Sylvia Nwoko: Running a social media business has not been easy
[bctt tweet=”With good internet connection, a social media business is less work and more fun- Sylvia Nwoko” username=”SheLeadsAfrica”] Sylvia Nwoko is a 22-year-old graduate of Foreign Languages from the University of Benin, Nigeria. She established Thatpurpledotcouture, a unisex clothing brand in Nigeria as a fashion blog in October 2015. After a year, she developed interest in turning it into a business and ventured into fashion services such as fashion designing, retailing Ankara fabrics, fashion accessories and other ready-to wear fashion items. At the beginning, Sylvia was her own model, alongside a couple of her friends. Asides doing this, she has interests in singing, travelling and reading good books. How have you managed to successfully run a social media business? Running a social media business has not been easy. However, with good internet connection, good publicity and my love for social media platforms such as Instagram, it has been less work and more fun for me. I have a deep passion interacting and starting conversations with different people. I also have a good edge at convincing people. What are some of the challenges you have faced while using social media for promotions? My major challenges are poor internet connection, high data costs, cost of running adverts and trying to get the attention of the public to follow my account and patronize me. What is that thing that gives you an assurance that you have successfully run a campaign online? The fact that I can post several pictures and my followers react to it in different ways is a good feeling. Even without posting a single picture in 2 days, I still get comments and orders coming through. [bctt tweet=”I use social media to promote my business everyday- Sylvia Nwoko” username=”SheLeadsAfrica”] How often do you make use of your social media channels? Every day, I must confess. I think I’m an addict. Which is your favorite social media channel for business and why? Instagram is my favorite social media channel because my page is not private. Anybody can scroll through see what we’ve got to offer and send us direct messages. I always get an instant notification via Instagram unlike other channels such as Snapchat where customers have to add me up first. [bctt tweet=”Social Media is ideal for every kind of business- Sylvia Nwoko” username=”SheLeadsAfrica”] Do you think social media is ideal for every kind of business? Give a reason for your response Yes, I think social media is ideal for every kind of business because we live in a virtual world where all most everybody believes what they see on the internet. I think it is the best thing that can happen to any business especially when you have a speedy growing fan base that trusts your services. What advice will you give to someone who is intending to start a social media business? Be prepared, social media business is very competitive and tasking. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
How to monitor a budget to inform business decisions
[bctt tweet=”Budgets play a key role in the day to day decisions, here are 4 scenarios” username=”SheLeadsAfrica”] The budget is not only important for future decision making but for day to day decisions as well. To be able to use it this way, you must monitor it frequently by comparing your actual income and expenses versus what you had budgeted. When you notice differences in actual performance compared to your budget that is major, consider what caused the variance and what action you can take if the variance is negative or positive. To give you a look at how you can go about this process we will take you through four types of variances that can occur in your business and the kind of decisions you can make to remedy. 1. Sales aren’t coming through Sometimes the projected sales fall short of what was expected due to unforeseen circumstances; maybe a new competition came in or business was just slow. What this means is that you will have a stock in excess of what you had expected. This needs to be followed up by decisions that will enable your business to perform better; your options may include changing the sales strategy or buying less stock than was budgeted for the next month. 2. An employee disses you Maybe you had a bit of a tiff with one of your employees and they ended up walking out on your business. What does this mean for your business? Can the work be done without him/her? Can those left do additional hours? Do you need to budget for overtime? These are all possibilities that can arise based on losing an employee. This will determine whether the positive change in your budget will be a temporary one or a permanent one depending on how it affects the running of your business. 3. Your landlord is acting up… Unfortunately, this happens quite often than we would like to think about; worse still, you might not even get enough notice to organise yourself if the landlord increases the rent at the last minute. Based on the overall outlook of your budget, you can decide if your business can sustain the costs of an increased rental expense. The options you might have would be to negotiate the exact amount of increase or when the new rent amount can be effective to give yourself time to plan. You might also opt to look for more affordable space elsewhere, which may lead to double charges in the month of booking and moving. 4. Repair expenses went up Your loyal van is coughing, your mechanic is charging more for his services based on your desperation. Repairs will be higher than usual. You may not have very many options here except maybe try and find out if the rates are competitive and if it warrants you looking for another mechanic. If this specific expense is on a continuous rise then you might consider getting another van to reduce the monthly expenses. A new van brings in a whole other dynamic to your budget and your financial accounts. In addition to giving you a picture of how your business will look in the future, budgets play a key role in the day to day decisions. It is important to constantly monitor the difference between the budgeted expense and the actual expense and make decisions accordingly. Remember that the decisions should be based on the overall outlook of the budget and how one decision will affect another aspect of the budget. Consider the budget holistically and not as standalone budgeting decisions.
