HGCP 2021 Participants: Titilayo Taiwo on co-founding Africa’s leading one-stop talent marketplace

I sat down with Titilayo Taiwo, the founder and chief operating officer of Terawork.com to get to know her and how she co-founded Africa’s leading one-stop talent marketplace.

Tell us a little about yourself.

I’m Titilayo Taiwo, the Co-Founder and Chief Operating Officer at TERAWORK.COM LIMITED. I oversee TERAWORK’s operations; strategic partnerships and I’m also involved in building exceptional teams and driving revenue.  

I am a Biochemist turned Operations/Human Resources expert with over 10 years of experience that spans Wellness, Oil & Gas, Software Design & Development. I am also a partner and volunteer in various charity organizations. I’m passionate about youth empowerment and I’m very committed to building tools to help people work better together and more effectively. I also enjoy wining and dining with families and friends for relaxation.

What is your ‘why’ i.e. bottom line? 

My ‘why’ is all about the vision and the impact opportunity, I am doing my part by using digital technology to contribute towards solving the long age unemployment problem in Africa. My goal is to see freelancers on our platform earn billions of  dollars while helping millions of businesses of all sizes to grow and achieve their goals. I wake up everyday to ensure that TERAWORK grows into a company that has real impact on the lives of millions of African sellers and buyers. 

On motivation I regularly review our goals and progress because I find that seeing progress is a great motivator in itself, and also goes a long way in improving my self-esteem.

How has your entrepreneurship journey been so far?

As a result of my hands-on experience, I’ve been featured on several entrepreneurship panels and master classes hosted by Enterprise Development Centre(EDC), Webtv, Churches, Schools etc. I was celebrated by Sterling Bank Plc alongside 5 other women nationwide during the International Women’s Day Celebration in February 2020, as a founder and a leader of a company that strives to give equal opportunities to women. I’m also in the 2021 Cohort of  AWS Activate Africa for Africa’s inspiring women start ups founders and leaders.

What is your favorite aspect of being an entrepreneur?

I’ve never wanted to be an entrepreneur, let alone a serial one. But I absolutely love it now and would never trade it for another occupation. I love the freedom of being able to be wherever you want, with whomever you want, doing whatever you want to. It’s truly priceless.

I love a constant challenge, and the endless opportunities to learn and grow one’s mind. I also love that as my business grows and becomes more successful, it has different challenges and needs that require me to adapt yet again and grow too.

But for me the best part about being an entrepreneur is being in charge of your own destiny. When we’re born, we’re placed into a custody of our parents. Then our society. Schools. Corporations. Entrepreneurs get to break free and take control of their own lives. It’s exhilarating and rewarding.

Introduce your company the way you would to a potential customer.

TERAWORK is a freelance marketplace that is helping small business owners by giving them the support and access to any competent talent they need to succeed. We provide businesses with on-demand affordable and quality freelancing services in legal, accounting, social media management, software development and 54 other service categories to grow. From the comfort of their homes and within a few hours, they can hire vetted on demand professionals which enables them to focus on building their businesses and save operational costs by 40%. Our Escrow system ensures that they don’t have to pay for substandard jobs any more. With TERAWORK value is guaranteed or you get your money back.

You can learn more and sign up by visiting our website at https://www.terawork.com/.

How have you carved a niche for yourself in your industry?

We did so by focusing on just one pain point – the hassle of hiring cost effective quality  talent. Our offering of on-demand quality and proven talent with an escrow system that  guarantees value or money back is unique.

What would you say has been pivotal to your growth and success so far? 

My growth mindset; my belief that skills are built, and that new abilities can be developed through practice and effort. I strongly believe in my capacity to learn and grow, and that my intelligence can be developed. I tend to persist in the face of setbacks, take on board and even invite feedback and find inspiration those around me. I see life as an endless opportunity to figure out new things and appreciate that failure is part and parcel of learning and progressing – it’s necessary and therefore not something to shy away from. I also understand that mastery of a skill takes persistence, practice and time.

What’s the best advice you have received in business that you wish to pass on to our community?

It’s actually a quote by Steve Jobs, ”Everything around you that you call life was made up by people that were no smarter than you; the aircraft, vessels, etc. And you can change it, you can influence it…, once you learn that, you’ll never be the same again” 

What’s your number 1 tip for anyone struggling to overcome entrepreneurial overwhelm and keep going?

Learn to do less; the first step to dealing with this is to accept that you’ll never get it all done. I know that’s hard to accept and say, but it’s a reality. Once we acknowledge that, we feel less stressed because we have less resistance to trying to do it to all.

Remind yourself every day that it’s not about getting more done. It’s about getting results that matter. “Do three things well, not ten things badly.” Then outsource, that is why we created TERAWORK!

Titilayo is currently on the High Growth Coaching Program hard at work to grow TERAWORK into a global talent marketplace where value is always guaranteed.

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