great “exposure cannot pay your bills debate” but exposure can pay your bills…eventually. Remember that as a writer you are building a portfolio. You don’t want that portfolio to be empty when someone who needs your services comes calling. And who says that someone is not among the readers of that journal you sent your short story to? Enter writing competitions You may not win but your writing will improve. Entering a competition means that you will ask more people to read what you have written and ask for their feedback. It also means that you may get the attention of judges who already work in the industry. Even if you do not win, someone may be impressed by your writing style and can follow up for further opportunities. Pray Pray that the stars align in your favour. A good friend once told me that heroes are made or destroyed every decade. I dare say that each new day is that start of a new decade. How do you know that today isn’t your day? Pray it is. Hope it is. Believe it is. Write some more Experiment with all types of writing. Try your hands on short stories, flash fictions, novellas and even a novel. Borrow ideas from different genres. Do not be afraid to push your creative limits. Remember, there are really no new stories there are just new ways to tell old stories. What would a Cinderella story look like if it was sci-fi? What if we created a horror Rapunzel? Push your mind to the edge. Keep on writing No matter what happens do not give up on your writing. Many think that if they are not discovered in the first few years of writing, then they should go do something else. But a majority of the well-known creative writers wrote for several years before their big break. Take for instance Paulo Coelho, author of one of the most profound books I have read, “The Alchemist“. He started writing in 1982 but it was not until 1994 that this book gained traction and went on became a best seller. The first publishers in 1988 only produced 900 copies and refused to reprint and more than 20 years later the book is an international bestseller. The Alchemist has become one of the best-selling books in history, selling more than 65 million copies, and even set the Guinness World Record for most translated book by a
6 ways to build your personal brand
Personal branding is that mythical thing where you decide you want to be famous and have a reality TV show with your family, right? Umm…not exactly. Simply put, it’s the perception that people have about you after your interactions on a regular basis – be it a business meeting, social gathering or from your online presence. After other people form their perception, the question for you is what they observe about you, what you want them to remember? If the answer is no or you’re not sure, here are a couple of tips to help you build a personal brand that you can be proud of. 1. Define your brand The first step is to know who you are, your personal goals, mission and what you want to be known for. We all have different passions and ambitions so having a personal brand isn’t exclusively for public figures. If you want to be computer programmer, what are the unique skills you want to be known for? If you want to become a popular stylist, what style and approach do you bring to your clients so that they remember you? Once you define that, develop a personal mission statement that summarizes who you are, what you do, who do you do it for, and how do you deliver value in a way that no one else does. 2. Start Building Your Reputation Once you’ve developed your personal mission statement, now is the time to let people know about it. Take time out to network, go to forums within your industry, and find opportunities to interact with different people both socially and in business. Personally, I always set a target each month of people I would like to interact with. I also create a target list of the business workshops or events in my area of expertise that I want to attend in order to build my skills and meet new people. This way, I get to grow and represent my brand as well. 3. Get Advice Amid all this networking and building visibility, it can be easy to get carried away and forget to find potential mentors or advisors. Mentors can help you focus all those ideas you have running through your mind, and hopefully share advice that can keep you from making common mistakes. Not all mentors need to come from your area of expertise. It can be good to find someone with a totally different background than you who can give you an external point of view and general leadership advice. 4. Know Your Stuff If you are going to start claiming to be an expert in an area, then you should definitely be an expert in an area. That doesn’t mean you can’t continue to learn and grow, but you should have a good idea of where your talents lie and how you’re going to build upon them. Get to know your weaknesses, identify your strengths and work to become the best person in that area. Your goal is to become the first person people think of when they have a problem they want to solve or are looking for an expert, so make sure you’re ready for the opportunity when they come calling. 5. Maintain Your Connections After you do all of the hard work to start to build a reputation and connect with relevant people in your industry, you also have to put in the effort to keep up with your brand new contacts. Use social media and blogging to keep your brand in the right places and the right publications. Set up a system where you’re sending follow up emails to every business card you collect or person you meet at conferences. As you maintain your connections, then they’ll be more likely to recommend you for new opportunities or open up their network further. 6. Keep Learning and Improving Your Skills Have you noticed a common pattern here? Just because you decide to become an expert in something and build your personal brand around it doesn’t mean your job is finished. If you want to maintain relevance in the market and stand out for the long term then you need to make sure you’re always on top of relevant trends and continue to add new skills to your toolkit. In conclusion, becoming well known in one area of expertise is so important for Motherland Moguls today. When you can’t rely on a job to employ you forever, we all have to be masters of our fate and keep our options open. Hope these tips gave you a good road map to starting building your personal brand and showing the world all you have to offer.