Onyinye Okwuofu Okocha: Learn from the experience, make the necessary adjustment and try again
[bctt tweet=”…I fought for my future, fight back for your destiny – Onyinye Okwuofu Okocha” username=”SheLeadsAfrica”] Onyinye Okwuofu Okocha was a 26 years old lawyer (non-practicing )when she lost her husband to the Dana Air flight crash in 2012. Faced with the reality of having to fend for herself and her daughter Jessica, Onyinye had to take her destiny into her hands and make a success of herself against all odds. Onyinye enrolled in the Fate Foundation Aspiring Entrepreneur’s programme and also attended a catering school. She is now the creative director of Kairos Treats. Outside running her hustle, Onyinye is a member of Nigerian Bar Association (NBA), Neca Network of Women Entrepreneurs (NNEW), and International Cake Exploration Society (ICES). What gave you the courage to turn your hurdle into success at a time you were going through a very tough situation? With the death of my husband, I was faced with the reality of having to fend for my then 15-month old daughter and I. Though I had the sympathy of friends, family, and colleagues who rallied around to support me, I was aware that everyone also had their lives to live and responsibilities to shoulder. I, therefore, told myself that I couldn’t afford to be a burden to anyone. I wanted my dignity as a woman and mother intact. When one keeps going cap in hand to seek for assistance, it is only a matter of time before things go south. I had been trained by my parents to be independent and content, then to consistently reach for more and do better. I have a daughter who I want to be proud of me, I knew I had to fight back and succeed for her. Most of all my courage and confidence came from the promise I had in God. I made up my mind to show forth God’s goodness irrespective the circumstance. The fact speaks for itself. Before I started Kairos Treats I had tried other business which did not work out work out so well. I eventually attended an entrepreneurship course at Fate Foundation and also attended a catering school following a leading from God to so do and the rest is history. [bctt tweet=”You would succeed if only you try. If you do not try you have already failed” username=”SheLeadsAfrica”] What can you tell other women who are going through difficulties they think they can’t get past? How they can pick themselves up? To every woman out there who may be going through a hurdle, it seems like the bottom is caving in and you are sinking fast and you just can’t stay afloat. Whether you lost a spouse, child, job, your business is struggling whatever be the case; I say to you, innate in you is the capacity to not just go through it but to come out refined as gold. Precious jewels go through the fire before the beauty we see is brought forth. Know that you are more than the situation and will come through a success. I fought for my future, fight back for your destiny. God has got your back, do what it takes to get better, obtain knowledge, enter strategic relationships, walk out of unproductive or abusive relationship. Don’t just sit back and throw a pity party, get up and go. You would succeed if only you try. If you do not try you have already failed. If you try once and things do not seem to work, do not give up; learn from the experience, make the necessary adjustment and try again. I first began to import and sell shoes, which did not go so well. I then went back to my first love makeup artistry, but I had to give that up because of its mobile nature, my daughter needed me. [bctt tweet=”Precious jewels go through the fire before the beauty we see is brought forth” username=”SheLeadsAfrica”] How has it been running your business and taking care of your daughter as a single parent? Raising a daughter and running Kairos Treats has not been a piece of cake, but God’s grace has been sufficient. The early days was pretty tough, I didn’t have a help. I would attend to my daughter by myself, get her to school, do all the baking and decoration. I often had to work over night, effect deliveries, pick her up from school, attend to her again, think of ways to increase sales and clientele, find a way to pick our bills, grapple with personal and family issues…then there was a pending law suit plus all the drama dished out by the solicitors representing Dana air. Wth all that, I still had to manage to look good, put on a smile and carry on like all was well. God lovingly held my hand through it all and it all got better with time. Could you give us some insight of how you started Kairos Treats? How have you built the business so far to become its creative director? As I mentioned earlier, some months after my husband passed on, I began to import and sell shoes. That did not go so well, so I decided to go back to my first love, makeup artistry. The mobile nature of being a makeup artist made me have a rethink, I needed to be available for my daughter so I took time out to inquire from God what to do. I needed to make money and also have time to attend to my daughter. While I waited, I attended Aspiring Entrepreneurship program at Fate Foundation to obtain requisite entrepreneurial training. Towards the end of the programme, I got clear directions to attend a catering school. On graduating, I registered my company as Kairos’n’kosh with the help of a dear friend. We started really humbly, it was just me. I had just basic equipment and had to borrow some things initially. A major boost to our sales and clients came via a strategic partnership with DealDey.
Jobs – Instagram Associate
She Leads Africa believes in the power of young African women to build amazing careers and businesses, serve as community leaders and influencers, and eventually take over the world. Our MotherlandMoguls, as we affectionately call them, are the reason we exist – to provide them with more inspiring and educational content to help them live their best lives. We’re looking for an Instagram guru who’d like to join us in building She Leads Africa *to become the* number one destination for smart and ambitious African women. This role is only open in Lagos, Nigeria and Cape Town, South Africa only. Reporting Structure: The Instagram Associate will report to the Head of Digital Content. Responsibilities: Be proactive about ensuring that SLA is a part of important conversations related to African women, business, career, and life Grow the number of Instagram followers and page engagement Lead weekly strategic meetings on content direction on the Instagram platform Establish and deliver community engagement goals on a weekly and monthly basis Utilize data and analytics to drive decision making and advise social content and editorial decisions Oversee social content production and editing every week Develop new concepts and series for the community and seek out contributors Listen to our users and encourage dialogue on our platforms. Requirements: The ideal candidates will have an interest in building, growing and scaling communities. You don’t have to have official work experience doing this kind of work but we want someone who is passionate about digital content and can learn quickly. If this role is for you, you’ll be excited to work in a fast-paced environment and committed to working until the job is done. Specific requirements include: Intellectual curiosity and an interest in learning new skills Excellent English writing skills and the ability to adopt and change your style of writing Experience in building and growing communities across markets using a variety of content, marketing, and partnership strategies Knowledge of digital marketing strategies Social media savvy and being up to date on current trends Able to deliver on metrics-driven results and an understanding of analytics Graphic design and video editing skills are a major plus Benefits: Entry level salary with commission Opportunity to travel across Africa and interact with Africa’s leading voices and entrepreneurs Work with a moderately fun team who’s just tryna change lives and help women get that schmoney. Applications close on April 27, 2018. Submit your application materials here: [typeform_embed type=”embed” url=”https://docs.google.com/forms/d/e/1FAIpQLSfih3X0d2u1uYJAYYzf9kVzy9rvxaLmtw7ehMnEGyQ3EF6TzA/viewform”] Unfortunately due to the number of applications we receive, we will not be able to contact everyone who applies. We will not be able to answer additional questions via email.