Yasmin Says: How to make your network your net worth
We’ve all heard the phrase “Your network is your net worth.” And though, it may seem like one of those cheesy phrases that’s only appropriate for fridge door magnets and tacky self-help books, its 100% true. For young entrepreneurs like us, networking is especially important for a couple of reasons: As you grow your network, you’ll hear more and more about interesting and unique opportunities It’s a good opportunity for you to practice your communication skills There are a number of different ways to network but today, we’re going to focus on how to #WIN at a formal networking event. Formal networking events are tough for us because both Afua and I are true introverts. So, even the thought of having to spend an evening talking to people we don’t know exhausts us. That said, sometimes, it’s got to be done. So, it’s best to be prepared. Come with a game plan You’ll never have a chance to speak to everyone, and if you’re able to preview the guest list before hand, come with a clear list of the people you’d like to speak to. If Afua and I are going to a conference, we’ll do more than come up with a target list. We’ll also prioritize the list so we have people who we MUST connect with vs. people who’d be nice to chat to. Once we have that list, we create a spreadsheet with these key pieces of information. 1. A few points on the person’s background Knowing a little bit about them will make it easier for you to strike up conversation. I was at a conference two years back and really wanted to meet the CEO of a large African bank. I did a bit of research and found out that he’d given a really interesting talk on Gender Equality. So when I went up to introduce myself to him, I opened with “Hi Mr. X, my name is Yasmin. I watched your talk at XYZ about gender equality and found it so inspiring.” And on the conversation went. 2. Why we’d like to speak to them It’s important to be clear (if possible) on why you’d like to talk to someone. It helps you steer the conversation in the right way and tailor your pitch appropriately. So, if I’d like to speak to someone about being a pitch competition judge, I’ll start off talking about our awesome pitch competition, the other judges we’ve had and how much fun those judges had. If I’m talking to someone about sponsoring our event, I’ll focus more on talking about the SLA community – growing it is. See the difference? PS: This isn’t being disingenuous. It’s just understanding that people care about different things and so making sure that you’re emphasizing the part of your business that they’re most likely to care about. Hang out by the food table If you don’t feel comfortable introducing yourself to people, try hanging out by the food table. Food is always a great conversation starter. If you see someone picking up that lovely mini cupcake you just tried, go up to them and say, “Those cupcakes are absolutely amazing. You should definitely try one. O … I’m Yasmin by the way. Nice to meet you. What’s your name?” And voila! You’ve struck up a conversation in a non-awkward and relaxed manner. Ask questions Most people think that networking is all trying to impress people with your amazing accomplishments. But it’s just as important to listen to other people and try to learn more about them. Not only is it polite but the more you learn about someone, the more likely you are to find interesting ways that they could be helpful to you and your business. I was at a conference once and struck up a conversation with a guy who worked in PE – his deals were all Europe-focused so there wasn’t that much in common with SLA. But after chatting for a few minutes, he mentioned that his wife sat on the board of an organization that we’d desperately been trying to reach out to! Now, you see if I’d spent the whole time blabbing to him about myself, I may never have found out about this awesome connection. Go for the number 2 Here’s a scene I see at networking events all the time. Important woman or man arrives and everyone swarms him/her, jockeying to get a word in, shoving cards in his/her face, begging for his/her card. Important man/woman is overwhelmed, a little uncomfortable and frankly doesn’t see individuals, instead he/she just sees a mass of overly eager faces. When this happens DO NOT join them. Here’s a little trick I’ve learnt. Look around for the people that this person arrived with. It might be a chief of staff, a PA, a family friend or just a friend. Target that person. Why you ask? Because that person is waaaaay more accessible than important man/woman and yet they have access to important man/woman. So, connecting with them gives you a good chance of securing a (maybe even private) meeting with important man/ woman in the future. More generally, that person may actually be able to teach you a thing or two. After all smart, successful people tend to surround themselves with other smart, successful people. So there you have it! A couple of short tips to help you become ace your next networking event.
What you can learn about leaps of faith and other career lessons from Isis Nyong’o Madison
Isis Nyong’o Madison is a tech entrepreneur, investor and influencer in the African entrepreneurship scene. Aside from being named as one of the youngest power women in Africa, she is a principal at strategic advisory and investment firm Asphalt and Ink and previously served as the Vice President and Managing Director at InMobi and Google’s Business Development Manager in Africa. With numerous nods, including several acknowledgements from Kenya’s Business Daily’s Top 40 under 40 Women, Isis Nyong’o Madison is someone all young African women need to look up to. We went through some of her interviews and learnt a few career lessons. 1. Take a leap of faith Kenya in recent years has been touted as the hottest tech hub of Africa but in 2002, this was not the case. Isis chose to come back to Kenya against the advice of a career officer at Harvard in order to pursue tech opportunities in the market. Even if the steps you want to take in your career do not look like the correct ones to others, you need to be able to critically review advice from others and draw your own conclusions. Coming back to Kenya was a leap of faith for Isis and it has paid off. 2. Take a chance on you While she was still a student, Isis flew out to London on her own dime, to meet with MTV Africa head Alex Okosi. This is because she felt that she was the right person for the job. Taking a chance on yourself means not giving up on an opportunity you think suits you no matter the obstacles. 3. Make a decision and stick to it To achieve anything in life, clear decisions need to be made. Once you have decided what direction your career should take, it is important to stick to it. Isis has said in numerous interviews that there are no quick wins. Success takes time; you need to give yourself time. Isis has declined higher paying jobs in her career that did not meet her own personal goals of challenging work, responsibility, and growth. 4. Build/create/do something worthwhile It is not enough to just focus on moving up the ranks, you need something to show for it. It is just as important to build a track record or building something on your own or within a company no matter what role you are in. This is definitely something that can be said of every role Isis has held. 5. Be confident No one is going to hand it to you. You need to go after the career or promotion you want. Once you have taken the time to build something worthwhile, do not be afraid to show it. Use it as a portfolio to show just what you have accomplished and make it hard for anyone to pass you up for or question your promotion. Isis has been asked several times by people with more seniority than her whether she can do the job and her response as always been yes. You’ve shown you can do it, now prove it. 6. Be open to learning You can never learn anything enough and Isis knows this. Take every opportunity you can to learn something new. As Isis puts it, “learn about new ideas, build a new skill or deepen your understanding about a subject you are already familiar with.” 7. Be committed After it’s all said and done, Isis truly does commit to her work. In an interview with Forbes Africa magazine, Isis said about her former firm, “As we are a global organization (InMobi), there are often conference calls in the middle of the night and early hours of the morning. InMobi never sleeps.” To grow your career, you should be willing to give that level of commitment to your career.