Jobs – Head of Content
She Leads Africa believes in the power of young African women to build amazing careers and businesses, serve as community leaders and influencers, and eventually take over the world. Our #MotherlandMoguls, as we affectionately call them, are the reason we exist and expanding – to provide them with more inspiring and educational content to help them live their best lives. We’re looking for a digital leader who’d like to join us in building She Leads Africa into the number one destination for smart and ambitious African women. This role is only open in Lagos, Nigeria and Johannesburg or Cape Town, South Africa only. Reporting Structure: The Head of Content reports directly to the SLA cofounders and is a member of the senior management team. They will also be responsible for managing a team of 3-4 direct reports. Responsibilities: Specifically the Head of Content will: Grow the digital footprint of SLA across our website and social media followings Develop new content ideas for the website and social media including multimedia and downloadable options Track and monitor weekly visitor analytics and ensure monthly growth Manage digital team employees including the social media, video and email managers Be responsible for all digital programming on social media including twitter chats, webinars, facebook q&as, snapchat takeovers, etc Identify, recruit and retain high quality contributors for our platform Work with the business development manager to develop content ideas for brands Proactively identify revenue generation opportunities Listen to our users and encouraging dialogue on our platforms Requirements: The ideal candidates will have an interest in building, growing and scaling communities. You don’t have to have official work experience doing this kind of work but we want someone who is passionate about digital content and can learn quickly. If this role is for you, you’ll be excited to work in a fast paced environment and committed to working until the job is done. Specific requirements include: Excellent English writing skills and the ability to adopt and change your style of writing Experience in building and growing communities across markets using a variety of content, marketing and partnership strategies Knowledge of SEO and digital marketing strategies Social media savvy, including Snapchat, Twitter, Facebook, YouTube and Instagram and up to date on current trends Able to deliver on metrics-driven results and an understanding of analytics Graphic design and video editing skills are a major plus Benefits: Competitive salary with commission Opportunity to travel across Africa and interact with Africa’s leading voices and entrepreneurs Work with a moderately fun team who’s just tryna change lives and help women get that schmoney Applications close on July 10, 2017. Submit your application materials here: [typeform_embed type=”embed” url=”https://sheleadsafrica.typeform.com/to/QIXAJA”] Unfortunately due to the number of applications we receive, we will not be able to contact everyone who applies. We will not be able to answer additional questions via email.
The scramble to the top: 8 things overlooked in a fitness entrepreneur’s journey
[bctt tweet=”People have to see to believe that you are capable of transforming fitness goals into a physical reality” via=”no”] The hustle is real. Becoming a fitness entrepreneur may be one of the hardest career choices a person can make because of the required level of patience and discipline accorded to success in the fitness industry. People often overlook the journey of a fitness entrepreneur owing to the fact that they are not privy to the behind-the-scenes footage in their lives. Most fitness entrepreneurs start out juggling their passion with another job in order to fund their lifestyle, gain experience and get professional certification. Here are eight considerations that are often overlooked in a fitness entrepreneur’s journey to career growth and stability: 1. Food and supplement expenses A small fortune may be spent on food depending on fitness goals; weight loss, muscle gain or maintenance. Protein requirements vary per person depending on their body mass index and daily activity levels, so buying protein and multivitamins may be a major consideration. Sometimes eating a balanced diet may dig a hole in your pocket but the results are totally worth it. 2. Blood, sweat, and tears In order to stay relevant, you literally have to keep training. This could involve coming up with different challenges, hitting personal targets and diversifying your fitness regime to stay on top of your game. A serious fitness entrepreneur trains at least five times a week and rests on other days. 3. Getting that perfect shot It’s time to get into amateur modelling via social media. People have to see to believe that you are capable of transforming fitness goals into a physical reality. Sharing clear photos taken from a good camera is absolutely necessary to showcase your physique to a target audience of potential clients. Early in one’s journey, a good camera phone may suffice but if you choose to engage your clients and audience through workout videos and short inspirational clips then investing in a professional camera will be worthwhile. [bctt tweet=”Building an army of loyal clients may take some time but requires consistent effort” username=”SheLeadsAfrica”] 4. Client loyalty Building an army of loyal clients may take some time but requires a show of consistent efforts on your part. Following through with a plan and holding yourself accountable for every bit of information shared on social media will build trust in potential clients and reinforce working relationships with existing clients. Let’s face it, you have to lead by example; don’t expect your clients to be thrilled at their chicken salad dinner when you are actively sharing photos of Italian thin crust pepperoni pizza topped with extra cheese and a glass of South African wine. 5. Sponsorships Becoming a sponsored athlete or fitness professional may not only be for the ‘elite’. You just need to position yourself to attract brands through social media and official websites. The companies that approach fitness professionals may not be in the fitness industry as they may be looking for an unexpected beauty icon or someone to drive their sales traffic. Although it takes a while to get to this stage, doing what you love for photoshoots, working holidays and press briefings will give you a financial boost and expose you to greater opportunities. 6. Becoming a thought leader Want to become the next Lita Lewis? Growing in your area of fitness expertise will allow you develop ideologies on a certain type of fitness goal or exercise. Trying and testing what worked for you in your fitness journey will spark peoples’ interest and increase your following. This can be reinforced by testing your ideologies on yourself and a focus group to build credibility. [bctt tweet=”Maintaining relevance in the fitness industry can be likened to a product life cycle” username=”SheLeadsAfrica”] 7. Competitions Sports, physique or athletic competitions are great ways to advertise your personal brand, challenge your physical capabilities while escalating your career to a different level of professionalism. Placing in a competition usually attracts endorsements from supplement and fitness apparel brands which may be in the form of money or free products in exchange for regular promotion and modelling. 8. Guest appearances Making a name for yourself in the fitness industry requires you to actively network at fitness festivals and other related events. Popular fitness entrepreneurs may often have the chance to speak at health and wellness workshops or lead a corporate wellness event. These appearances will ensure that your face becomes familiar to fitness enthusiasts and people that are just beginning their journey. Maintaining relevance in the fitness industry can be likened to a product life cycle: a fitness entrepreneur will get to a stage that requires innovation to maintain steady growth. This phase is mentally and physically tasking but the benefits accrued are insurmountable. Apart from growing in discipline and perfecting your time management skills, you get to be in the best shape of your life while turning your passion into profit! This career path may not be suitable for introverts or socially awkward people unless they are willing to grow in their confidence and interpersonal skills. Are you ready to step outside your comfort zone and embark on this journey?
Kalaria Ejindu: From Africa to the world
[bctt tweet=”Africaneurs Inc provides startups with the platform to expand their network & grow their business” via=”no”] Kalaria Ejindu is a value oriented, driven entrepreneur with years of experience in leadership and skill building training. She is the founder of Africaneurs Inc, a platform for African entrepreneurs to build their skills, expand their network and grow their businesses. Through her engaging online contents and events, Kalaria hopes for Africaneurs to become the number one destination for African entrepreneurs. In this interview with SLA contributor Gracious, Kalaria talks to us about her growing business which aims to rid the degrading stories about Africa. What problems do Africaneurs aim to solve? Africaneurs provides African startups with the platform to build their skills, expand their network, get business tips and grow their business. We are an organization that motivates Africans to contribute to the development of a new Africa through our engaging online contents and events. Because most of the stories out there about Africans are disturbing, insulting and ridiculous, Africaneurs Blog is dedicated to sharing stories and achievements of Africans. We also have an online shop that leads the way to allow every African entrepreneur and designer to present and sell his/her products to a cross-cultural market where all the profit made will go back to funding start-ups, Africaneurs events and projects. How have you challenged yourself in the years since the start of your business? In the past year till date, I have challenged myself by creating time from my busy work and school schedule in other to equip myself. I attended business related conferences, seminars and events. I was at the Harvard Business conference, Columbia conference and many more skill building events. At these conferences, I learned new business skills and equipped myself for the work ahead of me. It is always good to learn from Moguls. What kind of support is necessary for startup entrepreneurs? For startups to be successful, they need support from family, friends, and the government. They need mentorship, funding, skill building and all the support they can get from the community at large. [bctt tweet=”A good team of investors can take an organization to the next level of success – Kalaria Ejindu” username=”SheLeadsAfrica”] What kind of investors do you need for your business and how do you tend to attract them? A good team of investors can take our organization to the next level of success. At this time, we need angel investors, personal investors, and event sponsors. At Africaneurs, we exude confidence in the value and impact of our programs in hopes that we can attract investors. How do you connect to your target startup and how easily do you reach out to African based start-up entrepreneurs from the diaspora? Through our engaging online content, we are able to connect with thousands of African-based startups. We have also partnered with some organizations such as the Xperience Media Online and Abiriba Exhibition Fair to host events in Nigeria. We are planning another pan-African event in Nigeria this year and will keep all our followers in the loop. [bctt tweet=” Our mission to for the world to see how beautiful, creative and great Africans are” username=”SheLeadsAfrica”] What support system and tools have helped you in the course of running Africaneurs? I consider myself very blessed with a community of supporters. Just to name a few, I have my family, my friends -the founders of Dashiki Pride and the founder of Kajai Media. They have been very supportive of me and my entrepreneurial journey. In terms of tools/resources that have helped me, I always fall back to books about entrepreneurship for example “The Power of Broke” by Draymond John and online contents from websites such as She Leads Africa. What global concepts have greatly influenced your business strategy? The concept “Africa to the world” has a great influence in my business strategy. At Africaneurs, we showcase the greatness embedded in Africa through our online contents, and Pan-African events. Our mission to for the world to see how beautiful, creative and great Africans are. [bctt tweet=”Follow your passion and surround yourself with positive and smart people” username=”SheLeadsAfrica”] Tell us your one business mantra. One mantra that helped my start my business and keep my business sailing is “Follow your passion and surround yourself with positive and smart people” If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
The Naija Quiz- Are you a daughter of the soil or nah?
Nigerians are fun, smart and cheerful people. Despite having so many tribes in one country, there is still an underlying trait we all possess. Call it the Naija swag or any other label but we can’t deny this inner Naija spirit that never carries last! So your name is probably Funmilayo, Chiamaka, Hauwa or Esosa but it still doesn’t prove that you’re Nigerian at heart. From your childhood memories to your sense of judgment and humor, this quiz is a test on how much Naija-ness (new word alert) is in you. P.S: If you fail, you will be shipped off outside Nigeria. #Gbam! [viralQuiz id=14]
Facebook Live with Frenny Jowi: Journalism as a profitable career choice(July 6)
For 4 years, Frenny had a successful career at one of the world’s leading international broadcasters, the BBC. Join us for a Facebook Live session with her on July. 6th, as she shares with us how journalism has been a profitable career for her. Journalism as a sector is evolving, and there are plenty of job opportunities in the field. However, Aspiring journalists have to build their experience and gather certain skill sets to thrive in the industry. If you’re interested in starting (or growing) a career as a media Motherland Mogul, then you have a lot to learn from Frenny Jowi. Frenny started her career in journalism as an intern at the BBC African Bureau in Nairobi and quickly scaled through her career as a journalist, amplifying African voices and stories. Join Frenny on Thursday, July 6th, for a 30-minute Facebook Live session where she’ll be discussing journalism as a profitable career choice, and the skills aspiring journalists need to acquire. Register for this Facebook Live below and ask Frenny all your pressing questions. [bctt tweet=”Interested in a journalism career? Join @Fjowi for a Facebook Live on Thur, July. 6th ” username=”SheLeadsAfrica”] Some of the topics we’ll cover: How to make it as a journalist Media career choices for young people in Africa Moving from employment to entrepreneurship Personal PR: Social media etiquette and how it impacts your professionalism Why young Africans should demand quality content from media outlets(African advocates of public interest journalism) Facebook Live Details: Date: Thursday, July 6th, 2017 Time: 2pm Lagos / 3pm Johannesburg / 4pm Nairobi Where: https://www.facebook.com/sheleadsafrica/ Watch here: https://www.facebook.com/sheleadsafrica/videos/1907640032792641/ About Frenny Jowi Frenny Jowi is a journalist, digital media and PR consultant who is currently consulting at Media Focus on Africa, as a radio producer, media relations trainer and digital journalism trainer. She also works as a volunteer youth mentor and freelance journalist. For 4 years Frenny had a successful career at one of the world’s leading international broadcasters, the BBC. While working for BBC Africa both in Kenya and the United Kingdom, she led several productions including creating digital content for younger audiences and news coverage of historic President Obama visit to Africa. In June 2016, she took one of the lead roles in setting up Kenya’s first 24-hour news channel, KTN News. Her work helped direct the day to day running of the newsroom and training journalists on storytelling and social media skills. She has a BA in media studies from the University of Nairobi.
Aileen Hlongoane: I didn’t envision that our organisation would have such a great impact on the country
[bctt tweet=”The lack of sanitary pads is a human rights issue. It infringes on the right to dignity, education, health & privacy” via=”no”] Founder and president of Pledge a Pad SA, 28-year-old Aileen Hlongoane was born in Kwa-Ndebele in the Mpumalanga province of South Africa. Upon completing her high school with a distinction, Aileen enrolled for an LLB degree at the University of Pretoria. It was whilst volunteering at the institution’s Centre of Sexualities, Aids, and Gender that she discovered that young girls from underprivileged communities are forced to miss 3–4 days of school every month because they do not have access to sanitary pads. Aileen then established Pledge a Pad SA, a non-profit organisation that aims to educate young girls from lower income households about menstrual and reproductive health as well as provide them with sanitary towels in a bid to lower the high school- absenteeism rate of these young girls. SLA contributor Kutlwano Mokgojwa catches up with the 2015 Mail & Guardian top 200 young South Africans about challenging social myths and taboos surrounding menstruation, appealing to the Constitutional court to have provincial governments provide free sanitary pads to schoolgirls and increasing the access to sanitary pads across the country. [bctt tweet=”I figured that when faced with a decision between bread and sanitary pads, they’d always choose the former” via=”no”] Prior to Pledge a Pad SA, there were virtually no organisations founded for the sole purpose of affording schoolgirls from lower LSM communities to attend school during their periods. What triggered you to change that in South Africa? My tenure as a volunteer at the Centre for the Study of AIDS was my springboard. Whilst I was pursuing my LLB degree, I volunteered at the Centre for the Study of AIDS, at the University of Pretoria. We visited many orphanages and like places of safety, which houses many girls, yet have very little resources. I figured that when faced with a decision between bread and sanitary pads, they would always choose the former. Therefore, that “time of the month” would be a nightmare to the affected girls. The subject of menstruation is still very much a taboo what impediments, if any, did that cause for your organisation? Requesting donations from males and older women was difficult and sometimes impossible. Men think this is something that only women should talk about. The elder women feel disrespected when a young woman or a man speaks to them about anything that has to do with the menstrual cycle. [bctt tweet=”Requesting donations from males and older women was difficult and sometimes impossible” username=”SheLeadsAfrica”] Since the establishment of your organisation, other Non-Profit Organisations dealing with the same issue have been established. As of this year, the KwaZulu-Natal provincial government has started an initiative to supply schoolgirls from lower LSM schools with sanitary pads. Did you envision that your organisation would have such an impact? Why do you think the issue wasn’t tackled earlier? I really did not envision that our organisation would have such a great impact on the country. Not enough awareness was created on this issue and many people needed to be educated on the plight of young women and girls who cannot afford sanitary pads. The lack of sanitary pads is a human rights issue and it infringes on the right to dignity, education, health and privacy. Therefore there exist constitutional grounds to bring an application at the Constitutional Court to compel other Provincial Governments to provide free sanitary pads. There have been several petitions to have the South African government levy the tax on sanitary pads and tampons. What is your view on that? As Pledge a Pad, our main concern is the access to sanitary pad, therefore we support initiatives that will increase access to sanitary pads. You started the organisation whilst still studying, what effect did it have on what you initially wanted to do after school? How has running such an organisation affected your worldview and what has been the most gratifying experience you have had since the establishment of Pledge a Pad? I lost the interest in studying towards my LLB degree and I wanted to run Pledge a Pad full time and turn it into my career. I realised that the reasons we judge and discriminate against each other as people stems from ignorance and lack of education. Women suffer much prejudice just by virtue of being women; unless the status quo is dealt with, women will always lag behind compared to their male counterparts. What would you say is a skill that is essential in running a Non-Profit Organisation? A combination of business skills and care for people. [bctt tweet=”You need a combination of business schools and care for people to run a non-profit @Aileenhlongoane” via=”no”] What is the way forward for Pledge a Pad? Expand our operations and engage more state holders. Continue to advocate for women’s rights. What tasty food do you think would be disgusting over rice? Cake If you’d like to share your story with She Leads Africa, let us know more about you and your story here.